TV SUNDARAM IYENGAR & SONS PRIVATE LIMITED

INTRODUCTION:

TV Sundaram Iyengar sons, established in 1911, is the parent company of the US $ 8.5
billion TVS group and is the largest automobile corporate dealer in India. The service focused
company provides employment turnover 10000 people with revenue over INR 9000 crore. It
operates through three divisions, viz., TVS, Sundaram motors and Madras Auto services.

The dealership business focuses on sales, services and distribution of commercial

vehicles, multi – utility vehicles, sports utility vehicles, passenger cars we represent the
following manufacturers such as Ashok Leyland, Honda, Mahindra truck and bus, Mercedes
benz, Renault, Volkwagen and off highway equipment manufactured escorts, JLG, Ingersoll rand
and Pal finger. The company has more than 150 outlets and sells over 60000 vehicles and
services reporting exceeds 600000 vehicles per annum.

The company manages its overseas vehicles distribution business through joint venture in
Sri lanka and Bangladesh. TVS & Sons also has two subsidiary companies that include: TVS
supply chain solution limited – India’s leading third party logistics service provider and TVS
automobile solutions limited – India’s largest independent after – market service provider.
INDUSTRIAL PROFILE:
Automobile industry, the business of producing and selling self-powered vehicles,
including passenger cars, trucks, farm equipments and other commercial vehicles. By allowing
consumers to commute long distances for work, shopping and entertainment, the auto industry
has encouraged the development of an extensive road system, made possible the growth of
suburbs and shopping centers around major cities, and played a key role in the growth of
ancillary industries, such as the oil and travel businesses. The auto industry has become one of
the largest purchasers of many key industrial products, such as steel. The large number of people
the industry employs has made it a key determinant of economic growth.

HISTORY:
Starting in the late 1700’s European engineers began tinkering with motor powered
vehicles. Steam, combustion and electrical motors had all been attempted by the mid 1800’s. by
the 1900’s it was uncertain which type of engine would power the automobile. At first, the
electric car was the most popular, but at the time a battery did not exists that allow a car to move
with much speed or over a long distance.

The first automobile produced for the masses in the US was the three horse powered,
curved – dash Oldsmobile; 425 of them were sold in 1901 and 5000 in 1994 – this model is still
prized by collectors. The firm prospered, and it was noted by others, and from 1904 to 1908, 241
automobile – manufacturing firms went into business in the United States. One of these was the
Ford Motors company which was organized in June 1903, and sold its first car on the following
July 23.

At the beginning of the century the automobile entered the transportation market as a toy
for the rich. As a result, in North America and Europe the automobile became cheaper and more
accessible to the middle class.

This was facilitated by Henry Ford who did two important things. First he priced his car
to be as affordable as possible and second, he paid his workers enough to be able to purchase the
cars they were manufacturing
AUTOMOBILE INDUSTRIES IN INDIA:
The automobile industry plays a significant role as it has employed 9 million people and
includes approximately 5% of world’s total employment in manufacturing unit.

Production of world’s automobile industry has spread across three major regions that
includes North America, Europe and Asia. World’s automobile industry has undergone major
restructuring and India has become a leading player along with nations like China, South Korea
beside the giant Japan.

Post independence, India espoused a central economic system, a partial liberalization was
implemented in 1980. The central government formed a venture with Maruthi Udoyog in 1981.
The cars produced by Maruthi was affordable for Indians, small in size and suitable for Indian
roads. The passenger car market in India is dominated by Suzuki, Hyundai motors and Tata
motors where Suzuki has dominated with more than 50% of the passenger car market share and
has covered more than 90% of both brand and price competitiveness.

Indian automobile industry has its origin in 40’s and has considered growing due to
economic liberalization including 100% FDI in the sector. The Indian automobile industry is
striving for global competitiveness and is clear from the fact that the manufacturers are the
second – largest after Japan for the quality for Deming. Indian economy has provided to its
citizens the best fuel rates as well as affordable cost of ownership. Thus, buyer decisions process
is the decision making which is taken by consumers in response to a potential market before,
during and after the purchase of a product or service.
COMPANY PROFILE:

TV Sundaram Iyengar and Sons Limited, established in the year 1911, is the parent
company of TVS group and is the largest automobile distribution company in India. During the
year 2008-2009, the company attained a turnover of Rs.5000 crores.

TVS group is one of the most respected in the automobile in India with which it has been
associated for over 80 years. Today the group as a whole is India’s largest manufacturer of
automotive components. TVS is among the top 20 private industrial groups in India. The vast
network with more than 100 outlets for the distribution of vehicles and spare parts and financing.
The groups has technical collaboration with several leaders.

TVS and sons distribute heavy duty commercial vehicles, utility vehicles and cars. It
represents various leading manufactured like Ashok Leyland, Mahindra limited, Honda. The
company has more than 100 outlets and is also the largest distribution of spare parts in India,
including more than 80 suppliers and 35000 part lines.

The company has diversified into sale and service station equipment for two wheelers,
cars, trucks. The range includes lifts, account management system, paint booths, engine analyzer
and other workshop equipment. Customer includes all OEMS/Dealers. With service availability
round the clock and country wide coverage, the division is a “one stop service” for all service
nation needs.

The company is the leading logistics solution provider specializing in the auto vertical
and has setup state of art warehouses across the country for this purpose. The logistics business
unit has created a special name for their excellence in the inbound logistics. It has now extended
providing the supply chain solution across the globe for the Indian auto component
manufacturers which include a wide array of value added service. Currently the logistics
business unit is the lead logistics provider for almost all the leading automobile companies in
India.
 The company has also diversified into marketing and providing support for special
process such as construction and material handling equipment, man lifts, air compressor
representing leading name India and overseas. The business provided unique solution under
pioneering concept called “own and operate”.

During 2003, the company has launched “My TVS” a unique concept of providing three
services under single umbrella brand for car users viz., 24*7 emergency services, all cost
services and quality used cars. This integrated service covers expectations of car customers over
the entire life span and provides comfort of TVS care, speed and value for money under one
roof.

In its desire to reach out to the customers directly through its own products and services,
keeping the customers as the epicenter of business, TVS and sons forayed into customer centric
car services business through its brand “MY TVS”, MY TVS is an independent , multi brand,
integrated, after market car services business with core value of “relationship and trust”. MY
TVS is present in the important stages of car ownership cycle and is available for buying and
selling of pre owned cars through MY TVS-QUC, providing emergency road side assistance
through MY TVS 24*7 ES and providing complete car body repair facility through MY TVS
CRS.

Company name : TV Sundaram Iyengar & sons limited

Founder : TV Sundaram Iyengar
Year : 1911
Location : 75 within India
Delivery point : Namakkal
Total employees : 25000 within India
Employees in Madurai
Branch : 255
Main process : sales and services
Dealership : Ashok Leyland
PRODUCTS / SERVICES:
Being the trading and distribution arm of the group, the business activities of TVS & sons
include dealership for automobile vehicles, distribution of spares for after-market products for
off highway application like construction and material handling.

The global business operation of the company includes establishing and managing joint
venture / alliances for automobile distribution/ dealership business, sourcing and supply chain
related activities.

TVS and sons distributes commercial vehicles, multi utility and sports utility vehicles,
three wheelers, passenger cars representing various leading automobile vehicle manufacturers
such as Ashok Leyland, Mahindra and Mahindra, Mahindra Navistar, Daimler Chrysler, General
motors, Honda, Renault, Volkswagen and off high way equipment manufactured by Escorts,
H.G, Pal Finger and Leyland Deere.

TVS Part Smart is a five year old business which is into retailing of multi brand
commercial vehicles spare parts. This new retail initiative is presently having 21 franchisees
across Tamil Nadu.

The company has more than 150 outlets and sells over 60000 vehicles. It provides
services for more than 600000vehicles per annum.

PARTS DISTRIBUTION:
The company is the largest distributors of automobile spare parts in the country, handling
more than 80 suppliers and 35000 part numbers of franchised parts, agency lines TVS branded
parts and so on. It has operations in Tamil Nadu, Kerala and MP and UP and reaches over 3000
retail outlets spread all over these territories. It has modern warehouse supported with the state of
the art IT infrastructure.

TOOLS AND GARAGE EQUIPMENTS DIVISION:

The company also undertakes sales and services of garage equipments and specializes in
installing, commissioning and providing complete after sales-services support. All these are
imported from various countries.
SPECIAL PRODUCTS DIVISION:
The company has also diversified into marketing products for special application such as
earned a niche for itself in this category of business. The construction and material handling
equipments, man lifts, air compressors, bus air conditioners, etc., representing leading names
from India and overseas in this field and has earned a niche for itself in this category of business.
The company has also launched a new avenue of service providing fork lift trucks with trained
operators on a monthly lease basis under its unique own and operate scheme.

PARENT COMPANY:
TVS Sundaram Iyengar and sons is the parent and holding company of TVS group.
TVS Sundaram Iyengar and sons limited have the following three divisions:
 TVS AND SONS
 SUNDARAM MOTORS
 MADRAS AUTO SERVICE

DEALERSHIP BUSINESS:
TVS & Sons distributes commercials vehicles, utility & sports multi-utility vehicles,
passenger cars and construction equipments representing various leading automobile vehicle
manufacturers, such as Ashok Leyland, Mahindra and Mahindra, Mahindra Navistar, Renault
and Escorts.

The company has more than 150 outlets and sells over 60000 vehicles. It provides
services for more than 60000 vehicles per annum. TVS & Sons is the leading automobile
distribution company in India.

JOINT VENTURES:
TVS Lanka (private) Ltd
TVS Lanka is a joint venture between TVS & Sons United Motors Lanka Ltd of Sri
Lanka. Based in Colombo, TVS Lanka is the authorized distribution & dealer for TVS range of
two wheelers & three wheelers. In a very short span, considerably increased sales of TVS two
wheelers and is the third highest seller of two wheelers in Sri Lanka.
 TVS Lanka redefined the concept of two wheeler marketing in the island by introducing
innovative marketing concepts / activities coupled with wide network of approximately 500
dealers for sales, services & spares. With new initiatives and products TVS Lanka is expected to
be a major force in the Sri Lankan auto industry. In future company has plans to expand to other
business in auto vertical.

TVS Auto Bangladesh Ltd (TVS ABL)

TVS Auto Bangladesh Ltd is a joint venture between TVS & sons and Ryan motors of
Bangladesh. Within three years of operations, the company has become the third highest seller of
two wheelers in the country. TVSABL derives its synergies in the form of local knowledge from
Ryan motors and expertise of TVS & sons in managing distribution business for more than five
decades.

TVS Auto Bangladesh is the distributor of TVS range of two wheelers & three wheelers
in Bangladesh. The company assembles and distributes products through its network of
approximately 100 sales, services and parts dealers. Recently the company has ventured into
distribution of spare parts for aftermarket. Future plans include expanding into new businesses
like distribution of cars & commercial vehicles and other business in auto vehicle.

DISTRIBUTION BUSINESS:
TVS & sons is one of the largest automobile spare parts distributors in India. It sells over
35000 part numbers, manufactured by more than 80 suppliers and caters to over 8090 customers
across the country. Sophisticated warehousing facilities with state of the art an IT infrastructure
enables smooth procurement and deliveries.

They also market quality products under the name of TVS brand, with key
communication, TVS quality spare parts. In pursuing business excellence the company is
committed to supplying genuine spare parts and ensures timely delivery to their customers. The
company regularly innovates and improves its systems and processes to enhance customer /
supplier satisfaction.
TVS GROUP OF COMPANIES:
 Axels India Limited
 Firestone TVS Private Limited
 Sundaram Brake Linings Limited
 Sundram industries limited rubber division
 India Japan lighting private limited
 TVS automotive Europe limited
 Lakshmi auto components limited
 Southern roadways limited
 TVS sri chakra limited
 TVS sundaram fasteners limited
 TVS motors company limited
 TVS sewing needles limited
 TVS sundram Iyengar & sons limited
 TVS supply chain solution

MILESTONES:
 1911 TVS & sons established in Madurai, Tamil Nadu
 1912 starts first rural bus service in southern Tamil Nadu (from Pudukottai to Thanjavur)
 1919 forays into vehicle sales, service and spare parts
 1929 foray into dealership business representing general motors
 1930 bus body building operation started
 1936 Madras auto services acquired
 1939 southern roadways started & built TVS services station, biggest in Asia
 1943 designs a unique gas plant that uses charcoal gas as fuel instead of petrol which was
in short supply during world war 2
 1945 Sundaram motors formed
 1956 TV Sundaram Iyengar was honored by the union government of India by unveiling
busts in bronze and in the city of Madurai (Tamil Nadu)
 1996 enters logistics business
  2003 enters customers centric car service business under brand name “MY TVS”
 2004 logistics business was hived off as a separate company called “TVS Logistics
Services Limited”
 2008 forays into parts retail business for heavy & light commercial vehicle brand name
“TVS part smart”
 2011 My TVS, the customer centric car services business was hived off as a separate
company called “TVS automobile solutions limited”
 2012 the All cars services business of TVS automobile solutions limited expanded its
network into Kolkata & Gujarat through separate JV
 2012 Acquisition of universal component, UK
 2015 Forayed into Saudi Arabia, started TVS distribution & services middle east FDE for
servicing commercial vehicles

HIGHLIGHTS OF TVS GROUP OF COMPANIES:

 In the middle of oil crisis during world war II, TVS introduced a gas plant attached in its
bus that need not depend on petrol / diesel
 Founder TV Sundaram Iyengar gave up to comfortable and lucrative government jobs in
1900s to pursue his entrepreneurial passion
 TVS, known for its employee welfare, started provident fund scheme in 1940, 12 years
before it was mandated by government of India
 TVS has started paying gratuity to employees since mid 1960s, 15 years before it
became a statutory requirement by the government
 TVS & sons is a proud holder of Limca book of records for delivering 1000 vehicles in a
day through its Malapuram dealership on 21st may, 1996

TVS business that started off as a Rural Transport Service is known for its punctuality much
so that people adjust their watches on the arrival of TVS buses.
 We have done our project on one of the outlets of TVS & SONS located at 215, south
veli street, Madurai. In this outlet, TVS & SONS focus on the dealership business with Ashok
Leyland and Mahindra & Mahindra and they focus on sales and services of vehicles
manufactured by Ashok Leyland and focus on service of vehicles manufactured by Mahindra &
Mahindra.

ASHOK LEYLAND:
TVS & Sons is associated with Ashok Leyland ever since the manufacturer sets its base
in India. TVS is the corporate dealer for Ashok Leyland for its intermediate commercial vehicles
(ICV) and heavy commercial vehicles (HCV) range of products in Tamil Nadu, Kerala,
Karnataka, Madhya Pradesh.

MAHINDRA & MAHINDRA:

TVS & sons is the authorized dealer for Mahindra & Mahindra range of utility vehicles,
micro commercial vehicles and passenger cars in Kerala. It has also set up service and spares
outlets across Kerala. In Tamil Nadu TVS& SONS is doing only service of Mahindra vehicles.

VISION:
To create integrated supply chain for their customers by providing a high quality and cost
effective logistics service globally this will be of its class in the industry with respect to practices
and procedures. To be a leader in the Indian multi brand aftermarket industry providing
integrated service solutions to car customers and stakeholders.

MISSION:
To remain in the prime position in the field of automobile distribution business by
extending dedicated services to its clients.

GOALS:
To become top 20 in the global dealership list by the year 2020.