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  • SEO Hand Written Notes

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    Appex Technologies
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    The document discusses search engine optimization (SEO) techniques for improving a website's ranking in search engines. It covers both on-page and off-page optimization methods. On-page optimization involves keyword research, optimizing meta tags and URLs, using heading tags effectively, and writing optimized content. Key aspects of on-page optimization include choosing relevant keywords, placing keywords strategically in titles, meta descriptions, headings and content, and optimizing page titles and meta descriptions.

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    The document discusses search engine optimization (SEO) techniques for improving a website's ranking in search engines. It covers both on-page and off-page optimization methods. On-page optimization involves keyword research, optimizing meta tags and URLs, using heading tags effectively, and writing optimized content. Key aspects of on-page optimization include choosing relevant keywords, placing keywords strategically in titles, meta descriptions, headings and content, and optimizing page titles and meta descriptions.

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    © All Rights Reserved
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    922 vizualizări4 pagini

    SEO Hand Written Notes

    Încărcat de

    Appex Technologies
    The document discusses search engine optimization (SEO) techniques for improving a website's ranking in search engines. It covers both on-page and off-page optimization methods. On-page optimization involves keyword research, optimizing meta tags and URLs, using heading tags effectively, and writing optimized content. Key aspects of on-page optimization include choosing relevant keywords, placing keywords strategically in titles, meta descriptions, headings and content, and optimizing page titles and meta descriptions.

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    din 4

    SEO

    Optimizing my website to bring in top position of search engine for my business


    related keyword.

    Eg. Google, Yahoo etc.,

    TYPES OF TECHNINQUS

     White hat (optimizing website by following search engine guides)


     Black hat(optimizing website by without following search engine guides)
     Gray hat(50% of black & 50% of white )

    SEARCH ENGINE

     Search engine refers to huge database on internet recourses. Such as web


    pages, news groups, programs, images, videos, etc.,
     It helps locate information www(world wide web)
     User can search for any information by passing query inform of keywords.
     It is information to remember that search engine are hot human hut text
    driven component.

    SEARCH ENGINE COMPONENTS

    1. Scrolling
    2. Indexing
    3. Retrieving

    TECHNICS IN SEO

    On page optimization
    Off page optimization

    ON PAGE OPTIMIZATION

    In on page optimization, I will make my website ready and also inform Google
    about my webpage.
    TECHNICS USED IN ON PAGE:

    1. Keyword research
    2. Meta tags optimization
    3. URL optimization
    4. Heading tag optimization
    5. Image all tag optimization
    6. Inner page link optimization
    7. Content optimization

    1. KEYWORD RESEARCH
    Any word or phrases that gets typed into a search engine.

    OUR OBJECTIVE

    Relevant keyword to your service or product.

    Keyword that are likely to bring visitors who will convert in to customer.

    CUST OMER JOURNEY

    Research keyword : keyword contains one or two only

    Consideration keyword : contain two to three words

    Purchase keyword : tend to be long

    Loyalty keyword : brand based

    Long tail keyword : research for the long tail keyword that we love.

     Long tail keywords make up the vast majority of searches.


     Long tail keywords tell you more about what people are really looking for.
     There is less competition for long tail keyword. It easier for attract traffic.
    KEYWORD FREQUENCY

    This is calculated as how often as a keyword appear in the website title.

    Do not want to go overloaded with frequency .

    In some search engine if you repeat a word stuffing.

    2 to 4 total contain.

    KEYWORD WEIGHT

    It refers to the no of keywords appearing on your webpage compare to the total


    number of words appearing on the same page.

    Some search engine consider this while determining the rank of your website
    for a particular keyword search.

    KEYWORD PROGRAMMING

    It is a measure of how early on a page the keywords are found

    Having keywords in the first heading & in the first paragraph on or page of desk.

    KEYWORD PLACEMENT

    Where your keywords are placed on a page is very important.

    Eg. In most engine placing the keywords in the title of the page or heading tags
    will give relevancy.

    BEST PLACE TO PUT KEYWORD

    <title tag>

    Keyword in <meta description>

    Keyword in <meta keywords >

    Keyword in <heading tags>

    Keyword in <URL of website address>

    Keyword in <body of the content>


    2. META TAGS OPTIMIZATION

    TITLE OPTIMIZATION

    An html title tag is put inside head tag.

    The page title is what displayed in the title bar of a browser window.

    This is the one place on a webpage where your are keyword must be present.

    The title shouldn’t consist of more than 60 character.

    Use keyword at the very beginning of title.

    Each page should have a unique title.

    Don’t repeat yours more than 2times in a title.

    META DESCRIPTIONS

    Use keyword in the meta description tags.

    There shouldn’t be more than 150 characters in the description of a single


    webpage.

    Use a different meta description tags of each page.

    Now google has updates its algorithms & takes up to 320 character.

    META KEYWORD

    Meta keyword refers for which keywords the particular page should appear in
    search engine.

    They should be 4-5 keywords in a page.

    Google will not consider this meta keywords.

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