CONTENTS

S. No. PAGE NO.

Acknowledgement i
Preface ii-iii
List of Tables iv-vi
List of Figures vii
List of Chart viii-ix
1 INTRODUCTION 1-18
1.1 Job Satisfaction 1-9
1.1.1 Importance of Job Satisfaction
1.1.2 Determinants of Job Satisfaction
1.2 Employee Attrition 10-13
1.2.1 Attrition Rate
1.2.2 Factor Affecting Employee Attrition
1.3 Employee Retention 13-16
1.3.1 Challenges of Human Resource
1.3.2 Effective Retention Strategies
2 BANKING INDUSTRY: AN OVERVIEW 19-58
2.1 Banking Industry 19-23
2.1.1 Banking Functions
2.1.2 Structure of Indian Banking Industry
2.2 Public Sector Banks 23-25
2.2.1 Nationalized Banks
2.3 Bank of Baroda 25-37
2.3.1 History
2.3.2 Organizational Structure
2.3.3 Factors Affecting Job Satisfaction in Bank of Baroda
2.4 Private Sector Banks 37-39
2.4.1 Types of Private Sector Banks
2.5 ICICI Bank 40-55
2.5.1 History
2.5.2 Organizational Structure
2.5.3 Factors Affecting Job Satisfaction at ICICI Bank
3 RESEARCH METHODOLOGY 59-82
3.1 Research – An Overview 59-60
3.2 Review of Literature 60-67
3.3 Research Gap 68
3.4 Relevance of the Study 68-69
3.5 Objectives of the Study 69
3.6 Hypotheses of the Study 69-70
3.7 Scope of the Study 70
3.8 Universe of the Study 71
3.9 Research Design 71-72
3.10 Data Collection 72
3.11 Research Strategy 73-74
3.12 Tools for Data Analysis 74-79
3.13 Limitations 79
4 DATA INTERPRETATION & ANALYSIS 83-136
4.1 Introduction 83-85
4.2 Graphical Presentation and Data Analysis 86-116
4.3 Rank Analysis for Variables Selected for Study 116-120
4.4 Test of Reliability 120-121
4.5 Normality Test 122-123
4.6 Hypothesis Testing 123-136
5 CONCLUSION 137-151
5.2 Findings 139-145
5.3 Suggestions 145-150
5.4 Scope for the Further Study 151
BIBLIOGRAPHY x-xv
WEBLIOGRAPHY xvi-xvii

APPENDICES xviii-xxiii
A – Questionnaire xviii-xxi
B – List of Research Papers Published xxii-xxiii
C – Copy of Manuscripts Published
D – Personal Profile