BLHC 4032

CREATIVE & CRITICAL THINKING SKILLS

SCAMPER
By
Mohd Fauzi Kamarudin
 Objective
• What is SCAMPER?
• How to use SCAMPER?
• How does SCAMPER helps you to think
creatively?
Why SCRAMPER?
Thinking creatively is not an
easy process.

SCAMPER helps you to

think creatively by
generating ideas that can be
used for new products and
services.

The idea of SCAMPER is

accredited to Bob Eberle
who has written books about
creativity for children.
How to use SCAMPER?
SCRAMPER consists of a set of directed
questions for seven thinking techniques that
helps you to think creatively.

By answering these questions with your

particular problem or situation in mind, new ideas
will be generated.

First, take an existing product or service. Using

the acronym SCAMPER, think of as many
questions and answers as possible for the
product or service.

Then, look at the answers that you have

generated. If the answers are practical, explore
these ideas further.
Substitute Remove some part of the accepted situation, thing,
or concept and replace it with something else.

Example of questions:
• Can I replace or change any parts?
• What can I replace with something better?
• Who can I use instead?
• What can be used instead?
• Can I use other ingredients or materials?
• Can I use other processes or procedures?
 Join, affiliate, or force together two or more elements
Combine of your subject matter and consider ways that such a
combination might move you toward a solution.

• Can I combine this product with another

to create something new?
• Can I combine the purposes of the
different parts?
• What can be combined to maximize the
number of uses?
• What materials could be combined?
• How can I combine talents and resources
to create a new approach to this product?
• What can I bring together?
Adapt Change some parts of your problem so
that it works where it did not before.

• How could you adapt or readjust this

product to serve another purpose or
use?
• What or who else is like your product?
• What other context could you put your
product into?
• What other products or ideas could
you use the product for?
Modify Consider attributes of the thing you're working on
and change them, arbitrarily, if necessary.
Attributes include: size, shape, other dimensions,
texture, color, attitude, position, history, and so
on.

• How could you change the shape, look, or feel of

your product?
• What could you add to modify this product?
• What could you emphasize or highlight to create
more value?
• What element of this product could you
strengthen to create something new?
 Put to Modify the intention of the subject. Think about why
it exists, what it is used for, what it's supposed to
Another Use do. Challenge these assumptions and suggest new
. purposes.

• What else can it be used for?

• Can it be used by people other than those it
was originally intended for?
• Who else might be able to use this? How
would they use it?
• Can it be used in a different context?
• Is there a different problem out there that
this could be a solution for?
• Can I use this idea in other markets or
industries?
Eliminate Arbitrarily remove any or all elements
of your subject, simplify, reduce to core
functionality

• How can I simplify it?

• What parts can be removed without altering
its function?
• What’s non-essential or unnecessary?
• What features can I take out?
• Should I split it into different parts?
• Can I narrow it down to its core functions?
 Change the direction or orientation. Turn it upside-
Reverse down, inside-out, or make it go backwards,
against the direction it was intended to go or be
used.

• What if I reverse the process?

• What if I did it the other way
around?
• What if I turn it upside down?
• What if I were to use a different
sequence?
• Can I transpose positives and
negatives?
• What if I consider it backwards?
 Example 1:

http://designjournalsos.blogspot.com/2012/08/how-to-use-scamper-for-combining-ideas_14.html
What questions were used to come up with
these products?

• http://image.normthompson.com/solutions/images/us/local/prod
ucts/
 What were the ideas behing these products?

http://www.interiorsandsources.com/interior-design-
news/designflash-archive/designflash-
details/articleid/12386/title/lighting-by-foscarini-seating-by-
keilhauer-and-more.aspx

http://www.kitchens88.com/kitchen/2014/02/orna
ment-best-unique-cool-store-gadget-stores-new-
must-have-supplies-cooking-utensils-funny-gifts-
tools-gift-ideas-supply-essentials-creative-
kitchen-gadgets-forkchops.jpg
 Question 1
• The idea of SCAMPER is attributed to _______
 Question 2
• ‘S’ in SCAMPER is _______
 Question 3
• ‘E’ in the acronym SCAMPER refers to
_________
 Question 4
• Which of these questions is attributed to
‘Modify’ in SCAMPER?
• a. What can be combined with the product?
• b. How can this product be simplified?
• c. What if we were to use a different sequence?
• d. What can be added to modify the product?
Which of the element in SCAMPER is used to
produce this product?

/
http://www.davison.com/creators/2013/01/03/the-future-of-bottle-openers
Using SCAMPER, which of the element is used to
produce the product below?

http://www.incrediblethings.com/lists/
Which element in SCAMPER is used to produce this
product?
http://gr8traveltips.com/wp-content/uploads/2011/05/onesole.jpg
Thank you