Business Proposal

2019
 Agenda

WHO WE ARE HOW WE OPERATE NEXT STEPS

 WE ARE INNOVATIVE THINKERS, PASSIONATE ABOUT MAKING
THE MOST DESIRABLE FASHION ACCESSIBLE TO EVERYONE IN ASIA

2M
ACTIVE

1.1M
CUSTOMERS
SINGAPORE
PHILIPPINES
VISITS INDONESIA
WEEKLY MALAYSIA

7.7M HONG KONG

FACEBOOK
FANS

10M
MOBILE APP
DOWNLOADS

15M
SUBSCRIBERS

1
FULFILLMENT
CENTRE

Source: Company Information

3
 ZALORA IS PART OF GLOBAL FASHION GROUP,
THE #1 FASHION PLATFORM IN EMERGING MARKETS
We are in a fashion market of over €310 billion, targeting a population of > 1.8 billion

ARGENTINA MALAYSIA
AUSTRALIA MACAU
BAHRAIN NEW ZEALAND
BELARUS DOMAN P – 277m+
BRAZIL PHILIPPINES F – €63bn
BRUNEI QATAR O – 5.9%
CHILE RUSSIA
COLOMBIA SAUDI ARABIA
HONGKONG SINGAPORE
INDONESIA TAIWAN
KAZAKHSTAN UAE
KUWAIT UKRAINE
LEBANON
P – 662m+
P – 305m+ F – €55bn
P — Population F – €48bn O – 4.0%
F — Fashion Market O – 1.3%
O — Online Fashion Penetration

P – 610m+
F – €125bn
O – 2.1% P – 38m+
F – €18bn
O – 10.4%
 Thousand Fashion Brands
Find thousand of best local and
international fashion brands to fulfill
your fashion needs.

Guaranteed Original Products

Products are guaranteed 100% original
Unique Selling Propositions and high quality

Free Return
Enjoy 30 days of free and easy return
after delivery throughout Indonesia --
No reasons required.

13
 TOP BRANDS PARTNERSHIPS

ZALORA OFFERS HIGHLY DESIRABLE INTERNATIONAL AND LOCAL BRANDS,

ALONG WITH OUR OWN IN-HOUSE LABELS

6
ZALORA Brings Exclusive International Brands to Indonesia

13
 ZALORA OFFERS AN END TO END CUSTOMER EXPERIENCE

FREE SHIPPING* PAYMENTS

SIMPLE AND SAFE PRODUCTS
Trusted logistics - Convenient options including
WEBSITE Access to wide product
partners deliver nationwide cash-on-delivery
Easy navigation and range from Local &
anywhere in Indonesia - Failed delivery risk is borne by
intuitive content International Brands
ZALORA

CUSTOMER
SERVICE HANDLED EVERYWHERE UPDATE RETURNS*
BY ZALORA Access to rural Stay connected - 30 days return policy*
Comprehensive and areas & untapped through newsletters, - Quality Control & daily sent
personal service markets social media & blogs Return Items back to sellers
*T&C Applied
ZALORA WAREHOUSE: One of the largest e-commerce warehousein Indonesia, 15,000 sqm
distributed across 3 floors, can store up to 1.5 million items.
ONE OF THE LARGEST > 150 in-house delivery fleet in major cities, including Jabodetabek, Bandung,
E- COMMERCE WAREHOUSE Surabaya, Denpasar etc.

IN INDONESIA Offer Cash on Delivery, Bank Transfer - Virtual Account, and Credit Card
payments at your doorstep.

>90% of packages are delivered within the next day in Jakarta.

9
 ZALORA HAS A BROAD AND LOYAL
CUSTOMER BASE ACROSS ITS MARKETS

69% Female Shop on-the-go 18-45 age range with

31% Male through mobile concentration in 21-35
when offline shops age group
are closed (Young professionals)

Income levels span Shop online

Love fashion,
beauty and From middle class for convenience
curated content and above & service
 ZALORA CUSTOMER BASE DISTRIBUTION

Wide and Dispersed Reach

>75% of Our Orders Are From Outside
of Jakarta
DKI Jakarta 25 %

Jawa 43 %

Sumatera 13 %
Inside NTB dan NTT

Jakarta,
Bali 3%
25%
Outside Sulawesi 7%
Jakarta,
75% Kalimantan 5%

NTB dan NTT 2%

Papua & Maluku 2%

Source: Company Information

OUR CUSTOMER IS SHOPPING ON THE GO
ZALORA PROVIDES A SEAMLESS
CUSTOMER EXPERIENCE
ACROSS PLATFORMS

>90% of visits come from mobile devices

International tech engineers dedicated for apps and

award-winning mobile website

Device agnostic design allows for seamless

experience across all platforms
(Android, iOS, desktop, tablet, and mobile browser)

12
 MARKETING ACTIVATION
ZALORA HAS DEVELOPED A STRONG MARKETING EXPERTISE IN THE REGION
TO ENGAGE WITH FUTURE AND EXISTING CUSTOMERS

ONSITE PROMOS GROWING USER BASE THREAD by ZALORA

Daily promos with vouchers, flash sale, Fashion and lifestyle online magazine with
speed deals, and many more over 30K views/month

15 M
Newsletter Subscriber

PARTNERSHIPS PR & OFFLINE EVENTS SOCIAL MEDIA

Partnering with Banks, Telcos, Loyalty Various offline events are held, such as ● 7.7 M followers in
Programs and many more, to engage with fashion shows and ZALORA Style Awards Facebook and 456 K in
our partners’ user base Instagram
● Influencer seeding
● Exciting contents and
giveaways
 PUBLIC RELATIONS

OFFLINE COLLABORATION EVENTS TO DRIVE ENGAGEMENT

October 2018
July 2018 Juni 2019
ZALORA X BLANC & ECLARE by
Influencers Trip to Labuan Bajo Influencer trip to Korea
Jessica Jung Bag Launch

September 2018 May 2019

ZALORA STYLE AWARDS 2018 ZALORAYA 2019 goes to Turkey
 PUBLIC RELATIONS

INFLUENCER ACTIVITIES TO DRIVE ENGAGEMENT

ZALORA X J a s o n Wu ZALORA x Jack Wills ZALORA x Adidas ZALORA x Wanderlust

Launch Event Launch Event Adicolor Digital Launch Summer Trip

ZALORA x Reebok ZALORA x Pomelo ZALORA x ZALORA x Nike

HIIT Yoga Session Summer Trip Dream Cruise Launch Event
 Business
Model

WHO WE ARE HOW WE OPERATE NEXT STEPS

 ZALORA OPERATES UNDER SEVERAL BUSINESS MODELS

Marketing Production Warehouse & Customer Account

(Campaign, editorial, social (Professional Product Delivery
media, newsletter) Photography) Fulfillment Service Management

ZALORA Consignment Fee

ZALORA Marketplace
Pick Up Service Optional

ZALORA Marketplace
Self Service
Optional

Other Marketplace

* ZALORA Marketplace PickUp Service: order pick up by ZALORA

* ZALORA Marketplace Self Service: order fulfill by Seller
 ZALORA PACKAGES
Consignment

CONSIGNMENT MARKETPLACE PICK UP SERVICE MARKETPLACE SELF SERVICE

COMMERCIAL TERMS MARGIN MARGIN + FIXED FEES MARGIN

IDR 110.000 per SKU with model

PHOTOGRAPHY & RETOUCHING IDR 80.000 per SKU Product with model Optional Optional
IDR 70,000 per SKU Product without model

PAYMENT TERMS 30 - 45 DAYS (10th and 24th of every month) 30 DAYS 30 DAYS

CONTRACT DURATION 1 YEAR 1 YEAR 1 YEAR

NOTICE PERIOD 30 DAYS 30 DAYS 30 DAYS

CUSTOMER SERVICES SUPPORT

FREE FREE FREE
FOR YOUR CUSTOMERS

CUSTOM URL & BRAND PAGE FREE FREE FREE

SELLER TRAINING FREE FREE FREE

*Selected brands only*

* ZALORA Marketplace PickUp Service: order pick up by ZALORA

* ZALORA Marketplace Self Service: order fulfill by Seller
 Timeline

WHO WE ARE HOW WE OPERATE NEXT STEPS

 REGISTRATION TIMELINE

Presentation and Complete due diligence Inbound or

agreement to join and registration form upload photos

Define business Seller training & Products LIVE

and launch plan account set-up at ZALORA

Our Team

Training and Batch Upload Onboarding Team

Maintaining Seller Account Manager + Seller Support

Thank You