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RESPONSE TO REQUEST FOR PROPOSALS FOR

VENUE MANAGEMENT AT
THE HUGH MORTON AMPHITHEATER
RFP No. S12-1019

December 3, 2019
AEG Presents wishes to thank the City of Wilmington for
the opportunity to give its community more reasons to cheer.

AEG Presents. The places where history


happens and memories are made.
Table of Contents

TABLE OF CONTENTS
VIRGINIA CREDIT UNION LIVE! • RICHMOND, VA
Table of Contents page i

COVER LETTER .................................................................................................... ii


BUSINESS PLAN .................................................................................................. 2
• Experience Managing Similar Venues .................................................................. 2
• Unique Background & History ............................................................................. 4
• Experience of Key Personnel ............................................................................... 5
• Concert Promotion Cooperation ......................................................................... 7
• Funding of Capital Improvements ....................................................................... 7
• Food & Beverage Operations .............................................................................. 8
• Business Plan Implementation ............................................................................. 8
- Community Partner ....................................................................................... 8
- Mitigation of Potential Noise Impacts ........................................................... 8
- Cooperation with Civic Event Organizers ..................................................... 9
- University Commitment ................................................................................. 9
PROPOSAL......................................................................................................... 10
• Understanding of the Scope of Management & Related Experience................ 10
- Booking Event & Scheduling Services......................................................... 11
- Food & Beverage Concessions ................................................................... 13
- Sponsorships ............................................................................................... 13
- Venue Consulting ........................................................................................ 13
- Facility Management ................................................................................... 14
• Financial Capacity .............................................................................................. 16
• Human Resource Capacity ................................................................................. 16
• Current Litigation ............................................................................................... 17
• Proposed Organizational Structure .................................................................... 18
REFERENCES ..................................................................................................... 21
FINANCING PROPOSAL .................................................................................... 22
DIVERSITY PLAN ................................................................................................ 23
RESPONDER’S CERTIFICATION ....................................................................... (25)
NON-COLLUSION AFFIDAVIT .......................................................................... (27)
EXCEPTIONS TO THE CONTRACTUAL REQUIREMENTS
& TERMS AND CONDITIONS .......................................................................... (29)
APPENDICES
Appendix A: Venue Experience .......................................................................... (30)
Appendix B: Global Resources ........................................................................... (55)
Appendix C: 2018 Diversity & Inclusion Report ................................................. (61)
Appendix D: 2019 Sustainability Report........................................................... (117)
CoverTab
Letter
#1

COVER LETTER
HUMPHREY’S BY THE BAY • SAN DIEGO, CA
Cover Letter page ii

December 3, 2019

Mr. Daryle L. Parker


Purchasing Manager
City of Wilmington
305 Chestnut St., 5th Floor
Wilmington, NC 28401

Dear Mr. Parker,


AEG Presents (425 West 11th Street, Suite 400, Los Angeles, CA 90015; 323-930-5700) is
pleased to present our response to the City of Wilmington’s Request for Proposal – Venue
Management at The Hugh Morton Amphitheater RFP No.: S12-1019.
ƂÃ>}œL>ˆÛiiÛi˜ÌÃVœ“«>˜ÞL>Ãi`ˆ˜œÃƂ˜}iiÃ܈̅œvwViȘ̅i
>Àœˆ˜>Ã]Ƃ 
*ÀiÃi˜ÌÈÃ՘ˆµÕiÞµÕ>ˆwi`̜«ÀœÛˆ`i«ÀœviÃȜ˜>“>˜>}i“i˜Ìœv/…iÕ}…œÀ̜˜
Ƃ“«…ˆÌ…i>ÌiÀ°7i«ÀœÛˆ`i̅iLiÃÌœvLœÌ…ܜÀ`Ã\̅iLi˜iwÌÃ̅>ÌVœ“i܈̅̅iÃV>i>˜`
assets of a global live events company, as well as being a local company with deep roots in
the Carolinas due to our team’s 35+ year history.
AEG Presents is eager to demonstrate our passion and utilize all resources to grow all
revenues for the The Hugh Morton Amphitheater and the City by providing complete
“>˜>}i“i˜Ì>˜`œ«iÀ>̈œ˜œv̅iƂ“«…ˆÌ…i>ÌiÀ܅ˆi>ÃÃÕÀˆ˜}˜œw˜>˜Vˆ>ˆ>LˆˆÌÞ̜̅i
City of Wilmington for day-to-day operations and providing the City with a potential revenue
stream for the City’s general fund and parks and recreation programs.
AEG Presents is excited to be a positive and collaborative partner of the City of Wilmington.
7iÅ>Ài“>˜Þœv̅iÃ>“iˆ˜ÌiÀiÃÌÃÃÕV…>ÃLÀˆ˜}ˆ˜}wÀÃ̇V>ÃÃ>À̈ÃÌÃ̜ˆVœ˜ˆVÛi˜ÕiÃ]
providing high quality services, and incorporating civic and cultural events. At The Hugh
Morton Amphitheater we will ensure the availability of the facility for current civic and
cultural events such as the annual Cape Fear Shakespeare on the Green performances and
N.C. Azalea Festival events. AEG Presents will adhere to and embody the philosophy of The
Õ}…œÀ̜˜Ƃ“«…ˆÌ…i>ÌiÀ>ÌÀii˜wi`>Ži̅>̈̈Ã̜Liœ«iÀ>Ìi`vœÀ̅iÀiVÀi>̈œ˜
and entertainment needs of the people of Wilmington and the surrounding region, and is
provided as a venue for performances, programs, exhibitions, festivals, and other activities
that are in the interest of the community. We offer to the City of Wilmington the many
resources of AEG.
We have carefully read and answered all elements of the RFP in our proposal, understand
what is required in the Scope of Services, and will provide professional management of the
performance venue for all aspects of operations including concert promotion and scheduling;
food and beverage services; ticketing; show production including marketing, sales, and
sponsorships; and day-to-day maintenance/janitorial services. We will not only perform the
services requested but will outperform all expectations.
Cover Letter page iii

As requested in the RFP, this proposal shall remain valid for a period of not less than 90
calendar days from the date of submittal.
We hope that the following proposal meets and exceeds your expectations, urging you to
ÃiiVÌƂ *ÀiÃi˜ÌÃ>Ã̅i“>˜>}iÀœv/…iÕ}…œÀ̜˜Ƃ“«…ˆÌ…i>ÌiÀ̜vՏw̅i
ˆÌÞœv
Wilmington’s vision.

Sincerely,

Shawn Trell
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AEG Presents LLC
425 West 11th Street, Suite 400
Los Angeles, CA 90015
323-930-5784
Business Plan

BUSINESS PLAN
THE MOUNTAIN WINERY AMPHITHEATRE • SARATOGA, CA
Business Plan page 2

BUSINESS PLAN
EXPERIENCE MANAGING SIMILAR VENUES
AEG owns, operates, and provides services to many of the most iconic and successful
entertainment venues around the globe. In all our work, we focus on one underlying aim…
to give the world reason to cheer.
We do this by providing our industry-leading facilities with an unmatched level of resources,
experience, and talent. We provide a wide array of services ranging from full operational
facility management to entertainment booking services, to live event production.
With over 100 venues in the United States and United Kingdom, AEG Presents’ venues are
gathering points for the communities in which we operate. In our processes, we take what is
Å>Ài`pœÛiœv“ÕÈV>˜`i˜ÌiÀÌ>ˆ˜“i˜Ìp>˜`ˆ˜ÌiÀÜi>ÛiœV>«>ÃȜ˜Ã]y>ۜÀÃ]VՏÌÕÀi]>˜`
history. We incorporate institutional knowledge in our management practices by hiring locally
and collaborating with our neighbors.
AEG aims to make the guest experience as seamless as possible. Our dedication and
attention to operational details help deliver a smooth experience for our guests at every
venue we operate and event we present. Logistical best practices, informed by and unique to
the communities where we operate, are the key to this success.
As we have done worldwide, we will make available to The Hugh Morton Amphitheater the
skills, experiences, and management practices we have perfected over the years.
All venues showcase the experience and talent of AEG employees and what we can
achieve when we collaborate with local partners and communities. (See Appendix A: Venue
Experience for additional information.)
Business Plan page 3

AEG PRESENTS AMPHITHEATERS

Humphrey’s Concerts by the Bay Viejas Casino & Resort The Mountain Winery
San Diego, CA • 1,450 Alpine, CA • 1,740 Amphitheatre
Saratoga, CA • 2,200

Gerald R. Ford Amphitheater Mount Airy Casino Resort Santa Barbara Bowl
Vail, CO • 2,400 Mount Pocono, PA • 3,000 Santa Barbara, CA • 4,562

Express Live! Marymoor Park Concerts Thompson’s Point


Columbus, OH • 5,000 Redmond, WA • 5,000 Portland, ME • 5,000

Central Park SummerStage Stage AE Greek Theatre


New York, NY • 5,500 Pittsburgh, PA • 5,500 Los Angeles, CA • 5,900

Virginia Credit Union LIVE! Skyline Stage at the Mann Volvo Car Stadium
Richmond, VA • 6,000 Philadelphia, PA • 7,000 Charleston, SC • 7,400

Frost Amphitheater Red Rocks Amphitheatre Forest Hills Stadium


Stanford, CA • 8,000 Morrison, CO • 9,500 Forest Hills, NY • 13,000

Mann Center for Performing Arts Queen Mary Events Park Fiddler’s Green Amphitheatre
Philadelphia, PA • 13,000 Long Beach, CA • 15,000 Greenwood Village, CO • 18,000
Business Plan page 4

UNIQUE BACKGROUND AND HISTORY


AEG is the world’s leading live entertainment and sports company.
For more than 20 years, AEG has played a pivotal role in transforming the live entertainment
industry. Through our global network of venues, music brands, powerful sports franchises,
integrated entertainment districts, ticketing platforms, and global sponsorship activations,
we deliver innovative experiences that give the world reason to cheer.
Creative expression is at the root of our success and, locally as well as globally, we are
committed to making a difference in the communities where we do business through our
philanthropy, sustainability, and diversity initiatives—AEG 1COMMUNITY, AEG 1EARTH,
and AEG 1FORCE. (See Appendix B: Global Resources, Appendix C: 2018 Diversity &
Inclusion Report, and Appendix D: 2019 Sustainability Report for additional information.)

50+ 22,000+
SPORTS FRANCHISES
OWNED OR HOSTED LIVE EVENTS
11,000
SHOWS
AT AEG-AFFILIATED PROMOTED
VENUES

120+M
GUESTS
ENTERTAINED

400+
40+
VENUES OWNED,
OPERATED OR
AFFILIATED WITH AEG
MUSIC FESTIVALS
Business Plan page 5

AEG Presents, a wholly owned subsidiary of Anschutz Entertainment Group, AEG, was created
in 2001. Since that time, AEG Presents has grown to over 25 million fans attending our events,
ranked as the number one festival producer in the world, along with producing the highest
grossing concert event in history, Desert Trip, featuring The Rolling Stones, Bob Dylan, Paul
V
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live music industry.
From world tours featuring the industry’s superstars to regional concerts and world-renowned
festivals, AEG Presents provides comprehensive and customizable services that maximize
ticket sales, drive revenue, but most importantly, give the world reason to cheer.
AEG Presents’ touring divisions—Concerts West, Messina Touring Group, Global Touring,
>˜`>ÀÅ>ƂÀÌÃ/œÕÀˆ˜}]p…>ÛiLÀœÕ}…ÌÃÕ«iÀÃÌ>ÀÃ̜wÀÃ̇V>ÃÃÛi˜ÕiÃ̅ÀœÕ}…œÕÌ œÀ̅
America including Taylor Swift, The Rolling Stones, Justin Bieber, Shawn Mendes, Juanes,
Enrique Iglesias, Shania Twain, Pitbull, The Who, Katy Perry, Paul McCartney, Eric Church,
Bruno Mars, Bon Jovi, Kenny Chesney, Carrie Underwood, Alicia Keyes, Flight of the
Conchords, “Weird Al” Yankovich, Amy Schumer, Anjelah Johnson, and Bo Burnham. Each
`ˆÛˆÃˆœ˜vœVÕÃiÃœ˜ëiVˆwV}i˜ÀiÃœv“ÕÈV]`iˆÛiÀˆ˜}՘«>À>ii`ÃiÀۈVi]>˜`iÝ«iÀ̈Ãi°
AEG Presents produces the most critically acclaimed music festivals in the U.S. such as
the award winning annual Coachella Valley Music & Arts Festival as well as Stagecoach:
California’s Country Music Festival. In addition, AEG Presents, co-produces the New Orleans
>ââEiÀˆÌ>}iiÃ̈Û>]>˜}œṎ˜Տv-…œÀiÃ]-՘iÃ̈˜7iÃÌ*>“ i>V…]ˆÀiyÞÕÈV
Festival in Dover, Panorama in New York, Rock on the Range in Columbus, RockFest in Kansas
City, British Summertime Hyde Park in the UK, and many more.
AEG’s southeastern team has a long history of promoting events in the Carolinas, going back
over 35 years, and bringing exciting artists such as The Rolling Stones, U2, Paul McCartney,
and Bruce Springsteen to venues such as Spectrum Arena, Greensboro Coliseum, Thomas
Wolf Auditorium, just to name a few. AEG Presents has brought over 580 concerts over the
last 15 years to North Carolina, entertaining over 3,500,000 Carolinians. AEG has brought
concerts to the The Hugh Morton Amphitheater for the last several years, including sold out
shows by Fitz and the Tantrums, Future Island, ZZ Ward, and Jack’s Mannequin. AEG has also
promoted shows in Wilmington at the now defunct Soapbox Laundra Lounge and Ziggy’s By
the Sea.

EXPERIENCE OF KEY PERSONNEL


AEG Presents draws from an unparalleled network of team members from around the world
to bring the best experience to our clients and guests at all AEG venues and events. Every
member of our team will provide support to The Hugh Morton Amphitheater, providing
unparalleled resources and a wide array of expertise to ensure success.
A feature of AEG is the hands-on approach of the corporate executive team, which boasts an
exceptional depth of experience and expertise, with key executives overseeing all areas of
Business Plan page 6

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ticketing, human resource management, labor relations, community relations, and marketing
and sales.
AEG is committed to providing support to The Hugh Morton Amphitheater at all levels
through active engagement and professional assistance. The following are key personnel that
would be critically involved. Our approach brings not only the resources of the key personnel,
but also the dozens of other dedicated team members in each department.

RICK MUELLER – President, North America, AEG Presents


Rick Mueller serves as President, AEG Presents North America. His responsibilities include
overseeing talent and national touring strategies, new business initiatives, and festival and
venue development for AEG Presents. Additionally, Rick works directly with AEG Presents’
Ài}ˆœ˜>œvwViÃœ˜“>ÌÌiÀÃœvLœœŽˆ˜}]«Àœ}À>““ˆ˜}>˜`œ«iÀ>̈œ˜Ã°ƂÃ>˜iÝiVṎÛi],ˆVŽ
is held in high esteem by both agents and managers alike. Accolades include receiving the
prestigious 2008 “Bill Graham Award for Promoter of the Year,” presented by the respected
industry publication Pollstar and being honored as one of the music industry’s “Top 40 Music
Business Professionals Under the Age of 40” by Billboard Magazine in 2013.

SHAWN TRELL – Executive Vice President, COO, & General Counsel, AEG Presents
-…>ܘ/ÀiÃiÀÛiÃ>à ÝiVṎÛi6ˆVi*ÀiÈ`i˜Ì]
…ˆiv"«iÀ>̈˜}"vwViÀ]>˜`i˜iÀ>
Counsel for AEG Presents. In his current role, Shawn is responsible for overseeing all legal
and business affairs, Human Resources, Information and Technology, Private Event business
unit, and Sponsorships for AEG Presents, its subsidiary divisions including that of its regional
œvwViÃ]>˜`̅i}ÀœÜ̅>˜`œ«iÀ>̈œ˜œvƂ *ÀiÃi˜ÌýÛi˜Õi«œÀÌvœˆœ°

$411-'/+%*#'.-#+0s%JKGH&KIKVCN1HƂEGT#')2TGUGPVU
One of the music industry’s most respected marketing executives, Brooke Michael Kain joined
Ƃ *ÀiÃi˜ÌȘÓä£È̜>ÃÃՓi̅iVœ“«>˜Þ½Ã˜i܏ÞVÀi>Ìi`«œÃˆÌˆœ˜œv
…ˆiv ˆ}ˆÌ>"vwViÀ°
In this critical position, Brooke oversees all digital operations at AEG Presents to ensure that
the company has a coordinated digital media strategy across its many music brands, events,
and properties including: digital marketing, CRM, digital product builds, internal tool builds,
data and analysis, web and production, content, and digital partnerships.

COLIN J. CONWAY – SVP, Venue Planning, Acquisition, Development, AEG Presents


As SVP of Venue Planning, Acquisition and Development, Colin Conway oversees the
scouting and analysis of AEG Presents’ new venue opportunities and initiatives as well as the
ongoing strategic growth of the company’s entire portfolio of venues. Prior to this role, Colin
was Vice President–Eastern Region Venue where he oversaw AEG Presents venue operations
in the eastern region.

NICK SPAMPANATO – SVP, Venue Operations, AEG Presents


As Senior Vice President of Venue Operations, Nick Spampanato oversees the operations
of AEG Presents’ venues and their respective general managers, transitions new venue
acquisitions, and provides support in new venue opportunities and development.
Business Plan page 7

ALLEN CORBETT – Regional Vice President, AEG Presents


Allen Corbett is a 35-year veteran of the music industry and second generation promoter who
specializes in promoting events in the Carolinas such as The Rolling Stones, Paul McCartney,
Elton John, Bruce Springsteen, The Eagles, Tina Turner, AC/DC, Kiss, Jimmy Buffett, Rod
Stewart, Lumineers, Kenny Chesney, Keith Urban, Alan Jackson, Carrie Underwood, The Killers,
and many more. Along side Scott Orvold, Allen oversees the booking and strategy for venues
in North Carolina, South Carolina, Georgia, and Alabama.

SCOTT ORVOLD – Regional Vice President, Zero Mile Presents/AEG Presents


Scott Orvold is co-founder of Zero Mile Presents, one of the country’s most prominent and
respected independent live music promoters and the premier concert promotion company in
the state of Georgia. Formed in 2016, Zero Mile developed a central team to provide booking,
marketing and operational support across three partner venues, and recognized the strength
œv̅iVœ“Lˆ˜i`>ÃÃiÌÃ>vÌiÀÃÌÀi>“ˆ˜ˆ˜}«ÀœViÃÃiÃ>˜`ܜÀŽyœÜð<iÀœˆiˆ˜VœÀ«œÀ>Ìi`
the collective experience, reputation, resources, connections, and the teams behind some of
the most popular and successful music venues in the Southeast. Zero Mile now offers tailored
and customized services for additional clients, with personal, one-to-one communication
and collaboration throughout the process. Zero Mile partnered with AEG Presents in 2019 to
expand their family of venues and promoting reach in the southeast.

ALAN SHER – Vice President of Operations, Zero Mile Presents/AEG Presents


Alan Sher is co-founder of Zero Mile Presents which operates Variety Playhouse , Terminal West,
and Georgia Theater in Georgia. In 2019, Zero Mile Presents partnered with AEG Presents in for
both companies to expand their reach in the southeast. Alan is an experienced entertainment
professional with a demonstrated history of building and supporting new venue projects and
developing existing businesses.

CHRIS MCLANE – Talent Buyer, AEG Presents


Chris McLane has been a talent buyer with AEG Presents for the last eight years. His home base
and focus are the Carolinas and has brought many sold out shows including Travis Tritt, Modest
Mouse/Brand New, Weird Al Yankovich, and to The Hugh Morton Amphitheater Fitz and the
Tantrums and Future Islands.

CONCERT PROMOTION COOPERATION


AEG Presents is a world renown promoter, the second largest in the world. It is our intent for
the booking of The Hugh Morton Amphitheater to be exclusive to AEG Presents with the
iÝVi«Ìˆœ˜œvܜÀŽˆ˜}܈̅VˆÛˆVœÀ}>˜ˆâ>̈œ˜Ãˆ˜œÀ`iÀ̜Žii«̅iƂ“«…ˆÌ…i>ÌiÀ>wÀÃ̇V>ÃÃ
facility and booking talent at prices to bring them to the market while keeping ticket prices low
for the people of Wilmington.
AEG has worked with local promoters in the past and may elect to bring in co-promoters on
certain events.

FUNDING OF CAPITAL IMPROVEMENTS


Based seasonality of the venue and further diligence needed, capital improvement funding
needs to be discussed with the City.
Business Plan page 8

FOOD & BEVERAGE OPERATIONS


AEG Presents has chosen to partner with Spectrum Concessions to bring innovative, unique,
and locally sourced food and beverage offerings to The Hugh Morton Amphitheater. Together
we will create a new program that includes creative mixology and menus and seasonal and
locally sourced food. Our partnership provides revenue maximization as both groups will work
together on concepts, sales initiatives, and guest service. We partner with Spectrum at our
venues throughout the country.

BUSINESS PLAN IMPLEMENTATION


As the leading manager of venues worldwide, AEG Presents provides unparalleled operations.
As discussed in the Proposals section, AEG will utilize its proprietary, industry-leading
programs for the success of the Amphitheater.

C O M M U N I T Y PA R T N E R
AEG Presents has a strong reputation as an integral part of the communities in which we do
business. A strong and ongoing relationship with our neighbors will be an important part of
our success at The Hugh Morton Amphitheater. We will create a neighbor database, utilizing
methods such as mapping services that can target homeowners and nearby businesses.
For communication we will create a neighborhood newsletter which will include updates
on events at the Amphitheater and address any neighborhood concerns that may arise.
The newsletter will be sent out quarterly and can be increased or decreased based on
neighborhood feedback. We will also incorporate social media channels such as Facebook,
Twitter and Instagram to reach out to our neighbors.

METHOD FOR IMPROVING & ANALYZING ISSUES THAT IMPACT THE COMMUNITY
At our venues we rarely receive complaints from the neighborhood; when we do we have
a plan of action. Upon receipt of a concern via the Dispatch Center the standard course of
action is as follows:
• Step 1: Dispatch Center is instructed to obtain as much information as possible pertaining
to the complaint: name, phone number, address, nature of the complaint, time of
the complaint, and time of occurrence
• Step 2: Information is dispatched to the General Manager who contacts the party as soon
as possible, generally within 5 minutes on concert nights
• Step 3:7…i˜>ÈÌÕ>̈œ˜V>˜Liˆ““i`ˆ>ÌiÞÀiV̈wi`ˆÌ܈Li>˜`̅i˜iˆ}…LœÀ܈Li
contacted with the resolution

M I T I G AT I O N O F P O T E N T I A L N O I S E I M PA C T S
In the instance of noise complaints, we look at all factors and utilize tools, such as sound
meter reports, to analyze the situation. The Production Manager and Sound Engineer are
ˆ““i`ˆ>ÌiÞ˜œÌˆwi`œvVœ“«>ˆ˜Ì°iÌiÀÀi>`ˆ˜}Ã>ÀiÛiÀˆwi`]>˜`«>Vi“i˜ÌœvÃÌ>}i
monitors are checked. Weather conditions are noted along with the time of the complaint.
Other factors are also considered:
• Has this been an issue at the residence before?
• Have we received other complaints from the same area?
Business Plan page 9

When feasible, and if it is an ongoing issue, AEG personnel are sent to the property to
monitor the decibel limit on the property.
AEG also understands the noise mitigation policies in place by the City including audio levels,
music stoppage times, and sound check times.

C O O P E R AT I O N W I T H C I V I C E V E N T O R G A N I Z E R S
AEG Presents endeavors to be a contributing community member. We will work with civic
event organizers to help them plan and market their events. Some facets of this partnership
could include:
• Marketing the event to AEG’s regional database
• Introducing event leaders to AEG’s local sponsors
• Guidance in technical expertise
• Vendor relationships

UNIVERSITY COMMITMENT
AEG Presents will engage the University of North Carolina Wilmington to create opportunities
for students.
• AEG will work with UNCW to create an internship program that will provide paid internships
to advance students’ career experience. AEG has previously created similar programs
with University of Massachusetts, University of South Carolina, Syracuse University, and
Pepperdine University.
• AEG will offer to take part in Speaker Series for students to learn about career opportunities
and the entertainment industry.
Proposal
Tab #1

PROPOSAL
GERALD R. FORD AMPHITHEATER • VAIL, CO
Proposal page 10

PROPOSAL
UNDERSTANDING OF THE SCOPE OF MANAGEMENT & RELATED EXPERIENCE
As the operator or service provider to over 100 amphitheaters, theaters, and clubs throughout
œÀ̅Ƃ“iÀˆV>>˜`1˜ˆÌi`ˆ˜}`œ“]Ƃ *ÀiÃi˜ÌÈÃÜiÛiÀÃi`ˆ˜«ÀœÛˆ`ˆ˜}ivwVˆi˜Ì]
effective, and revenue generating services while giving fans reasons to cheer.
As a leading promoter in the Carolinas, AEG Presents is well versed in giving Carolinians
reasons to cheer.
Through programming, customer service, food and beverage concessions, premium services,
and operations we will establish, enhance, and evolve a comprehensive and sustainable
customer experience across a range of ticket offerings and service amenities that incorporate
innovative concepts responsive to patron demand and new trends.
The following is our approach, plan, and commitment to the scope of management requested
by the City for The Hugh Morton Amphitheater.

AEG PRESENTS GLOBAL RESOURCES

AEG ASSET

AEG PREMIUM MANAGEMENT


AEG 1FORCE
SERVICES

AEG
STRATEGIC AEG 1SOURCE
SOURCING

AEG
EMPLOYEE AEG 1EARTH
SERVICES
THE
HUGH MORTON
AMPHITHEATER
AEG GLOBAL AEG
PARTNERSHIPS 1COMMUNITY

AEG GLOBAL
AEG
SUPPORT
ENCORE
SERVICES

AEG
AEG S.A.F.E.
MARKETING
AEG ENERGY
SERVICES

See Appendix B: Global Resources for additional information regarding AEG’s


unparalleled divisions and proprietary programs that will be activated for the Amphitheater.
Proposal page 11

BOOKING EVENT AND SCHEDULING SERVICES


PROGRAMMING
To ensure the Amphitheater operates in a successful and sustainable fashion for years
̜Vœ“i]̅iÛi˜Õi“ÕÃÌLiLœœŽi`Vœ“«ï̈ÛiÞ܈̜̅«Ì>i˜ÌwÌvœÀ>˜iۜÛi`>˜`
constantly evolving marketplace. AEG Presents can sustain and improve the Amphitheater’s
legacy by engaging and serving a wide range of diverse performance and entertainment
interests through securing high demand acts and broadening programming with today’s
cutting-edge artists to attract new crowds and a diverse demographic of patrons.
Drawing on extensive industry relationships and the national touring acts we promote year
after year, we will program the Amphitheater with a robust schedule of diverse talent. In
ܜÀŽˆ˜}܈̅VœÕ˜ÌiÃÏœV>}œÛiÀ˜“i˜ÌÃ]˜œ˜«ÀœwÌÃ]>˜`«>ÀŽÃœÀ}>˜ˆâ>̈œ˜Ã]Üi…>Ûi
become truly experienced in bringing in fresh talent to revitalize events, venues, and their
surrounding areas. With our strong network of artists, venues, and talent buyers, AEG will
bring an unparalleled level of performances to the Amphitheater each year, securing it as a
premier event location for shows in North Carolina.

An Experienced Booking Team


AEG Presents employs talent buyers and booking assistants in the region who will work
together to book the Amphitheater effectively and will coordinate with AEG’s touring
departments to place shows at the Amphitheater.

Touring Synergies & Festival Assets


As one of the largest music companies in the world, AEG Presents is dedicated to all aspects
of live music by producing and promoting global concert tours, music events, and world-
renowned festivals.
AEG Presents produces over 40 music festivals, including the iconic Coachella Valley Music
& Arts Festival, New Orleans Jazz and Heritage Festival, and Hangout Festival, and owns,
manages, or books more than 100 clubs and theaters. The company presents more than
11,000 events annually worldwide and conducts business under such globally renowned
brands as AEG Presents, Zero Mile Presents, Concerts West, Goldenvoice, Messina Touring
Group, Marshall Arts LTD, Madison House Presents, The Bowery Presents, and PromoWest
Productions. These brands promote some of the biggest names in music such as Taylor
Swift, Kenny Chesney, The Rolling Stones, Paul McCartney, Elton John, Cher, Ed Sheeran,
Katy Perry, and Justin Bieber while regularly showcasing up-and-coming artists.
These divisions will work with AEG Presents to ensure the Amphitheater’s success and appeal
to a diverse audience.

SCHEDULING
AEG Presents will work with the City to identify and schedule civic events at the Amphitheater.
In particular, we will work with the Cape Fear Shakespeare to schedule concerts around their
performances as this is a busy period for Amphitheater tours.
Proposal page 12

EVENT MARKETING
With a rich history of concert promotion in the Wilmington area, AEG will bring a vast buyer
database and valuable media, digital, and promotional relationships to the forefront of the
marketing strategy at the Amphitheater. Our event marketing strategy extends from the
moment the fan hears about the show, to the ticket purchase, the anticipation, and through
the time they return home and re-live their experience on social media.
Elements of our event marketing campaigns include:
• Digital advertising: universal pixel tracking, digital media, social
• Website: production and data collection
• CRM targeting and email marketing
• Traditional media: television, radio, outdoor, grassroots, promotional relationships
• College and university outreach

MARKETING
The Hugh Morton Amphitheater is well known in the community, it is iconic and associated
with the amazing shows and artists that have graced its stage. We will bring the Amphitheater
brand to life and give it an identity that guests and the community recognize with world
renown artists and an unforgettable experience. In addition, AEG will market the venue to
the live entertainment industry to attract events to the Amphitheater.

TICKETING
Our ticketing partner, AXS, provides access to the most innovative ticketing technologies
that turn data into actions and empower over 200 partners—theaters, clubs, arenas, teams,
and colleges—to maximize the value of all events and create joy for guests.

BOX OFFICE OPERATIONS


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̈VŽiÌÃ܈Li>Û>ˆ>LivœÀ«ÕÀV…>Ãiœ˜‡ˆ˜i>˜`œÛiÀ̅i«…œ˜i°/…i œÝ"vwVi܈Liœ«i˜
for future sales on show days when doors open to the public, generally two hours prior to
show time and closes after intermission.

SHOW AND EVENT PRODUCTION


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of excellence that AEG strives to obtain for all concert events will be supervised by the on-site
Production Manager in conjunction with the General Manager, who will be the leading forces
governing and controlling all aspects of each event.
AEG works closely with vendors at all our events and venues. We pride ourselves on creating
partnerships, not just business relationships, which translates to a high level of customer
service. We work with local vendors to manage aspects of merchandise sales, safety and
security, lighting, sound, and food and beverage and ensure they obtain and comply with the
necessary permits and licenses as well as have AEG training. AEG’s backstage labor, including
stagehands, audio, lighting, and other production vendors all meet a rigid, companywide
set of standards and meet or exceed all guidelines set forth by AEG Risk Management. Our
vendors are usually sourced through AEG 1SOURCE (see Diversity Plan for more information)
Proposal page 13

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ˆÌÞ½ÃVÕÀÀi˜Ì
MWBE requirements for minority and women-owned businesses.

FINANCIAL REPORTS
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Ü՘`w˜>˜Vˆ>>˜`ˆ˜ÌiÀ˜>Vœ˜ÌÀœi˜ÛˆÀœ˜“i˜Ì°/…iÃi«ÀœVi`ÕÀiÃi˜ÃÕÀi>Vœ“«iÌiÃiÌœv
w˜>˜Vˆ>ÀiVœÀ`Ã>Ài“>ˆ˜Ì>ˆ˜i`ˆ˜>VVœÀ`>˜Vi܈̅i˜iÀ>ÞƂVVi«Ìi`ƂVVœÕ˜Ìˆ˜}*Àˆ˜Vˆ«iÃ
­ƂƂ*®]w˜>˜Vˆ>>VVœÕ˜Ì>LˆˆÌÞ]w˜>˜Vˆ>ÃÌ>Ìi“i˜ÌÃ>Ài>VVÕÀ>Ìi>˜`̈“iÞ]w˜>˜Vˆ>ÀiÃՏÌÃ
are closely monitored, company assets are properly safeguarded, contractual obligations
are met, all aspects of the business are appropriately supervised, and maximize revenue and
minimize costs. These procedures are deemed necessary to effectively manage AEG venues.
Given the versatility of our reporting software, we will work with the City to incorporate their
Ài«œÀ̈˜}˜ii`Ã܈̅ˆ˜œÕÀw˜>˜Vˆ>ÃÞÃÌi“ð

FOOD & BEVERAGE CONCESSIONS


As detailed in the previous section (page 8), AEG will partner with Spectrum Concessions
to bring innovative, unique, and locally sourced food and beverage offerings to The Hugh
Morton Amphitheater.

SPONSORSHIPS
-«œ˜ÃœÀň«ÃÈ}˜ˆwV>˜ÌÞi˜…>˜Vi>Ûi˜Õi½Ã>LˆˆÌÞ̜Ài>V…v>˜Ã]«Àœ“œÌiˆÌÃVœÀiLÕȘiÃÃ]
and increase revenue. AEG Global Partnerships, AEG’s industry leading sponsorship sales
division, will work to create revenue streams while respecting the unique environment of
The Hugh Morton Amphitheater. AEG Global Partnerships’ goal for the Amphitheater is
to increase revenues, decrease costs and exceed client expectations while preserving the
Àii˜wi`>Ži>iÃ̅ïV°
AEG Global Partnerships’ portfolio includes 400+ venues, 20 sports teams, and over 40 music
festivals and tours such as the Los Angeles Kings, Coachella, Stagecoach, Jazz Fest, STAPLES
Center in Los Angeles, and is as wide reaching as the Mercedes-Benz Arena in China and
RAC Arena in Australia. This expansive collection of assets creates a distinctive sales and
marketing platform for top global brands to engage with, thus, expanding revenue streams
and promoting brand objectives.

V E N U E C O N S U LT I N G
VENUE ASSESSMENT AND REVENUE ANALYSIS
As the operator venues worldwide, AEG Presents is well versed in venue assessments and
revenue analysis. AEG will conduct an assessment of the physical plant and work with the City
to create a plan for the term of the agreement.
An initial revenue analysis has already been completed to create the operating budget. This
analysis will be updated annually for internal planning.

RISK MANAGEMENT
AEG Risk Management provides a full range of services on a worldwide basis to protect venue
assets and promote a safe guest experience. Services include managing insurance programs
>˜`«œˆVˆiÃÆ«>Vˆ˜}«Àœ«iÀÌÞ]V>ÃÕ>ÌÞ]w˜>˜Vˆ>>˜`i˜ÌiÀÌ>ˆ˜“i˜Ìˆ˜ÃÕÀ>˜ViÆ«ÀœÛˆ`ˆ˜}
Proposal page 14

in-depth risk assessments and benchmarking to minimize exposure to hazardous conditions;


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«ÀœÌiV̈œ˜ˆ˜Ã«iV̈œ˜Ã>˜`wÀiÀˆÃŽ>ÃÃiÃÓi˜ÌðƂ ,ˆÃŽ>˜>}i“i˜Ì>ÃÈÃÌȘ̅i
development and monitoring of loss prevention strategies to minimize exposure to claims.
These elements are bundled into a comprehensive risk management plan.

STAFFING
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Ƃ“«…ˆÌ…i>ÌiÀ°/…iÃÌ>vw˜}«>˜ˆÃ`ˆÃVÕÃÃi`ˆ˜`iÌ>ˆˆ˜̅i*Àœ«œÃi`"À}>˜ˆâ>̈œ˜>-ÌÀÕVÌÕÀi
section on page 17.

PATRON SERVICES
Through AEG’s proprietary guest services program, AEG ENCORE, developed in conjunction
with the Disney Institute, AEG is committed to providing the most memorable entertainment
experience possible in a safe and welcoming environment. We succeed only when we meet
and exceed the expectations of our client, teams and their guests. We believe that customer
service is of primary importance at all of our facilities.

AEG ENCORE’s Service Spotlights


We have four standards of behavior that serve as the cornerstones of the AEG ENCORE
system and serve as the focus of our training on to exceed guests’ expectations.
• SAFETY – The safety of our guests is the number one priority. Without a safe environment,
we fail. AEG makes sure all team members take active responsibility for safety in their areas.
This is embracing an “If I See Something, I say Something” mentality.
• SMILE – A smile projects a “How may I help you?” attitude and signals courtesy and
respect.
• SIZZLE – As a world leader in sports and entertainment we know this Spotlight well. We are
in the entertainment business and our guests are there to have fun. Our team members can
share in and enhance the experience without being a distraction.
• SYNERGY – We are a team and we work together toward a common service goal. We train
our management teams to model desirable and observable behaviors that help contribute
to our overall mission…giving the world reason to cheer.

FA C I L I T Y M A N A G E M E N T
JANITORIAL SERVICES
All AEG facilities are maintained in a sanitary and attractive condition. Proper janitorial
practices are designed to ensure the best use of time, materials, equipment, and
personnel. The procedures contained in our operations manuals are based upon past
experiences with other carefully planned successful janitorial programs. When put into
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ivwVˆi˜VÞ]Vi>˜ˆ˜iÃÃ]Ã>viÌÞ]>˜`}œœ`…i>Ì…°Ƃ ܈«ÀœÛˆ`i>>˜ˆÌœÀˆ>ÃiÀۈViÃ>Ì̅i
Ƃ“«…ˆÌ…i>ÌiÀˆ˜>wÀÃ̇V>ÃÓ>˜˜iÀ°
Proposal page 15

SECURITY
Keeping our fans, guests, and employees safe at our facilities and events is our number one
priority. Providing a safe, secure, and family friendly environment is essential to delivering
a superb and memorable guest experience for every visit to our facilities. Amphitheaters,
theatres, arenas, stadiums, convention centers, clubs, and outdoor events, along with
the starring entertainers and athletes, pose a range of safety and security risks. Using our
specialized inhouse expertise, best practices, ongoing training, and thorough planning, we
help mitigate and mange those risks for our venues and events.
Our policies and procedures are designed to consider intentional, unintentional, and/or
naturally caused threats and hazards, and the protection of assets by removing or reducing
the exposure of the assets to threats and hazards by implementing these policies and
procedures. AEG has developed and implemented a unique, and industry-leading, safety
and security program, AEG S.A.F.E. (Securing AEG’s Fans and Employees). The mission of
AEG S.A.F.E. is to promote a culture of preparedness, safety and security throughout AEG. It
emphasizes that safety and security is everyone’s responsibility and one person can make a
difference. AEG S.A.F.E. provides the secure environment necessary to deliver a world class
guest experience while also providing limits on liability exposure and insurance premium
savings.
Our proprietary AEG S.A.F.E. program has been exhaustively reviewed by the U.S.
Department of Homeland Security and has been designated for terrorism liability protections
under the U.S. SAFETY Act. AEG is the only management company in our industry with this
designation and liability protection.

COORDINATION WITH FIRE & SAFETY


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crowd control, emergency, and evacuation plans and procedures for the Amphitheater. AEG is
committed to working closely and collaboratively with the City, Parks and Recreation division,
and local Police and Fire departments, to ensure these plans and procedures are a model for
cooperative, forward-thinking security and emergency planning, prevention, protection, and
preparedness.
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who serve our facilities and understand that good working relationships are essential. We
will continually seek their input, advice, cooperation and collaboration for Amphitheater
operations and for ways to enhance safety, security, crowd control, and the guest experiences
for those visiting the Amphitheater.

LIGHTING & SOUND


The Amphitheater requires several third-party vendors to provide lighting, lighting
infrastructure, and sound broadcasting equipment. We have long standing relationships with
vendors both locally and nationally and receive the highest level of service. We have worked
with local, Wilmington based companies on previous events at the Amphitheater and will
continue to do so whenever possible.
Proposal page 16

MAINTENANCE & REPAIR


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to repair services. AEG will work with the City to prepare and oversee asset management and
repair plans as well as identify a capital improvements plan with a corresponding timeline and
budget.
Preventive maintenance is the most effective approach to getting the best value out of
equipment and avoiding unnecessary downtime and purchases. At the Amphitheater we
will implement the following maintenance and preventive maintenance program to properly
maintain and safeguard the City’s capital investment in the Amphitheater.
• Determine the health of the facility and equipment
• Review programs in place, including contracts/agreements with outside vendors
• Evaluate staff skill sets (staff development/training)
• Create and implement programs and processes
• Establish expectations to create accountability
• Review Inventory Control programs

FINANCIAL CAPACITY
With all venues, AEG has funded repair and maintenance and turnkey facility operations
̅ÀœÕ}…V>ÅyœÜ>˜`V>ÅÀiÃiÀÛið7i…>Ûi˜œÌ˜ii`i`>˜ÞÜÕÀViÃœviÝÌiÀ˜>w˜>˜Vˆ˜}
such as credit, equity, bonding, etc.

HUMAN RESOURCE CAPACITY


AEG recognizes that the most valuable resource is our people. As part of a worldwide
corporation with a network of venues and the best reputation in our industry, AEG attracts
and retains the very best people. We provide staff with training and opportunities for career
development within the consistent structure of one company, which attracts a high caliber of
well educated, loyal and motivated staff. A feature of AEG is the hands-on approach of the
corporate executive team, which boasts an exceptional depth of experience and expertise,
with key executives overseeing all areas of management including event creation and
«Àœ`ÕV̈œ˜]w˜>˜Vi>˜`>VVœÕ˜Ìˆ˜}]뜘ÜÀň«]̈VŽï˜}]…Õ“>˜ÀiÜÕÀVi“>˜>}i“i˜Ì]
labor relations, community relations, and marketing and sales.
AEG 1FORCE is our dedicated initiative to create a diverse and inclusive environment for our
guests, employees, business partners, and community neighbors. As our Diversity & Inclusion
policy, AEG 1FORCE guides our employment, procurement, partnerships, and marketing
practices. It seeks to enrich and improve our partnerships with employees, consumers,
ÃÕ««ˆiÀÃ]>˜`Vœ““Õ˜ˆÌÞL>Ãi`œÀ}>˜ˆâ>̈œ˜Ã>˜`ˆ˜Ã̈ÌṎœ˜Ã°Ƃ £",
ˆ`i˜ÌˆwiÃ
strategies and metrics, sets goals, and guides our diversity activities. For in-depth information
regarding AEG 1FORCE, see Appendix C: 2018 Diversity & Inclusion Report.
We are committed to investing our time and resources to enrich the diverse communities in
which we do business.
Proposal page 18

PROPOSED ORGANIZATIONAL STRUCTURE


AEG understands the importance of delivering a seamless operation to our clients, guests
and teams. We present the customized organization chart to address of the key requirements
necessary to ensure that the Amphitheater is managed in a world-class manner. In addition
to the positions listed, AEG’s full resources stand behind the local team and are available and
ready 24/7.

Nick Spampanato
SVP, Venues

Allen Corbett Scott Orvold


Regional VP Regional VP

Chris McLane Alan Sher


Talent Buyer VP, Operations

Venue General Spectrum


Manager Concessions

Operations Security %R[2I¿FH Production Marketing Sponsorship


Manager Manager Manager Manager Manager Manager

Ticket Security Staff Ticket


Riggers
Takers subcontracted Sellers

Ushers Stagehands

Guest Sound
& Light
Services subcontracted

Janitors
subcontracted

Merch
Sellers
subcontracted
Proposal page 19

RESPONSIBILITIES OF KEY MANAGERS


HUGH MORTON AMPHITHEATER GENERAL MANAGER
The General Manager is responsible for overall management, promotion and operation of
̅iv>VˆˆÌÞˆ˜VÕ`ˆ˜}Vœ˜ÃÌÀÕV̈œ˜]«ÕÀV…>Ș}]«œˆVÞvœÀ“>̈œ˜]LœœŽˆ˜}]“>ÀŽï˜}]w˜>˜Vi]
vœœ`]LiÛiÀ>}i]LœÝœvwVi]ÀiÌ>ˆÃ>iÃ]>`ÛiÀ̈Ș}]ÃiVÕÀˆÌÞ]«Àœ`ÕV̈œ˜]“>ˆ˜Ìi˜>˜Vi>˜`
all related operations. This position is responsible for initiating and providing direction
and for the administration and operational management of the facilities, its physical plant
v>VˆˆÌˆiÃ>˜`iµÕˆ«“i˜Ì]w˜>˜ViÃ>˜`«iÀܘ˜i]ˆ˜>“>˜˜iÀ̅>̈ÃVœ˜ÃˆÃÌi˜Ì܈̅}œ>Ã
and directives of AEG and City of Wilmington. Duties include provisioning of leadership and
direction to subordinate operating departments, management and staff; coordination and
execution of plans and directives; the performance of continuing liaison with corporate staff,
ownership, industry associates, governing agencies, communication media and the general
public.

OPERATIONS MANAGER
The Operations Manager will engage in operations and show-management functions
including settling concerts, supervising staff, ensuring venue is ready for opening, reporting
any maintenance/supply needs to GM, dealing with guest service issues, and overseeing
general operations of the venues while on-site. They will also work closely with operations
team on developing policies and procedures, assisting in operations planning and cost
estimates and overseeing staff.

SECURITY MANAGER
The Security Manager manages and oversees the security operations for the Amphitheater,
including but not limited to, anti-terrorism, risk management, loss prevention, safety, training,
investigations and intelligence, budgeting, emergency preparedness, disaster prevention,
and personnel management. The Manager is the daily liaison with federal, regional and local
law enforcement, especially in coordinating coverage of events at the Amphitheater; provides
analytical assessment of threats and the impact and possible losses that might ensue, as well
as balance these losses against the costs of security procedures that may reduce these losses;
and liaises with the Guest Experience team to ensure that all security-related staff are trained
and execute the Amphitheater’s guest services practices.

BOX OFFICE MANAGER


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through proper training, event management, leadership and the oversight of the day-to-day
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working relationships between various promoters (internal and external), artist representatives,
venue management and staff members. The manager assists in the overall administrative
planning, direction and policy implementation within the department.
Proposal page 20

PRODUCTION MANAGER
The Production Manager advances all production aspects of events at the Amphitheater to
ensure all needs are met. This may include scheduling labor, supplemental sound and lighting
equipment, making meal arrangements, managing allocated funds per event, coordinating
parking arrangements, facilitating power requirements, etc. The Production Manager is
responsible for disseminating information pertaining to the concert to individual departments
Ü̅>ÌVœ˜ViÀÌÃ>ÀiÃÌ>vvi`>VVœÀ`ˆ˜}Þ>˜`Àˆ`iÀÀiµÕˆÀi“i˜ÌÃ>ÀivՏwi`°

MARKETING MANAGER
The Marketing Manager will develop, execute, oversee and sustain the marketing plan for
the Amphitheater and all events. He/she is responsible for generating marketing strategies
and campaigns by applying out of the box thinking, optimization and leveraging partner
Ài>̈œ˜Ã…ˆ«Ãˆ˜Ìœ«ÀœwÌ>Li>vwˆ>̈œ˜Ã°/…i«œÃˆÌˆœ˜“>˜>}iÓi`ˆ>]>˜>ÞâiÃ>˜`ÌiÃÌÃ̅i
effectiveness of these campaigns and makes actionable decisions. It also supervises a support
team of varying levels of team members and oversees their training and development.

SPONSORSHIP MANAGER
The Sponsorship Manager is responsible for the selling and execution of all sponsorships. The
Manager will possess a strong sales acumen and deep knowledge of the marketplace, utilize
̅i˜>̈œ˜>Ài>V…œvƂ œL>*>À̘iÀň«Ã̜Ài>V…̅i“œÃÌwÌ̈˜}LÀ>˜`Ã>˜`“>݈“ˆâi
ÀiÛi˜ÕiÃÆ>˜`vՏw>Vœ˜ÌÀ>VÌÃ>˜`i˜ÃÕÀiVˆi˜ÌÃ>̈Ãv>V̈œ˜°

CONCESSIONS
Spectrum Concessions is responsible for coordinating all phases of catering and concession
functions held in at the venue including managing food costs, upholding menu standards,
and controlling inventory; overseeing the day-to-day functions, including staff management,
}ÕiÃ̈˜ÌiÀ>V̈œ˜Ã]œvwVi>`“ˆ˜ˆÃÌÀ>̈œ˜`ṎiÃ]Ûi˜`œÀVœ““Õ˜ˆV>̈œ˜Ã]>˜`>LœÀVœÃÌÃ]>˜`
ensuring that operational standards are met in regards to sanitation codes and laws, food
storage, and loss prevention.

R E L E VA N T E X P E R I E N C E O F P R O P O S E D T E A M M E M B E R S
AEG maintains a wealth of talented managers within the many venues we manage worldwide,
>ÃÜi>Ó>ˆ˜Ì>ˆ˜ˆ˜}Ài>̈œ˜Ã…ˆ«Ã>˜`Vœ˜Ì>VÌ܈̅“>˜>}iÀÃ̅>ÌÜi…>Ûiˆ`i˜Ìˆwi`>Ã
potential candidates that have expressed interest in joining our organization.
1«œ˜i˜}>}i“i˜Ì]Ƃ ܈ÃiiV̵Õ>ˆwi`Ìi>““i“LiÀÃ̜Li«>ÀÌœv̅iƂ“«…ˆÌ…i>ÌiÀ
team. We will work with the City on the selection of the General Manager to ensure there
is effective communication and partnership with the City for the management of the
Amphitheater.
References
Tab #1

REFERENCES
FIDDLER’S GREEN AMPHITHEATRE • GREENWOOD VILLAGE, CO
References page 21

REFERENCES
AEG Presents offers relationships and contacts at the highest levels of civic, municipal,
and entertainment sectors. AEG’s relationships stem from its unparalleled track record in
developing the most successful venues in the world and being the world’s second largest
event producer.
Our commitment to our communities, municipal partners, visitors, and guests is showcased by
our commitment to being part of the fabric of our local communities.
We encourage you to reach out to our partners and clients including those referenced below.

FIDDLER’S GREEN AMPHITHEATRE VIRGINIA CREDIT UNION LIVE!


Greenwood Village, Colorado Richmond, Virginia
17,000-capacity outdoor amphitheater 6,000-capacity outdoor amphitheater, owned
ˆÃœÜ˜i`LÞ>œV>˜œ˜‡«ÀœwÌ]ÕÃiՓ by Richmond International Raceway,
of Outdoor Arts who contracted the contracted with AEG Presents to exclusively
operating lease to AEG Presents in 2014. book events beginning in 2017.
Cynthia Bowman Dennis Bickmeier
President and Executive Director President
Museum of Outdoor Arts Richmond International Raceway
1000 Englewood Parkway #2-230 600 Laburnum
Edgewater, CO 80110 Richmond, VA 23222
(303) 806-0444 (804) 228-7506

VOLVO CAR STADIUM RED ROCKS AMPHITHEATRE


Charleston, South Carolina Morrison, Colorado
7,400-capacity outdoor amphitheater The 9,525-seat natural rock amphitheater is an
and part of LTP at the Daniel Island Tennis open lease venue, owned and managed by
Center owned by the City of Charleston, the City of Denver. AEG Presents has booked
contracted with AEG Presents to exclusively over 100 shows each year during the last two
book events beginning in 2014. seasons.
Bob Moran Tad Bowman
General Manager Red Rocks Amphitheatre Venue Director
Volvo Car Stadium Denver Arts & Venues
161 Seven Farms Drive 18300 W. Alameda Parkway
Charleston, SC 29492 Morrison, CO 80465
(843) 856-7900 (720) 931-8709
Financing Proposal
Tab #1

FINANCING PROPOSAL
VOLVO CAR STADIUM • CHARLESTON, SC
Diversity
Tab
Plan
#1

DIVERSITY PLAN
SANTA BARBARA BOWL • SANTA BARBARA, CA
Diversity Plan page 23

DIVERSITY PLAN
For more than 20 years, AEG has worked hard to build an inclusive culture and supply
V…>ˆ˜̅>ÌÀiyiVÌÃ̅i`ˆÛiÀÈÌÞœv̅i}œL>Vœ““Õ˜ˆÌˆiÃ܅iÀiÜiœ«iÀ>Ìi]LiV>ÕÃiÜi
wÀ“ÞLiˆiÛi̅>Ì`ˆÛiÀÈÌÞ]iµÕˆÌÞ]>˜`ˆ˜VÕȜ˜ˆ˜œÕÀܜÀŽvœÀVi>˜`܈̅œÕÀÃÕ««ˆiÀÈÃ
imperative to our continued success.
Through our diversity, equity and inclusion initiative, AEG 1FORCE, we have implemented
strategies, policies, and programming that embrace our collective differences and create
an open environment for all employees and business units. To that end, 2019 has been
an incredible year for advancing equity and inclusion throughout AEG Presents. With the
development and launch of four separate employee-led resource groups: EMERGING
LEADERS@AEG, PRIDE@AEG, PARENTS@AEG and PARENTS@AEG; launch of formalized
diversity and inclusion training for all employees in the US; earning a perfect score on 2019
Corporate Equality Index, administered by the Humans Rights Campaign (HRC) designating
AEG as a Best Place to Work for LGBTQ Equality; and implementation of a Capacity Build
Program with local and small businesses; AEG Presents continues to be a leader in our
industry based on both our internal practices and external commitments.
As our company continues to grow, we remain dedicated to partnering with local and
Ó>LÕȘiÃÃiÃLiV>ÕÃiÜiLiˆiÛi̅>Ì܅i˜œÕÀÃÕ««ˆiÀL>ÃiÀiyiVÌÃ̅i`ˆÛiÀÈÌÞœv
our customers, we further our mission to better serve our communities. We are proud to
collaborate with and support the growth of minority-owned, woman-owned, veteran-owned
and LGBTQ-owned enterprises, as well as cultivate long-lasting partnerships with diverse
community-based organizations, educational institutions and civic organizations in the
communities around us.
In the City of Wilmington, AEG Presents will gladly meet or exceed current MWBE
requirements for minority and women-owned businesses in goods and services under all
contracts and sourcing activity pursuant to this RFP. AEG Presents acknowledges that only
wÀ“ÃViÀ̈wi`̅ÀœÕ}…-Ì>Ìi܈`i1˜ˆvœÀ“
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city’s minority participation goal of 14% for contracts over $50,000.
AEG Presents’ strategy to meet the City’s diversity and inclusion plan is simply to implement
standard operating procedures from other AEG Presents sites. AEG Presents has a Sourcing &
Supplier Diversity group of professionals who will be dedicated in supporting and managing
all contract activities for the Amphitheater. All sourcing and solicitation of MWBE participation
is actively managed in our proprietary e-sourcing portal, AEG 1SOURCE. All North Carolina
and City of Wilmington unique operating procedures can and will be adhered to within our
sourcing portal, e.g., Statute N.C.G.S. § 143-128.2. Within the portal, all sourcing and MWBE
>V̈ۈ̈iÃ܈LiÌÀ>VŽi`>˜`“>˜>}i`ëiVˆwV>ÞvœÀ̅iƂ“«…ˆÌ…i>ÌiÀ°
Doing business with the City of Wilmington is a privilege for our Diversity, Equity & Inclusion
Team at AEG Presents. For over ten years, AEG has been a national member of the National
Minority Supplier Development Council (NMSDC), Women’s Business Enterprise National
Council (WBENC), and the National Gay & Lesbian Chamber of Commerce (NGLCC). AEG
*ÀiÃi˜ÌÃ܈˜œÌœ˜ÞṎˆâiœÕÀVÕÀÀi˜Ì>˜`iÝ«iÀˆi˜Vi`ÀiÜÕÀViÃvœÀÜÕÀVˆ˜}µÕ>ˆwi`
Diversity Plan page 24

MWBEs but commits to collaborate with City of Wilmington MWBE Program and the SWUC
ˆ˜ºV>Ã̈˜}>܈`i˜iÌ»̜«Àœ«iÀÞˆ`i˜ÌˆvÞ>µÕ>ˆwi`7 Ã̜“iiÌÃVœ«iœvÃiÀۈViÃ
required in managing the Amphitheater.
AEG Presents’ Supplier Diversity Team will align with the Amphitheater to prioritize a sourcing
schedule and outreach plan upon engagement. This plan addresses all operational expenses
and construction activities to properly highlight requirements for MWBE and resources
required to execute. Our dedicated resources will then immediately assist updating scopes/
statements of work along with participant lists for all sourcing events. Outreach to targeted
communities and groups is given a high priority. Based on timelines, a local MWBE Vendor
Fair is locally advertised and held six months prior to implementation. In addition, AEG
Presents commits to hold these MWBE Vendor Fairs annually in order to engage community
and educate suppliers in doing business with AEG Presents and the Amphitheater.
Post review and agreement on all scopes of work and supplier participation and outreach,
AEG Presents’ Supplier Diversity Team will collaborate in conducting all sourcing events, i.e.,
score carding responses, vetting suppliers, compliance to client requirements, etc. As with the

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>Àœˆ˜>]µÕ>ˆwi`7 Ã>Ài}ˆÛi˜«ÀiviÀi˜Vi
in participation and scoring. Upon any sourcing and supplier diversity milestone, the City of
Wilmington will have transparency to all activities and documents.
At AEG Presents, diversity, equity, and inclusion are more than a corporate policy – they are
embedded in everything we do. By continuing to build an inclusive culture and supply chain,
we will not only foster creativity and innovation to drive our growth, but also create new
opportunities to shape the future of our industry and expand the boundaries of convention.
(For additional information regarding AEG’s Diversity and Inclusion Plan including supplier
diversity in action, see Appendix C: 2018 Diversity & Inclusion Report.)
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RESPONDERS CERTIFICATION
MARYMOOR PARK CONCERTS • REDMOND, WA
Responder's Certification page 25

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NON-COLLUSION AFFIDAVIT
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MOUNT AIRY CASINO RESORT • MOUNT POCONO, PA
Non-Collusion Affidavit page 27

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Exceptions
Tab #1

EXCEPTIONS
VIEJAS CASINO & RESORT • ALPINE, CA
Exceptions to the Contractual Requirements & Terms and Conditions page 29

CONFIDENTIAL

EXCEPTIONS TO THE CONTRACTUAL


REQUIREMENTS & TERMS AND CONDITIONS
INSURANCE
• AEG Presents is able to comply with the types of requested insurance policies and limits.
• AEG Presents will have some comments to conform the language to the terms of our
policies and commercial terms.
• Multiple references to “Section 11 of this agreement” appear to be a carryover from a
previous agreement and therefore no analysis was done to determine ability to comply with
those references.

INDEMNIFICATION
U Ƃ *ÀiÃi˜ÌÈÃ>}Àii>Li̜}i˜iÀ>ˆ˜`i“˜ˆwV>̈œ˜>˜}Õ>}iL>Ãi`œ˜ˆÌÃœ«iÀ>̈œ˜Ã
at the Venue but will have some comments to conform the language to our policies and
commercial terms.
• Assignment
• AEG Presents’ local subsidiary, Zero Mile Holdco, LLC will be involved with operating the
venue so the assignment language may need to be revised depending on the drafting of
the agreement.

COMPLIANCE WITH LAWS


• AEG Presents is agreeable to general compliance with laws language with regards to its
operations at the Venue but will have some comments to conform the language to our
policies and commercial terms.

CONTRACTOR REPRESENTATIONS AND WARRANTIES


• AEG Presents is agreeable to the general language of the representations and warranties
with regards to its operations at the Venue but will have some comments to conform the
language to our policies and commercial terms.

ACKNOWLEDGEMENTS
• AEG Presents is agreeable to the general language of the Acknowledgements but will
have some comments consistent with AEG Presents’ responses with regards to MBE in the
narrative of this Response to RFP.
Appendix A: Venue Experience

APPENDIX A: VENUE EXPERIENCE


US m
US map
ap
ap

SEATTLE
SE
SEATTL
Regional
R gio
Re Office
Marymoor
M ry
Ma Park Amphitheatre (5,000)
Showbox at the Market (1,147)
Show
Showbox SoDo (1,800)

LA VE
LAS VEGAS
Re
R
Regional
gio Office
Encore Theater (1,400)
Enco
The Joint (4,200)

RENO
Silver Legacy Casino (3,000)
000))
SALT LAKE
LA CITY
SAN
AN
A NF
FRANCISCO
RANC
CISC
ISCO
S O The Union (2,800)
R
Re
Regional
giio l Offi
Office
O
Frost
F ost Amphitheare (8,000)
Fr
BOULD
BOULDER
Great
G ea
Gr at American Music Hall (650)
Reg
Regional
gio Office
Slim’s
S im’’s (650)
Sl
DENVER
ENVER
ER
Social
S cia
So a Hall (600) KANSAS
AS CITY
T
Th
TheeM Mountain Winery (2,200) Regional O
Office
ffic
ce
,,000
1STBANK Center (6,000) 0) Regional Office
e
The Regency
R Ballroom (1,400) Arvest Bank Theatre
eatre at
at
Bluebird Theater (550
(550) 0)
The Warfield (2,450) the Midland (2,900)
900
0)
Fiddler’s Green Amphitheatre (17,200)
7,200 0)
400)
The Truman (1,400)
Gerald R. Ford Amphitheater (2,400)
,400 0)
0)
Gothic Theatre (1,100)
1,100
, 0)
Mission Ballroom (4,000)
, 0)
,000 0)
SANTA BARBARA
RBARA Ogden Theatre (1,700)
,700 0)
0)
Santa Barbara
rbara ,500
Red Rocks Amphitheatre (9,500) 0)
0)
600)
Bowl (4,600) Stanley Hotel–Estes Park (550)

LOS
OS ANGELES
AN
NGELLES
N ES
Regional Office
Officce INDIO/PALM SPRINGS
INDIO/
El Rey Theatre (77
(771)
711)) Palm Springs Air Museum (5,000)
Fox Theater Pomona (2,000)
0000))
0
Greek Theater (5,900)
9000)
Microsoft Theater (7,100)
7 0))
7,100 DALLAS
AS
San Manuel Indian Bingo
B o Regional Offic
Office
ce
5000)
& Casino (1,500) 300
Bomb Factory (4,300) 0)
0)
Shrine Auditorium (6,300)
300
0) SA D
SAN DIEGO Canton Hall (1,150)
1,150
0)
Shrine Expo Hall (5,000)
0000))
0 Regional
Regio Office Theatre at Grand Prairie (6,300)
300)
The Fonda Theatre (1,200)
200
0) Hump
Humphrey’s Concerts by the Bay (1,450)
The NOVO (2,350)
, 0))
,350 Viejas Casino & Resort (1,800)
Queen Mary y
0 0)
000
Events Park (15,000)
The Roxy Theatre (500)
500
0)

NEW ORLEANS
RLEANS
NS
Regional Offic
Office
ce
200
Gasa Gasa (200)0)
0)
The Civic Theatre (1,200)
200
0)
The Joy Theater (1,200)
200
0)
Republic NOLA (900)900)
AEG PRESENTS VENUE EXPERIENCE

NEW
N
NE W YORK
Regio
Regional Office
Asbury
A bu Lanes (600)
As
REGIONAL VENUES Brooklyn Steel (2,000)
Brook
OFFICES Central
C ntr Park SummerStage (5,500)
Ce
Forest
Fores Hills Stadium (13,000)
iPlay America (1,500)
Music Hall of Williamsburg (550)
Ovation
O ati Hall at Ocean Resort Casino (1,900)
Ov
PlayStation Theater (2,150)
PlayS
Rough Trade (250)
Roug
Starland
S arla
St Ballroom (2,000)
Terminal
T rm
Te 5 (3,000)
The Space
S at Westbury (1,500)
Webster Hall (1,500)

PHILADELPHIA
PHIA
Regional Office
Boot & Saddle (200)
Franklin Music Hall (2,600)
Keswick Theatre (1,400)
Skyline Stage at Mann (7,000)
The Mann Center for the Performing Arts (13,000)
Underground Arts (325)
Union Transfer (1,200) MASHANTUCKET
MA
MAS HA
XCite Center at Parx Casino (1,500)
Fox Theater
T (1,370)
The Grand Theater at
Foxwoods Resort Casino (4,000)
PORTLAND
PO
POR
ORRTLA
TLA
AND
D
CHICAGO
ICAGO Regio
Regionall Office
ffi
Regional Office Port City Music Hall (580)
DETROIT
ETROIT Stat
State
e The
Theatre
eatre (1,870)
Regional Office CLEVEL
CLEVELAND Tho
Th
Thompson’s
h mmp
pson’ss Point (5,000
(5,000)
Masonic Temple (5,000) Agora Theatre (2,000) BOSTON
B
BOOSTO
MT. POCONO
Royal Oak Music Theatre (1,700)) Regional
Regio Office
PITTSBURGH Mt. Airy Casino
Great
Grea Scott (240)
The Cathedral Theatre (1,600)) Resort (3,000)
COLUMBUS
COLUM Stage AE (5,000)) Royale Boston (1,100)
Roya
The Majestic (1,100))
Regional Office The Sinclair (525)
A&R Music Bar (400)
Express Live! (5,000)
PROVIDENCE
Newport Music Hall (1,600)
ST. LOUIS
LOU Fete Music Hall (730)
The Basement (300)
Regional Office
RICHMOND
MOND BALTIMORE
Regional Office Rams Head Live! (1,600)
Virginia
Vi gin
Virgin
Virgi iia Credit
C ed Union LIVE! (6,000)
Cre
The National (1,500) NORFO
NORFOLK
NASHVILLE
HVILLE
NorVa (1,450)
Regional Office
Nashville Yards (4,000)

BIRMIN
BIRMINGHAM
Saturn (500)
COLUMBIA
CO
COL UM
Regional
Regio Office
The Senate (1,200)
ATLANTA
TLANT
TA
Regional Offic
Office
ce
Georgia Theatre (1,000)
0000)
0) CHARL
CHARLESTON
Terminal West (625)
(6255) Volvo Car Stadium (10,200)
Variety Playhouse (1,100)
,100) SAV
SAVANNAH
VAN
Victory North (650)

ORLANDO
LANDO
O
The Plaza Live (1,250)
,250) WEST P
W PALM BEACH
Regional Office
Appendix A: Venue Experience page 31

AEG Presents Venue Experience


AEG owns, operates, and provides services to many of the most iconic and successful
entertainment venues around the globe. In all our work, we focus on one underlying aim…
to give the world reason to cheer.
We do this by providing our industry-leading facilities with an unmatched level of
resources,experience, and talent. We provide a wide array of services ranging from full
operational facility management to entertainment booking services, to live event production.
With over 100 venues in the United States and United Kingdom, AEG Presents’ venues are
gathering points for the communities in which we operate. In our processes, we take what is
Å>Ài`pœÛiœv“ÕÈV>˜`i˜ÌiÀÌ>ˆ˜“i˜Ìp>˜`ˆ˜ÌiÀÜi>ÛiœV>«>ÃȜ˜Ã]y>ۜÀÃ]VՏÌÕÀi]>˜`
history. We incorporate institutional knowledge in our management practices by hiring locally
and collaborating with our neighbors.
AEG aims to make the guest experience as seamless as possible. Our dedication and
attention to operational details help deliver a smooth experience for our guests at every
venue we operate and event we present. Logistical best practices, informed by and unique to
the communities where we operate, are the key to this success.
As we have done worldwide, we will make available to The Hugh Morton Amphitheater the
skills, experiences, and management practices we have perfected over the years.
Following is information regarding our amphitheaters and list of theaters and clubs where
we provide a variety of services from booking to full management. All venues showcase the
experience and talent of AEG employees and what we can achieve when we collaborate with
local partners and communities.
Appendix A: Venue Experience page 32

AEG PRESENTS VENUE EXPERIENCE

HUMPHREYS CONCERTS BY THE BAY


SAN DIEGO, CALIFORNIA

• Opened in 1982
• Began providing exclusive booking services in 2007
• 1,450 seat amphitheatre
• Voted “Best Live Music Venue” in San Diego by Union-
Tribune readers
• Hosts world class entertainment from rock and jazz to comedy, blues, folk,
and international folk music
• Ideally situated between Humphreys Restaurant and Humphreys Half Moon Inn
enabling dinner and show and room, dinner, and show packages
• Hosts over 65 events annually
Appendix A: Venue Experience page 33

VIEJAS CASINO & RESORT


ALPINE, CALIFORNIA

• Began providing full management services in 2012


• 5,000 seat amphitheatre
• Marymoor Park’s natural and scenic environment easily
makes the outdoor venue the home to Seattle’s best
open-air concert series
• This intimate outdoor concert experience is only
a 15-minute trip away from downtown Seattle
• Hosts over 20 events annually
Appendix A: Venue Experience page 34

THE MOUNTAIN WINERY


SARATOGA, CALIFORNIA

• Opened in 1958
• Began providing full management services in 2017 after
providing exclusive booking services from 2012–2016
• 2,200 seat amphitheatre
• Nominated for Pollstar “Red Rocks Award for Best Small Outdoor Venue”
in 2010, 2011, 2012, 2013, 2016
• Founded in 1901 as a winery and still actively produces wine and private events
in addition to a robust concert season
• Hosts over 400 events annually
Appendix A: Venue Experience page 35

GERALD R. FORD AMPHITHEATER


VAIL, COLORADO

• Opened in 1987
• Began providing exclusive booking services in 2018
• 2,400 seat amphitheater
• Hosts big names in rock, country, and bluegrass
• Home base for Bravo! Vail’s lineup including the New York Philharmonic
• Hosts the world’s top talent at the Vail Dance Festival each summer
• Home to community events, graduations, and a host of ceremonies that, together, make it
a central gathering place for everyone who loves Vail in the summer time
• Hosts over 20 events annually
Appendix A: Venue Experience page 36

MOUNT AIRY
MOUNT POCONO,
PENNSYLVANIA

• Opened in 2012
• Began providing booking services in 2016
• 5,900 seat amphitheatre
• Hosts internationally renowned musicians
• Hosts 2 events annually
Appendix A: Venue Experience page 37

SANTA BARBARA BOWL


SANTA BARBARA,
CALIFORNIA

• Opened in 1936
• Began providing exclusive booking services in 2016
• 4,562 seat amphitheatre
• Nominated for Pollstar “Red Rocks Award for Best Small
Outdoor Venue” every year since 2012
• Hosts world class entertainment, community and family events, and a broad array of
programs
for youth performing arts organization
• Is an industry leader in sustainability with their “Greening the Bowl” initiative which
ˆ˜VÕ`iÃ\VՏ̈Û>̈˜}˜>̈ÛiyœÀ>>˜`v>՘>]Ài`ÕVˆ˜}>˜`w«Àœ`ÕV̈œ˜]>˜`Ài`ÕVˆ˜}
energy use via
lighting and solar upgrades
• Hosts over 40 events annually
Appendix A: Venue Experience page 38

EXPRESS LIVE!
COLUMBUS, OHIO

• Opened in 1997
• Began providing full management services in 1997
after helping to design and construct the venue
• 5,200 seat amphitheater and 2,200 seat indoor venue
• Ã̅iwÀÃ̈˜`œœÀ>˜`œÕÌ`œœÀVœ˜ViÀÌÛi˜ÕiœvˆÌÃÌÞ«iˆ˜̅i1°-°vi>ÌÕÀˆ˜}>œ˜i‡œv‡
a-kind reversible stage allowing the venue to accommodate both indoor and outdoor
concerts
• Located in the heart of downtown Columbus’ Arena District, an urban entertainment
district containing Nationwide Arena (home of NHL’s Blue Jackets, Huntington Park (home
of the Columbus Clippers), movie theater, and surrounded by bars, restaurants, and
residential buildings
• Offers a variety of music from the biggest names in rock, folk, blues, jazz, metal, country,
classic rock, alternative rock, and everything in between, as well as sporting and special
iÛi˜ÌÃÃÕV…>ÃV…>“«ˆœ˜Ã…ˆ«LœÝˆ˜}]iÝÌÀi“iw}…̈˜}]/œÕV…`œÜ˜
ÕLœv
œÕ“LÕÃ
Sports Awards Banquet, charity walks, fundraisers, and expos
• Hosts 140 indoor events annually
Appendix A: Venue Experience page 39

MARYMOOR PARK
REDMOND, WASHINGTON

• Began providing full management services in 2012


(2012 – present)
• 5,000 seat amphitheater
• Hosts over 15 events annually
• Welcomes over 75,000 guests annually
• Marymoor Park’s natural and scenic environment easily makes the 5000-capacity
outdoor venue the home to Seattle’s best open-air concert series
• This intimate outdoor concert experience is only a 15-minute trip away from
downtown Seattle
• AEG provides all management, operational and marketing services including: general
management and operation services; maintenance, engineering and custodial services;
security and crowd control; event operations; capital management and planning;
w˜>˜Vˆ>>˜`œ«iÀ>̈œ˜>Ài«œÀ̈˜}ÆÛi˜`œÀ˜i}œÌˆ>̈œ˜>˜`«ÀœVÕÀi“i˜ÌƏ>˜`ÃV>«i>˜`
maintenance; and marketing and event booking
Appendix A: Venue Experience page 40

THOMPSON’S POINT
PORTLAND, MAINE

• Opened in 2015
• Began providing full management services in 2015
• 5,000 seat amphitheatre
• Located on the scenic Fore River bank
• Thompson’s Point development has wide range of arts and
entertainment, including Circus Maine circus arts school,
International Cryptozoology Museum, and future home of
the Children’s Museum and Theatre of Maine
• Hosts over 10 events annually
Appendix A: Venue Experience page 41

CENTRAL PARK SUMMERSTAGE


NEW YORK, NEW YORK

• Started in 1986
• Began providing exclusive booking services in 2017
• 5,500 seat amphitheatre
• NYC’s premier summer concert series, managed by
City Parks Foundation, is a mix of free and ticketed
Li˜iwÌVœ˜ViÀÌÃ…i`>Ì,ՓÃiÞ*>Þwi`ˆ˜
i˜ÌÀ>*>ÀŽ
• Features performances spanning World and American music,
modern dance, spoken word, electronic music, and family programming
• Hosts over 16 ticketed events annually with additional free concerts throughout the
summer
Appendix A: Venue Experience page 42

STAGE AE
PITTSBURGH, PENNSYLVANIA

• Opened in 2010
• Began providing full management services in 2010
after helping to design and construct the venue
• 5,200 seat amphitheater, 2,200 seat indoor venue,
and 400-person capacity club
• Located in the urban, North Shore entertainment district which is home to Heinz Field
(home of NFL’s Pittsburgh Steelers), PNC Park (home of MLB’s Pittsburgh Pirates), a casino,
Hyatt hotel, bars, and restaurants
• Offers a variety of music from the biggest names in rock, folk, blues, jazz, metal, country,
classic rock, alternative rock, and everything in between, as well as sporting and special
events such as charity events, fundraisers, and expos
• Has hosted world renown concerts, including: Motley Crue, Train, Jack White, Avett
Brothers
• Hosts 140 indoor events annually
• Hosts 40 outdoor events annually
Appendix A: Venue Experience page 43

GREEK THEATRE
LOS ANGELES, CALIFORNIA

• Opened in 1930
• Began providing booking services in 2016
• 5,900 seat amphitheatre
• Won Pollstar “Red Rocks Award for Best Small Outdoor
Venue” every year from 2000–2017 (except 2003)
• Throughout its history, the Greek has played host to some of
the biggest legends in music—from Sir Elton John to Frank Sinatra,
Bruce Springsteen to Carlos Santana
• Hosts over 26 AEG booked events annually
Appendix A: Venue Experience page 44

VIRGINIA CREDIT UNION LIVE!


RICHMOND, VIRGINIA

• Opened in 1991
• Began providing exclusive booking services in 2017
• 6,000 seat amphitheater
• The venue is adjacent to Richmond Roadway NASCAR
track
• Hosts 5 events annually
Appendix A: Venue Experience page 45

SKYLINE STAGE AT THE MANN


PHILADELPHIA,
PENNSYLVANIA

• Opened in 2012
SKYLINE STAGE AT
• Began providing exclusive concert booking
services in 2010
• 7,000-capacity venue
• The open-air stage is located on the Mann’s beautiful
campus in Fairmount Park
• A general admission festival setting that provides patrons
with a unique open-air concert experience with unparalleled
views of Philadelphia’s skyline
• Hosts over 10 events annually
Appendix A: Venue Experience page 46

VOLVO CAR STADIUM


CHARLESTON, SOUTH
CAROLINA

• Opened in 2001
• Began providing exclusive booking services in 2014
• 10,200 seat amphitheater
• Located on the grounds of the Family Circle Tennis Center
• Hosts the Volvo Car Open, Family Circle Junior Tennis Championship, Annual Holiday

>ÃÈV뜘ÜÀi`LÞƂÃÌ>Ìi7>Þ ÕÀL>}iLi˜iẅ˜}-…>ܘi˜Žˆ˜Ã1-

…ˆ`Ài˜½Ã
œÃ«ˆÌ>]>˜`Vœ˜ViÀÌȘVÕ`ˆ˜}œœÌˆiE̅i œÜwÅ] œÃ̜˜] œœLˆi ÀœÌ…iÀÃ] >À̅]
Wind & Fire, Bryan Adams, Counting Crows, Sublime, The Lumineers, Barenaked Ladies,
FUN., Sugarland,
Zac Brown Band, O.A.R., Don Henley, Chris Stapleton and the Beach Boys
• Hosts over 5 events annually
Appendix A: Venue Experience page 47

FROST AMPHITHEATRE
STANFORD, CALIFORNIA

• Opened in 1937
• Will provide exclusive booking services in 2019 once
the venue reopens after its renovation, from 2015-2017
partnered with Stanford University and the Stanford
Concert Network to book talent to the annual Frost
Music and Arts festival
• 8,000 seat amphitheater
• Located on the Stanford University campus
• Has hosted iconic artists, including: The Grateful Dead, Louis Armstrong, Joan Baez,
Ella Fitzgerald, Modest Mouse, MGMT, Flume, and many other
• Will host over 10 events annually
Appendix A: Venue Experience page 48

RED ROCKS AMPHITHEATRE


MORRISON, COLORADO

• Opened in 1906
• Began providing booking services in 2007
(booked 60% of the shows in 2016)
• 9,525 seat amphitheatre
• Built in a natural amphitheatre from rock formations and is frequently used for live
recordings by notable artists such as U2, Stevie Nicks, The Moody Blues, Dave Matthews
Band, Oasis, Depeche Mode, and Zac Brown Band
• Awarded Pollstar “Best Small Outdoor Venue” 11 times, so often that the award was
renamed the “Red Rocks Award” so it could be awarded to other venues
• Home of the Colorado Music Hall of Fame
• Hosts over 95 AEG booked events annually
Appendix A: Venue Experience page 49

FOREST HILLS STADIUM


FOREST HILLS, NEW YORK

• Opened in 1923
• Began providing full management services in 2014 after
a 20-year closure and renovation
• 13,000 seat amphitheatre
• Nominated for Pollstar “Best Major Outdoor Concert Venue” in 2016
• Ƃ˜ˆVœ˜ˆVVœ˜ViÀÌÛi˜Õi̅>Ì…>Ã…œÃÌi`̅i i>̏iÃ`ÕÀˆ˜}̅iˆÀwÀÃÌ1°-°Vœ˜ViÀÌ̜ÕÀ]
Frank Sinatra, Jimi Hendrix, Diana Ross, The Rolling Stones, Bob Dylan, Talking Heads,
and The Who
• Home of the New York Pops summer concert series
• Hosts over 15 events annually
Appendix A: Venue Experience page 50

MANN CENTER FOR PERFORMING ARTS


PHILADELPHIA, PENNSYLVANIA

• Opened in 1935
• Began providing exclusive concert booking
services in 2010
• 13,000 seat amphitheatre
• ƂÌÌi˜`>˜ViÀœÃiÎn¯ˆ˜̅iwÀÃÌÞi>ÀœvƂ LœœŽˆ˜}̅iÛi˜Õi
• Nominated for Pollstar “Best Major Outdoor Concert Venue” in 2010, 2011, and 2014
• Hosts landmark cultural performances in addition to concerts
• Home of the largest free education program in the region, serving over 50,000 people
annually through youth concerts, in-school presentations, workshops, and master classes
• Home of the Philadelphia Orchestra summer concert series
• Hosts over 20 events annually
Appendix A: Venue Experience page 51

QUEEN MARY EVENTS PARK


LONG BEACH, CALIFORNIA

• Began providing exclusive booking services in 2018


(2018-present)
• The Queen Mary Events Park contains multiple venues
including the lawn and several on the ship
• 15,000 seat lawn and 4,000 seat indoor venue
• The Queen Mary launched in 1936; she came to Long Beach
ain 1967 as a permanent hotel and special events venue.
• Hosts over 20 events annually
Appendix A: Venue Experience page 52

FIDDLER’S GREEN AMPHITHEATRE


GREENWOOD VILLAGE, COLORADO

• Began providing full management services in 2014 after


renovating the venue (2013 – present)
• 17,200 seat amphitheater
• Part of the Museum of Outdoor Arts
• Home of North America’s largest living wall, titled “Panoramic Living Mural”
• Hosts world class entertainment including Dave Matthews Band, Zac Brown Band,
Rod Steward and Carlos Santa as well as community and family events
Appendix A: Venue Experience page 53

THEATRES & CLUBS

A&R MUSIC BAR GREAT AMERICAN MUSIC HALL


Columbus, Ohio San Francisco, California
AGORA THEATRE & BALLROOM GREAT SCOTT
Cleveland, Ohio Boston, Massachusetts
ARVEST BANK THEATRE INDIGO AT THE O2
AT THE MIDLAND Greenwich, England
Kansas City, Missouri IPLAY AMERICA’S
ASBURY LANES EVENT CENTER
Asbury Park, New Jersey Freehold, New Jersey
BLUEBIRD THEATER KESWICK THEATRE
Denver, Colorado Glenside, Pennsylvania
BOMB FACTORY MICROSOFT THEATER
Dallas, Texas Los Angeles, California
BOOT & SADDLE MISSION BALLROOM
Philadelphia, Pennsylvania Denver, Colorado
BOSTON LANDING MUSIC HALL OF WILLIAMSBURG
Boston, Massachusetts Brooklyn, New York
BROOKLYN STEEL NEWPORT MUSIC HALL
Brooklyn, New York Columbus, Ohio
CANTON HALL OGDEN THEATRE
Dallas, Texas Denver, Colorado
CAPITOL THEATRE OVATION HALL AT OCEAN RESORT CASINO
Port Chester, New York Atlantic City, New Jersey
EL REY THEATRE PALM SPRINGS AIR MUSEUM
Los Angeles, California Palm Springs, California
ENCORE THEATER PLAYSTATION THEATER
Las Vegas, Nevada New York, New York
EVENTIM APOLLO PORT CITY MUSIC HALL
London, England Portland, Maine
FETE MUSIC HALL RAMS HEAD LIVE!
Providence, Rhode Island Baltimore, Maryland
FOX THEATER POMONA REPUBLIC NOLA
Pomona, California New Orleans, Louisiana
FOXWOOD CASINO FOX THEATRE ROUGH TRADE
Mashantucket, Connecticut Brooklyn, New York
FRANKLIN MUSIC HALL ROYAL OAK MUSIC THEATRE
Philadelphia, Pennsylvania Royal Oak, Michigan
GASA GASA ROYALE BOSTON
New Orleans, Louisiana Boston, Massachusetts
GEORGIA THEATRE SAN MANUEL INDIAN BINGO AND CASINO
Atlanta, Georgia Highland, California
GOTHIC THEATRE SATURN
Englewood, Colorado Birmingham, Alabama
Appendix A: Venue Experience page 54

SHOWBOX SODO THE NORVA


Seattle, Washington Norfolk, Virginia
SHRINE AUDITORIUM THE NOVO
& EXPO HALL Los Angeles, California
Los Angeles, California THE PLAZA LIVE
SILVER LEGACY CASINO Orlando, Florida
Reno, Nevada THE REGENCY BALLROOM
SLIM’S San Francisco, California
San Francisco, California THE ROXY THEATRE
SOCIAL HALL SF West Hollywood, California
San Francisco, California THE SENATE
STANLEY HOTEL Columbia, South Carolina
Estes Park, Colorado THE SHOWBOX
STARLAND BALLROOM Seattle, Washington
Sayreville, New Jersey THE SINCLAIR
STATE THEATRE Cambridge, Massachusetts
Portland, Maine THE TRUMAN
TERMINAL 5 Kansas City, Missouri
New York, New York THE SPACE AT WESTBURY
TERMINAL WEST Westbury, New York
Atlanta, Georgia THE UNION
THE BASEMENT Salt Lake City, Utah
Columbus, Ohio THEATRE AT GRAND PRAIRIE
THE CATHEDRAL THEATRE Grand Prairie, Texas
Detroit, Michigan UNDERGROUND ARTS
THE CIVIC THEATRE Philadelphia, Pennsylvania
New Orleans, Louisiana UNION TRANSFER
THE FONDA THEATRE Philadelphia, Pennsylvania
Los Angeles, California VARIETY PLAYHOUSE
THE GRAND THEATER Atlanta, Georgia
AT FOXWOODS RESORT CASINO VICTORY NORTH
Mashantucket, Connecticut Savannah, Georgia
THE JOINT WARFIELD THEATRE
Las Vegas, Nevada San Francisco, California
THE JOY THEATER WEBSTER HALL
New Orleans, Louisiana New York, New York
THE MAJESTIC XCITE CENTER
Detroit, Michigan AT PARX CASINO
THE MASONIC TEMPLE THEATRE Bensalem, Pennsylvania
Detroit, Michigan
THE NATIONAL
Richmond, Virginia
Appendix B: Global Resources
N
NE
NEWW YORK
Regional
R gio
Re Office
Asbury
A bu Lanes (600)
As
REGIONAL VENUES Brooklyn
B ook
Br Steel (2,000)
OFFICES Central
C ntr Park SummerStage (5,500)
Ce
Forest Hills Stadium (13,000)
Fores
iPlay America (1,500)
Music Hall of Williamsburg (550)
Ovation
O ati Hall at Ocean Resort Casino (1,900)
Ov
PlayStation
P ayS
Pl Theater (2,150)
Rough
Roug Trade (250)
Starland
S arla
St Ballroom (2,000)
Terminal
T rm
Te 5 (3,000)
The Space
S at Westbury (1,500)
Webster Hall (1,500)

PHIA
PHILADELPHIA
Regional Office
Boot & Saddle (200)
Franklin Music Hall (2,600)
Keswick Theatre (1,400)
Skyline Stage at Mann (7,000)
The Mann Center for the Performing Arts (13,000)
Underground Arts (325)
Union Transfer (1,200) MASHANTUCKET
MA
MAS HA
XCite Center at Parx Casino (1,500)
Fox Theater
T (1,370)
The Grand Theater at
Foxwoods Resort Casino (4,000)
PORTLAND
PO
POR
ORRTLA
TLA
AND
D
CHICAGO
ICAGO Regional
R gio l Office
Re ffi
Regional Office Port City Music Hall (580)
DETROIT
ETROIT State
State The
Theatre
eatre (1,870
(1,870)
Regional Office CLEVEL
CLEVELAND T
Th
Tho
Thompson’s
h mmp
pson’ss Point (5,000)
(5,000
Masonic Temple (5,000) Agora Theatre (2,000) BOSTON
B
BOOSTO
MT. POCONO
Royal Oak Music Theatre (1,700)) Regional
Regio Office
PITTSBURGH Mt. Airy Casino
Great
Grea Scott (240)
The Cathedral Theatre (1,600)) Resort (3,000)
COLUMBUS
COLUM Stage AE (5,000)) Royale
Roya Boston (1,100)
The Majestic (1,100))
Regional Office The Sinclair (525)
A&R Music Bar (400)
Express Live! (5,000)
PROVIDENCE
Newport Music Hall (1,600)
ST. LOUIS
LOU Fete Music Hall (730)
The Basement (300)
Regional Office
RICHMOND
MOND BALTIMORE
Regional Office Rams Head Live! (1,600)
Virg
Vir
Virgin
gin
in
inia
i Cre
Virginia C ed Union LIVE! (6,000)
Credit
The National (1,500) NORFO
NORFOLK
NASHVILLE
HVILLE
NorVa (1,450)
Regional Office
Nashville Yards (4,000)

BIRMIN
BIRMINGHAM
Saturn (500)
COLUMBIA
CO
COL UM
Regional
Regio Office
The Senate (1,200)
ATLANTA
TLANT
TA
Regional Office
Offic
ce
0000)
0)
Georgia Theatre (1,000) CHARL
CHARLESTON
Terminal West (625)
(6255) Volvo Car Stadium (10,200)
Variety Playhouse (1,100)
,100)

APPENDIX B: GLOBAL RESOURCES

ORLANDO
LANDO
O
The Plaza Live (1,250)
,250) WEST PALM
W P BEACH
Regional Office
FROST AMPHITHEATER • STANFORD, CA
Appendix B: Global Resources page 55

Global Resources
AEG Presents has designed, planned, constructed, marketed, and supported a multitude of
venues throughout the United States and United Kingdom. Our management services are
second to none. Operating the best venues in the world is our specialty.
From general management and operations to programming and education and outreach,
AEG’s experience and unparalleled programs will ensure that The Hugh Morton Amphitheater
is a robust and integral part of the Wilmington community.
AEG draws from an unparalleled network of team members from around the world to bring
the best venue and event experience to our clients and guests at all AEG Presents venues.
Every member of our team provides support to the management of our venues, providing
unparalleled resources and a wide array of expertise to ensure each venue’s success.
The following proprietary programs detail the backbone of services and programs we will
provide to the Amphitheater.

AEG ASSET

AEG PREMIUM MANAGEMENT


AEG 1FORCE
SERVICES

AEG
STRATEGIC AEG 1SOURCE
SOURCING

AEG
EMPLOYEE AEG 1EARTH
SERVICES
THE
HUGH MORTON
AMPHITHEATER
AEG GLOBAL AEG
PARTNERSHIPS 1COMMUNITY

AEG GLOBAL
AEG
SUPPORT
ENCORE
SERVICES

AEG
AEG S.A.F.E.
MARKETING
AEG ENERGY
SERVICES
Appendix B: Global Resources page 56

We believe that corporate philanthropy and community engagement play a critical role
in helping communities thrive, and we strive to be civic leaders by working to improve
the economic and social well-being of local communities where we do business. AEG
1COMMUNITY was created to ensure that all our business entities work with their city and
community counterparts to give back to our communities.

AEG 1FORCE is our dedicated initiative to create a diverse and inclusive environment for our
guests, employees, business partners, and community neighbors. As our Diversity & Inclusion
policy, AEG 1FORCE guides our employment, procurement, partnerships, and marketing
practices. It seeks to enrich and improve our partnerships with employees, consumers,
ÃÕ««ˆiÀÃ]>˜`Vœ““Õ˜ˆÌÞL>Ãi`œÀ}>˜ˆâ>̈œ˜Ã>˜`ˆ˜Ã̈ÌṎœ˜Ã°Ƃ £",
ˆ`i˜ÌˆwiÃ
strategies and metrics, sets goals, and guides our diversity activities. We are committed to
investing our time and resources to enrich the diverse communities in which we do business.

AEG Employee Services, oversees all Corporate Human Resources (HR), Payroll, Taxation and
,i«œÀ̈˜}LÕȘiÃØii`ÃvœÀƂ °/…i,v՘V̈œ˜ÃÜiœÛiÀÃiiˆ˜VÕ`i\Li˜iwÌÃ>˜`i>Ûi
administration; employee compensation, performance and merit reviews; and employee on-
boarding, training and learning and development opportunities. Our team is also responsible
for employee relations, counseling and dispute resolution, and managing collective
L>À}>ˆ˜ˆ˜}«ÀœViÃÃið˜>``ˆÌˆœ˜]Üi«ÀœÛˆ`i}Ո`>˜Vi>˜`ÃÕ««œÀÌ̜wi`,“>˜>}iÀÃ
working in AEG businesses.
The key to AEG’s success is the quality of our people and the foundation they build for
everything we do.
Our dedicated and talented employees possess vast knowledge and experience within our
industry. To maximize their talent, we strive to create a dynamic work environment that fosters
teamwork and embraces diversity and inclusion. As a fast-paced, entrepreneurial organization,
we challenge our employees to think innovatively and grow along with us.
AEG’s leadership places great importance on providing clear guidance to both full and part
time employees on roles, standards and expectations. We empower our people by providing
tools, training and opportunity in a safe and welcoming environment.
Appendix B: Global Resources page 57

Keeping our fans, guests, and employees safe at our facilities and events is our number one
priority. Providing a safe, secure, and family friendly environment is essential to delivering
a superb and memorable guest experience for every visit to our facilities. Amphitheaters,
theatres, arenas, stadiums, convention centers, clubs, and outdoor events, along with
the starring athletes and entertainers, pose a range of safety and security risks. Using our
specialized inhouse expertise, best practices, ongoing training and thorough planning, we
help mitigate and mange those risks for our venues and events.
These policies and procedures are designed to consider intentional, unintentional, and/or
naturally caused threats and hazards, and the protection of assets by removing or reducing
the exposure of the assets to threats and hazards by implementing these policies and
procedures. AEG has developed and implemented a unique, and industry-leading, safety
and security program, AEG S.A.F.E. (Securing AEG’s Fans and Employees). The mission of
AEG S.A.F.E. is to promote a culture of preparedness, safety and security throughout AEG—
from the bottom up and the top down. It emphasizes that safety and security is everyone’s
responsibility and one person can make a difference. AEG S.A.F.E. provides the secure
environment necessary to deliver a world class guest experience while also providing limits on
liability exposure and insurance premium savings.
Our proprietary AEG S.A.F.E program has been exhaustively reviewed by the U.S. Department
of Homeland Security and has been designated for terrorism liability protections under the
U.S. SAFETY Act. AEG is the only management company in our industry with this designation
and liability protection.

Through AEG’s proprietary guest services program, AEG ENCORE, developed in conjunction
with the Disney Institute, AEG is committed to providing the most memorable entertainment
experience possible in a safe and welcoming environment. We succeed only when we meet
and exceed the expectations of our client, teams, and their guests. We believe that customer
service is of primary importance at all of our facilities.

GLOBAL SUPPORT SERVICES

AEG Global Support Services Division is the operational backbone of the AEG. The mission
of Global Support Services is to provide business leaders at AEG’s disparate divisions
and venues worldwide with consistent, high quality essential services and resources that
ˆ“«ÀœÛiœ«iÀ>̈œ˜Ã>˜`LœœÃÌ«ÀœwÌð˜̅ˆÃÜ>Þ]Ƃ ½Ã>Ü>À`‡Üˆ˜˜ˆ˜}œL>-Õ««œÀÌ
Service Division partners with the company’s leadership and operating divisions as a “go to”
resource. The Division facilitates day-to-day business functions for Employee Services, Human
Resources, Talent Management, Information Technology Services, Risk Management, Safety
and Security, Business Services, and Employee Engagement
Appendix B: Global Resources page 58

Ƃ ½Ãi˜ÛˆÀœ˜“i˜Ì>“ˆÃȜ˜ˆÃvœÀœÕÀLÕȘiÃÃ`iVˆÃˆœ˜ÃÀiyiVÌœÕÀ՘`iÀÃÌ>˜`ˆ˜}̅>ÌÜi
are all part of AEG 1EARTH. To this end, we seek to balance economic performance with
environmental health and community wellbeing. We reduce and recycle waste, conserve
energy and water, and educate our guests and employees on environmental stewardship.
AEG 1EARTH is AEG’s environmental program. It puts our mission into practice throughout
our locations by identifying AEG’s environmental priorities, setting goals to guide company
decision making and providing tools for employees to meet these goals. AEG 1EARTH
provides employee and guest education programs to conserve energy, water and reduce
waste.

AEG Energy Services is AEG’s energy and utility management program, offering complete
support to AEG venues’ supply-side and demand-side energy and utility needs, with emphasis
on risk management, cost reduction, and environmental sensitivity.

MARKETING

AEG Presents’ marketing team has industry leading experience and cutting edge expertise
in all forms of event marketing. Effective marketing today requires the creation of
comprehensive yet highly tailored campaigns across a variety of channels, including digital,
social media, traditional, community and grassroots, promotions, and public relations. In
digital marketing, the AEG Presents Interactive Marketing Team is a corporate “center of
excellence” that supports the local venue marketing staff, with dedicated experts in every
aspect of digital marketing, and access to cutting edge tools. Responsibility for designing
and executing digital marketing activities and campaigns is balanced as appropriate
between the central team and local marketers, according to the needs of individual events
and touring acts. For traditional marketing, AEG’s size offers advantages in purchasing scale
and coordination of consistent best practices, while most execution is entrusted to our local
“>ÀŽiÌiÀÃ]܅œ>ÀiLiÃÌÃՈÌi`̜LՈ`ivviV̈ÛiV>“«>ˆ}˜Ãˆ˜̅iˆÀëiVˆwV“>ÀŽiÌð
AEG Marketing leads the industry in the development and execution of event marketing
programs and venue branding designed to increase industry awareness, facility branding
>˜`̈VŽiÌÃ>iðƂ >ÀŽï˜}>Ãœ…i«Ã̜}ÀœÜ̅i«ÀœwÌ>LˆˆÌÞœviÛi˜ÌÃ]̅iÛi˜Õi
brand in the community and the industry, and implement new technologies and marketing
programs. AEG Marketing aids venues with opening plans, analytics, email marketing, website
development, social media, media buying, public relations, group sales, promotions and
grassroots campaigns. AEG Marketing is comprised of the top entertainment, sports, and
facility marketers within AEG.
Appendix B: Global Resources page 59

AEG was founded upon the principle of partnership. At our core is the belief that sharing a
vision with our partners makes for better business and stronger potential. Some of the most
ˆ˜yÕi˜Ìˆ>>˜`ÃÕVViÃÃvՏVœÀ«œÀ>̈œ˜Ã…>Ûi>ÃÜVˆ>Ìi`̅iˆÀLÀ>˜`>˜`LÕȘiÃÃ܈̅Ƃ ½Ã
facilities, events, teams, and properties, leading to one-of-a-kind activation experiences
>˜`ÌÀi“i˜`œÕÃÃÕVViÃð-«œ˜ÃœÀň«ÃÈ}˜ˆwV>˜ÌÞi˜…>˜Vi>Ûi˜Õi½Ã>LˆˆÌÞ̜Ài>V…v>˜Ã]
promote its core business, and increase revenue.
AEG Global Partnerships, AEG’s industry leading sponsorship sales division, negotiates
and delivers over $550 million in sales annually for AEG venues, events, and teams. AEG’s
worldwide sponsorship portfolio includes over 100 venues, 40 music festivals, 20 sports
teams, and many of the largest concert tours in the world. This expansive and diverse
collection of assets creates a distinctive sales and marketing platform for top global brands to
engage with, expanding the opportunities available to individual venues.

PREMIUM SERVICES

AEG applies a systematic approach to our premium seating business, driven by our
commitment to customer satisfaction. We have established basic strategic and operational
principals that are the foundation of our overall business and allows for local customization
and autonomy for individual partners. This strategic plan ultimately leads to the best of both
worlds, venues receive a customized approach while tapping into the global resources of
AEG.
Utilizing the entire AEG platform, we have the ability to create world class inventory and
experiences and grant unprecedented access. Leveraging these resources from other events,
festivals, teams and venues allows us to become a meaningful part of our customers’ business
and personal culture.

AEG 1SOURCE is AEG’s custom, internal, strategic sourcing platform powered by industry
current on-premise and externally hosted business systems integrated for global end-to-end
ÃÕ««Þ“>˜>}i“i˜ÌivwVˆi˜VÞ>˜`«Àœ`ÕV̈ۈÌÞ°-Õ««ˆiÀÃ]Ûi˜`œÀÃ]>˜`Vœ˜ÌÀ>V̜ÀÃ]LœÌ…
small and large, can readily access AEG 1SOURCE online to register with the venue or event
LÞVœ“«ï˜}>Vœ“«>˜Þ«Àœwi° ÕÞiÀÃ>˜`ÃÕ««ÞV…>ˆ˜«iÀܘ˜i>VÀœÃÃƂ ÜÕÀVi
and research suppliers in AEG 1SOURCE who have registered and maintain an active online
«Àœwi°ƂLÕÞiÀÃV>˜µÕˆVŽÞ>VViÃÃVÕÀÀi˜Ì>˜`Ài}ˆÃÌiÀi`ÃÕ««ˆiÀˆ˜vœÀ“>̈œ˜]iÝiVÕÌi>˜`
schedule reports, create events with ease or utilize templates that include internal libraries
of commodities, service categories, bid and proposal evaluation criteria, prerequisites, terms
and conditions, and everything else needed to run successful purchasing events capable of
>V…ˆiۈ˜}Ì>À}iÌw˜>˜Vˆ>>˜`LÕȘiÃÃ}œ>Ã°
Appendix B: Global Resources page 60

STRATEGIC SOURCING & PROCUREMENT

AEG Strategic Sourcing & Procurement is a centralized, internal, shared service organization.
The team supports stakeholders and clients throughout the supply management lifecycle.
General scope of services includes drafting and executing bids, conducting negotiations,
executing agreements, enhancing operational processes and strategies, monitoring vendor
performance, reporting and analytics, and other related tasks.
We recognize that supplier diversity is not only a corporate responsibility but also a
fundamental business strategy that provides a competitive advantage in today’s global
business climate. As part of AEG’s tactical sourcing efforts and in conjunction with AEG
1FORCE our diversity and inclusion initiative, our comprehensive program aims to increase
representation across a variety of business enterprises:
• Minority Business Enterprise (MBE)
• Disabled Business Enterprise (DBE)
• Small Business Enterprise (SBE)
• Emerging Business Enterprise (EBE)
• Women’s Business Enterprise (WBE)
• Lesbian, Gay, Bisexual, Transgender Business Enterprise (LGBTBE)
• Disabled Veteran Business Enterprise (DVBE)

We partner with various certifying bodies to identify potential suppliers including:


• National Minority Supplier Development Council (NMSDC)
• Women’s Business Enterprise National Council (WBENC)
• National Gay & Lesbian Chamber of Commerce (NGLCC)

ASSET MANAGEMENT

Ƃ ƂÃÃiÌ>˜>}i“i˜ÌˆÃ`iÈ}˜i`̜i˜ÃÕÀiœ«iÀ>̈œ˜>ivwVˆi˜VÞ>˜`œ˜}iۈÌÞœvV>«ˆÌ>
assets. AEG works with ownership to prepare asset management and capital improvement
«>˜Ã°Ƃ vՏwÃ̅iÃi«>˜Ãi˜ÃÕÀˆ˜}>Vi>˜>˜`Üi“>ˆ˜Ì>ˆ˜i`i˜ÛˆÀœ˜“i˜Ì܅ˆV…
improves owner, tenant, and guest satisfaction.
APPENDIX C: 2018 DIVERSITY &
Appendix C: 2018 Diversity & Inclusion Report

INCLUSION REPORT
GREEK THEATRE • LOS ANGELES, CA
Appendix C: 2018 Diversity & Inclusion Report page 61
Appendix C: 2018 Diversity & Inclusion Report page 62

INTRODUCTION

AL
FA L
UF #Stre LIN
B A ND
N
DU
n y
icte ngtha DA JOE
AL
A L B u
mta n ndUn
Ccocmep ityInD
iversit
##A y

DULF SAALPS
A G ENMILuniyty
LGBIA
R E mman it
##CHoum

CHRISTOP
HER FORT ILLIS
UNO IKA W
#Unity KENR ortunity
#Opp

DOMINIC
SILVA
#Respect
Appendix C: 2018 Diversity & Inclusion Report page 63

FOREWORD BY AEG CHAIRMAN:

PHILIP F. ANSCHUTZ

When I reflect upon the past two decades of our business, it’s clear to me that AEG’s diversity has
been core to our success, and I am deeply proud of that. By respecting and embracing our differences,
encouraging openness, engaging with new and different ideas, and empowering people at all levels
of our company, we have shaped a powerful team culture. For that I want to thank you all. As a result,
we have thrived together, delivering to our fans some of the most compelling sports and entertainment
experiences in the world.

In an increasingly globalized world where technology and geopolitics transform companies more
rapidly than ever before, our continued success lies in our ability to remain on this path. We must work
to recruit and retain top talent and together identify new opportunities that will shape the future of our
industry and expand the boundaries of convention.

“United we stand, divided we fall” is a long-tested universal truth and an essential tenet for business.
Thank you for your commitment to teamwork, diversity and inclusion, and for being a valued member
of our AEG family. And, I look forward to our company’s bright future.

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INTRODUCTION

INTRODUCTION





Foreword by AEG Chairman
Letter from the CEO
About AEG
Our Truths
Interview with the CAO
01
AEG’S APPROACH TO DIVERSITY
• AEG 1FORCE
• Our Strategy
• Spotlight: Darshan Parikh
• Spotlight: Karen Jacobo 10
14
CULTIVATING A DIVERSE & INCLUSIVE ENVIRONMENT
• Recruiting, Retaining & Empowering Employees
• Talent Management Life Cycle
• Spotlight: Jorge L. Perez
• Update from AEG European HR Team
• Spotlight: Mathew Paine
• Celebrating Our Veterans
• Spotlight: Larry Nichols

26
OUTREACH PROGRAMS
• AEG Shows its Pride
• Spotlight: Deanna Southerling
• Supporting Education
• Supporting Our Local Communities
• Spotlight: Heinz Anders

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34 FESTIVAL FLARE
• Interview with Alicia Karlin & Jeremy Stein
of Madison House Presents

36
EMPOWERING WOMEN AT AEG
• Women’s Networks at AEG
• Spotlight: Gunilla Sundelin
• MBNA Thames Clippers

INTRODUCTION
• Spotlight: Marla Gibson

40
SUPPLIER DIVERSITY
• Vendor Spotlight: Donna Kestler
• Case Studies
• Working with AEG: First Steps
• Spotlight: Natasha L. Zarzosa

44
AEG AT A GLANCE
• Message from the Director of Global
Diversity & Inclusion
• AEG Employee Demographics
• AEG Workforce By Gender
• AEG Workforce By Ethnicity

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LETTER FROM THE CEO:

DAN BECKERMAN
For more than 20 years, AEG has worked hard to build an inclusive culture that reflects the diversity of
the global communities where we operate, because we firmly believe that diversity and inclusion both in
our workforce and with our suppliers is critical to our continued success.

Diversity and inclusion add value to our business, allowing us to maintain our competitive edge, reach
new markets and widen our access to the best and brightest talent. Be it ethnic diversity, age diversity,
religious diversity or sexual and gender diversity—all promote diversity of thought. It is diversity of
thought that drives our innovation and moves us forward by allowing us to stay on the leading edge of
our industry.

Through our diversity and inclusion initiative, AEG 1FORCE, we have implemented strategies, policies
and programming that embrace our collective differences and create an open environment for all
employees. To that end, I am pleased to announce that the Women’s Leadership Council has made
significant strides over the last year. The Council spearheaded the adoption of a new Parental Leave
Policy that offers all full-time employees paid parental leave benefits. This policy underscores our
commitment to providing our employees with the flexibility they need. The Council is also developing a
Women’s Leadership Program designed to increase the visibility and recognition of women within our
company, and better prepare them for higher leadership positions.

We are also currently evaluating new processes and guidelines to help us better source and recruit
candidates and develop metrics that allow us to chart and monitor the levels of diversity within our
organization. These activities are designed to ensure that we maintain a culture of rich ideas and
perspectives throughout our company.

The LA Galaxy and LA Kings continue to lead the way in their respective leagues as advocates for
the inclusion of all athletes, regardless of gender or sexual orientation. They have consistently echoed
our company’s core values including our commitment to diversity and inclusion throughout the world
of sports.

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Additionally, as our company continues to grow, we remain dedicated to partnering with local
businesses because we believe that when our supplier base reflects the diversity of our customers,
we further our mission to better serve our communities. We are proud to collaborate with and support
the growth of minority-owned, woman-owned, veteran-owned and LGBTQ-owned enterprises, as well
as cultivate long-lasting partnerships with diverse community-based organizations, educational
institutions and civic organizations in the communities around us.

At AEG, diversity and inclusion are more than a corporate policy—they are embedded in everything
we do. As the world’s leading sports and entertainment company, we aim to continue expanding these
initiatives and evolving our practices not only because it is the “right thing to do,” but because it adds

INTRODUCTION
value to our organization. By continuing to build an inclusive culture, we will not only foster creativity
and innovation to drive our growth, but also create new opportunities to shape the future of our
industry and expand the boundaries of convention.

Thank you for your continued support of AEG and I look forward to updating you on our progress
next year.

Dan Beckerman
Chief Executive Officer & President

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INTRODUCTION

ABOUT AEG
AEG is the world’s leading sports and live entertainment company. Using our global network of venues,
portfolio of powerful sports and music brands, integrated entertainment districts, global sponsorship
capabilities and ticketing platform, we seek to deliver the most creative and innovative live sports
and entertainment experiences that inspire athletes, teams, artists and fans…giving the world reason
to cheer.

With offices on five continents, AEG is a diversified international enterprise with operations in the
following industries: facilities, live music, sports, entertainment districts, global sponsorship, real estate
and ticketing. Our integrated structure coordinates the specialized skills of each business segment into
a powerful global resource.

Over the last 10 years, we have established foundations and programs that have contributed over
$120 million in direct financial and in-kind support of charitable, community and civic programs that
focus on children and youth in the areas of education, the arts and health and wellness.

OUR EMPLOYEES
AEG employs more than 28,000 full-time and part-time employees around the world. Our workforce
reflects the local communities in which we operate as well as our network of international brands. In
addition to AEG corporate offices, our employees fill unique positions in the following divisions:

• AEG Facilities • AEG Sports • AEG Real Estate


• AEG Presents • AEG Global Partnerships

OUR MISSION
We strive to be the leading and most innovative sports and live entertainment company in the world
by activating our integrated and unique portfolio of assets to deliver unforgettable fan experiences
and enrich the communities where we operate. We foster an entrepreneurial spirit by encouraging
employees to be creative, challenge the norm, offer opinions and act on their ideas. We maintain an
unwavering belief in integrity, trust and inclusion where everyone is treated equally and with respect.

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OUR TRUTHS
To advance our mission with honesty, fairness and integrity, we have 10 truths which serve as a compass
for our actions and describe the behaviors and skills we value in ourselves and our fellow employees.

Your Opinion Matters | Good Enough Isn’t |


A COMMUNITY OF INDIVIDUALS
Do The Right Thing…It’s The Right Thing To Do

INTRODUCTION
Think Critically and Curiously | Find A Better Way
Make A Positive Impact | ALL IN | Work Well + Be Well

ONE TEAM, ONE MISSION

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INTERVIEW WITH THE CAO:

KEVIN MCDOWELL
The theme of inclusion in the workplace is frequently discussed—what’s your take?
Cultivating a culture that is built on “inclusion where everyone is treated equally and with respect” is
one of AEG’s core values. Building an inclusive culture begins with the recruitment process. In 2017,
we revised our recruiting policies to help guide senior management teams across our enterprise.
These policies allow us to better identity the behaviors we value and help us better source and recruit
candidates while casting a wide net to attract talent from diverse backgrounds. In conjunction with
these recruiting initiatives, we have integrated diversity and inclusion into our global training program
focused on learning, leadership development, and ongoing coaching and performance improvement.

Additionally, our Employee Engagement, Talent Management and Diversity & Inclusion departments
work together throughout the year to host events that celebrate our differences, promote respect,
tolerance, and unity—from culture-based observances such as Black History Month; to hosting and
webcasting a panel discussion focused on LGBTQ initiatives; to holding a women’s networking event in
honor of International Women’s History Month.

Through these activities, we aim to build a culture of mutual respect and appreciation which we believe
is the foundation for all good working relationships and essential for building teamwork, cooperation
and coordination across our organization. By creating an inclusive and welcoming environment, our
employees can be assured that voicing their unique experiences, opinions and ideas are not only
respected, but encouraged. And as an organization, we can find like-mindedness within our differences
and unity in the idea that no one is the same.

Why is supplier diversity important to AEG?


AEG’s supplier diversity program creates opportunities for collaboration with minority-owned, woman-
owned, disabled veteran-owned, and LGBTQ-owned businesses. Supply chain diversity enhances our
exposure to new market segments and creates revenue-generating opportunities, while allowing us to
help businesses build their financial capacity.

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Our mission is to ensure that the suppliers engaged by AEG reflect the rich diversity of the communities
where we conduct business. We strive to empower our partners to contribute fresh ideas and
approaches so that we can collectively reach the most efficient and effective solutions that meet the
needs of our stakeholders.

As part of our tactical sourcing strategy, we partner with various certifying bodies including National
Minority Supplier Development Council (NMSDC), Women’s Business Enterprise National Council
(WBENC), National Gay & Lesbian Chamber of Commerce (NGLCC), and several other organizations to
identify potential suppliers.

INTRODUCTION
What is your vision for AEG with respect to diversity and inclusion?
My vision for AEG is that those of us occupying leadership roles in the company continue to challenge
ourselves and each other to do more. That means staying vigilant of the changing environment within
and outside of our organization and consistently asking ourselves, “How can we do better?”. It is our
responsibility to provide a level playing field for all employees including minorities and women in the
workplace while ensuring that every person is treated equally with dignity and respect. In doing so,
I would like to see us recognize any unconscious biases that might affect our decision-making and
continue to be inclusive in every aspect of our business such as recruitment, targeted marketing,
community relations, supplier and vendor relationships, and live content.

It is important that AEG remains an employer of choice and to achieve this, we will continue to amplify
our inclusion policies so that each employee can reach his/her full potential. This means creating an
environment where it is safe to propose novel ideas, where thoughts and opinions are respected, where
employees are engaged to participate in collaborative decision-making, and where success is widely
celebrated. I also foresee us expanding our diverse supplier network, which will have a positive impact
on the communities that we serve, as well as our own company.

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A E G ’ S A P P R OAC H TO D I V E R S I T Y

At AEG, our employees are the heart of our business and diversity and inclusion is the cornerstone of
our success. With a footprint that expands across the world, our multi-cultural and ethnically diverse
workforce reflects the communities and customers we serve and the businesses we partner with.

Diversity encompasses a myriad of individual characteristics: race, gender, sexual orientation, religious
beliefs, age, national origin, disability status, veteran status, personality, and even different thought
processes. We purposefully view diversity through a broad lens because it enables us to embrace the
unique differences of all individuals and to leverage these differences to propel mutual success.

AEG 1FORCE, our diversity and inclusion initiative, fosters an inclusive culture for our employees and our
partners. Our initiative focuses on both workforce and supplier diversity.

OUR STRATEGY
• CAPABILITY •
INCLUSIVE LEADERSHIP
Advocate inclusive behaviors to develop
and engage diverse talent

• BUSINESS •
BUSINESS INTEGRATION
Enable diverse talent by providing
opportunities and tools to maximize their
contribution to the enterprise

• ASSOCIATE •
PLANNING FOR THE FUTURE
Acquire and retain highly competent
and diverse talent to meet the needs
of the next generation customers

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SPOTLIGHT:

DARSHAN PARIKH
POSITION AT AEG: Director of Information Technology

AEG’S APPROACH TO DIVERSITY


LOCATION/VENUE: Toyota Sports Center/LA Kings
HOMETOWN: Nadiad, India

Darshan became fascinated by the intricacies of technology and computers at a young age; his passion led
him to pursue his current “dream” career. He has been with AEG for the past nine years and now serves as
Director of Information Technology for the LA Kings. Working in the technology field has taught him the
value of curiosity and communication—in a fast paced, ever-changing field, challenges consistently arise
and innovative solutions require the ability to ask questions and never fear that a question is “silly.” Darshan
is proud of the trust and confidence that he has built with leadership and colleagues at the company
and attributes his success to his work ethic, passion, and appetite for learning; in fact, his personal and
professional motto is “communicate and educate.”

Beyond his occupation, however, his motto also extends to his belief that “workforce diversity is a journey,
not a destination. It takes time, patience and perseverance; a willingness to educate and listen can go a long
way.” AEG’s strength as an organization comes from its ability to attract employees with varying backgrounds
and experiences. Ultimately, engaging employees at all levels and creating a safe environment free from
discrimination is the most effective way to reach critical mass and demonstrate the importance of diversity
and inclusion. “A culture of inclusion helps employees feel valued, happy, and encourages them to stay with
the company.”

His love for his career is undeniable and as an avid sports fan, he feels especially fulfilled now that he works
on the sports side. Although Darshan loves spending time with his family, his wife jokingly refers to his
computer as his “first wife.” If he had an extra hour a day, he admits that he would spend it elevating his
technical and managerial skills through training. His ultimate professional goal is to see AEG recognized as
“the best in its industry for intelligent use of technology.” When he’s not working, Darshan enjoys trying food
from different cultures and considers himself a “foodie.”

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A E G ’ S A P P R OAC H TO D I V E R S I T Y

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SPOTLIGHT:

KAREN JACOBO
POSITION AT AEG: Director of Marketing

AEG’S APPROACH TO DIVERSITY


LOCATION/VENUE: Mercedes-Benz Arena, Shanghai
HOMETOWN: Manila, Philippines

Growing up in Manila, Philippines, Karen Jacobo’s dream has always been to travel the world and capture its
diversity and allure. This led her to leave her hometown ten years ago to work and live abroad. She currently
serves as the Director of Marketing for the number one venue in Asia, Mercedes-Benz Arena, Shanghai. As a
marketing professional, Karen recognizes the importance of crafting messaging and campaigns that resonate
with a global audience. This approach strengthens AEG’s competitive brand by embracing diversity. It also
underpins Karen’s belief that “our business as a sports and entertainment company doesn’t have borders.”

Karen’s role also encompasses launching corporate social responsibility initiatives; she and her team recently
introduced Mercedes-Benz Arena Cares, a program to enrich the lives of underprivileged children and families
in the community as well as Mercedes-Benz Arena Green, the venue’s sustainability program. Although these
projects were initially challenging, the team persevered. “I always believe that great things are not done by
one person but by a team of people.”

Another achievement for Karen is “learning to adapt to an environment far different from the one [she] grew
up in.” She managed to cross cultural barriers, navigated around the occasional subjective perceptions of
cultural stereotypes and learned to meld cultures. At the end of the day, the similarities that all people share
are far more pervasive than the differences; “focusing on common elements—we all like to laugh, share life
experiences, love, feel valued, eat, shop, makes us equal and less distant.”

Language continues to be a challenge, however, but she consistently pushes herself to learn Chinese and has
a “can-do” attitude that extends to all aspects of her life. She has taken on roles that others might have turned
down and has learned from a bottom-up approach. Karen is open-minded and has benefitted from learning from
her mistakes. Working in an international environment is an education that she cannot obtain in an academic
setting; it is learning from life experiences. It has made her more humble, aware, appreciative and has helped
her celebrate cultural differences. In the upcoming year, she looks forward to the opportunity to live and explore
new countries while working for other AEG facilities around the world that promote diversity and openness.

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C U LT I V A T I N G A D I V E R S E & I N C L U S I V E E N V I R O N M E N T

Equal Opportunity Employment is at the core of AEG’s value system and extends to every aspect of our
workplace environment. Our diversity and inclusion programs allow us to build a pipeline of diverse
talent as well as offer engagement and development opportunities to current employees.

RECRUITING, RETAINING & EMPOWERING EMPLOYEES


Last year we laid the foundation for implementing uniform recruiting standards throughout the U.S.
AEG firmly believes that diversity education and training is imperative for our organization’s success
and we are also investing in tools to ensure that our team is well-versed in all aspects of diversity
management. Our objective is to attract a broader range of candidates when we seek talent outside of
the organization. However, while expanding our talent pipeline is a priority, it is also our company policy
to look for opportunities to promote existing talent into open positions.

AEG implements a strategic approach to identifying our organizational needs and recruits passionate
and dedicated individuals that add value to our company.

Our goal is to ensure excellence throughout the employee lifecycle. For the most current career
opportunities at AEG, please visit www.aegworldwide.com

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TALENT MANAGEMENT LIFECYCLE

CULTIVATING A DIVERSE & INCLUSIVE ENVIRONMENT


ATTRACT
• Communicate our unique
business & values
• Attend college & career fairs
• Leverage position as
industry leader
• Enhance brand awareness
SELECT
RETAIN • Access a robust
• Offer high-potential programs
• Opportunities for committee
1 talent pool
• Develop company
wide recruitment
and council participation
• Internal mobility 5 2 practices
• Avoid biases during
• Training and development hiring process

3
4 ENGAGE
• Help employees integrate
ADVANCE with company culture
thru onboarding
• Provide feedback and
reviews regularly • Clearly communicate
and define roles
• Offer merit-based pay and
bonus incentives • Provide development
opportunities
• Advancement opportunities
• Reinforce core values
thru employee
engagement

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SPOTLIGHT:

JORGE L. PEREZ

CULTIVATING A DIVERSE & INCLUSIVE ENVIRONMENT


POSITION: General Manager
LOCATION/VENUE: Puerto Rico Convention Center
HOMETOWN: Guaynabo, Puerto Rico

In his leadership position as General Manager of the Puerto Rico Convention Center (PRCC), Jorge L. Perez
leads a diverse and committed team of individuals to support the promotion and development of tourism,
entertainment, and culture in Puerto Rico and the Caribbean. Recently, Jorge and his team were faced with
unprecedented adversity when Hurricane Maria decimated the island. The values Jorge’s parents instilled
in him and his five siblings, including resiliency and hard work, proved to be of paramount importance
in responding to the challenges Puerto Rico faced in the aftermath of Hurricane Maria. He and his team
successfully transformed the PRCC into the Official Command Center for Puerto Rico Governor Ricardo
Rosselló, and shortly after, the Central Command Center for FEMA.

Jorge’s ability to effectively lead, even in the most trying situations, is underlined by the value that he places
on each employee: employees are an organization’s “heart and soul.” Moreover, Jorge’s ethnic background,
Cuban father, Ecuadorian mother, and grandparents from Spain, coupled with extensive international
travel have taught him that prioritizing diversity and inclusion is vital for the growth and success of any
organization. He strives to create an environment at the PRCC that allows each voice to be heard and
emphasizes an open-door management policy. To cultivate a culture of trust, inclusion, and collaboration,
Jorge reinforces the Four Agreements by Miguel Ruiz: be impeccable with your word, don’t take anything
personally, don’t make assumptions, and always do your best.

Jorge credits his father, who is his hero, for shaping his career path and teaching him how to respect others
and earn their respect in return. Despite his many successes, Jorge continues to view each day as an
opportunity for growth. As a former athlete, personal improvement and development have always been of
importance. While at Penn State University, Jorge was an All-American Volleyball Player (NCAA Division I)
and later, a member of the Puerto Rico National Volleyball Team. When he is not working, Jorge enjoys
spending time with his wife Mily, and 8-year old son, Andres—in fact, he is committed to “pushing to grab
[an] extra hour of time” with them every day.

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C U LT I V A T I N G A D I V E R S E & I N C L U S I V E E N V I R O N M E N T

UPDATE FROM AEG EUROPEAN HR TEAM


AEG’s European Human Resources team conducted its first employee engagement survey with
93% of respondents reporting being proud of what they do and the organization they work for and
88% of employees stating that they would recommend AEG as a great place to work. In addition,
the results identified communication, professional development, feeling valued, and rewards as areas
of opportunity.

Throughout 2016, the Human Resources team used the survey results to develop programming that has
had a direct impact on making AEG a better place to work. AEG prides itself in valuing our employees’
input and feedback.

From Survey to Measurable Results: Snapshot of Programs

• Professional Development
o An online training directory was launched in 2016 to connect employees with role-specific
training opportunities. Over 125 courses are offered to ensure employees focus on being the
best they can be.

o All managers and staff in Sweden completed a development program during the year with an
emphasis on self-awareness, conflict theory, openness, and trust.
o A European Exchange program was offered to support Barclaycard British Summer Time.
Employees from Berlin and Sweden were offered an experience to work in another area of
business (guest relations/hospitality, box office, and AXS) at the festival in London.
o Senior Managers in London participated in a leadership program, which concluded in a pitch
presentation of potential projects that could help grow the business.
o 1,995 AEG Europe employees and service partners completed ENCORE, the online Guest
Services Training program. Training is available in both English and German.

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• Rewarding Excellence
o Three employees from Sweden—Kristin Lundqvist, Bertil Norman, and Anna Fernlund—were
recognized as “Employees of the Year” and awarded a learning trip to Mercedes-Benz Arena
in Berlin. The trip afforded an opportunity to exchange ideas and boost collaboration.

CULTIVATING A DIVERSE & INCLUSIVE ENVIRONMENT


o Sophie Cannon, who was named Employee of the Year for the Global Partnerships division,
traveled from London to Los Angeles to exchange best-practices and meet with colleagues.

o The Annual Staff Awards in London recognized exceptional employees who significantly
contributed to their team’s success. The staff nominated fellow employees for Star of the Year,
Team of the Year, Best Newcomer, Unsung Hero, and People’s Champion. Congratulations to all
the winners and nominees!

• Feeling Valued

o The European Human Resources team launched Thanksbox, which is a simple and easy-to-use
online recognition and reward tool to help us say “Thank You.” It has three main features:

ƒ Thank You—say thanks to anyone in the organization


ƒ Reason to Cheer—our instant reward program has gone online

ƒ Ideas Board—this can be used to communicate ideas to make the business


in which employees work better

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SPOTLIGHT:

MATHEW PAINE

CULTIVATING A DIVERSE & INCLUSIVE ENVIRONMENT


POSITION AT AEG: Director of Human Resources
LOCATION/VENUE: ICC Sydney
HOMETOWN: Sydney, Australia

Mathew Paine serves as the Director of Human Resources for ICC Sydney. Mathew and his team were tasked
with staffing the facility in time for its opening in December 2016. In this role, he spearheaded the creation
of a world-class HR department by attracting and developing the best talent and building a culture of
engagement, diversity, agility, and innovation.

Mathew’s travel history—he has visited over 60 countries—and global work experience have positioned
him to recognize and appreciate the many ways in which diversity enriches the workplace. He spent much
of his career working in London; at one point, his office had representation from over 80 nationalities
and cultures under one roof. Mathew recalls that the diversity in staffing “was a huge advantage and had
countless benefits.”

AEG’s global presence and multiple business divisions afford the opportunity of tapping into various
talent pools worldwide. “AEG’s offerings are as diverse as our fans and I think it is important that this
is reflected in our workforce. After all, the world would be a boring place if we were all the same.”

Despite his success, Mathew’s role is complex and presents many challenges. He has consistently risen
to the occasion by embracing opportunities for growth and development. “I was once told to ‘never stop
learning’ and this advice has shaped my career and has encouraged me to face difficulties head on.”

When he’s not working, Mathew enjoys cooking and is a qualified chef. He has traveled nationally and
internationally in pursuit of culinary experiences. Next on his travel agenda is visiting South America
and attending the Rio Carnival in Brazil.

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C U LT I V A T I N G A D I V E R S E & I N C L U S I V E E N V I R O N M E N T

CELEBRATING OUR VETERANS


At AEG, we believe that veterans are some of the most highly skilled employees in the workforce and we
proudly employ many veterans throughout our company.

Ron Anderson Mike Basham David Blackburn


KFC Yum! Center KFC Yum! Center PPG Paints Arena

Carl Brown James Delaney Ned Harris Bernard Hemphill


KFC Yum! Center Sprint Center KFC Yum! Center KFC Yum! Center

Earl Kiper Joe Lampkin John Lees Pete Lisowski


22 KFC Yum! Center KFC Yum! Center Rabobank Arena Los Angeles Kings
Appendix C: 2018 Diversity & Inclusion Report page 85

CULTIVATING A DIVERSE & INCLUSIVE ENVIRONMENT


Joe Quintela Maria Rodriguez Paul Ruelas Alvin Sanders
Oakland-Alameda County Los Angeles Convention Center StubHub Center KFC Yum! Center
Coliseum

Mike Shea Roman Turner Andre Watson


KFC Yum! Center Sprint Center Barclays Center


Our veterans bring perseverance, passion, integrity, teamwork, and leadership skills, among many
other positive qualities to AEG, and are a tremendous asset to our company.

-Sydney Davis, Director, Global Diversity & Inclusion

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C U LT I V A T I N G A D I V E R S E & I N C L U S I V E E N V I R O N M E N T

To empower our staff and engage our workforce in meaningful conversations, AEG has developed
a Leadership Speaker Series that features prominent members of the business and academic
communities. In conjunction with Women In Sports & Events (WISE), we featured a panel of sports
and entertainment leaders who candidly shared their diversity & inclusion experiences within the
industry. The event facilitated an open dialogue on critical yet sensitive topics and the leaders provided
AEG employees with advice on pursuing their passions and elevating their careers in a predominantly
Caucasian, male industry.

The impressive panel of executives included (l–r): Kevin McDowell, Executive Vice President and Chief Administrative Officer, AEG;
Blanca Gonzalez, Vice President and General Manager, West Territory, Nike; Renata Simril, moderator, President and CEO, LA84 Foundation;
Jennifer Lau, Vice President, Action Sports, IMG/WME; and Robert E. Gulliver, Executive Vice President and Chief Human Resources
Officer, NFL.

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SPOTLIGHT:

LARRY NICHOLS

CULTIVATING A DIVERSE & INCLUSIVE ENVIRONMENT


POSITION AT AEG: Director of Corporate Compensation & Reward Programs, GSS–Employee Services
LOCATION/VENUE: Los Angeles, CA
HOMETOWN: Lakewood, CA

In his position as the Director, Corporate Compensation & Reward Programs, Larry Nichols oversees the
company’s national compensation structure. While this position differs from his childhood dream of replacing
Bobby Brown of New Edition, Larry has found a supportive and empowering environment with AEG. Larry
says that AEG is the most diverse organization that he has ever been employed with, and is free to be himself
in the workplace. It is imperative that “AEG’s workforce is representative of the diverse global markets in
which we do business” because it allows AEG to connect with stakeholders from all walks of life and in turn,
to gain a competitive advantage.

Larry’s career and approach to his work is motivated by his goal of being a well-rounded professional; he
believes that investment in oneself via education, professional development, and networking is integral
because “no one other than you is more vested in your success.” Throughout his professional career, he has
also learned the value of anticipating needs and outcomes. While this causes him to occasionally over-plan,
he attributes his success to the motto, “if you stay ready, then you do not have to get ready.”

As a constant learner who values innovation and process improvements, in the upcoming year Larry is
looking forward to the implementation of AEG’s new Talent Management Portal, which is the tool that will be
used for all performance management initiatives for U.S. operations. He is also excited to teach a new course
at UCLA Extension in the next year. His love for learning is also evident in his decision to learn to play the
guitar when he turned 40; although after a year of lessons he chose to donate his instrument to the GRAMMY
Museum,® Larry found the experience to be challenging yet rewarding because it allowed him to realize a
life-long goal. Moreover, as someone who is not comfortable with the status quo, Larry recognizes that the
greatest opportunities for growth exist beyond one’s comfort zone. For example, his favorite trip was to
Rio De Janeiro, Brazil despite the fact that he did not speak the language and had to face the challenges of
navigating a foreign country alone.

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OUTREACH PROGRAMS

Promoting equality of access to opportunities and mutual respect are the underpinnings of AEG’s
inclusive culture. While we recognize that the sports and entertainment industries still have a long way
to go in ensuring equality for all, AEG has been at the forefront of breaking barriers within the sports
world, continually including those who identify as LGBTQ.

AEG SHOWS ITS PRIDE


In conjunction with the Employee Engagement team, AEG 1FORCE hosted a panel discussion for
its global employee workforce that focused on LGBTQ initiatives in the sports and entertainment
industries. Participating panelists included Justin Mikita, Board Member, the Human Rights Campaign;
Robbie Rogers, player for the L.A. Galaxy; Marquita Thomas, Executive Director, Los Angeles Gay and
Lesbian Chamber of Commerce; Roger Nyhus, President and CEO, Nyhus Communications; Carleen
Cappelletti, President of Bounce AEG and John Nelson, Sr. Vice President, AEG Presents Las Vegas.

Additionally, in support of 2017 LGBT Pride Month, AEG launched #BetterAsOne, a social media
campaign that underscored the company’s belief in unity and diversity.

ANNUAL LA GALAXY PRIDE NIGHT


The LA Galaxy celebrated the LGBTQ community with its third annual Pride Night.

Highlights:
• The LA Galaxy Foundation community partner of the match was Covenant House California, an
organization that provides shelter and services to homeless LGBTQ youth in the LA area.
• Earlier that month, the Pulse nightclub in Orlando, FL was the one of the largest mass shootings in
U.S. history. “Orlando Strong and Orlando United” was displayed on the field as well as in the stands.
A moment of silence was observed prior to the game to honor those who lost their lives.

ANNUAL LA KINGS PRIDE NIGHT


As part of the NHL’s “Hockey Is for Everyone” initiative, LA Kings Pride Night in support of You Can Play
took place on February 16, 2017.

Highlights:
• A portion of all tickets sold through www.lakings.com/pride benefitted You Can Play.

• LA Galaxy player and the first openly gay man to compete in a top North American professional
sports league, Robbie Rogers, performed the ceremonial puck drop.

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OUTREACH PROGRAMS

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SPOTLIGHT:

DEANNA SOUTHERLING

CULTIVATING AOUTREACH
POSITION AT AEG: Marketing Manager
LOCATION/VENUE: KFC Yum! Center
HOMETOWN: Louisville, KY

DIVERSE & PROGRAMS


Prior to joining the KFC Yum! Center team in Louisville, KY, Deanna Southerling worked for a PR agency
in New York with Dove as her client. One of the most challenging experiences for Deanna in that role was
successfully managing the shipping of thousands of pounds of bath and shower goods to the Caribbean
during Hurricane Sandy. Since transportation was widely disrupted and hundreds of thousands of dollars in
event expenses were on the line, she and her team had to adapt, collaborate, and plan ahead to ensure that

INCLUSIVE ENVIRONMENT
the obstacles her team faced did not preclude the client’s success. Deanna’s motto, “if you fail to plan, you
plan to fail,” served her well in this instance and has been a constant in her personal and professional life.

In her current position as Marketing Manager at KFC Yum! Center, Deanna and her team emphasize inclusive
messaging that echoes AEG’s values and resonates with the respective event’s fan base. Deanna noted that
the events at KFC Yum! Center and other AEG venues around the world are incredibly diverse and “from a
facilities perspective, it is important that venues have diverse staff to better represent, care for
and communicate with the fans in the venue’s community.”

Respect and empathy are imperative for leading the effort on inclusion and Deanna is grateful to have
developed the skill of advocating for herself and others while in college at Syracuse University. Deanna
served as the Resident Advisor on the LGBTQ dorm floor in college and had the opportunity to gain insight
into the experience of LGBTQ students and developed the “tact and courage” to advocate on their behalf. In
her career, she feels fortunate to have been “surrounded by coworkers who are generally sensitive enough to
not ask me to represent an entire demographic, but I’ve also learned the importance of speaking up when the
topic warrants it.”

In her free time, she enjoys traveling and is looking forward to visiting Egypt on her first-ever solo trip this year.
In the future, Deanna is interested in becoming a certified doula because she is “amazed at the beauty and
strength associated with childbirth and would love to help women create and implement their birth plans.”

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OUTREACH PROGRAMS

SUPPORTING EDUCATION
In 2011, AEG established a Job Shadowing Program as a partnership that brings educators, industry,
and community partners together to expose traditionally underrepresented high school students to
employment opportunities and potential career options. Students gain valuable experience and insight
through this educational and practical program via direct observation, hands on activities, and close
collaboration with AEG team members. Beyond on-the-job training, students also partake in
a variety of development opportunities including resume and elevator pitch writing and public speaking.
KFC Yum! Center, Rabobank Arena, Oakland-Alameda County Coliseum and the Oracle Arena as well as
the corporate headquarters and Los Angeles venues continue to participate in the program.

Additionally, in Los Angeles, AEG continued its partnership with the Los Angeles Speech and Language
Therapy Center. We are passionate about this partnership because we embrace their mission of helping
kids and young adults with autism-spectrum disorders develop social and professional skills to succeed
in the workplace. We share their belief that extending employment opportunities to all individuals builds
a more diverse and representative workplace and facilitates business success.

75 students nationwide participated in AEG’s 2016 and 2017 Job Shadowing Programs

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SUPPORTING OUR LOCAL COMMUNITIES

SUPPORTING WORKFORCE DEVELOPMENT


With an aim to being an employer of choice for Aboriginal and Torres Strait Islander People (ATSI),
the International Convention Centre (ICC) in Sydney, AU, is working closely with educators and the
community to roll out initiates aimed at combating unemployment among the ATSI population. ICC
Sydney is providing apprenticeships and training opportunities to ATSI workers in the hospitality,
catering and events industry, as well as other career and development initiatives.

OUTREACH PROGRAMS
PARTNERING FOR COMMUNITY DEVELOPMENT IN BERLIN
AEG’s Mercedes-Benz Arena in Berlin provides support to a variety of causes including poverty, sports,
activities, health, education, culture, and music. Over the past year, Mercedes-Benz Arena in Berlin
funded projects to educate young kids about tolerance, inter-cultural understanding to combat racism,
religious extremism, and homophobia before it starts.

MERCEDES-BENZ ARENA CARES


AEG’s Mercedes-Benz Arena in Shanghai has launched a corporate social responsibility initiative, MBA
Cares, designed to enrich the lives of underprivileged children and families throughout Shanghai. Over
the course of the year, the team formed partnerships with five charity organizations and supported over
100 children.

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SPOTLIGHT:

HEINZ ANDERS

CULTIVATING AOUTREACH
POSITION AT AEG: VP Germany, AEG Global Partnerships
LOCATION/VENUE: Mercedes-Benz Arena, Barclaycard Arena, Eisbären Berlin, Tour of Germany
HOMETOWN: Berlin, Germany

DIVERSE & PROGRAMS


Growing up, Heinz Anders idolized Björn Borg and aspired to become a professional tennis player. To this day,
Björn Borg is the only celebrity that he has asked to take a photograph with upon meeting him. Although he
did not become a tennis pro, Heinz has had an incredibly successful career; prior to joining AEG in 2010, he
spent 11 years working for Lagardere Sports where he sold the very first stadium naming right in Germany. In
his role as VP Germany, AEG Global Partnerships he led the successful sale and renaming both German AEG

INCLUSIVE ENVIRONMENT
venues and has been involved with a variety of projects, including the development of a new entertainment
district, Mercedes Platz. Heinz takes great pride in setting and achieving lofty goals with the help of his
dedicated and talented team. Heinz firmly believes that “nurturing his team through mutual respect, a
common vision, and can-do attitude” is the key to success.

While Heinz has spent much of his life in Berlin, he is very well-traveled. Immersion in different cultures comes
with certain expected challenges but is predominantly an enriching experience that expands your worldview.
In the context of a business environment, Heinz thinks that it is crucial to “value all people the way they
are because in our industry diversity fuels a more creative approach and results in success.” Cultivating a
supportive environment where employees feel valued and derive joy from their work is also imperative for
engagement, retention, and long-term business success.

Authenticity and staying true to himself has shaped Heinz’s career—“if you try to be somebody else, you will
always fail.” This motto guides his day-day decisions and has contributed to his career success. He enjoys
barbecuing year-round, eating gummy bears, watching NFL games (devoted 49ers fan), and spending time
with his family. He loves playing tennis with his two sons and plans to take them salmon fishing in Alaska
when they get older. Heinz also hopes to learn to play the guitar someday; if he could be a member of any
music band, he’d join E-Street Band because he could share the stage with Bruce Springsteen. He looks
forward to seeing them again live in the near future…for the 27th time!

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FESTIVAL SPOTLIGHT: AN INTERVIEW WITH MADISON HOUSE PRESENTS’

ALICIA KARLIN & JEREMY STEIN

Please tell us about your role. What is your favorite aspect of working in the festival space?
AK: As the Vice President of Madison House and lead talent buyer for Electric Forest, I am responsible
for booking all of the bands and DJs for the festival. We expanded to two weekends in 2017 and had
300+ artists performing at The Forest this year. There are so many incredible aspects to working in
the festival space from the connection with the team that works so hard year round to create magical
experiences for the fans to the moments over the weekend when you see all that work coming to
fruition to the interaction with the Electric Forest community throughout the year.

JS: Director/Founder of Electric Forest and Co-President of Madison House Presents. Festivals present
opportunities for endless ways of conceptualizing ideas to create a truly memorable cultural and
musical experience. My favorite aspect of this space is the constant challenge to grow, evolve, and stay
extremely flexible within this dynamic environment. Festivals live and breathe. We’re always looking
ahead and staying true to the idea of never doing the same festival twice.

What is Her Forest and how did the idea come about?
JS: Electric Forest has experienced the coming together of many unique groups within groups. We have
seen this with Electric Forces (military veterans), various group camping teams, sober groups, unique
volunteer opportunities, and many more. Her Forest came about through conversations between many
women of Electric Forest, and is meant to be a platform for connecting on the issues of the day for
women at festivals and as global citizens.

Please share some challenges that you and your team encountered in the process of developing
Her Forest and how you overcame these challenges?
JS: The title “Her Forest” lends itself to many interpretations. I am sure this program will constantly
evolve but our initial challenge was to describe a concept that was open to many voices and was
non-partisan and non-ideology specific. Her Forest provides an environment that allows open dialogue
and has the flexibility to change with the times. We are supporting the idea that connection leads
to inspiration.

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What impact does Her Forest have on women and on the festival scene at large?
AK: Her Forest is creating spaces for all those who identify as women and amplifying the creative
feminine voice within the music industry—from back-of-house to production to the artists to the patrons.

In what ways does Her Forest further AEG’s commitment to diversity and inclusion? Can you share

FESTIVAL FLARE
some specific programming details?
AK: The Her Forest mission statement is likely one of the best ways we’re striving to further that
commitment: “Electric Forest’s Her Forest Program uplifts the experience of women at Electric Forest.
With a focus on Connection, Inspiration, and Comfort, Her Forest is a collaboration between all who
identify as women, and those who celebrate their enjoyment of and equality in the Forest Family. All
Her Forest projects are intended to create the most supportive and empowering environment possible.”

Some of the programming includes a panel with artists and women who help create Electric Forest on
our production team, a curated event featuring up-and-coming female musicians as well as established
acts, a daily Women’s Circle and the Her Forest Campground. More details on the program can be found
at: https://www.electricforestfestival.com/participate/plug-in/her-forest/

Describe the veteran hiring fair for Electric Forest. Why is veteran hiring important to the
organization/how did the initiative come about?
JS: Electric Forces is our veteran workforce inclusion program at Electric Forest. Challenges some
veterans face upon returning home include alienation and emotional and/or physical trauma. Our hope
is for Electric Forces to provide veterans with a sense of community and to expose them to an open and
supportive environment.

Has Her Forest evolved since its inception?


AK: Her Forest started as a seed within the festival where we asked people, “What do you want Her
Forest to be?” The first year was simply connecting with festival-goers and asking these types of
questions in order to develop the current program based on the three pillars of connection, comfort,
and inspiration.

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E M P O W E R I N G W O M E N AT A E G

AEG is committed to increasing the number of women leaders within the company and in 2015 created
a Women’s Leadership Council (WLC), designed to address the issues that are most important to women
at the company. In 2016, the WLC spearheaded the adoption of a corporate paid Parental Leave Policy.
Additionally, after conducting extensive global focus groups with women at all levels of the company,
the WLC is developing a Women’s Leadership Training Program which will be implemented in 2018.

SUPPORTING WOMEN’S NETWORKS


AEG encourages all women employees to join professional organizations and attend conferences and
events to grow their talents and knowledge. In 2016, the company sponsored various organizations that
support women’s career development and empowerment including the National Association of Women
Business Owners (NAWBO), Women’s Business Enterprise National Council (WBENC), and Women in
Sports and Events (WISE).

Additionally, we are able to offer resources and events of interest to our employees through our
continued national sponsorship of WISE. Last year, approximately 15 employees attended WISE’s annual
event in New York, including our CAO, Kevin McDowell. AEG also had a strong representation at MGM
Resorts Foundation’s 10th Annual Women’s Leadership Conference, including our CEO, Dan Beckerman.

AEG WOMEN’S NETWORKING SERIES


In celebration of Women’s History Month and in conjunction with Employee Engagement, AEG 1FORCE
and the Women’s Leadership Council organized a women’s networking reception in Los Angeles.
Male and female full-time employees of varying career levels enjoyed the opportunity to network with
professionals from other departments and divisions. Attendees heard from Dan Beckerman, CEO, and
Brooke Kain, CDO, AEG Presents, who shared her journey in the music industry and provided career
advice to colleagues.

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SPOTLIGHT:

GUNILLA SUNDELIN
POSITION AT AEG: Ticketing Manager
LOCATION/VENUE: Stockholm Live

EMPOWERING WOMEN AT AEG


HOMETOWN: Stockholm, Sweden

Gunilla Sundelin holds the role of Ticketing Manager at Stockholm Live. Her position calls for the ability to
effectively engage with multiple stakeholders as well as constantly multitask; she has been involved with
the opening of the new Tele2 Arena while simultaneously planning numerous events at other venues. In
her day-day role, Gunilla has also had the opportunity to expand her understanding of business processes
and customer needs in other countries through collaboration with coworkers from Germany, Hungary, U.S.,
Holland, and England. “People from different backgrounds offer different experiences to the team that we
otherwise would not have and as a company it’s important to value and tap into those differences.”

Growing up in Sweden, Gunilla mastered Scandinavian languages (Swedish, Danish, and Norwegian) as well
as German and Italian, which has had a positive impact on her ability to communicate with others and has
deepened her appreciation of other cultures and customs. In her role, she has the pleasure of working with
customers and colleagues from across the world and language proficiency coupled with cultural competency
certainly helps. Gunilla is also passionate about delivering excellent customer service and strives to “always
look at things through the customer’s eyes” to bridge gaps in understanding and practice empathy. While she
sets very high standards for herself, her motto is to “never be afraid of making mistakes;” after all, mistakes
are opportunities for learning and growth.

Although Gunilla’s position differs greatly from her initial aspiration of working with dolphins, she finds her
job exciting and challenging. When she is not busy juggling multiple events, Gunilla enjoys spending time
with her husband who is from Los Angeles. They are football enthusiasts and plan to attend five of the eight
Los Angeles Chargers home games in the upcoming season. She and her husband are also music fans and
attended Desert Trip in 2016. “It was the best vacation and I will forever remember these three special days
out in the desert listening to these legendary musicians. A once in a lifetime experience!”

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E M P O W E R I N G W O M E N AT A E G

MBNA THAMES CLIPPERS, LONDON UK


AEG’s MBNA Thames Clippers has been a pioneer in public transportation in London. The Clippers
riverboat service is the only commercial transportation vessel on the River Thames with an all-female
crew. In the past decade, the company has doubled its fleet, quadrupled its capacity, and now carries
3.8 million passengers a year.

MEET JOY MCGLINCHEY, MASTER


In 2010, McGlinchey began pursuing her dream when she joined MBNA
Thames Clippers as a Deckhand. Since then, she has advanced to her
current role as Master. “The opportunities for internal progression will
always be available due to the company’s commitment to internal
succession planning and developing from within,” commented McGlinchey.

LA GALAXY KICKED OFF ITS WOMEN’S LEADERSHIP SPEAKER SERIES IN 2016


The LA Galaxy Foundation, in partnership with the Women of FOX Sports, led the LA Galaxy Women’s
Leadership Series at StubHub Center with a discussion on The Business of Sports and How Soccer is
Changing the Game. “It was incredibly encouraging to hear amazing women from diverse backgrounds
speak about their individual career paths and the journeys that led them to positions of significant
leadership and influence,” said Kala Polman-Tuin, Partnership Sales Manager. “I left feeling inspired to
pursue my career ambitions and motivated to help my colleagues grow.”

PANEL DISCUSSION: WOMEN IN SPORTS & ENTERTAINMENT—DIVERSE LEADERSHIP,


AN ESSENTIAL INGREDIENT TO A COMPANY’S LONG-TERM SUCCESS
AEG affirmed its commitment to diversity and inclusion in the workplace during the 2016 AEG CONNECT
Summit. In partnership with the Women’s Leadership Council, a panel of female industry executives led
a discussion on the positive impact that gender equality can have on our industry. Topics included:

• The economic impacts of providing greater access to opportunities and closing the gender gap

• Diverse companies recruit and retain higher caliber talent


• Both men and women need to acknowledge the biases they carry against the female sex

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SPOTLIGHT:

MARLA GIBSON

CULTIVATING
POSITION AT AEG: Vice President of Human Resources

EMPOWERING
LOCATION/VENUE: AEG Facilities, LLC
HOMETOWN: San Mateo, CA

A DIVERSE &
As the Vice President of Human Resources for AEG Facilities, Marla Gibson’s role involves leading the people
functions across AEG’s global portfolio of venues. She develops, implements, and evaluates programs to
ensure that AEG’s employee-related policies and procedures are aligned with best practices and positions
the company to be an employer of choice for current and potential employees. Since joining AEG in 2012,

WOMEAN
Marla has also played an integral role in the opening or transitioning of eight venues. “I am proud to work

INCLUSIVE
with a team that approaches each new project with passion and is committed to the success of every venue
that joins the AEG family.”

AT ENVIRONMENT
Over the past five years, Marla has enjoyed numerous opportunities to collaborate with employees
throughout the country and world. AEG’s global and domestic presence requires that diversity and inclusion

AEG
is top of mind because a cohesive and supportive corporate environment results in improved employee
morale, satisfaction, motivation, and productivity. “Workforce diversity is an advantage to AEG because
incorporating multiple perspectives yields a healthier company culture.”

Diversity (or lack thereof) has also had an impact throughout her career. “There have been many times in my
career when I’ve looked around and realized that I am the only woman and person of color in the room.” As
a result, Marla’s effectiveness strategy consists of being comfortable sharing her experiences and expertise
and not being afraid to ask the right questions. “At the end of the day, you can’t depend on others to validate
your worth.”

Although Marla’s current position is quite different from her childhood dream of becoming a news
broadcaster, she finds her role to be highly rewarding. In her spare time, she enjoys high tea, estate
sale shopping, and binge watching reality TV shows.

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SUPPLIER DIVERSITY

At AEG, we believe that supplier diversity is an essential component of total inclusion. The company
is committed to excellence and we seek partners who echo our high performance standards, ethical
values, and dedication to social and environmental responsibility. The AEG 1FORCE team strategically
integrates qualified diverse and small business enterprises into our sourcing and procurement process.

AEG is passionate about supporting economic prosperity in the communities in which we conduct
business and we actively pursue opportunities for collaboration with the following categories of
suppliers:

• Disabled Veteran Business Enterprise (DVBE) • Minority Business Enterprise (MBE)

• Disadvantaged Business Enterprise (DBE) • Small Business Enterprise (SBE)

• Emerging Business Enterprise (EBE) • Women’s Business Enterprise (WBE)

• Lesbian, Gay, Bisexual, Transgender Business


Enterprise (LGBTBE)

Our network of diverse suppliers is indispensable to our success and continues to fuel AEG’s growth.
We stay connected to the best of diverse suppliers by partnering with several certifying organizations
including the National Minority Supplier Development Council (NMSDC), Women’s Business Enterprise
National Council (WBENC), and National Gay & Lesbian Chamber of Commerce (NGLCC). We also
participate in events hosted by local chambers of commerce and business associations.

Beyond improvements to efficiency, we will continue to expand our supplier diversity initiatives because
they are integral to local economic development and align with our corporate citizenship objectives.

The following AEG venues contributed spend to supporting the diverse and small business enterprises:

• Barclays Center • PPG Paints Arena


Brooklyn, New York Pittsburgh, Pennsylvania
• KFC Yum! Center • Target Center
Louisville, Kentucky Minneapolis, Minnesota
• Los Angeles Convention Center • Sprint Center
Los Angeles, California Kansas City, Missouri
• Oakland-Alameda County Coliseum
Oakland, California

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VENDOR SPOTLIGHT:

DONNA KESTLER

CULTIVATING A DIVERSE
POSITION: President, Quick Change Display, LLC
LOCATION: Las Vegas, Nevada

After being contacted by Mandalay Bay Resorts for installation services in 1999, Donna Kestler started her

SUPPLIER&DIVERSITY
own company, Quick Change Display (QCD), LLC in Las Vegas. The women-owned and family-run enterprise
generates annual revenues of approximately $2 million and employees 21 people. Donna is incredibly proud
of what her committed team has helped her achieve and attributes QCD’s ongoing success to its great
reputation among clients. Indeed, QCD is a staple for print, fabrication, and installation in the Las Vegas area
and has been collaborating with MGM, AEG’s partner at the T-Mobile Arena, for 17 years.

INCLUSIVE ENVIRONMENT
“MGM recognized our consistent delivery of high quality services and recommended QCD to Sign Language
XL, and from there an incredible partnership was formed between QCD and AEG at the T-Mobile Arena. We
are the on-site team supporting AEG in coordinating signs and displays for entertainment and events.”

In addition to serving major casinos in Las Vegas, QCD’s client base extends to high-end retailers,
sports franchises, dealerships, restaurants, conventions, and hospitals. The company remains apprised of
industry trends and strives to meet the unique needs of each customer.

“The customer is the number one priority. We operate in an open and honest manner, which enables
us to maintain a good reputation and build a loyal customer base. Ultimately, our customers drive
our success.”

While the company is very successful today, Donna admits that she encountered various challenges early on but
her mantra of “where there is a will, there is a way” helped her persevere. She advises aspiring entrepreneurs to
“step back and breathe; think outside of the box and find the drive to constantly do your best.”

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CASE STUDY: DOMESTIC

RELAN
Relan is a family-run, WBENC certified and veteran-owned small
business based in Minnesota. The mother-daughter duo has created
an enterprise that diverts waste and promotes environmental
sustainability by repurposing companies’ marketing materials to
create branded products. Additionally, Relan partners with organi-
zations that employ people with mental and physical disabilities for
component assembly and cleaning, and also works with the local
community for sewing. In 2016, AEG 1EARTH utilized Relan’s services
to create reusable tote bags from Los Angeles Lakers’ banners.

CASE STUDY: INTERNATIONAL

HOLY CROSS LAUNDRY


Brisbane Convention & Exhibition Centre has employed Holy Cross Laundry to launder all linens
at the venue for the past few years. In addition to being a long-term partner, Holy Cross Laundry’s
operating model has profound impacts on the local community in Brisbane. The organization focuses
on employing individuals with disabilities and shares AEG’s values of providing access to opportunities,
embracing diversity, and encouraging professional development for all people.

WORKING WITH AEG: FIRST STEPS


The goal of AEG’s Strategic Sourcing and Procurement team is to optimize our supply base by
identifying mutually beneficial opportunities that align with our company’s mission and add value to
our business and community. We recommend that all suppliers interested in business opportunities with
AEG register on the AEG 1SOURCE supplier portal at https://go.scoutrfp.com/rfps/public/29810. The
Strategic Sourcing and Procurement team utilizes this directory to identify qualified service providers
and suppliers when initiating sourcing activities. Companies that are formally certified are encouraged
to proactively reach out to the AEG 1FORCE team, register their business on the supplier portal, and
become familiar with AEG’s needs. After that, suppliers should be prepared to respond promptly to
opportunities that arise.

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SPOTLIGHT:

NATASHA L. ZARZOSA

CULTIVATING A DIVERSE
POSITION AT AEG: Box Office Director
LOCATION/VENUE: Valley View Casino Center
HOMETOWN: Born in New York, Heart is in San Diego

SUPPLIER&DIVERSITY
Originally from New York, Natasha Zarzosa started working at the Valley View Casino Center 19 years ago as a
ticket seller and has since progressed in her career to her current role as Box Office Director. Natasha attributes
her accomplishments and success to her ability to build relationships with her team and other professionals in
the field. “You are only as good as those you surround yourself with. My biggest challenge then is to ensure that
I am working to the best of my ability to be someone who others want to collaborate with.”

INCLUSIVE ENVIRONMENT
While Natasha’s role has evolved over the years, customer service and effectively serving patrons has
remained a consistent priority for her. She wholeheartedly believes in treating others the way she wants to be
treated and this approach has served her well over the years. Occupying a public facing role has also allowed
her to broaden her vision and has exposed her to guests of all walks of life. She has found that empathetic
listening is the key to understanding and relating to others who are different from you. “I think embracing
diversity and inclusion is necessary to be able to grow and evolve. One cannot become great without being
open to change and acceptance.” Given the multitude of events that AEG venues host, prioritizing diversity
and inclusion by appealing to the needs of a diverse fan base and workforce is necessary for continued
business success.

When she’s not at work, Natasha is a dedicated “dance mom” and loves spending time with her two
daughters. In fact, if she had an extra hour of free time every day she would split it between reading a book,
watching her youngest daughter dance, and going on sushi dates with her eldest daughter. As an Aquarius,
Natasha also loves the beach—“clear water and soft sand, that’s my happy place.” In the future, she hopes to
travel to Havasupai Falls and the Republic of Maldives.

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A E G AT A G L A N C E

SYDNEY DAVIS
DIRECTOR, GLOBAL DIVERSITY & INCLUSION
Investing in workforce diversity is more than a moral imperative
e
or even a smart business choice; it is ingrained in AEG’s
corporate culture and reflected in our company’s values and
mission. As the Director of Global Diversity & Inclusion, my
primary task is to translate these values into meaningful
programs and practices that empower each individual
employee to maximize his or her potential. As I look at
diversity and inclusion, there are a few key factors that I
believe are imperative to our continued success.

Unconscious Biases. On an organizational level, unconscious


biases or prejudices that we hold either unconsciously
or consciously, impact recruiting, hiring, and promoting. #Inclu
sion
They can affect our company culture and lead to disparity
in the workplace. However, unconscious biases are not permanent
ent and can
be addressed individually through self-awareness, acknowledgment, training, and exposure to
dissimilar people and situations. By ensuring that our hiring practices are standardized and by following
an objective selection process, we can reduce unconscious biases as we look to continue developing a
diverse and inclusive workforce.

Diversity Training. We continue to invest in training programs to help bridge understanding and
bolster awareness, respect, and acceptance. The ultimate goal is to foster an environment where each
individual’s differences are valued and celebrated and all employees feel comfortable and safe bringing
their entire authentic selves to work.

Multigenerational Workforce. We believe that we can create a culture of diversity simply by attracting
age-diverse individuals. Age diversity provides us with a pluralistic view of the world that can lead to
creativity and innovation.

Access to Opportunities. For AEG to continue attracting and retaining a diverse workforce, we must
invest in employee training and development. By offering a variety of programs that cater to varying
styles of learning, we can facilitate growth and opportunities for all of our employees.

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AEG
INTRODUCTION
AT A GLANCE

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A E G AT A G L A N C E : 2 0 1 7

U.S. EMPLOYEE DEMOGRAPHICS

U.S. full-time employees U.S. part-time employees

Blac Blac

Haw Haw
41.5% 37% 58.1% 33.5%
PEOPLE OF PEOPLE OF
COLOR FEMALE COLOR FEMALE

ETHNICITY BREAKDOWN
)
American Indian/ 1%
Alaska Native
Asian 3%

Black/African American 23%

Hispanic/Latino 23%

Hawaii/Pacific Islander 1%

White 45%

2 or more races 4%

46
Appendix C: 2018 Diversity & Inclusion Report page 109

GENERATIONAL
BREAKDOWN GENDER BREAKDOWN
Silent
1.77%
Baby Boomers %FEMALE %MALE
17.23%

AEGINTRODUCTION
AEG Corporate 51% 49%
Gen X
39.65% AEG Presents 48% 52%

AT A GLANCE: 2017
Millennials AEG Facilities 32% 68%

40.39% AEG Global Partnerships 47% 53%


Gen Z
AEG Sports 31% 69%
0.96%
COMPANY WIDE (U.S.) 34% 66%

On the following pages, Executives, Management, and Non-Management are defined as:

Executives: C-Level Executives, Vice Presidents, and General Managers

Management: Directors, Managers, and Supervisors

Non-Management: Professionals, Coordinators, Administrators, and Assistants

47
Appendix C: 2018 Diversity & Inclusion Report page 110

A E G AT A G L A N C E : 2 0 1 7

AEG U.S. WORKFORCE BY GENDER


AEG CORPORATE
100%
90%
82
80%

70%
56 60%
51
% of 49
50%
44
employees 40%
30%
18 Executives
20%
Management
10%
Non-Management
% FEMALE 0%
% MALE

AEG PRESENTS
100%

90%
73 80%

70%

51 60%
% of 50 49 50
50%
employees
40%
27
30%
Executives
20% Management
10% Non-Management
% FEMALE 0%
% MALE

AEG FACILITIES
100%

90%

80%
67 69
70% 65

60%
% of
50%
employees 33 35
31 40%

30%
Executives
20%
Management
10%
Non-Management
% FEMALE 0%% MALE

48
Appendix C: 2018 Diversity & Inclusion Report page 111

100%
AEG GLOBAL PARTNERSHIPS
90%

80%

70%
69
60%
58 56
50%
% of 44 40% 42
employees 31 30%

20%
Executives
10%
Management
0%

AEGINTRODUCTION
Non-Management
% FEMALE % MALE

AT A GLANCE: 2017
AEG SPORTS
100%
90
90%

71 80%
68
70%

60%
% of 50%
employees 32 40%
29
30%
Executives
10 20%
Management
10% Non-Management
% FEMALE 0%
% FOR MALE

COMPANY WIDE
100%

90%
74 80%
66
70% 60

60%
% of
50%
employees 40
34 40%
26
30%
Executives
20% Management
10% Non-Management
% FEMALE 0%
% MALE

49
Appendix C: 2018 Diversity & Inclusion Report page 112

A E G AT A G L A N C E : 2 0 1 7

AEG U.S. WORKFORCE BY ETHNICITY

AEG CORPORATE
American Indian/Alaska Native 0.84%

Asian 10.61%

Black/African American 9.50%

Hispanic/Latino 23.74%
48.88%

Native Hawaiian/Pacific Islander 1.68%


23.74%
White 48.88% 10.61% 9.50%
4.75%
2 or more races 4.75% 0.84% 1.68%

AEG PRESENTS
American Indian/Alaska Native 0.42%

Asian 5.69%
66.64%
Black/African American 9.59%

Hispanic/Latino 14.60%

Native Hawaiian/Pacific Islander 0.59%

White 66.64% 14.60%


9.59%
5.69%
0.42% 0.59% 2.46%
2 or more races 2.46%

AEG FACILITIES
American Indian/Alaska Native 0.61%

Asian 3.00%

Black/African American 28.22%

Hispanic/Latino 23.73%
38.58%
Native Hawaiian/Pacific Islander 1.19% 28.22%
23.73%
White 38.58%

3.00% 4.68%
2 or more races 4.68% 0.61% 1.19%

50
Appendix C: 2018 Diversity & Inclusion Report page 113

AEG GLOBAL PARTNERSHIPS


American Indian/Alaska Native 0.00%
81.82%
Asian 10.61%

Black/African American 3.03%

Hispanic/Latino 3.03%

Native Hawaiian/Pacific Islander 0.00%

White 81.82% 10.61%

AEGINTRODUCTION
0.00% 3.03% 3.03% 0.00% 1.52%
2 or more races 1.52%

AT A GLANCE: 2017
AEG SPORTS
American Indian/Alaska Native 0.15%

Asian 4.78%

Black/African American 2.99% 61.29%

Hispanic/Latino 26.61%

Native Hawaiian/Pacific Islander 0.45% 26.61%

White 61.29%
4.78% 2.99% 3.74%
2 or more races 3.74% 0.15% 0.45%

COMPANY WIDE
American Indian/Alaska Native 0.56%

Asian 3.84%

Black/African American 22.98%

Hispanic/Latino 22.60% 44.66%

Native Hawaiian/Pacific Islander 1.07%


22.98% 22.60%
White 44.66%

3.84% 4.30%
2 or more races 4.30% 0.56% 1.07%

51
Appendix C: 2018 Diversity & Inclusion Report page 114

TH

Throughout this report we’ve touched on our approach to workforce diversity and inclusion, and we have
separately addressed topics such as recruiting, professional development, and training. However, we want to
stress that diversity and inclusion is not just one or two of these things. It is a comprehensive strategy that is
embedded in the fabric of our organization and that shapes the holistic experience of our employees.

...GIV
VING
G TH
H E WOR
R LD REA
ASON
N TO
O CHEER

#BetterAsOne
52
Appendix C: 2018 Diversity & Inclusion Report page 115

INTRODUCTION
nt
erme
Em pow
men
#Wo
#TeamWo
rk

#OurDifferencesMakeUs
Better

53
Appendix C: 2018 Diversity & Inclusion Report page 116

800 W. OLYMPIC BOULEVARD • LOS ANGELES, CA • 90015


www.aegworldwide.com
Appendix D: 2019 Sustainability Report

2019 SUSTAINABILITY REPORT


APPENDIX D:
RED ROCKS AMPHITHEATER • MORRISON, CO
Appendix D: 2019 Sustainability Report page 117

AEG’S 2019

SUSTAINABILITY
REPORT
Appendix D: 2019 Sustainability Report page 118

cover photo: Mercedes Platz, Berlin, Germany

Verti Music Hall, Berlin, Germany


Appendix D: 2019 Sustainability Report page 119

TA B L E O F C O N T E N T S

TABLE OF CONTENTS

ABOUT AEG...................................................5

ABOUT AEG 1EARTH.....................................7

2018 BY THE NUMBERS ................................9

LETTER FROM THE PRESIDENT & CEO .......10

LETTER FROM THE VICE PRESIDENT,


ENERGY AND ENVIRONMENT ....................12

OUR PATH TO 2020 AND BEYOND .............14

GREENHOUSE GAS EMISSIONS ..................16

WATER .........................................................18

WASTE .........................................................20

COMMUNITY ENGAGEMENT ......................22

AEG 1EARTH
AMBASSADORS PROGRAM ........................24

EMPLOYEE SPOTLIGHT ...............................26

YEAR IN REVIEW: THE CASE STUDIES ........29

2018 MEMBERSHIPS, CERTIFICATIONS,


AND RECOGNITIONS ..................................50

AEG WORLDWIDE | 3
Appendix D: 2019 Sustainability Report page 120

NBA All-Star Game, L.A. LIVE in Los Angeles, CA


Appendix D: 2019 Sustainability Report page 121

ABOUT AEG

About AEG
From epic concerts to premier music festivals
to heart-stopping sporting events, AEG
has been giving the world reason to cheer
through unparalleled live events that create
unforgettable memories for more than
20 years.
As the world’s leading sports and live
entertainment company, we operate on
five continents, entertaining more than
100 million guests annually through our
network of over 150 venues worldwide.
We focus and coordinate the specialized
skills of each our key divisions into a powerful
aggregated resource that has played a
pivotal role in transforming the sports and
live entertainment industry.
• AEG Facilities owns, manages or consults
with a network of premier arenas, conven-
tion centers and stadiums, including more
than 20 of the top 100 venues in the world.
• AEG Presents is one of the largest live
music companies promoting more than
10,000 shows including global and regional
concert tours; operating more than
80 music venues; and producing more than
40 world-renowned music festivals.
• AEG Sports is the world’s largest operator
of sports franchises and high-profile
sporting events.
• AEG’s Global Partnership division was
voted “Best in Property Consulting, Sales
and Client Services” by the Sports Business
Journal for 2017 and 2018 and delivers
more than 1,000 corporate brand partners
the largest sports and live music marketing
network in the world.
• AEG’s Real Estate division oversees
all aspects of real-estate development
for the company’s world-class venues
and entertainment districts, as well as
providing consulting services on numerous
other projects.
More information about AEG can be found
on our website at www.aegworldwide.com.

AEG WORLDWIDE | 5
Appendix D: 2019 Sustainability Report page 122
Appendix D: 2019 Sustainability Report page 123

ABOUT AEG 1EARTH

About AEG 1EARTH


AEG 1EARTH is AEG’s industry-leading
corporate environmental sustainability
program now in its second decade of
operation. AEG 1EARTH helps us reduce our
company’s environmental footprint and raise
public awareness about important issues
facing our industry, communities and planet.
By measuring our environmental footprint
and collecting operational data from our
global network of sports and entertainment
venues, we set material and science-based
goals against which we review our annual
performance.

The AEG 1EARTH program is managed


by a dedicated team at our corporate
headquarters in Los Angeles, California and
is implemented by our management and
employees throughout the world. While we
value our global footprint, we understand
that change happens on a local level and
that everyone plays a role in environmental
sustainability. We encourage our employees
to actively participate in our initiatives and
constantly seek ways to inform guests that
attend our events how they can do their part.
Our program is designed to encourage the
sharing of best practices in order to forge a
more sustainable future. We seek feedback
from our customers, partners, vendors and
employees because we believe that through
consistent and robust dialogue, we can work
together to improve the health of our planet.

AEG WORLDWIDE | 7
Appendix D: 2019 Sustainability Report page 124
Appendix D: 2019 Sustainability Report page 125

2018 BY THE NUMBERS

2018 by the
Numbers
1,000,000 gallons restored

35,883 metric tons CO2e reduced in one


year

32 new AEG 1EARTH Ambassadors

2x increase in water stress in one year

At least 6,900,000 fewer plastic straws


each year

56% of waste diverted from landfill

8,595,000 kilowatt hours of solar power


generated

35,700 meals donated

AEG WORLDWIDE | 9
Appendix D: 2019 Sustainability Report page 126

LETTER FROM THE PRESIDENT & CEO

Letter from the


President & CEO
At AEG, people are at the heart of our business. They are also at
the heart of our sustainability practice because we believe that we
can drive meaningful environmental change through the choices
we make and the actions we take.

Annually, AEG hosts more than 100 million visitors at our


entertainment districts, arenas, stadiums, clubs, theaters and
convention centers around the world. Guests expect us to be responsible corporate citizens,
and we believe we need to earn their respect through our actions, because for us sustainability
is about creating the conditions that allow people and communities to thrive.

Since last year’s Anniversary Spotlight which focused on three of our most important
properties, L.A. LIVE in Los Angeles, The O2 in London, and Mercedes-Benz Arena in Berlin,
we have taken major steps toward realizing our long-term vision at these locations and laid a
foundation for our sustainability activities for the future.

For the past ten years we have been intimately involved in enhancing Figueroa Street, a
neglected corridor in downtown Los Angeles and the main traffic artery serving L.A. LIVE and
the STAPLES Center. We are very pleased to announce that this past August, the MyFigueroa
project was completed and today the street better serves the needs of pedestrians, bicyclists,
transit riders, and drivers alike. Multi-modal streets like the MyFiguroa project continue to be
a key component of our vision for urban renewal in Los Angeles and elsewhere.

In October of 2018, we opened ICON Outlet at The O2, a 210,000 square foot premium
shopping destination that is adjacent to the world’s #1 entertainment arena. Urban outlets
tend to be located outside of major city centers, however, ICON is just 15 minutes from
central London and easily accessible by multiple transit modes. I am proud to report that
the project is on track to achieve BREEAM certification and will be the first major retail
development in the UK to earn this distinction.

Also, last October, in Berlin, Germany, we celebrated the opening of the Mercedes Platz, our
newest entertainment district. This project is the result of a long-term commitment we made
to the city nearly 20 years ago and has all the components we look for when evaluating where
we should build—a neglected or blighted inner city area that is centrally located, good access
to public transportation and high potential for urban restoration. With the Mercedes-Benz
Arena as the anchor, the new entertainment district includes the 4000-seat Verti Music Hall,
bars, restaurants, a bowling alley, cinemas and office and residential space. The arena and
Platz are expected to see over five million visitors each year and create 1,500 new jobs.

These three iconic projects demonstrate both the viability of our business model, as well
as our commitment to making a positive impact on the communities where we operate.
That is why we continue to look for ways where we can operate responsibly and reduce our
environment footprint be it decreasing our carbon emissions, water consumption or waste.

10 | AEG WORLDWIDE
Appendix D: 2019 Sustainability Report page 127

LETTER FROM THE PRESIDENT & CEO

In this year’s report, you will read about several initiatives we completed, some big, some
small, but all in service of making sure that we are doing our part to protect the planet for
future generations. We are particularly proud that AEG will be one of the first companies
to adopt a greenhouse reduction goal that’s based on the 1.5˚ C global warming limit
recommended by the Intergovernmental Panel on Climate Change (IPCC). We are also
very proud that last year, we launched our AEG 1EARTH Ambassadors Program, a voluntary
sustainability advocacy program focused on expanding our employees’ knowledge and
impact at both at work and in their communities.

We strive to continue leading our industry and recognize that sometimes we need to take
a moment to listen and understand issues that are most material to our stakeholders and
business. That is why last year, we began re-assessing our service models and addressing
the use of single-use plastics in our operations. We have made good headway in reducing
the usage of plastic straws at our venues and events and are piloting new projects to reduce
single-use cups and other single-use items.

While we are very pleased by the progress we have made to date, we recognize that much
more needs to be done. Although, none of this work is easy, it’s necessary and it makes us
a better, more innovative company.

We hope you enjoy this year’s Sustainability Report and look forward to sharing more with
you as we continue in our journey.

Sincerely,

Dan Beckerman

AEG WORLDWIDE | 11
Appendix D: 2019 Sustainability Report page 128

L E T T E R F R O M T H E V I C E P R E S I D E N T, E N E R G Y & E N V I R O N M E N T

Letter from the


Vice President,
Energy & Environment
Thank you for your interest in AEG’s eight sustainability report.
This is the sixth report I’ve had the pleasure to work on and I look
forward to this time each year because it offers me an opportunity
to reflect on the past year’s events. What stands out most is that
2018 was a big year for sustainability both within our company and outside of it. If I had
to sum up the year, it would be the United Nations’ Intergovernmental Panel on Climate
Change’s (IPCC) report and the focus on single-use.

In October, the IPCC released its latest report on global warming, which recommended
that global warming should not exceed 1.5˚ C and stated that while the 1.5˚ scenario is still
possible, it will require “unprecedented” changes across the globe. While not unexpected, the
report’s conclusions are both frightening and daunting. Yet despite painting a grim picture,
the report does tell us what we need to do as a global society: reduce emissions 45% by 2030
and become carbon neutral by 2050.

With those targets as a roadmap, I’m proud to announce that our company has accepted the
challenge and revised its 2020 Environmental Goals to meet the more aggressive objectives.
While we’re still focused on 2020, the next stop will be 2030 and our commitment to at least a
45% reduction in our overall carbon emissions.

With regards to single-use, who would have thought that the lowly plastic straw would be
the lightning rod to finally spur action on single-use plastics? In my opinion, the straw debate
single-handedly did more to move the sustainability field forward than any other issue. In
reading through this report, you’ll learn what we’ve done and continue to do to reduce our
dependence on single-use plastics. I hope that you, as I have, assess your use of single-use
plastics. You may find yourself shocked at how dependent on these items you are, but also by
how many better alternatives are now available.

Creating lasting change starts with a committed team, and I want to extend a sincere thank
you to my Energy and Environment colleagues. Without their hard work this report and our
program would not be possible. I also want to thank AEG’s global family of employees for
their continued support of our program and initiatives.

12 | AEG WORLDWIDE
Appendix D: 2019 Sustainability Report page 129

L E T T E R F R O M T H E V I C E P R E S I D E N T, E N E R G Y & E N V I R O N M E N T

We believe in empowering our employees and educating them about sustainable best
practices in order to advance our mission to safeguard the environment. Our new AEG
1EARTH Ambassadors Program is a perfect example of this commitment. Last year, to
celebrate the 10th anniversary of AEG 1EARTH, we launched our Ambassadors Program to
incentivize our employees to learn more about sustainability practices that they can adopt
personally, as well as to champion sustainability within their department or business division.
Thanks to this program, we are better understanding the true extent of our sustainability
impact and better equipping our employees to help amplify our collective contributions.

As you will see from the following pages, our path to sustainability is a shared endeavor,
touching all levels of our organization in all corners of the globe. I hope you enjoy this year’s
Sustainability Report and please know that we would love to hear your thoughts. Feel free
to email us at aeg1earth@aegworldwide.com or check us out on Twitter: @AEG1Earth.

Regards,

JJohn
h MMarler
l

AEG WORLDWIDE | 13
Appendix D: 2019 Sustainability Report page 130

O U R PAT H T O 2 0 2 0 A N D B E YO N D : A S E N S E O F U R G E N C Y

Our Path to 2020 and Beyond:


A Sense of Urgency
In our 2016 report we announced our adoption of a science-based goal for reducing our
greenhouse gas (GHG) emissions. We modeled that goal on “The 3% Solution,” a report
from the World Wildlife Fund and the Carbon Disclosure Project, which concluded that the
US corporate sector should reduce emissions by approximately 3.2% per year between 2010
and 2020. This rate was aligned with the level of decarbonization required to keep global
temperature change under 2˚ Celsius.

Now, just three years later, we are changing our plan because of the United Nations’
Intergovernmental Panel on Climate Change’s (IPCC) “Global Warming of 1.5˚ C” special
report issued on October 8, 2018, which addresses the impacts of a 1.5˚ global warming
scenario versus a 2.0˚ scenario.

The report outlines that human activities have already caused approximately 1.0˚ C of global
warming above pre-industrial levels. As a result, we have already seen a certain amount of
damage to our environment, infrastructure, and health and safety. What the report explains,
however, is that this damage will only increase if we reach a 1.5˚ level of warming, and that the
risks of damage grow even larger at the 2.0˚ scenario. For example, extreme heat events are
expected to be 2.6 times more severe under the 2.0˚ scenario than at 1.5˚.

In order to achieve the 1.5˚ scenario, global net GHG emissions must decline by 45% from
their 2010 levels by 2030, and GHG emissions must reach net zero by 2050. The report notes
that achieving this level of carbon reduction would require “unprecedented” changes in our
economies, lifestyles and habits. A challenge for sure, but one that AEG is up to.

We see the report as both a solemn warning and a clear roadmap for the future. As such, we
have reassessed our existing 2020 Environmental Goal for GHG emissions, which is expected
to reduce our emissions by 25% or better by 2020. Our adoption of the new 1.5˚ goal requires
us to reduce our emissions by 33% from 2010 to 2020, and to follow IPCC’s guidance to
reduce emissions by 45% by 2030 and 100% by 2050.

We believe adopting a science-based target that aligns with the 1.5˚ scenario is the right thing
to do, but it’s not our only contribution to the fight against global climate change. We are
committed to continuing to help draw attention to this serious issue and lead the way toward
change by engaging and inspiring our global employees, guests, stakeholders and partners to
do more to ensure the safety of our world.

14 | AEG WORLDWIDE
Appendix D: 2019 Sustainability Report page 131

O U R PAT H T O 2 0 2 0 A N D B E YO N D : A S E N S E O F U R G E N C Y

AEG’S 2020 ENVIRONMENTAL GOALS

GHG EMISSIONS

GOAL: REDUCE GHG EMISSIONS 4% EACH YEAR


ACROSS ALL OPERATIONS FROM 2010 TO 2020

Our science-based GHG emissions reduction goal is


based on the 2018 “Global Warming of 1.5˚ C” report
from the United Nations’ Intergovernmental Panel on
Climate Change (IPCC). The report recommends reducing
global emissions 45% from 2010 to 2030 and achieving
net zero emissions by 2050. Our current goal for 2020
reflects the level of reductions required to achieve
these longer-term targets.

WATER

GOAL: REDUCE POTABLE WATER CONSUMPTION


AT WATER-STRESSED SITES BY 4.4% PER YEAR

We use the World Resources Institute’s AqueductTM tool to categorize AEG operations
in areas that are identified as having “high” or “extremely high” “overall water risk.”
For sites that meet this criteria, our goal is that they reduce potable water consumption
by at least 4.4% each year. This equates to reducing consumption
by a total of 20% in five years, a benchmark that we adapted from
local city ordinances that identify their preferred levels of potable
water conservation.

WASTE

GOAL: DIVERT 70% OF WASTE FROM LANDFILL


ACROSS ALL OPERATIONS BY 2020

Our operations generate a variety of materials that need to


be taken off-site for disposal or additional processing. Our
aim is to minimize the amount of material we send to landfills
by implementing a “reduce, reuse, recycle” approach in order
to lower our overall waste footprint and identify alternatives
to landfilling and incineration wherever possible.

AEG WORLDWIDE | 15
Appendix D: 2019 Sustainability Report page 132

GREENHOUSE GAS EMISSIONS

Greenhouse Gas Emissions


In 2018, our operations resulted in the emissions of 167,416 metric tons of CO2e. This
represents an 18% decrease from our 2017 emissions. This year, we are just 4% above our
new revised 2020 Environmental Goal for GHG emissions, based on a 1.5˚ global warming
threshold scenario.

A year ago, based on the 2.0˚ threshold scenario that we had in effect, we were 19% over
our goal. We are pleased that we have made significant progress towards meeting our GHG
emissions targets.

This change is due in large part to our decision to start purchasing additional renewable
energy credits (RECs) - beyond our existing renewable energy and REC purchases - to offset
the Scope 2 carbon emissions relating to our consumption of grid energy. As we noted in prior
reports, our lack of progress has been due to our rapid growth. Despite our ongoing energy
efficiency efforts, grid-based electrical supplies are not decarbonizing fast enough for us to
meet our goals. RECs provide a way to support and access renewable energy, particularly
at locations where there are no other feasible methods for directly procuring additional
renewable energy.

In addition to adopting the more aggressive goal for emissions reduction and initiating new
REC purchases, we made other adjustments to our carbon tracking and reporting process
to ensure we are reporting as accurately and fairly as possible, so we can better gauge our
progress toward 2020.

First, we operate a small number of facilities that purchase chilled water from third-party
suppliers for cooling and other process uses. Since our last report, we discovered an error
in the system that converts chilled water units into carbon emission units. As a result of this
error, we have been systematically under-reporting our total carbon footprint by 4–13% each
year, with the largest discrepancies in the early years, when the facilities using chilled water
constituted a larger proportion of our portfolio emissions. We have corrected this error and as
a result our total emissions have now increased from 2010 through 2018.

Second, we changed the emission factors that we use to calculate carbon emissions for our
venues located in Australia. Historically we have used factors supplied by the International
Energy Agency (IEA) which uses a single, country-specific factor to convert electric power units
into carbon emissions. Through consultation with our advisors, we decided to adopt territory-
specific emission factors provided by the Australian government, the National Greenhouse
Account (NGA) factors. Our venues in Australia range from Sydney to Darwin to Perth and we
believe it’s important to use emission factors that are most reflective of the carbon intensity of
the local electric power supplies. NGA factors are available going back to 2010, so we applied
the NGA factors to all of our 2018 and historic electric power consumption data.

Third, we own or operate six arenas that host or have hosted National Hockey League (NHL)
teams: the STAPLES Center, Gila River Arena, PPG Paints Arena, Barclays Center, and NYCB
Live. For the 2014–2015, 2015-2016, and 2016–2017 seasons, the NHL and its partners
procured RECs and carbon offsets to match and offset the impact of league games in those

16 | AEG WORLDWIDE
Appendix D: 2019 Sustainability Report page 133

GREENHOUSE GAS EMISSIONS

arenas. Historically we have not accounted for the effective reduction in carbon footprint from
this initiative but realized that in neglecting to account for them we were in effect overstating
the carbon footprint of the arenas and publishing data that was not in line with the league’s
public reports. Through consultation with the NHL we have applied those reductions for the
applicable seasons for the six arenas mentioned above.

With our more aggressive carbon target, we will need to step up efforts to use less energy
and continue expanding our procurement and support of carbon-free renewable energy. We
also will need to continue evaluating RECs and other structures, like green tariffs and power
purchase agreements (PPAs), as tools to reduce our carbon footprint.

2020 GOAL PROGRESS – GHG EMISSIONS (metric tons of CO2e)

240,000

ACTUAL
220,000 BASE YEAR
GOAL
200,000

180,000

160,000

140,000

120,000

100,000
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

ANNUAL GHG EMISSIONS (metric tons of CO2e)


YEAR 2010 2011 2012 2013 2014 2015 2016 2017 2018
Scope 1 21,472 20,833 23,284 28,299 28,231 29,269 36,384 38,106 40,472

Scope 2 120,772 125,822 132,052 149,028 155,536 149,728 142,074 165,193 126,944
TOTAL 142,244 146,655 155,336 177,327 183,767 178,997 178,458 203,299 167,416
Carbon Offsets 0 0 0 0 (438) (1,240) (2,432) (1,448) (1,481)

AEG WORLDWIDE | 17
Appendix D: 2019 Sustainability Report page 134

WAT E R

Water
For this year’s report we updated our potable water conservation goal. In the past, we
targeted reducing potable water use 2.3% per year from 2010 to 2020 for sites identified
as having “high” or “extremely high” water risk using the World Resource Institute’s
AqueductTM tool.

Since setting that goal in 2016 we realized that it was unfair to the sites subject to the goal,
because we were tracking progress from 2010 forward but they were only put on notice as to
the existence of the goal in 2016. Also, the original target, a 20% reduction in water use over
a decade, was not supported by external guidance as to what level of reduction is scientifically
necessary or technically feasible.

Starting with this year’s report, we are now including sites in our potable water goal analysis
starting the year they are identified as “high” or “extremely high” risk sites by AqueductTM.
We set the base level of water consumption during that year and then in the following years
they should reduce consumption 4.4% each year as long as they remain as water-stressed sites.
This reduction level is based on a 20% reduction in five years, which is a benchmark that we’ve
adapted from local city ordinances that identify their legally meaningful levels of potable water
conservation.

Before discussing the new goal framework, we note that our global potable water footprint
decreased slightly, from 2,017 million liters in 2017 to 2,008 million liters in 2018. With the
same amount of venues in operation in those two years, we see that as a positive trend
toward lower water impact. Also, this year was the first year one of our sites purchased water
restoration certificates,® with the LA Kings using their Earth Month recycling proceeds to
purchase certificates to offset water consumption at the STAPLES Center Arena. This effort
lowered our overall impact by adding water back into a local watershed.

With respect to our goal progress, the big news for this year is that we now have 24 sites that
are identified as having high or extremely high overall water risk. The percentage of the water
we use in water-stressed locations doubled, from 23% to 46%. This development is a wake-up
call that no one can take water security for granted.

Results under our new, more aggressive water conservation goal are mixed. In 2016, we were
ahead of target, however, consumption at water-stressed sites exceeded our goal levels by
8% in 2017 and by 11% in 2018. The main drivers in both years were the same: Dignity Health
Sports Park in Carson, California, has been hosting an additional sports team, the National
Football League’s LA Chargers, and the Los Angeles Convention Center has attracted a high
level of bookings.

While we continually look for opportunities to conserve water, our operational experience
has shown us that water consumption can vary widely from year to year based on event
counts, attendance figures, and ambient weather, among other factors. Looking ahead, we
will continue to advocate for water-smart operational behaviors and investigate new ways to
conserve and recycle water.

18 | AEG WORLDWIDE
Appendix D: 2019 Sustainability Report page 135

WAT E R

2020 GOAL PROGRESS


POTABLE WATER USE AT WATER-STRESSED SITES (million liters)

2500 ACTUAL

2250 BASE YEAR


GOAL
2000
TOTAL POTABLE WATER
1750
1500
1250
1000
750
500
250
0
2015 2016 2017 2018 2019 2020

ANNUAL WATER USE (million liters)


2010 2011 2012 2013 2014 2015 2016 2017 2018
Potable Water 970 1,101 1,304 1,505 1,772 1,696 1,784 2,017 2,008

Recycled Water 147 137 165 149 197 221 184 129 127

TOTAL 1,117 1,237 1,470 1,654 1,969 1,918 1,967 2,146 2,135

Water Restoration Certificates 0 0 0 0 0 0 0 0 (4)

PERCENTAGE OF POTABLE WATER


IN WATER-STRESSED REGIONS (million liters)
2015 2016 2017 2018
Potable Water 1,696 1,784 2,017 2,008

Water Stressed 395 411 458 933

% Water Stressed 23% 23% 23% 46%

NOTE: Our data quality assurance/quality control (QA/QC) efforts are ongoing. In preparing each annual report, we
inevitably find errors, obtain missing data, and/or obtain better quality data as compared to the prior years’ reports.
For this reason, you will notice slight variations in the water generation data reported in this year’s report compared to
prior reports. We consider our most current published data our most accurate and reflective of our best efforts.

AEG WORLDWIDE | 19
Appendix D: 2019 Sustainability Report page 136

WA S T E

Waste
AEG’s company-wide diversion rate decreased slightly from 2017 to 2018, from 57% to 56%.
Since 2014, our diversion rate has ranged between 54% and 58%. With only two more years
until 2020, we will need to make significant improvements to achieve our target of 70%
diversion by 2020.

Despite remaining essentially flat with regard to our diversion rate, we were encouraged
to see that our total waste generation decreased 11% from 2017. We hope this is evidence
that efforts at source reduction are paying off as we see across-the-board decreases in totals
for waste to landfill, waste to energy, and recycled waste with the same number of venues
reporting in 2018 as in 2017.

In 2018 we continued to see significant changes in the waste and recycling industry and
shifts in public perception of waste generation and disposal. The most notable of these
developments were the continued disruption of the global recycling market in the wake of
China’s “National Sword” policy and the growing outcry against single-use plastics.

What has become apparent in the past two years is that what we have always thought of
“recycling” was in large part just an export business, with countries like the U.S., UK, and
Australia sending relatively poorly-sorted loads to less-developed countries for further
processing. With the receiving countries now severely restricting the intake of those materials
due to the negative environmental consequences associated with their importation, these
materials are accumulating in their countries of generation, and are increasingly landfilled
or incinerated.

The primary cause of this situation is poor sorting practices for so-called “recyclable”
consumer goods. Although there’s always room to improve people’s bin-side sorting
performance, our experience tells us that this can’t be our sole strategy for achieving our
2020 Environmental Goal for waste diversion, because we have little confidence that recycling
via public sorting is a scalable, sustainable waste management solution, at least for the items
that make up the bulk of our waste stream, food and beverage serviceware.

As a result, we have embarked on a comprehensive campaign of source reduction with


the hopes of reducing our reliance on single-use items designed for immediate disposal or
intended for “recycling.” A number of our venues and events updated their straw policies,
changing to paper straws, making straws available only on request, or removing straws
entirely. Additionally, we saw venues and festivals adding or expanding expanding their water
refill station capacity to encourage the use of refillable water bottles. We also saw venues
begin piloting reusable cup programs that allow patrons to use the same cup throughout their
evening and either keep the cup or redeem it at the end of the night.

For example, at Dignity Health Sports Park, in Carson, California, home of Major League
Soccer‘s LA Galaxy, management instituted a new program to reduce dependence on single-
use serviceware in the employee cafeteria. By switching to reusable dishes, to-go containers
and reusable utensils, the stadium eliminated the use and disposal of 12,000 single-use paper
to-go boxes and 20,000 plastic utensils. You will read about other examples later in this report
and we hope to share similar success stories in the future as we continue to look for ways to
reduce our waste footprint.

20 | AEG WORLDWIDE
Appendix D: 2019 Sustainability Report page 137

WA S T E

2020 GOAL PROGRESS–WASTE DIVERSION RATE (%)

100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2010 2011 2012 2013 2014 2015 2016 2017 2018

ANNUAL WASTE GENERATION (metric tons)


YEAR 2010 2011 2012 2013 2014 2015 2016 2017 2018
Waste to Landfill 8,247 8,083 8,227 8,366 11,836 12,580 12,443 13,883 12,571

Waste to Energy 1,548 1,543 3,697 6,820 6,876 7,504 8,721 7,986 6,852

Recycled Waste 5,883 6,443 9,259 5,618 7,073 7,836 8,632 10,358 9,223
TOTAL WASTE 15,678 16,069 21,183 20,804 25,785 27,920 29,796 32,228 28,647

NOTE: Our data quality assurance/quality control (QA/QC) efforts are ongoing. In preparing each annual report,
we inevitably find errors, obtain missing data, and/or obtain better quality data as compared to the prior years’ reports.
For this reason, you will notice slight variations in the waste generation data reported in this year’s report compared to
prior reports. We consider our most current published data our most accurate and reflective of our best efforts.

AEG WORLDWIDE | 21
Appendix D: 2019 Sustainability Report page 138

COMMUNITY ENGAGEMENT

Community Engagement
We are in the business of bringing people together, whether it’s at a local music club, sports
arena, stadium, entertainment district or multi-day music festival. Our venues and events are
part of the local community and no matter where we operate, we are committed to making
our mark on the communities we serve. By actively promoting sustainability at our events
and through our online assets, we are uniquely positioned to raise awareness about pressing
environmental issues and to connect people around a single purpose. Here’s a snapshot of the
community engagement projects that took place in the last year:

EARTH HOUR 2018


In celebration of Earth Hour 2018, Mercedes-Benz Arena
Shanghai invited JJ Lin fans to pose with Earth Hour posters
and share their thoughts on protecting the planet before
the singer’s March 17 concert. The arena made a collective
video sharing that special Earth Hour message. A week later,
on March 24, arena staff hosted guests from a local school
for the Earth Hour festivities which included a sustainability
presentation, ice skating, and a candle-lighting ceremony prior
to turning off the lights from 8:30 to 9:30 p.m. local time.

For Earth Hour 2018, AEG hosted its first-ever Earth Hour
competition, where 22 of our venues competed to deliver the most innovative and impactful Earth Hour campaign.
Mercedes-Benz Arena Shanghai’s efforts were judged the best with Pechanga Arena in San Diego, California, Kuala
Lumpur Convention Centre in Malaysia, and Gila River Arena in Glendale, Arizona rounding out the podium winners.

EARTH MONTH 2018


For the final three LA Kings home games in April 2018, fans were
encouraged to recycle their cans and bottles at STAPLES Center
Arena in Los Angeles. The team then used redemption funds to
purchase water restoration certificates to offset the arena’s water
usage. The effort resulted in the restoration of 1,000,000 gallons
of water to the Sacramento River wetlands.

During Earth Month, the LA Galaxy Foundation supported the


MLS WORKS Greener Goals Week by partnering with the Garden
School Foundation to finalize a month-long garden beautification and
mural initiative at Leapwood Avenue Elementary in Carson, California.
Volunteers transformed the existing reading garden
into an edible garden with six vegetable beds featuring artwork made
by the school’s students.

To celebrate Earth Day 2018, employees from Sign Language XL


worked alongside 400 volunteers from the community to beautify
Denver’s City Park.

22 | AEG WORLDWIDE
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COMMUNITY ENGAGEMENT

CALIFORNIA CLEAN AIR DAY


On October 3, 2018, AEG celebrated the
first California Clean Air Day, a new campaign
designed to raise awareness about the impacts
of air pollution on public health. AEG’s venues
in California showed up big for the event with a
number of unique activations including the Los
Angeles Convention Center, which encouraged
employees to take alternate transport on Clean
Air Day. Forty-seven employees participated in the
Convention Center’s program, diverting 934 single-
vehicle travel miles by carpooling, using public
transit, biking, and walking.

GRID ALTERNATIVES
To kick off Veterans Day, the LA Kings
and AEG Energy Services partnered with
GRID Alternatives to install 10 kilowatts of
solar panels on four Habitat for Humanity
Los Angeles homes. Over their lifetime, the
panels are expected to reduce utility costs
by more than $15,000 and reduce carbon
emissions by 157 tons.

AMERICA RECYCLES DAY


For America Recycles Day, the staff at
KFC Yum! Center in Louisville, Kentucky
educated fans at the University of Louisville
men’s basketball game about recycling at
the arena. During pre-game and halftime
periods, the team ran graphics with facts
about the arena’s recycling and encouraged
fans to join the movement. Earlier in the year,
during Earth Month, several of the arena’s
staff members participated in a waterfront
cleanup and local park tree planting activities.

AEG WORLDWIDE | 23
Appendix D: 2019 Sustainability Report page 140

AEG 1EARTH AMBASSADORS PROGRAM

AEG 1EARTH Ambassadors Program


At AEG, we believe that everyone has a part to play in
sustainability and that being knowledgeable about best
practices can serve as a catalyst to help drive our success
and inspire others to action. That is why on Earth Day 2018,
to celebrate the 10-year anniversary of our AEG 1EARTH
AEG CONGRATULATES THE INAUGURAL 2018 CLASS
program, we launched an AEG 1EARTH Ambassadors AEG 1EARTH ENVIRONMENTAL SUSTAINABILITY AMBASSADORS PROGRAM

Program. The Ambassadors Program was designed to give In celebration of 10 years of the AEG 1EARTH program, we created a new program
designed to give AEG employees who are passionate about environmental sustainability
AEG employees who are passionate about environmental a new forum to learn best practices, champion sustainability, and gain experience.

sustainability a new forum to strengthen their knowledge


THIS YEAR’S PARTICIPANTS ARE
and learn best practices, champion sustainability with fellow Allegra Batista Jenny Hamada Pete Lisowski
AEG AEG Presents LA Kings
employees and friends, and gain personal and professional Rohan Basin Jennifer Heifetz Jennifer Muscatello
development opportunities and experience. Barclays Center AEG Presents Keswick Theatre

Nenah Bondi Georgina Iceton Lisa Rollins


AEG Global Partnerships AEG Europe LA Galaxy

Participants are required to join monthly conference calls Katie Boone


ICC Sydney
Jo Jablonska
The O2
Tony Sestito
AEG Presents

with their colleagues from around the world. The call topics Jeff Carbaugh
Hawai’i ConventionCenter
Sherry Jackson
Sprint Center
Connie Shao
AEG Presents

are recommended by the Ambassador group participants. Nicky Devine Alice James Samantha Shearer
Bowery Presents Eventim Apollo Brisbane Convention &
Participation in the program requires each person to identify Amanda Ellis Steven Kaskalla
Exhibition Centre

LA Kings Gingerbread Shed Jaime Stephenson


and implement a workplace sustainability initiative, volunteer Alejandro Gardiner Gillian Kelly
Barclays Center

Sign Language XL The O2 Mari Tait


for a local non-profit, and complete a sustainability-related Laura Goddard Lee Lacey
Hawai’i Convention Center

ICC Sydney The O2 Amanda Theurich-Renda


training course. Starland Ballroom
Ashley Hall Mitchell Lamont
LA Galaxy ICC Sydney Stephanie Wongsam
AEG
Earth Day 2019 marks the first full year of the program. In
recognition of the contributions made by the inaugural class
of AEG 1EARTH Ambassadors, we decided to feature a few For more information on AEG 1EARTH and to read AEG’s latest sustainability report,
please go to https://www.aegworldwide.com/about/aeg-1earth

of them in this year’s report to share their perspective and


experiences:

STEVEN KASKALLA
Ticket Purchase Support Specialist • Elevate Tickets •
Tempe, Arizona
Steven oversees customer service operations and internship programs
at Elevate Tickets.
My father worked at Bureau of Indian Affairs for many years when I was
growing up and he helped address water rights disputes on the job.
That was an early impact on me, seeing how water scarcity impacts peoples’ lives. When I
learned about the AEG 1EARTH Ambassadors Program, I saw it as a way to apply my interest
and learning about sustainability to my work life and home life. At home, I started composting
and built a garden. These things took time, but they forced me to think more about what
I do and eat. For example, after learning more about the food waste and food production
cycles, I’ve switched to a vegetarian diet. I’ve enjoyed the program as it’s helped me get my
coworkers excited about sustainability and implementing greener choices around the office. It
helps that we have an interested, aware group here who already understand that sustainability
is important.

24 | AEG WORLDWIDE
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AEG 1EARTH AMBASSADORS PROGRAM

SAMANTHA SHEARER
Sustainability Coordinator • ecoBiz • Brisbane Convention &
Exhibition Centre • Brisbane, Australia
Samantha coordinates the Centre’s environmental and sustainability
programs, including EarthCheck, AEG 1EARTH, and ecoBiz reporting.
I’m an enthusiastic member of our Corporate Social Responsibility (CSR)
team here at the Brisbane Convention & Exhibition Centre (BCEC). We
have a long history of proactively managing our environmental footprint and supporting our
community. I saw joining the AEG 1EARTH Ambassadors Program as a way to help strengthen
my knowledge of environmental initiatives and network with my colleagues worldwide. Since
joining the program, I’ve completed an online course on climate change as part of the program’s
educational requirement. BCEC has had a long partnership with Tangalooma EcoMarines and
since joining the program I’ve completed two local cleanups with that group. Around the office,
I’ve worked with colleagues on topics such as the Centre’s utility usage and the state-wide plastic
bag ban we have here in Queensland. At home, we’ve instituted a new system for separating our
waste and recyclables to enhance our diversion.

JAIME STEPHENSON
Executive Assistant • Barclays Center • Brooklyn, New York
Jaime supports the General Manager and Assistant General Manager
at Barclays Center.
I’ve always been interested in sustainability and brought that interest
to work at Barclays Center. A few years ago I created the Environmental
Awareness Committee (EAC) at the center to see what we can do to have
better practices in the workplace. For example, our employee kitchens needed a lot of help.
To date, though, we’ve replaced disposable water cups with water bottles, replaced disposable
coffee cups with coffee mugs, and switched to ceramic plates instead of disposable plates.
For the center’s lost and found items, we now have a ReFashionNYC bin for unclaimed clothes,
we donate sunglasses and eyeglasses to a local shelter, and we donate lost cell phones. The
Ambassadors Program has been a natural extension of my interests and it’s been great sharing
with colleagues from around the globe. I like learning what other buildings are doing, and to
compare the things I’m doing at home with the other Ambassadors.

AEG WORLDWIDE | 25
Appendix D: 2019 Sustainability Report page 142

E M P LOY E E S P OT L I G H T

Employee Spotlight
As a leader in our industry, our sustainability goals are ambitious, and we believe that
everyone must be actively engaged in our efforts if we are to reach or surpass our goals. The
success of our AEG 1EARTH program depends on our full- and part-time employees who help
us each day in immeasurable ways. In this section, we profile several of our employees who
are working on cutting-edge sustainability solutions to get their perspective on how to move
sustainability forward in the workplace:

FRANCISCO COCA
Operations Director • Puerto Rico Convention Center •
San Juan, Puerto Rico
Francisco oversees housekeeping, set-up, engineering, and IT
departments, among other operating groups, making sure that visitors
and users of the Puerto Rico Convention Center and Antiguo Casino
have safe, energy-efficient, and sustainable experiences.

We have worked hard to create a culture of energy conservation. We manage energy usage
with our Energy Site Team which closely monitors our energy data to identify trends, compare
against benchmarks, and support long-term capital upgrades to our facilities. Through our
efforts we’ve identified several major capital projects that will save energy and save money.
We’ve been fortunate enough to launch several of these this year. For instance, we have been
replacing legacy fluorescent tube lights with LEDs throughout our office spaces, saving over
220,000 kilowatt hours each year. Looking ahead, we will continue to convert to LEDs in our
meeting rooms and exhibit halls in 2019. In addition, we recently replaced and upgraded our
outside air handling units and we expect this project will save an additional 1,400,000 kilowatt
hours each year. As you know, Puerto Rico is part of the Windward Islands in the Caribbean so
we will always be in the path of hurricanes. As a result of Irma and Maria in 2017, we sustained
damage to 80% of our rooftop solar system. So our consistent upgrades to our facility not
only helps us operate more efficiently but also helps build resiliency that will help us weather
future storms.

JESSICA FRANCO
Sustainability Programs Manager • STAPLES Center • Los
Angeles, California
Jessica ensures that STAPLES Center maintains its ISO 14001-certified
environmental management system (EMS) and manages all
sustainability-related projects taking place at the STAPLES Center
in Los Angeles.

We have 250 full-time employees at the STAPLES Center and, during events, another 750
to 800 staff on hand. Keeping our EMS relevant and using to support day-to-day operations
is important to us, so we have to continually work with our employees to make sure
everyone understands the system and their responsibilities. We also keep very close track
on our environmental performance by looking at our Ecometrics. We want to see continual

26 | AEG WORLDWIDE
Appendix D: 2019 Sustainability Report page 143

E M P LOY E E S P OT L I G H T

improvement, so I spend a lot of time training, doing presentations, auditing, and walking
the building to keep sustainability front-of-mind here in the building. Energy efficiency and
sustainability are definitely part of our culture and have been as long as I’ve been here for over
12 years. I manage our green team and EcoChallenge reward program so I see how people
respond. I think they like the recognition and that fact that we’re trying to what’s right for the
environment.

ADAM PEARSON
Head of Commercial • The O2 • London, England
As Head of Commercial, Adam is responsible for boosting revenue,
The O2 App, and food and beverage experiences. He also heads up the
Green Team steering group at The O2.

In 2018 we started exploring a deposit model for reusable pint cups but,
with a venue as complex at The O2, quickly began to encounter implementation challenges.
However, in the course of hosting U2’s “Experience + Innocence” tour dates in October 2018,
things changed.

U2 virtually mandated the use of reusable pint cups to reduce single-use plastic waste.
We were able to make things work for the U2 shows and within four months we now have
operated reusable cups on a pilot scheme at eight events and 26 shows, removing an
estimated 95,000 single-use plastic cups from our waste stream. What we’ve learned is that
it takes a concerted effort across our staff, our guests, artists, promoters, event organizers,
vendors and suppliers to make these initiatives successful over the long term.

MARI TAIT
Director of Operations • Hawai’i Convention Center •
Honolulu, Hawai’i
Mari oversees on-going operations at the convention center, managing
Engineering, Information Technology, Telecom, Housekeeping,
Landscaping, Capital Improvement Projects, and Sustainability.

2018 was a big year for the Hawai‘i Convention Center. To mark our 20th year anniversary, we
launched our Ho’omaluǀ Program, a comprehensive approach to environmental sustainability
with the goal of enhancing the guest, planner, staff and community meetings and events
experience. Ho’omaluǀ, which means “to conserve; to use or manage wisely” in the Hawaiian
language, celebrates our recent award of LEED v.4 O+M: Existing Buildings Gold Certification
by the U.S. Green Building Council. The road to LEED certification led us to examine all
phases of our operations, perform tests, conduct surveys, and gather data. It was a big
endeavor but well worth it given all that we learned. The process helped us focus and cover
important aspects of our operations. We have ongoing communication with our employees
about the Ho’omaluǀ Program and how they can do their part in contributing to sustainability.
We have also started working with contractors and clients and looking into ways to help
them plan and execute greener events. Later this year, we are trying to target zero waste for
one of our upcoming events and I think if we can achieve that it will be our next landmark
accomplishment.

AEG WORLDWIDE | 27
Appendix D: 2019 Sustainability Report page 144

2018 Amgen Tour of California


Appendix D: 2019 Sustainability Report page 145

YEAR IN REVIEW: CASE STUDIES

MERCEDES PLATZ

ICON OUTLET OPENS AT THE O2

MYFIGUEROA

THE LAST STRAW? WE CAN ONLY HOPE

LOS ANGELES CONVENTION CENTER


GOES SOLAR

LED LIGHTING ILLUMINATES ENERGY


SAVINGS

WASTE MANAGEMENT: ONE STEP AT A TIME

HYDRATION: HOW TO PROVIDE WATER


IN A CONVENIENT, ENVIRONMENTALLY
FRIENDLY WAY

HAWAI’I CONVENTION CENTER EARNS


LEED GOLD; INTRODUCES HO’OMALUQ

ELECTRIC FOREST

2018 MEMBERSHIPS, CERTIFICATIONS,


AND RECOGNITIONS

AEG WORLDWIDE | 29
Appendix D: 2019 Sustainability Report page 146

YEAR IN REVIEW: CASE STUDIES

Mercedes Platz

After a construction period of over capacity of 4,350 people, a 2,500 seat UCI
two years, AEG opened its newest movie theatre, a 28-lane bowling alley, 20
entertainment district in Berlin, Germany, restaurants and bars, two hotels, and 10,000
the Mercedes Platz, with a weekend- square meters of office space.
long celebration that kicked off on Friday,
The Platz marks the latest example
October 12, 2018. A crowd of more than
of AEG’s commitment to developing
25,000 gathered to watch AEG’s President
sustainable infrastructure projects through
and CEO, Dan Beckerman, the economic
its entertainment district model, which was
senator for Berlin, Romona Pop, and Britta
pioneered in Los Angeles with L.A. LIVE.
Seeger, a member of the Board of Directors
These developments are focused on
for Daimler AG, present the Platz to the
reclaiming urban environments to create
public, all accompanied by fireworks, light
resilient and inclusive city spaces. Prior to
shows, and water shows.
the construction of the Mercedes-Benz
The new Mercedes Platz covers 20,500 Arena, the site where the Berlin campus is
square meters and fulfills the long-term located was a neglected former industrial
vision for this site that began with the site that needed significant restoration and
construction of AEG’s Mercedes-Benz rehabilitation. Despite these challenges, the
Arena, which opened in 2008. Today, the site had something in common with AEG’s
arena welcomes 1.3 million visitors annually other entertainment districts: a strategic
and the new Platz is expected to expand location centrally located with good
that number by 4.5 million people each transportation infrastructure. Mercedes
year. The complex includes the Verti Music Platz is within the urban core of Berlin,
Hall, Berlin’s newest music venue with sandwiched between a rail corridor and the

30 | AEG WORLDWIDE
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YEAR IN REVIEW: CASE STUDIES

Spree River, adjacent to the


Berlin Wall Museum and East
Side Gallery. The site is a short
walk from the Warschauer
Strasse S-Bahn, U-Bahn, and
street tram station that sees
85,000 passengers each day,
easily accessible via public
transit. For cyclists, there are
500 bicycle stands station
at various points around the
property. Although some
visitors, workers, and guests
will drive to the site, only 400
additional parking stalls were management system is used to monitor
added, and traffic will be optimized energy consumption and to support energy
using an interactive wayfinding system. optimization schemes. Overall, the project
is roughly 20% more efficient than statutory
Mercedes Platz was also designed to requirements.
run efficiently with low environmental
impact. For starters, the office buildings Although the Platz is in an urban location,
use thermal concrete core activation and efforts were taken to restore greenery
only need a minimum of additional cooling where possible. More than 20% of the
and heating. When heating and cooling roof areas across the Platz are green
are required, energy usage is kept to a roofs. Through construction, 32 new trees
minimum by leveraging large-scale services. were planted across the site. There’s
For heating, the Platz is connected to an also a rainwater retention system that
existing district heating network reducing helps minimize the impact of the new
the energy consumption and carbon development on the local sewer system.
emissions compared to stand-alone systems. One of our favorite features is that the
A central cooling plant provides cooling for water used for the site’s iconic fountains is
all of the buildings, taking advantage of the collected, treated, and recirculated, helping
different load profiles to serve all spaces entertain guests and locals without putting
more efficiently. LED lights were used unnecessary additional demand on local
wherever possible and a central building potable water supplies.

AEG WORLDWIDE | 31
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YEAR IN REVIEW: CASE STUDIES

Icon Outlet Opens at The O2

credit: Luke Dyson


As we profiled in last year’s report, The O2 ICON Outlet includes low-flush toilets
celebrated its 10th anniversary in 2017. Just and low-flow taps that provide over 55%
a year later, on October 18, 2018, The O2 reduction in water use compared to the
celebrated the completion of ICON Outlet, BREEAM baseline; it’s estimated that these
a new 210,000-square foot premium urban fixtures will save over 8.5 million litres of
shopping outlet. For the first time, visitors water per year, roughly equivalent to the
to The O2 are able to walk all the way usage of 52 British households’ usage.
around the full circle of the iconic venue and
To minimize energy usage and carbon
visitors can experience the fusion of fashion
emissions, the project is connected to an
alongside world-class entertainment, bars,
offsite district heating network, reducing
restaurants, and other attractions.
carbon emissions 28% compared to the
Sustainability principles were embedded in regulatory baseline. For cooling, the
the new retail outlet through the design and climate control system makes liberal use
construction stages. As of the writing of this of cool outside air when conditions allow,
report, the project is targeting and on track decreasing the energy demand of the chiller
to receive the prestigious BREEAM (Building systems.
Research Establishment’s Environmental
In addition to these operational features,
Assessment Method) Outstanding rating,
a new ecologically valuable habitat was
the highest rating that a development can
added within the wider site boundary to
obtain within the BREEAM scheme and is
add aesthetic and ecological values on a
broadly achieved by less than 1% of the
previously heavily used industrial site.
UK’s new non-domestic buildings.

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YEAR IN REVIEW: CASE STUDIES

As the ICON Outlet was being completed, improving environmental performance. In


the operations team at The O2 were its first year, the team piloted a reusable cup
upgrading the waste and materials handling program, organized talks with sustainability
infrastructure on site to enhance recycling experts from venue partner Sky, and
and diversion from landfill. The team volunteered for local projects like beach
completed construction of a purpose-built clean ups and “plogging” trips. In the
materials handling area with an Eco-Digester arena, in-house caterers Levy Restaurants
for food waste and double compaction for introduced green initiatives on the

The project is connected to an offsite district heating network,


reducing carbon emissions 28% compared to the regulatory baseline.

general waste (currently the only one of its concourses. These include the complete
kind in the world). Together, these additions removal of plastic straws, cutlery, and sauce
are expected to reduce truck trips by up sachets; use of chef whites made from
to 300 trips per year, reducing fuel use recycled plastic bottles; and replacement
and eliminating air pollution and carbon of greaseproof paper. These initiatives,
emissions. combined with removal of single-use plastics
and introduction of reusable cups for certain
Finally, 2018 saw the inception of an
events, contributed to a savings of 1.6
internal green team at The O2, a group of
tonnes of plastic at most recent count.
representatives from different departments
brought together to focus efforts on

credit: Luke Dyson

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My Figueroa

On August 30, 2018, Los Angeles Proposition 1C funding is designed to


celebrated the completion of the Figueroa improve infrastructure in urban areas. With
Corridor Streetscape project, also known its global headquarters based in downtown
as MyFigueroa. In a decade, MyFigueroa Los Angeles, AEG, was a major Figueroa
(MyFig) transformed downtown LA’s Corridor stakeholder and supporter of
Figueroa Corridor into a complete, the project, bringing a holistic vision for
multimodal street that serves pedestrians, a denser and vibrant Figueroa Street
bicyclists, transit riders, and drivers. AEG’s and facilitating the grant-writing process.
L.A. LIVE entertainment district and AEG’s shared vision was to transform this
STAPLES Center arena, and the AEG- car-centric thoroughfare to a multi-modal
managed Los Angeles Convention Center corridor serving new housing, event centers,
all front Figueroa Street and benefit from and other activity hubs along the corridor.
the project.
When asked to look back at the project,
MyFig connects downtown LA to Expo Park, AEG’s Executive Vice President of Real
extending between 7th Street and Martin Estate Development, Ted Tanner, said “[w]
Luther King Boulevard and added the hen we initiated the first study of the
following amenities: Figueroa Corridor in 2005, we saw the
critical need to better connect downtown
• Better signals, signage, and crosswalks
LA, the convention center, STAPLES Center
• A three-mile bikeway linking Downtown and L.A. Live with Expo Park, its museums,
and South Los Angeles and the University of Southern California
• Protected bike lanes campus. Our priority was to enhance
pedestrian, bicycle and transit use and
• More street trees and public art
safety along this corridor. It is heartwarming
Launched in 2010, MyFig was funded to see these improvements realized.”
by a $20 million Proposition 1C grant;

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The Last Straw? We Can Only Hope

2018 was the year plastic straws captured public consciousness in a way we wouldn’t have
expected given the relatively small volume of waste plastic straws represent. But the focus on
plastic straws has spurred action not only on the issue of straws, but also on the larger issue of
single-use plastics.

During the past year, we’ve been working with


our venues to audit their existing straw usage
and work with them to revise their policies
(if necessary) to find more environmentally
friendly straw options that still meet the needs
of disabled guests. These efforts are a work
in progress and we expect to see continued
improvement, as customer preferences and
habits evolve, new regulations and laws are
passed, and the market provides new and
different serviceware alternatives.

We’ve summarized what’s been done at some of the venues around our global network and,
where we have estimates, the impact these decisions have had on the amount of single-use
plastic generated:

We think that the focus on plastic straws has been very effective
in spurring action not only on the issue of plastic straws,
but also on the larger issue of single-use plastics.

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Eliminating Single-Use Plastic Straws by Converting to Paper Straws


Venue(s) Number of Plastic Straws Eliminated Per Year (est.)
Barclays Center and NYCB LIVE 5,500,000
STAPLES Center and Microsoft Theater 500,000
O2 Arena 280,000
Los Angeles Convention Center 250,000
Brisbane Entertainment Centre 250,000
Kuala Lumpur Convention Centre 120,000
TOTAL 6,900,000

Although these numbers are estimates, they do show the incredible scale of the single-use
plastic problem, as millions of fans attend events at our venues each year. Given that it’s
difficult to be 100% sure that all plastic straws will be recycled or landfilled, it’s easy to see
how these items make their way into our ocean environments, and why it’s necessary to take
action to manage straw use and disposition.

Other venues also converting from plastic to paper straws, changing to a “Straws Upon
Request” policy, or eliminating straws altogether:

POWERED BY

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Los Angeles Convention Center


Goes Solar

According to the International Energy Agency (IEA), solar photovoltaic (PV) technology
has grown tremendously over the past decade, with worldwide PV generation going from
32 terawatt-hours in 2010 to an estimated 710 terawatt-hours in 2019, a 22x increase in just
a decade!

3000

2500

2000
Generation (TWh)

1500

1000

500

0
2000 2005 2010 2015 2020 2025 2030

Historical Forecast SDS Targets

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Consistent with this trend, we have seen several AEG venues install on-site solar PV
generation. Convention centers are particularly common applications for on-site solar: First,
they have sustained electrical loads during daytime hours due to their event schedules, and,
second, they usually have large, relatively flat roofs that can accommodate large numbers of
solar panels.

In April 2018, the Los Angeles Convention Center (LACC) became the latest AEG-managed
convention center to install on-site solar when it powered up its 2.21 megawatt solar array on
April 4 during a press conference with Los Angeles Mayor Eric Garcetti. The new installation
gave LACC the largest solar array on a municipally-owned convention center in the United
States. The panels generate enough electricity to cover about 17% of the LACC’s annual
electric power usage. The project is expected to reduce LACC’s carbon footprint by 2,554
metric tons per year.

Other AEG-owned convention centers with on-site solar include ICC Sydney, which was built
with a 520 kilowatt solar array which was Australia’s first central business district community-
funded solar energy project, as well as the Puerto Rico Convention Center, whose 5 megawatt
solar PV installation is the largest of its kind in Puerto Rico, powering both the center and the
local grid.

We are looking forward to the continued growth of solar PV and other renewable energy
technologies. We source solar and other renewables in a variety of ways, such as through local
utilities, through commodity supply contracts, by purchasing renewable energy credits (RECs),
and, of course, through on-site generating facilities. Here’s a list of AEG owned or operated
facilities with on-site solar:
STAPLES Center Puerto Rico Convention Center
Microsoft Theater Eldorado Polo Club,
Up at The O2 site of Coachella Valley Music and Arts
Festival and Stagecoach Festival
RAC Arena
ICC Sydney
Tele2 Arena
Los Angeles Convention Center

In 2018, solar generating facilities at AEG venues generated 8,595 megawatt hours of
electricity, or enough to power 798 US homes for a year; this amount is equivalent to
2.5% of AEG’s 2018 worldwide electric power use In 2018, we produced 11 times more
solar energy than we did in 2010.

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LED Lighting Illuminates


Energy Savings
LED lighting technology has been out for years now and its advantages over older
technologies are well known: less energy consumption, better control, better light quality,
among others. As AEG’s venues and operations continue to make the switch to LED, here’s a
look back at some of the more noteworthy LED conversions we undertook in 2018.

For starters, the Gila River Arena in Glendale, Arizona, home


of the Arizona Coyotes of the National Hockey League (NHL),
replaced its original metal halide sports lights with new LED
models, decreasing total wattage by 60%. The arena became
the latest NHL arena to switch to LED sports lights. “This is
something we’ve been waiting for,” said Sean Langer, Director
of Operations, “the light is so much better and we know there
are significant savings on utilities.”

Across the country NYCB Live, home of the Nassau Veterans


Memorial Coliseum, upgraded its arena lighting system to
LED in time for the NHL’s NY Islanders’ return to play within
the coliseum. The new system consists of 196 new lights which
reduced overall wattage by over 85%. “Not only is this new
system cost effective,” said Joseph Zino, General Manager,
“but it is also extremely energy efficient and provides an
enhanced experience for our guests.”

Across the pond, the SSE Arena, Wembley, also added new LED
arena lights. By installing the upgraded lights, the arena can meet
the light levels of their old system with only 5% of the power
used—a 95% reduction in energy use! Plus, the new system allows
the arena to adjust light levels to accommodate different needs—
they can now deliver five times the light quantity than was
possible with the old system. “The new system is a great energy
saver for the venue,” said Peter Fewings, Technical Director, “we
are forecasting significant savings, through reduced energy usage
and lower maintenance requirements.”

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While the arena sports lights get a lot of attention because they are integral to the presentation of live
sports, there are a lot of lighting systems throughout our venues and these are also continuously upgraded
for efficiency and performance. The following are some examples of other lighting upgrades in 2018:

Barclays Center in Brooklyn, New York, completed a


significant lighting upgrade, converting to LED on the
main concourses, event level spaces, MZ level, and
catwalk lights. Over 7,000 lights in the building were
converted to LED, reducing wattage by up to 90%
and increasing light levels and clarity throughout the
building. The completed project is estimated to reduce
lighting-related energy use by 66%.

Brisbane Entertainment Centre in Brisbane, Australia replaced


approximately 60% of its external path, roadway, and car park
lighting. As a result, visibility has increased which has had the
carry-on effect of improving safety. Energy consumption has
also been reduced. Inside the arena, the main arena corridor,
sports centre foyer, and other corridors were converted to
LED, brightening the environment and reducing energy use.
The new lamps also are expected to last over 25,000 hours,
eliminating the costs and environmental impacts associated
with periodic relamping.

Newcastle Entertainment Centre in Newcastle, Australia, retrofit


over 1,100 legacy lamps to LED technology, reducing lighting
load by 115 kilowatts while increasing lighting levels from 15%
to 27%. The improved light quality in the arena was evident
right away, with noticeable improvements for attendees in
the arena and for viewers on television. Further, all of the old
equipment was recycled and even the cardboard boxes used to
deliver the new product were recycled.

The O2 in London, England, replaced a variety of lights in the O2 Arena with LEDs, including the
Level 4 concourse, staff corridor, and lounge areas. In addition to changing to more energy-efficient
lamps, the arena added non-event lighting modes and movement sensors to further reduce lighting-
related energy consumption.

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Waste Management: One Step at a Time


Waste and materials management continues to be a significant challenge in our industry. While
“Reduce, Reuse, Recycle” is easy to remember, the mantra can be difficult to implement.

2018 was noteworthy for the noticeable increase in public awareness about the importance of
reducing waste in the first place, as evidenced by Collins Dictionary naming the term “single-use”
as the word of the year. At AEG we spent a lot of time thinking and working on ways to address
the use of single-use products in our operations, as these products ultimately form the bulk of
the materials that we have to manage. The O2 in London is a perfect example. In 2018, they
completed the following initiatives, replacing:
• Plastic milk containers with glass bottles
• Plastic water bottles with refillable glass bottles in meeting rooms
• Sugar sachets with bulk sugar at coffee and tea stations

Although these initiatives, like removing plastic straws, may seem somewhat minor in the grand
scheme of things, we believe they are critically important because they help chip away at the
“throw away” culture our modern society has created.

Reuse is also critical for keeping materials out of the landfill. Many products destined to be
thrown away still have plenty of life, they just need to be connected to the next user. Across the
globe we saw a number of successful reuse initiatives, such as the following:

Following the rebranding of the venue, RAC Arena in


Perth, Australia was able to repurpose 94% of their old staff
uniforms to support local charities. Uniforms were converted
into duvet covers, curtains, and teddy bears that were
donated to local crisis centers and public housing. Unneeded
chefs’ jackets were donated to local schools for use in food
donation and career training opportunities. Finally, 239
winter jackets, 237 t-shirts, and 21 hats were donated to
Homeless Connect Australia and Street Friends WA to help
homeless communities in the Perth area.

At the Barclays Center, in Brooklyn, New York they worked with DSNY’s Clothing
Reuse Program, adding a bin onsite to collect clothing donations. Their first pickup
yielded approximately 315 pounds of reusable clothing. During their annual coat
drive, they collected over 70 coats that were donated to a local family shelter. Finally,
through the arena concessionaire’s ongoing Levy Family Meal program, just under 22
tons of food was diverted from the waste stream and reserved in the area.

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At the Puerto Rico Convention Center,


staff found a way to use shipping
pallets that otherwise would have been
disposed: They took them apart and used
the leftover wood to refurbish twelve
mobile sales carts. In doing so, they kept
the pallet material out of the disposal
stream. They also were able to avoid
purchasing new carts, which saved money
and reduced the upstream environmental
impacts of the convention center.

Microsoft Theater donated 60 sheets of plywood (over 5 tons) from stage maintenance to
their local Habitat for Humanity branch.

At the Sprint Center in Kansas City, Missouri our local AEG 1EARTH Ambassador started a
repurposing initiative that encourages staff to collect spare items at home and at the office to
be donated to ScrapsKC, a local reuse organization.

For many people, the term “recycling” probably brings to mind blue bins where people
deposit plastic bottles and aluminum cans. In 2018, STAPLES Center made that process easier
for fans by working with corporate sponsor Coca-Cola to install 130 new Coke-branded
recycling points throughout the arena, helping guests easily identify where they can deposit
recyclable drink containers.

Recycling isn’t just for bottles and cans, though. The O2 and Barclays Center began recycling
coffee pods at their venues; at The O2, they recycle about 1,800 pods per month. Further,
the Barclays Center was able to recycle 99% of its old employee uniforms working through
its hauler and a local fabric recycler. Sign Language XL, one of the country’s leading digital
printers, headquartered in Denver, Colorado works with a local partner to recycle styrene,
acrylic, and coroplast left over from completed jobs.

Food and other organic wastes can also be recycled,


of course, and over the past year The O2 added
collection points for food waste that is then delivered
to the wormery on site. Gila River Arena in Glendale,
Arizona worked with its local hauler to implement a
food waste collection system that now diverts pre-
consumer food waste from the landfill. And Brisbane
Entertainment Centre in Australia implemented a
back-of-house composting program for the green
room and dressing rooms.

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Hydration: How to Provide Water


in a Convenient, Environmentally
Friendly Way
It is estimated that globally humans buy 1,000,000 plastic water bottles each minute.
Unfortunately, the large majority of those bottles are not recycled and this results in
environmental damage and waste of resources. Although improving recycling processes and
infrastructure are part of the solution to these problems, source reduction is also important.
By encouraging people to use reusable water bottles and providing safe and accessible water
refill stations, we can do our part to reduce demand for single-use plastics.

In 2018, the Los Angeles Convention Center in downtown Los Angeles installed 20 water refill
stations throughout their site. On rolling out the project, they distributed 250 refillable water
bottles to their employees. With the new refilling stations, they are reducing the equivalent
of about 20,000 16-ounce single-use plastic water bottles each month, for a total of 240,000
water bottles eliminated each year. While that’s only about 15 seconds’ worth of global plastic
water bottle sales, it’s a good start!

It is estimated that globally humans buy 1,000,000 plastic water bottles each minute.

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The Theater at Grand Prairie in Texas now has


four backstage water refill stations to support
visiting productions and catering. Plastic
water bottles are only provided upon request.
As part of the initiative, each full time
employee was given a reusable water bottle.

Sign Language XL in Denver, Colorado


changed from a plastic-bottle based office
hydration system to one that is connected to
the building’s existing freshwater plumbing.
The new system provides filtered drinking
water for employees and guests. They
estimate the new solutions eliminates
the use of up to 840 pounds of plastic
each year. “Everyone here loves the new
hydration system,” said Dara Sturges, Office
Coordinator, “no more need to lug around
those 5-gallon water jugs, and the filtered
water is colder, too!”

Fiddler’s Green Amphitheatre in Greenwood


Village, Colorado installed two new water
refill stations before 2018’s concert season.
The stations work as water fountains and as
bottle refill stations and provide patrons a
place to refill their water containers.

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Hawai’i Convention Center Earns


LEED Gold; Introduces Ho’omaluo
In 2018 the Hawai’i Convention Center (HCC) celebrated 20 years of operation,
capping off a long history of environmentally conscientious operations by achieving
LEED Gold certification and launching a new branded sustainability program.

The U.S. Green Building Council’s LEED (Leadership in Energy and Environmental Design)
certification for existing buildings covers the full scope of elements of building operations.
The HCC was the first and only member of the “public assembly, convention center”
category to earn LEED v.4 EBOM Gold Certification in the United States, and is the
onlyLEED v.4 EBOM Gold project in Hawai‘i.

“The LEED certification is a national recognition of the dedicated work of our staff
to weave sustainability into our operations,” said Teri Orton, HCC general manager.
“I’m proud of what we were able to accomplish.”

2018 also saw HCC launch the Ho’omaluo Program, a comprehensive approach
to environmental sustainability with the goal of enhancing the guest, planner,
staff and community meetings and events experience. Ho’omaluo, which means
“to conserve; to use or manage wisely” in the Hawaiian language, includes the local

I’m proud of what we were able to accomplish.

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team’s work to conserve and reuse resources; maintain a high quality of operations, such
as climate, guest comfort and building design; and careful attention to reducing waste
throughout each stage in the event process.

In 2018 the operations team revised back-of-house sorting procedures to enhance material
capture. HCC was able to increase diversion by 30% from 2017 to 2018. HCC also provides
all employees with a discounted payment plan to enroll in Biki, a Honolulu bike-share program.
A solar-powered Biki station is conveniently located in front of the building.

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Electric Forest
The Electric Forest Festival has been held
each summer at Rothbury, Michigan’s Double
JJ Ranch since 2011. Each year has brought
new developments for the festival’s music, art,
videos, experience, and, of course, sustainable
programs.

2018’s event showed how the festival’s culture of


reuse, conservation, and consideration for others
was put into practice. First, the festival’s annual
Roy Price Memorial Food Drive, a partnership
between Electric Forest and Conscious Alliance,
helped collect over 35,700 meals that were
distributed to local communities, a festival
record that more than doubled 2017’s total.

2018 also marked the second year that the festival partnered with the Crystal Valley Care
Fund to collect gently used gear left over in campgrounds to support local communities.
Donations included:

• 4,000 square yards of AstroTurf donated to


local Rothbury and Grant Township neighbors
• 80 low-back beach chairs donated to local
farms and recreation areas
• 3,000 foam blocks donated to the local
gymnastics community
• 10,000 meals, surplus prepared and perishable
food from catering and food vendors, donated
to feed local teens in need via non-profit
partner West Michigan Teen Challenge
• Used cooking oil from food vendors and staff
catering was captured by a local farmer who
converted the oil to biodiesel
• 550 items from camping were donated to local
families recovering from catastrophic events

Improved vendor communication and use of compostable


serviceware helped improve organics and food scrap recover
by almost 25% from the prior year.

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A more fan-facing initiative, the Electricology Plug In Program provided resources for
attendees to integrate sustainability into their festival experience. The program’s “Recycle,
Earn, and Redeem” structure creates an easy and fun way for festivalgoers to join together to
help reduce the festival’s footprint. For example, once headlining sets conclude, the Prize Cart
is rolled into the show area with musical accompaniment encouraging fans to “pick up and
rage.” By involving participants, the show areas are left much cleaner, leading to better waste
diversion and helping staff cleanup crews work more efficiently. For their time, participants can
claim prizes from the Prize Cart.

Finally, in the back-of-house areas, improved vendor communication and use of compostable
serviceware helped improve organics and food scrap recover by almost 25% from the prior
year. Also, sharp eyes from staff identified an opportunity to collect and divert coroplast
signage, otherwise bound for landfill, to a local processing partner.

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M E M B E R S H I P S , C E R T I F I C AT I O N S , A N D R E C O G N I T I O N S

2018 Memberships, Certifications,


and Recognitions
MEMBERSHIPS

Green Sports Alliance


U.S. Green Building Council
US Composting Council

CERTIFICATIONS

STAPLES Center and Kuala Lumpur Convention Centre renewed ISO 14001 environmental
management system certifications.

Brisbane Convention & Exhibition Centre is EarthCheck Certified Gold; Kuala Lumpur
Convention Centre is EarthCheck Certified Silver; and Cairns Convention Centre and
Darwin Convention Centre are Benchmarked Bronze.

RECOGNITIONS

Hawai’i Convention Center was awarded LEED v4 O+M: Existing Buildings Gold Certification
by the U.S. Green Building Council and was awarded the State of Hawaii’s Hawaii Green
Business Award Program’s Green Business Award at the Po’okela level, the highest level
in the program.

The Los Angeles Convention Center (LACC) was given the 2018 Green Leadership Award in
the Business category for its Next Level Sustainability project at the 10th annual Los Angeles
County Green Leadership Awards. Next Level Sustainability also led to the LACC’s earning
the 2018 Communitas Award for Excellence in Corporate Social Responsibility.

The Brisbane Convention & Exhibition Centre won the Litter Prevention Award in the
Business category in the Brisbane City Council’s 2018 Cleaner Suburbs Award competition.

John Marler, VP of Energy and Environment for AEG was named Person of the Year by
Energy Manager Today magazine.

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Printed on 100% recycled paper

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