Submission 4

Consumer Behaviour: MY BRAND Date: 27.12.2019

Name: POOJA RAMANNAVAR Registration No: MB187693
My Brand: ITC CARPETS My Group: A

The main competitor for ITC carpets are which is one of the carpets brands in India,
according to survey conducted SEPTEMBER 26, 2019 (HTF Market Intelligence via
COMTEX) -- A new business intelligence report released by Advance Market
Analytics with title Flooring and Carpet Market Insights, Forecast to 2025.This report
provides a detailed overview of key factors in the Flooring and Carpet Market and
factors such as driver, restraint, past and current trends, regulatory scenarios and
technology development. A thorough analysis of these factors has been conducted to
determine future growth prospects in the global market.

Major Key Players in This Report Include along with ITC, Mannington Mills (United
States), Shaw Industries (United States), TOLI Corporation (Japan), Milliken &
Company (United States), Tarkett Company (France), Forbo Holding (Switzerland),
Mohawk Industries (United States), Polyflor Incorporation (United Kingdom), Gerflor
(France) and Interface (United States).

Flooring and Carpet The manufacturing cost structure analysis of the market is based
on the core chain structure, engineering process, raw materials and suppliers. The
manufacturing plant has been developed for market needs and new technology
development. In addition, Flooring and Carpet Market attractiveness according to
country, end-user, and other measures is also provided, permitting the reader to gauge
the most talented or commercial areas for investments. The report also provides a
detailed synopsis of the competitive scenario, wherein complete business profiles of
some of the prime companies in the market are included.

Market Drivers :

Increasing Use of Flooring and Carpet in Automobile Industry

Growing Inclination toward Interior Decoration

Rising Demand for Aesthetic Flooring Materials

Market Trend

Development of Innovative Designed Light Weight Carpets and Floorings

Geographically World Flooring and Carpet markets can be classified as North

America, Europe, Asia Pacific (APAC), Middle East and Africa and Latin America.
North America has gained a leading position in the global market and is expected to
remain in place for years to come. The growing demand for Flooring and Carpet
markets will drive growth in the North American market over the next few years.

In the last section of the report, the companies responsible for increasing the sales in
the Flooring and Carpet Market have been presented. These companies have been
analysed in terms of their manufacturing base, basic information, and competitors. In
addition, the application and product type introduced by each of these companies also
form a key part of this section of the report. The recent enhancements that took place
in the global market and their influence on the future growth of the market have also
been presented through this study.

The Flooring and Carpet is segmented by following Product Types:

Woven, Vinyl Flooring, Carpet Tiles ,Artificial Grass, Laminate Parquet Flooring,

Major applications /end-users industry are:

Residential , Commercial [Education Institutes, Industrial, Automotive, Hospitals] ,

Interior designers , architects , 5 star hotels , Resorts and so on