MAXIMIZING YOUR AD REVENUE:

The Secrets to Success

The advertising industry is a highly competitive, dynamic arena with
exponential growth in both the number of publishers entering the
market as well as the amount of market activity taking place.

ANNUAL ONLINE AD SPEND HAS SURPASSED

TELEVISION SPEND BY $40 BILLION, REACHING
A TOTAL OF OVER $280 BILLION IN BUSINESS
GENERATED PER YEAR.
But with hundreds of millions of publishers out there and thousands
of ad platforms competing for business, it’s become a pretty fierce
battle to capture increased market share. To get ahead, market players
are actively seeking innovative new methods for boosting ad revenue
while still maintaining a flawless user experience.
 Maximizing Your Ad Revenue
E-Book

HOW TO BEST BOOST YOUR AD REVENUES

Today’s monetization tactics are aggressive, These aspects can all be combined and optimized
demanding the use of: to generate a quick increase in revenue.

• Varied Advertising Platforms However, if used incorrectly their combined

• Ad Channels long-term effect will be negative and your users’
• Bid Strategies experience, harmed.
• Programmatic Deals
• Display Ad Formats
• And more

In this guide, we’ll share our favorite monetization tips and tricks to generate
ongoing maximum user revenue, while still maintaining the integrity of your users’
in-app or website experience.

COMPARE ADVERTISING NETWORKS

The first thing we recommend you focus on is your choice of advertising network. Google and Facebook
may dominate the ad network world today, but they aren’t the only ad networks out there.

www.geoedge.com • Ad Security & Verification • info@geoedge.com

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CONSIDER THE FOLLOWING FACTORS WHEN
SELECTING AN AD NETWORK:
Pricing Structure
Ad network pricing structures differ from network
to network. Some ad networks are more rigid
in structure, providing only a CPC (Cost per Click)
based cost structure. Others offer more flexibility.
Common alternative options include:
• CPA (Cost per Acquisition)
• CPV (Cost per View)
• CPI (Cost per Install)
• CPM (Cost per Mille - 1,000 impressions)
based pricing structures.
Min Payout Threshold
This factor is of particular significance to smaller
businesses, as not all ad networks will payout if
a minimum threshold is not met. Minimum
network payouts can range anywhere from as
low as $0 to as high as $550.
www.geoedge.com • Ad Security & Verification • info@geoedge.com
Maximizing Your Ad Revenue
E-Book
Some networks have low minimum payout
thresholds of $5 and $10 respectfully, thus making
them well-suited for small businesses. Higher end
ad networks have larger minimum payout
thresholds of $100 and $550 respectfully, making
them better suited for high traffic businesses only.
Ad Formatting
In-text ads, overlay ads, banner ads, in-screen
and in-frame ads are just a number of ad
formatting types available. While display network
providers such as Infolink serve up all of these
ad formats, other networks may be more limited
in their offerings.
Depending on the nature of your web service,
you may be interested in in-text ads only, banner
ads, or variety of types. Whatever your preference,
be sure to check which ad formats your preferred
network works with, before making a final decision.
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 Maximizing Your Ad Revenue
E-Book

Payment Method Audience segmentation options available include:

This can range from bank check, wire transfer, • Gender
Paypal, Western Union or more. Depending on
• Age Group
your location in the world, the currency of your
• Average Play Time
account and the fees you can expect to incur,
• Spending Preference
payment method may be another factor you’ll
want to take into consideration. • Geolocation
• And more!
Audience Targeting
By analyzing the above and custom targeting
You’ll also want to pay attention to the your ads, you can then serve up relevant
network’s ability to customize and segment advertising content that will engage and enhance
your ad audience, allowing you to serve up the user’s in-app or website experience, as well
relevant and qualitative ads. as provide you with maximum revenue.

www.geoedge.com • Ad Security & Verification • info@geoedge.com

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 Maximizing Your Ad Revenue
E-Book

AD PLACEMENTS:
KNOW WHEN AND WHERE TO PLACE YOUR ADS
The next issue we recommend you focus on is ad timing and placement. Optimal ad timing requires
identifying the different user flows within your app or on your site and presenting the user with ads
at the moments in which they are most ripe for engagement.

An ill-timed ad, such as mid-game or mid- transaction, can be extremely frustrating to

the user, while a well-timed ad can enhance the user’s in-app experience.

Consider the following: A gamer receives his final blow and is facing a game-over. Along appears a
Pepsi sponsored ad offering the user an extra life in exchange for his engagement with Pepsi’s content.

The well calculated timing of this ad is most likely to garner positive user engagement, providing an
enhanced user experience as well as generating increased ad revenue on your end.

Now consider the alternative. That same user is about to conquer his latest adversary, when that same
Pepsi ad pops up. In this case, the timing is intrusive rather than helpful. The user is therefore most
likely to experience frustration, thus not only reducing his chances of engaging with the ad (and you
earning revenue), but also harming his in-app or website experience.

To ensure as smooth an ad experience as possible, you’ll want to carefully analyze the user’s experience,
identify optimal junctures for ad placement and utilize those junctures only.

You’ll also want to ensure all ads comply with network guidelines for size, pixel ratio and time
requirements, as each network has individual guidelines and failure to customize accordingly results
in sloppy looking ads and a compromised user experience.

www.geoedge.com • Ad Security & Verification • info@geoedge.com

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 Maximizing Your Ad Revenue
E-Book

KEEP UP WITH THE TREND:

UTILIZE NATIVE ADVERTISING
Consider your ad formatting and whether it’s up to date or outdated.

Native Ads: A Meaningful Way To Promote

While display ads were once the preferred norm, today native advertising and interstitial ads have
overtaken banner ad share. Native advertising is a type of online ad that fits in with the design and
function of the user’s web page. A click on a native ad leads the user to advertiser content on an
external website or landing page.

Native ads don’t really look like ads; they look like other editorial content featured on the page. They
tend to be are engaging, relevant and informative, and successfully convert readers to leads by
promoting the advertiser’s brand or product in a meaningful way.

This type of advertising is found as suggested Facebook posts, recommendations of articles, by

content discovery platforms like Taboola or Outbrain, or even as tweets that are promoted on Twitter.

www.geoedge.com • Ad Security & Verification • info@geoedge.com

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 Maximizing Your Ad Revenue
E-Book

Sponsored Content: A Win-win Opportunity

A more specific type of native advertising to consider is sponsored content. While ads in general
have heavy brand bias and are meant to persuade, sponsored content is created by brands for the
purpose of education. The ads will answer a question, solve a problem or even clarify a misconception.

Sponsored content is all about the customer and what’s good for them, while at
the same time providing website and app owners with an added source of
revenue. Common examples of such may include a BuzzFeed listicle or YouTube
embedded paid programs.

Given the win-win opportunity native advertising creates - whether it be vie the use of sponsored
content or a publisher’s own non-sponsored content, it’s no surprise that Business Insider
estimates that by 2021, native advertising will account for 74% of all ad revenue – a truly
astounding number by any measure.

www.geoedge.com • Ad Security & Verification • info@geoedge.com

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 Maximizing Your Ad Revenue
E-Book

INVEST IN AD SECURITY
Now that we’ve discussed the use of ads, let’s discuss the what happens when there’s a rotten apple in
the barrel – or ad served up by your network.

Your users deserve a secure, clean, engaging experience every time they visit your website or application.
Ensuring such security, however, can be difficult when displaying a variety of ads from different providers
all served up in real-time.

Realtime Ad Blocking
GeoEdge enables the safeguarding of high ad quality for online, mobile, native and video ad campaigns.
Any time that malware/malicious codes are detected or creative ad policies are breached, you will receive
a real-time alert, allowing you to take action immediately.

GeoEdge advanced user-protection service combines GeoEdge's established industry-leading detection

with real-time blocking. We monitor every single ad impression, and our real-time blocking certifies
that all malicious or low-quality ads are blocked in real time on the pre-impression level, long before any
damage can occur.

Uninterrupted Revenue Stream

Only clean ads are served and your users are never exposed to security or quality threats. As soon as a
bad ad is blocked, a new clean one is put in its place so that your revenue stream remains uninterrupted.
Thus, your user’s web experience remains a positive one, and your web content retains your benchmark
quality standard.

GeoEdge has the lowest level of false positives available on the market, ensuring that
not only are your users protected, but so is your ad stream.

www.geoedge.com • Ad Security & Verification • info@geoedge.com

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 Maximizing Your Ad Revenue
E-Book

INCREASE YOUR TRAFFIC (WITH A FOCUS ON SEO)

As great as your ad experience may be, you can’t serve up ads if you don’t have an audience. To boost
your online presence, we recommend focusing some of your monetization efforts on Search Engine
Optimization (SEO). When done right, SEO will provide your app with a higher ranking in the Google
Play Store and/or App Store, and your website a higher ranking on the search engines.

Essential Seo Activities Include:

Content Optimization Onsite Optimization

Be sure to provide a fresh and steady stream of
new quality content, demonstrating your vitality
and relevance to the search engines.
Link Building
Make sure you’re regularly building relationships
and acquiring external links on relevant quality
websites using the keywords you’d like to promote.
Ensure your website is ‘search engine friendly’. This
includes creating a hierarchical linking structure,
tagging all pictures correctly, tending to any issues
of latency and complying with Google best practices.
Keyword Optimization
Ensure all keywords on your site or app are relevant
to how your users will be searching for you.

Improving your site’s SEO is a gradual process that with consistency will build your
audience, increase website visits or app downloads and successfully position you for
increased ad revenue.

www.geoedge.com • Ad Security & Verification • info@geoedge.com

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CONCLUSION
As a publisher, you have the ability to provide
marketers with the unique opportunity to reach
their target audience in way that other
marketing channels can’t. The frequent use
throughout the day in which users engage
with apps and websites, particularly in their
moments of downtime, translates into strong
demand for your services on the part of
marketers, and endless monetization
opportunities for you.
The trick is simply to ensure that the ad
networks you partner with maintain the
integrity of your product while providing you
with optimal monetary return.
www.geoedge.com • Ad Security & Verification • info@geoedge.com
Maximizing Your Ad Revenue
E-Book
Now that we've gone over many of the basic options,
tips and tricks within the industry, you'll know the
right questions to ask and factors to consider before
partnering with just anyone. And as even the best
ad networks serve up faulty or non-compliant ads
from time to time, we highly recommend you
protect your product and your user’s experience
with an added layer of protection like GeoEdge.
No matter how you choose to monetize, your
number one asset is your product itself, and your
users deserve a clean, safe & engaging experience.
Try GeoEdge’s Essential Plan For Free
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