Documente Academic
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Documente Cultură
VENUE MANAGEMENT AT
THE HUGH MORTON AMPHITHEATER
RFP No. S12-1019
December 3, 2019
AEG Presents wishes to thank the City of Wilmington for
the opportunity to give its community more reasons to cheer.
TABLE OF CONTENTS
VIRGINIA CREDIT UNION LIVE! • RICHMOND, VA
Table of Contents page i
COVER LETTER
HUMPHREY’S BY THE BAY • SAN DIEGO, CA
Cover Letter page ii
December 3, 2019
As requested in the RFP, this proposal shall remain valid for a period of not less than 90
calendar days from the date of submittal.
We hope that the following proposal meets and exceeds your expectations, urging you to
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Wilmington’s vision.
Sincerely,
Shawn Trell
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AEG Presents LLC
425 West 11th Street, Suite 400
Los Angeles, CA 90015
323-930-5784
Business Plan
BUSINESS PLAN
THE MOUNTAIN WINERY AMPHITHEATRE • SARATOGA, CA
Business Plan page 2
BUSINESS PLAN
EXPERIENCE MANAGING SIMILAR VENUES
AEG owns, operates, and provides services to many of the most iconic and successful
entertainment venues around the globe. In all our work, we focus on one underlying aim…
to give the world reason to cheer.
We do this by providing our industry-leading facilities with an unmatched level of resources,
experience, and talent. We provide a wide array of services ranging from full operational
facility management to entertainment booking services, to live event production.
With over 100 venues in the United States and United Kingdom, AEG Presents’ venues are
gathering points for the communities in which we operate. In our processes, we take what is
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history. We incorporate institutional knowledge in our management practices by hiring locally
and collaborating with our neighbors.
AEG aims to make the guest experience as seamless as possible. Our dedication and
attention to operational details help deliver a smooth experience for our guests at every
venue we operate and event we present. Logistical best practices, informed by and unique to
the communities where we operate, are the key to this success.
As we have done worldwide, we will make available to The Hugh Morton Amphitheater the
skills, experiences, and management practices we have perfected over the years.
All venues showcase the experience and talent of AEG employees and what we can
achieve when we collaborate with local partners and communities. (See Appendix A: Venue
Experience for additional information.)
Business Plan page 3
Humphrey’s Concerts by the Bay Viejas Casino & Resort The Mountain Winery
San Diego, CA • 1,450 Alpine, CA • 1,740 Amphitheatre
Saratoga, CA • 2,200
Gerald R. Ford Amphitheater Mount Airy Casino Resort Santa Barbara Bowl
Vail, CO • 2,400 Mount Pocono, PA • 3,000 Santa Barbara, CA • 4,562
Virginia Credit Union LIVE! Skyline Stage at the Mann Volvo Car Stadium
Richmond, VA • 6,000 Philadelphia, PA • 7,000 Charleston, SC • 7,400
Mann Center for Performing Arts Queen Mary Events Park Fiddler’s Green Amphitheatre
Philadelphia, PA • 13,000 Long Beach, CA • 15,000 Greenwood Village, CO • 18,000
Business Plan page 4
50+ 22,000+
SPORTS FRANCHISES
OWNED OR HOSTED LIVE EVENTS
11,000
SHOWS
AT AEG-AFFILIATED PROMOTED
VENUES
120+M
GUESTS
ENTERTAINED
400+
40+
VENUES OWNED,
OPERATED OR
AFFILIATED WITH AEG
MUSIC FESTIVALS
Business Plan page 5
AEG Presents, a wholly owned subsidiary of Anschutz Entertainment Group, AEG, was created
in 2001. Since that time, AEG Presents has grown to over 25 million fans attending our events,
ranked as the number one festival producer in the world, along with producing the highest
grossing concert event in history, Desert Trip, featuring The Rolling Stones, Bob Dylan, Paul
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live music industry.
From world tours featuring the industry’s superstars to regional concerts and world-renowned
festivals, AEG Presents provides comprehensive and customizable services that maximize
ticket sales, drive revenue, but most importantly, give the world reason to cheer.
AEG Presents’ touring divisions—Concerts West, Messina Touring Group, Global Touring,
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America including Taylor Swift, The Rolling Stones, Justin Bieber, Shawn Mendes, Juanes,
Enrique Iglesias, Shania Twain, Pitbull, The Who, Katy Perry, Paul McCartney, Eric Church,
Bruno Mars, Bon Jovi, Kenny Chesney, Carrie Underwood, Alicia Keyes, Flight of the
Conchords, “Weird Al” Yankovich, Amy Schumer, Anjelah Johnson, and Bo Burnham. Each
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AEG Presents produces the most critically acclaimed music festivals in the U.S. such as
the award winning annual Coachella Valley Music & Arts Festival as well as Stagecoach:
California’s Country Music Festival. In addition, AEG Presents, co-produces the New Orleans
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Festival in Dover, Panorama in New York, Rock on the Range in Columbus, RockFest in Kansas
City, British Summertime Hyde Park in the UK, and many more.
AEG’s southeastern team has a long history of promoting events in the Carolinas, going back
over 35 years, and bringing exciting artists such as The Rolling Stones, U2, Paul McCartney,
and Bruce Springsteen to venues such as Spectrum Arena, Greensboro Coliseum, Thomas
Wolf Auditorium, just to name a few. AEG Presents has brought over 580 concerts over the
last 15 years to North Carolina, entertaining over 3,500,000 Carolinians. AEG has brought
concerts to the The Hugh Morton Amphitheater for the last several years, including sold out
shows by Fitz and the Tantrums, Future Island, ZZ Ward, and Jack’s Mannequin. AEG has also
promoted shows in Wilmington at the now defunct Soapbox Laundra Lounge and Ziggy’s By
the Sea.
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ticketing, human resource management, labor relations, community relations, and marketing
and sales.
AEG is committed to providing support to The Hugh Morton Amphitheater at all levels
through active engagement and professional assistance. The following are key personnel that
would be critically involved. Our approach brings not only the resources of the key personnel,
but also the dozens of other dedicated team members in each department.
SHAWN TRELL – Executive Vice President, COO, & General Counsel, AEG Presents
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Counsel for AEG Presents. In his current role, Shawn is responsible for overseeing all legal
and business affairs, Human Resources, Information and Technology, Private Event business
unit, and Sponsorships for AEG Presents, its subsidiary divisions including that of its regional
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One of the music industry’s most respected marketing executives, Brooke Michael Kain joined
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In this critical position, Brooke oversees all digital operations at AEG Presents to ensure that
the company has a coordinated digital media strategy across its many music brands, events,
and properties including: digital marketing, CRM, digital product builds, internal tool builds,
data and analysis, web and production, content, and digital partnerships.
C O M M U N I T Y PA R T N E R
AEG Presents has a strong reputation as an integral part of the communities in which we do
business. A strong and ongoing relationship with our neighbors will be an important part of
our success at The Hugh Morton Amphitheater. We will create a neighbor database, utilizing
methods such as mapping services that can target homeowners and nearby businesses.
For communication we will create a neighborhood newsletter which will include updates
on events at the Amphitheater and address any neighborhood concerns that may arise.
The newsletter will be sent out quarterly and can be increased or decreased based on
neighborhood feedback. We will also incorporate social media channels such as Facebook,
Twitter and Instagram to reach out to our neighbors.
METHOD FOR IMPROVING & ANALYZING ISSUES THAT IMPACT THE COMMUNITY
At our venues we rarely receive complaints from the neighborhood; when we do we have
a plan of action. Upon receipt of a concern via the Dispatch Center the standard course of
action is as follows:
• Step 1: Dispatch Center is instructed to obtain as much information as possible pertaining
to the complaint: name, phone number, address, nature of the complaint, time of
the complaint, and time of occurrence
• Step 2: Information is dispatched to the General Manager who contacts the party as soon
as possible, generally within 5 minutes on concert nights
• Step 3:7
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M I T I G AT I O N O F P O T E N T I A L N O I S E I M PA C T S
In the instance of noise complaints, we look at all factors and utilize tools, such as sound
meter reports, to analyze the situation. The Production Manager and Sound Engineer are
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monitors are checked. Weather conditions are noted along with the time of the complaint.
Other factors are also considered:
• Has this been an issue at the residence before?
• Have we received other complaints from the same area?
Business Plan page 9
When feasible, and if it is an ongoing issue, AEG personnel are sent to the property to
monitor the decibel limit on the property.
AEG also understands the noise mitigation policies in place by the City including audio levels,
music stoppage times, and sound check times.
C O O P E R AT I O N W I T H C I V I C E V E N T O R G A N I Z E R S
AEG Presents endeavors to be a contributing community member. We will work with civic
event organizers to help them plan and market their events. Some facets of this partnership
could include:
• Marketing the event to AEG’s regional database
• Introducing event leaders to AEG’s local sponsors
• Guidance in technical expertise
• Vendor relationships
UNIVERSITY COMMITMENT
AEG Presents will engage the University of North Carolina Wilmington to create opportunities
for students.
• AEG will work with UNCW to create an internship program that will provide paid internships
to advance students’ career experience. AEG has previously created similar programs
with University of Massachusetts, University of South Carolina, Syracuse University, and
Pepperdine University.
• AEG will offer to take part in Speaker Series for students to learn about career opportunities
and the entertainment industry.
Proposal
Tab #1
PROPOSAL
GERALD R. FORD AMPHITHEATER • VAIL, CO
Proposal page 10
PROPOSAL
UNDERSTANDING OF THE SCOPE OF MANAGEMENT & RELATED EXPERIENCE
As the operator or service provider to over 100 amphitheaters, theaters, and clubs throughout
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effective, and revenue generating services while giving fans reasons to cheer.
As a leading promoter in the Carolinas, AEG Presents is well versed in giving Carolinians
reasons to cheer.
Through programming, customer service, food and beverage concessions, premium services,
and operations we will establish, enhance, and evolve a comprehensive and sustainable
customer experience across a range of ticket offerings and service amenities that incorporate
innovative concepts responsive to patron demand and new trends.
The following is our approach, plan, and commitment to the scope of management requested
by the City for The Hugh Morton Amphitheater.
AEG ASSET
AEG
STRATEGIC AEG 1SOURCE
SOURCING
AEG
EMPLOYEE AEG 1EARTH
SERVICES
THE
HUGH MORTON
AMPHITHEATER
AEG GLOBAL AEG
PARTNERSHIPS 1COMMUNITY
AEG GLOBAL
AEG
SUPPORT
ENCORE
SERVICES
AEG
AEG S.A.F.E.
MARKETING
AEG ENERGY
SERVICES
SCHEDULING
AEG Presents will work with the City to identify and schedule civic events at the Amphitheater.
In particular, we will work with the Cape Fear Shakespeare to schedule concerts around their
performances as this is a busy period for Amphitheater tours.
Proposal page 12
EVENT MARKETING
With a rich history of concert promotion in the Wilmington area, AEG will bring a vast buyer
database and valuable media, digital, and promotional relationships to the forefront of the
marketing strategy at the Amphitheater. Our event marketing strategy extends from the
moment the fan hears about the show, to the ticket purchase, the anticipation, and through
the time they return home and re-live their experience on social media.
Elements of our event marketing campaigns include:
• Digital advertising: universal pixel tracking, digital media, social
• Website: production and data collection
• CRM targeting and email marketing
• Traditional media: television, radio, outdoor, grassroots, promotional relationships
• College and university outreach
MARKETING
The Hugh Morton Amphitheater is well known in the community, it is iconic and associated
with the amazing shows and artists that have graced its stage. We will bring the Amphitheater
brand to life and give it an identity that guests and the community recognize with world
renown artists and an unforgettable experience. In addition, AEG will market the venue to
the live entertainment industry to attract events to the Amphitheater.
TICKETING
Our ticketing partner, AXS, provides access to the most innovative ticketing technologies
that turn data into actions and empower over 200 partners—theaters, clubs, arenas, teams,
and colleges—to maximize the value of all events and create joy for guests.
FINANCIAL REPORTS
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are closely monitored, company assets are properly safeguarded, contractual obligations
are met, all aspects of the business are appropriately supervised, and maximize revenue and
minimize costs. These procedures are deemed necessary to effectively manage AEG venues.
Given the versatility of our reporting software, we will work with the City to incorporate their
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and increase revenue. AEG Global Partnerships, AEG’s industry leading sponsorship sales
division, will work to create revenue streams while respecting the unique environment of
The Hugh Morton Amphitheater. AEG Global Partnerships’ goal for the Amphitheater is
to increase revenues, decrease costs and exceed client expectations while preserving the
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AEG Global Partnerships’ portfolio includes 400+ venues, 20 sports teams, and over 40 music
festivals and tours such as the Los Angeles Kings, Coachella, Stagecoach, Jazz Fest, STAPLES
Center in Los Angeles, and is as wide reaching as the Mercedes-Benz Arena in China and
RAC Arena in Australia. This expansive collection of assets creates a distinctive sales and
marketing platform for top global brands to engage with, thus, expanding revenue streams
and promoting brand objectives.
V E N U E C O N S U LT I N G
VENUE ASSESSMENT AND REVENUE ANALYSIS
As the operator venues worldwide, AEG Presents is well versed in venue assessments and
revenue analysis. AEG will conduct an assessment of the physical plant and work with the City
to create a plan for the term of the agreement.
An initial revenue analysis has already been completed to create the operating budget. This
analysis will be updated annually for internal planning.
RISK MANAGEMENT
AEG Risk Management provides a full range of services on a worldwide basis to protect venue
assets and promote a safe guest experience. Services include managing insurance programs
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Proposal page 14
STAFFING
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section on page 17.
PATRON SERVICES
Through AEG’s proprietary guest services program, AEG ENCORE, developed in conjunction
with the Disney Institute, AEG is committed to providing the most memorable entertainment
experience possible in a safe and welcoming environment. We succeed only when we meet
and exceed the expectations of our client, teams and their guests. We believe that customer
service is of primary importance at all of our facilities.
FA C I L I T Y M A N A G E M E N T
JANITORIAL SERVICES
All AEG facilities are maintained in a sanitary and attractive condition. Proper janitorial
practices are designed to ensure the best use of time, materials, equipment, and
personnel. The procedures contained in our operations manuals are based upon past
experiences with other carefully planned successful janitorial programs. When put into
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Proposal page 15
SECURITY
Keeping our fans, guests, and employees safe at our facilities and events is our number one
priority. Providing a safe, secure, and family friendly environment is essential to delivering
a superb and memorable guest experience for every visit to our facilities. Amphitheaters,
theatres, arenas, stadiums, convention centers, clubs, and outdoor events, along with
the starring entertainers and athletes, pose a range of safety and security risks. Using our
specialized inhouse expertise, best practices, ongoing training, and thorough planning, we
help mitigate and mange those risks for our venues and events.
Our policies and procedures are designed to consider intentional, unintentional, and/or
naturally caused threats and hazards, and the protection of assets by removing or reducing
the exposure of the assets to threats and hazards by implementing these policies and
procedures. AEG has developed and implemented a unique, and industry-leading, safety
and security program, AEG S.A.F.E. (Securing AEG’s Fans and Employees). The mission of
AEG S.A.F.E. is to promote a culture of preparedness, safety and security throughout AEG. It
emphasizes that safety and security is everyone’s responsibility and one person can make a
difference. AEG S.A.F.E. provides the secure environment necessary to deliver a world class
guest experience while also providing limits on liability exposure and insurance premium
savings.
Our proprietary AEG S.A.F.E. program has been exhaustively reviewed by the U.S.
Department of Homeland Security and has been designated for terrorism liability protections
under the U.S. SAFETY Act. AEG is the only management company in our industry with this
designation and liability protection.
FINANCIAL CAPACITY
With all venues, AEG has funded repair and maintenance and turnkey facility operations
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such as credit, equity, bonding, etc.
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Proposal page 19
OPERATIONS MANAGER
The Operations Manager will engage in operations and show-management functions
including settling concerts, supervising staff, ensuring venue is ready for opening, reporting
any maintenance/supply needs to GM, dealing with guest service issues, and overseeing
general operations of the venues while on-site. They will also work closely with operations
team on developing policies and procedures, assisting in operations planning and cost
estimates and overseeing staff.
SECURITY MANAGER
The Security Manager manages and oversees the security operations for the Amphitheater,
including but not limited to, anti-terrorism, risk management, loss prevention, safety, training,
investigations and intelligence, budgeting, emergency preparedness, disaster prevention,
and personnel management. The Manager is the daily liaison with federal, regional and local
law enforcement, especially in coordinating coverage of events at the Amphitheater; provides
analytical assessment of threats and the impact and possible losses that might ensue, as well
as balance these losses against the costs of security procedures that may reduce these losses;
and liaises with the Guest Experience team to ensure that all security-related staff are trained
and execute the Amphitheater’s guest services practices.
PRODUCTION MANAGER
The Production Manager advances all production aspects of events at the Amphitheater to
ensure all needs are met. This may include scheduling labor, supplemental sound and lighting
equipment, making meal arrangements, managing allocated funds per event, coordinating
parking arrangements, facilitating power requirements, etc. The Production Manager is
responsible for disseminating information pertaining to the concert to individual departments
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MARKETING MANAGER
The Marketing Manager will develop, execute, oversee and sustain the marketing plan for
the Amphitheater and all events. He/she is responsible for generating marketing strategies
and campaigns by applying out of the box thinking, optimization and leveraging partner
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effectiveness of these campaigns and makes actionable decisions. It also supervises a support
team of varying levels of team members and oversees their training and development.
SPONSORSHIP MANAGER
The Sponsorship Manager is responsible for the selling and execution of all sponsorships. The
Manager will possess a strong sales acumen and deep knowledge of the marketplace, utilize
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CONCESSIONS
Spectrum Concessions is responsible for coordinating all phases of catering and concession
functions held in at the venue including managing food costs, upholding menu standards,
and controlling inventory; overseeing the day-to-day functions, including staff management,
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ensuring that operational standards are met in regards to sanitation codes and laws, food
storage, and loss prevention.
R E L E VA N T E X P E R I E N C E O F P R O P O S E D T E A M M E M B E R S
AEG maintains a wealth of talented managers within the many venues we manage worldwide,
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potential candidates that have expressed interest in joining our organization.
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team. We will work with the City on the selection of the General Manager to ensure there
is effective communication and partnership with the City for the management of the
Amphitheater.
References
Tab #1
REFERENCES
FIDDLER’S GREEN AMPHITHEATRE • GREENWOOD VILLAGE, CO
References page 21
REFERENCES
AEG Presents offers relationships and contacts at the highest levels of civic, municipal,
and entertainment sectors. AEG’s relationships stem from its unparalleled track record in
developing the most successful venues in the world and being the world’s second largest
event producer.
Our commitment to our communities, municipal partners, visitors, and guests is showcased by
our commitment to being part of the fabric of our local communities.
We encourage you to reach out to our partners and clients including those referenced below.
FINANCING PROPOSAL
VOLVO CAR STADIUM • CHARLESTON, SC
Diversity
Tab
Plan
#1
DIVERSITY PLAN
SANTA BARBARA BOWL • SANTA BARBARA, CA
Diversity Plan page 23
DIVERSITY PLAN
For more than 20 years, AEG has worked hard to build an inclusive culture and supply
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imperative to our continued success.
Through our diversity, equity and inclusion initiative, AEG 1FORCE, we have implemented
strategies, policies, and programming that embrace our collective differences and create
an open environment for all employees and business units. To that end, 2019 has been
an incredible year for advancing equity and inclusion throughout AEG Presents. With the
development and launch of four separate employee-led resource groups: EMERGING
LEADERS@AEG, PRIDE@AEG, PARENTS@AEG and PARENTS@AEG; launch of formalized
diversity and inclusion training for all employees in the US; earning a perfect score on 2019
Corporate Equality Index, administered by the Humans Rights Campaign (HRC) designating
AEG as a Best Place to Work for LGBTQ Equality; and implementation of a Capacity Build
Program with local and small businesses; AEG Presents continues to be a leader in our
industry based on both our internal practices and external commitments.
As our company continues to grow, we remain dedicated to partnering with local and
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our customers, we further our mission to better serve our communities. We are proud to
collaborate with and support the growth of minority-owned, woman-owned, veteran-owned
and LGBTQ-owned enterprises, as well as cultivate long-lasting partnerships with diverse
community-based organizations, educational institutions and civic organizations in the
communities around us.
In the City of Wilmington, AEG Presents will gladly meet or exceed current MWBE
requirements for minority and women-owned businesses in goods and services under all
contracts and sourcing activity pursuant to this RFP. AEG Presents acknowledges that only
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city’s minority participation goal of 14% for contracts over $50,000.
AEG Presents’ strategy to meet the City’s diversity and inclusion plan is simply to implement
standard operating procedures from other AEG Presents sites. AEG Presents has a Sourcing &
Supplier Diversity group of professionals who will be dedicated in supporting and managing
all contract activities for the Amphitheater. All sourcing and solicitation of MWBE participation
is actively managed in our proprietary e-sourcing portal, AEG 1SOURCE. All North Carolina
and City of Wilmington unique operating procedures can and will be adhered to within our
sourcing portal, e.g., Statute N.C.G.S. § 143-128.2. Within the portal, all sourcing and MWBE
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Doing business with the City of Wilmington is a privilege for our Diversity, Equity & Inclusion
Team at AEG Presents. For over ten years, AEG has been a national member of the National
Minority Supplier Development Council (NMSDC), Women’s Business Enterprise National
Council (WBENC), and the National Gay & Lesbian Chamber of Commerce (NGLCC). AEG
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Diversity Plan page 24
MWBEs but commits to collaborate with City of Wilmington MWBE Program and the SWUC
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required in managing the Amphitheater.
AEG Presents’ Supplier Diversity Team will align with the Amphitheater to prioritize a sourcing
schedule and outreach plan upon engagement. This plan addresses all operational expenses
and construction activities to properly highlight requirements for MWBE and resources
required to execute. Our dedicated resources will then immediately assist updating scopes/
statements of work along with participant lists for all sourcing events. Outreach to targeted
communities and groups is given a high priority. Based on timelines, a local MWBE Vendor
Fair is locally advertised and held six months prior to implementation. In addition, AEG
Presents commits to hold these MWBE Vendor Fairs annually in order to engage community
and educate suppliers in doing business with AEG Presents and the Amphitheater.
Post review and agreement on all scopes of work and supplier participation and outreach,
AEG Presents’ Supplier Diversity Team will collaborate in conducting all sourcing events, i.e.,
score carding responses, vetting suppliers, compliance to client requirements, etc. As with the
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in participation and scoring. Upon any sourcing and supplier diversity milestone, the City of
Wilmington will have transparency to all activities and documents.
At AEG Presents, diversity, equity, and inclusion are more than a corporate policy – they are
embedded in everything we do. By continuing to build an inclusive culture and supply chain,
we will not only foster creativity and innovation to drive our growth, but also create new
opportunities to shape the future of our industry and expand the boundaries of convention.
(For additional information regarding AEG’s Diversity and Inclusion Plan including supplier
diversity in action, see Appendix C: 2018 Diversity & Inclusion Report.)
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Exceptions
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at the Venue but will have some comments to conform the language to our policies and
commercial terms.
• Assignment
• AEG Presents’ local subsidiary, Zero Mile Holdco, LLC will be involved with operating the
venue so the assignment language may need to be revised depending on the drafting of
the agreement.
ACKNOWLEDGEMENTS
• AEG Presents is agreeable to the general language of the Acknowledgements but will
have some comments consistent with AEG Presents’ responses with regards to MBE in the
narrative of this Response to RFP.
Appendix A: Venue Experience
SEATTLE
SE
SEATTL
Regional
R gio
Re Office
Marymoor
M ry
Ma Park Amphitheatre (5,000)
Showbox at the Market (1,147)
Show
Showbox SoDo (1,800)
LA VE
LAS VEGAS
Re
R
Regional
gio Office
Encore Theater (1,400)
Enco
The Joint (4,200)
RENO
Silver Legacy Casino (3,000)
000))
SALT LAKE
LA CITY
SAN
AN
A NF
FRANCISCO
RANC
CISC
ISCO
S O The Union (2,800)
R
Re
Regional
giio l Offi
Office
O
Frost
F ost Amphitheare (8,000)
Fr
BOULD
BOULDER
Great
G ea
Gr at American Music Hall (650)
Reg
Regional
gio Office
Slim’s
S im’’s (650)
Sl
DENVER
ENVER
ER
Social
S cia
So a Hall (600) KANSAS
AS CITY
T
Th
TheeM Mountain Winery (2,200) Regional O
Office
ffic
ce
,,000
1STBANK Center (6,000) 0) Regional Office
e
The Regency
R Ballroom (1,400) Arvest Bank Theatre
eatre at
at
Bluebird Theater (550
(550) 0)
The Warfield (2,450) the Midland (2,900)
900
0)
Fiddler’s Green Amphitheatre (17,200)
7,200 0)
400)
The Truman (1,400)
Gerald R. Ford Amphitheater (2,400)
,400 0)
0)
Gothic Theatre (1,100)
1,100
, 0)
Mission Ballroom (4,000)
, 0)
,000 0)
SANTA BARBARA
RBARA Ogden Theatre (1,700)
,700 0)
0)
Santa Barbara
rbara ,500
Red Rocks Amphitheatre (9,500) 0)
0)
600)
Bowl (4,600) Stanley Hotel–Estes Park (550)
LOS
OS ANGELES
AN
NGELLES
N ES
Regional Office
Officce INDIO/PALM SPRINGS
INDIO/
El Rey Theatre (77
(771)
711)) Palm Springs Air Museum (5,000)
Fox Theater Pomona (2,000)
0000))
0
Greek Theater (5,900)
9000)
Microsoft Theater (7,100)
7 0))
7,100 DALLAS
AS
San Manuel Indian Bingo
B o Regional Offic
Office
ce
5000)
& Casino (1,500) 300
Bomb Factory (4,300) 0)
0)
Shrine Auditorium (6,300)
300
0) SA D
SAN DIEGO Canton Hall (1,150)
1,150
0)
Shrine Expo Hall (5,000)
0000))
0 Regional
Regio Office Theatre at Grand Prairie (6,300)
300)
The Fonda Theatre (1,200)
200
0) Hump
Humphrey’s Concerts by the Bay (1,450)
The NOVO (2,350)
, 0))
,350 Viejas Casino & Resort (1,800)
Queen Mary y
0 0)
000
Events Park (15,000)
The Roxy Theatre (500)
500
0)
NEW ORLEANS
RLEANS
NS
Regional Offic
Office
ce
200
Gasa Gasa (200)0)
0)
The Civic Theatre (1,200)
200
0)
The Joy Theater (1,200)
200
0)
Republic NOLA (900)900)
AEG PRESENTS VENUE EXPERIENCE
NEW
N
NE W YORK
Regio
Regional Office
Asbury
A bu Lanes (600)
As
REGIONAL VENUES Brooklyn Steel (2,000)
Brook
OFFICES Central
C ntr Park SummerStage (5,500)
Ce
Forest
Fores Hills Stadium (13,000)
iPlay America (1,500)
Music Hall of Williamsburg (550)
Ovation
O ati Hall at Ocean Resort Casino (1,900)
Ov
PlayStation Theater (2,150)
PlayS
Rough Trade (250)
Roug
Starland
S arla
St Ballroom (2,000)
Terminal
T rm
Te 5 (3,000)
The Space
S at Westbury (1,500)
Webster Hall (1,500)
PHILADELPHIA
PHIA
Regional Office
Boot & Saddle (200)
Franklin Music Hall (2,600)
Keswick Theatre (1,400)
Skyline Stage at Mann (7,000)
The Mann Center for the Performing Arts (13,000)
Underground Arts (325)
Union Transfer (1,200) MASHANTUCKET
MA
MAS HA
XCite Center at Parx Casino (1,500)
Fox Theater
T (1,370)
The Grand Theater at
Foxwoods Resort Casino (4,000)
PORTLAND
PO
POR
ORRTLA
TLA
AND
D
CHICAGO
ICAGO Regio
Regionall Office
ffi
Regional Office Port City Music Hall (580)
DETROIT
ETROIT Stat
State
e The
Theatre
eatre (1,870)
Regional Office CLEVEL
CLEVELAND Tho
Th
Thompson’s
h mmp
pson’ss Point (5,000
(5,000)
Masonic Temple (5,000) Agora Theatre (2,000) BOSTON
B
BOOSTO
MT. POCONO
Royal Oak Music Theatre (1,700)) Regional
Regio Office
PITTSBURGH Mt. Airy Casino
Great
Grea Scott (240)
The Cathedral Theatre (1,600)) Resort (3,000)
COLUMBUS
COLUM Stage AE (5,000)) Royale Boston (1,100)
Roya
The Majestic (1,100))
Regional Office The Sinclair (525)
A&R Music Bar (400)
Express Live! (5,000)
PROVIDENCE
Newport Music Hall (1,600)
ST. LOUIS
LOU Fete Music Hall (730)
The Basement (300)
Regional Office
RICHMOND
MOND BALTIMORE
Regional Office Rams Head Live! (1,600)
Virginia
Vi gin
Virgin
Virgi iia Credit
C ed Union LIVE! (6,000)
Cre
The National (1,500) NORFO
NORFOLK
NASHVILLE
HVILLE
NorVa (1,450)
Regional Office
Nashville Yards (4,000)
BIRMIN
BIRMINGHAM
Saturn (500)
COLUMBIA
CO
COL UM
Regional
Regio Office
The Senate (1,200)
ATLANTA
TLANT
TA
Regional Offic
Office
ce
Georgia Theatre (1,000)
0000)
0) CHARL
CHARLESTON
Terminal West (625)
(6255) Volvo Car Stadium (10,200)
Variety Playhouse (1,100)
,100) SAV
SAVANNAH
VAN
Victory North (650)
ORLANDO
LANDO
O
The Plaza Live (1,250)
,250) WEST P
W PALM BEACH
Regional Office
Appendix A: Venue Experience page 31
• Opened in 1982
• Began providing exclusive booking services in 2007
• 1,450 seat amphitheatre
• Voted “Best Live Music Venue” in San Diego by Union-
Tribune readers
• Hosts world class entertainment from rock and jazz to comedy, blues, folk,
and international folk music
• Ideally situated between Humphreys Restaurant and Humphreys Half Moon Inn
enabling dinner and show and room, dinner, and show packages
• Hosts over 65 events annually
Appendix A: Venue Experience page 33
• Opened in 1958
• Began providing full management services in 2017 after
providing exclusive booking services from 2012–2016
• 2,200 seat amphitheatre
• Nominated for Pollstar “Red Rocks Award for Best Small Outdoor Venue”
in 2010, 2011, 2012, 2013, 2016
• Founded in 1901 as a winery and still actively produces wine and private events
in addition to a robust concert season
• Hosts over 400 events annually
Appendix A: Venue Experience page 35
• Opened in 1987
• Began providing exclusive booking services in 2018
• 2,400 seat amphitheater
• Hosts big names in rock, country, and bluegrass
• Home base for Bravo! Vail’s lineup including the New York Philharmonic
• Hosts the world’s top talent at the Vail Dance Festival each summer
• Home to community events, graduations, and a host of ceremonies that, together, make it
a central gathering place for everyone who loves Vail in the summer time
• Hosts over 20 events annually
Appendix A: Venue Experience page 36
MOUNT AIRY
MOUNT POCONO,
PENNSYLVANIA
• Opened in 2012
• Began providing booking services in 2016
• 5,900 seat amphitheatre
• Hosts internationally renowned musicians
• Hosts 2 events annually
Appendix A: Venue Experience page 37
• Opened in 1936
• Began providing exclusive booking services in 2016
• 4,562 seat amphitheatre
• Nominated for Pollstar “Red Rocks Award for Best Small
Outdoor Venue” every year since 2012
• Hosts world class entertainment, community and family events, and a broad array of
programs
for youth performing arts organization
• Is an industry leader in sustainability with their “Greening the Bowl” initiative which
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energy use via
lighting and solar upgrades
• Hosts over 40 events annually
Appendix A: Venue Experience page 38
EXPRESS LIVE!
COLUMBUS, OHIO
• Opened in 1997
• Began providing full management services in 1997
after helping to design and construct the venue
• 5,200 seat amphitheater and 2,200 seat indoor venue
• ÃÌ
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a-kind reversible stage allowing the venue to accommodate both indoor and outdoor
concerts
• Located in the heart of downtown Columbus’ Arena District, an urban entertainment
district containing Nationwide Arena (home of NHL’s Blue Jackets, Huntington Park (home
of the Columbus Clippers), movie theater, and surrounded by bars, restaurants, and
residential buildings
• Offers a variety of music from the biggest names in rock, folk, blues, jazz, metal, country,
classic rock, alternative rock, and everything in between, as well as sporting and special
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Sports Awards Banquet, charity walks, fundraisers, and expos
• Hosts 140 indoor events annually
Appendix A: Venue Experience page 39
MARYMOOR PARK
REDMOND, WASHINGTON
THOMPSON’S POINT
PORTLAND, MAINE
• Opened in 2015
• Began providing full management services in 2015
• 5,000 seat amphitheatre
• Located on the scenic Fore River bank
• Thompson’s Point development has wide range of arts and
entertainment, including Circus Maine circus arts school,
International Cryptozoology Museum, and future home of
the Children’s Museum and Theatre of Maine
• Hosts over 10 events annually
Appendix A: Venue Experience page 41
• Started in 1986
• Began providing exclusive booking services in 2017
• 5,500 seat amphitheatre
• NYC’s premier summer concert series, managed by
City Parks Foundation, is a mix of free and ticketed
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• Features performances spanning World and American music,
modern dance, spoken word, electronic music, and family programming
• Hosts over 16 ticketed events annually with additional free concerts throughout the
summer
Appendix A: Venue Experience page 42
STAGE AE
PITTSBURGH, PENNSYLVANIA
• Opened in 2010
• Began providing full management services in 2010
after helping to design and construct the venue
• 5,200 seat amphitheater, 2,200 seat indoor venue,
and 400-person capacity club
• Located in the urban, North Shore entertainment district which is home to Heinz Field
(home of NFL’s Pittsburgh Steelers), PNC Park (home of MLB’s Pittsburgh Pirates), a casino,
Hyatt hotel, bars, and restaurants
• Offers a variety of music from the biggest names in rock, folk, blues, jazz, metal, country,
classic rock, alternative rock, and everything in between, as well as sporting and special
events such as charity events, fundraisers, and expos
• Has hosted world renown concerts, including: Motley Crue, Train, Jack White, Avett
Brothers
• Hosts 140 indoor events annually
• Hosts 40 outdoor events annually
Appendix A: Venue Experience page 43
GREEK THEATRE
LOS ANGELES, CALIFORNIA
• Opened in 1930
• Began providing booking services in 2016
• 5,900 seat amphitheatre
• Won Pollstar “Red Rocks Award for Best Small Outdoor
Venue” every year from 2000–2017 (except 2003)
• Throughout its history, the Greek has played host to some of
the biggest legends in music—from Sir Elton John to Frank Sinatra,
Bruce Springsteen to Carlos Santana
• Hosts over 26 AEG booked events annually
Appendix A: Venue Experience page 44
• Opened in 1991
• Began providing exclusive booking services in 2017
• 6,000 seat amphitheater
• The venue is adjacent to Richmond Roadway NASCAR
track
• Hosts 5 events annually
Appendix A: Venue Experience page 45
• Opened in 2012
SKYLINE STAGE AT
• Began providing exclusive concert booking
services in 2010
• 7,000-capacity venue
• The open-air stage is located on the Mann’s beautiful
campus in Fairmount Park
• A general admission festival setting that provides patrons
with a unique open-air concert experience with unparalleled
views of Philadelphia’s skyline
• Hosts over 10 events annually
Appendix A: Venue Experience page 46
• Opened in 2001
• Began providing exclusive booking services in 2014
• 10,200 seat amphitheater
• Located on the grounds of the Family Circle Tennis Center
• Hosts the Volvo Car Open, Family Circle Junior Tennis Championship, Annual Holiday
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Wind & Fire, Bryan Adams, Counting Crows, Sublime, The Lumineers, Barenaked Ladies,
FUN., Sugarland,
Zac Brown Band, O.A.R., Don Henley, Chris Stapleton and the Beach Boys
• Hosts over 5 events annually
Appendix A: Venue Experience page 47
FROST AMPHITHEATRE
STANFORD, CALIFORNIA
• Opened in 1937
• Will provide exclusive booking services in 2019 once
the venue reopens after its renovation, from 2015-2017
partnered with Stanford University and the Stanford
Concert Network to book talent to the annual Frost
Music and Arts festival
• 8,000 seat amphitheater
• Located on the Stanford University campus
• Has hosted iconic artists, including: The Grateful Dead, Louis Armstrong, Joan Baez,
Ella Fitzgerald, Modest Mouse, MGMT, Flume, and many other
• Will host over 10 events annually
Appendix A: Venue Experience page 48
• Opened in 1906
• Began providing booking services in 2007
(booked 60% of the shows in 2016)
• 9,525 seat amphitheatre
• Built in a natural amphitheatre from rock formations and is frequently used for live
recordings by notable artists such as U2, Stevie Nicks, The Moody Blues, Dave Matthews
Band, Oasis, Depeche Mode, and Zac Brown Band
• Awarded Pollstar “Best Small Outdoor Venue” 11 times, so often that the award was
renamed the “Red Rocks Award” so it could be awarded to other venues
• Home of the Colorado Music Hall of Fame
• Hosts over 95 AEG booked events annually
Appendix A: Venue Experience page 49
• Opened in 1923
• Began providing full management services in 2014 after
a 20-year closure and renovation
• 13,000 seat amphitheatre
• Nominated for Pollstar “Best Major Outdoor Concert Venue” in 2016
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Frank Sinatra, Jimi Hendrix, Diana Ross, The Rolling Stones, Bob Dylan, Talking Heads,
and The Who
• Home of the New York Pops summer concert series
• Hosts over 15 events annually
Appendix A: Venue Experience page 50
• Opened in 1935
• Began providing exclusive concert booking
services in 2010
• 13,000 seat amphitheatre
• ƂÌÌi`>ViÀÃiÎn¯Ì
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• Nominated for Pollstar “Best Major Outdoor Concert Venue” in 2010, 2011, and 2014
• Hosts landmark cultural performances in addition to concerts
• Home of the largest free education program in the region, serving over 50,000 people
annually through youth concerts, in-school presentations, workshops, and master classes
• Home of the Philadelphia Orchestra summer concert series
• Hosts over 20 events annually
Appendix A: Venue Experience page 51
PHIA
PHILADELPHIA
Regional Office
Boot & Saddle (200)
Franklin Music Hall (2,600)
Keswick Theatre (1,400)
Skyline Stage at Mann (7,000)
The Mann Center for the Performing Arts (13,000)
Underground Arts (325)
Union Transfer (1,200) MASHANTUCKET
MA
MAS HA
XCite Center at Parx Casino (1,500)
Fox Theater
T (1,370)
The Grand Theater at
Foxwoods Resort Casino (4,000)
PORTLAND
PO
POR
ORRTLA
TLA
AND
D
CHICAGO
ICAGO Regional
R gio l Office
Re ffi
Regional Office Port City Music Hall (580)
DETROIT
ETROIT State
State The
Theatre
eatre (1,870
(1,870)
Regional Office CLEVEL
CLEVELAND T
Th
Tho
Thompson’s
h mmp
pson’ss Point (5,000)
(5,000
Masonic Temple (5,000) Agora Theatre (2,000) BOSTON
B
BOOSTO
MT. POCONO
Royal Oak Music Theatre (1,700)) Regional
Regio Office
PITTSBURGH Mt. Airy Casino
Great
Grea Scott (240)
The Cathedral Theatre (1,600)) Resort (3,000)
COLUMBUS
COLUM Stage AE (5,000)) Royale
Roya Boston (1,100)
The Majestic (1,100))
Regional Office The Sinclair (525)
A&R Music Bar (400)
Express Live! (5,000)
PROVIDENCE
Newport Music Hall (1,600)
ST. LOUIS
LOU Fete Music Hall (730)
The Basement (300)
Regional Office
RICHMOND
MOND BALTIMORE
Regional Office Rams Head Live! (1,600)
Virg
Vir
Virgin
gin
in
inia
i Cre
Virginia C ed Union LIVE! (6,000)
Credit
The National (1,500) NORFO
NORFOLK
NASHVILLE
HVILLE
NorVa (1,450)
Regional Office
Nashville Yards (4,000)
BIRMIN
BIRMINGHAM
Saturn (500)
COLUMBIA
CO
COL UM
Regional
Regio Office
The Senate (1,200)
ATLANTA
TLANT
TA
Regional Office
Offic
ce
0000)
0)
Georgia Theatre (1,000) CHARL
CHARLESTON
Terminal West (625)
(6255) Volvo Car Stadium (10,200)
Variety Playhouse (1,100)
,100)
ORLANDO
LANDO
O
The Plaza Live (1,250)
,250) WEST PALM
W P BEACH
Regional Office
FROST AMPHITHEATER • STANFORD, CA
Appendix B: Global Resources page 55
Global Resources
AEG Presents has designed, planned, constructed, marketed, and supported a multitude of
venues throughout the United States and United Kingdom. Our management services are
second to none. Operating the best venues in the world is our specialty.
From general management and operations to programming and education and outreach,
AEG’s experience and unparalleled programs will ensure that The Hugh Morton Amphitheater
is a robust and integral part of the Wilmington community.
AEG draws from an unparalleled network of team members from around the world to bring
the best venue and event experience to our clients and guests at all AEG Presents venues.
Every member of our team provides support to the management of our venues, providing
unparalleled resources and a wide array of expertise to ensure each venue’s success.
The following proprietary programs detail the backbone of services and programs we will
provide to the Amphitheater.
AEG ASSET
AEG
STRATEGIC AEG 1SOURCE
SOURCING
AEG
EMPLOYEE AEG 1EARTH
SERVICES
THE
HUGH MORTON
AMPHITHEATER
AEG GLOBAL AEG
PARTNERSHIPS 1COMMUNITY
AEG GLOBAL
AEG
SUPPORT
ENCORE
SERVICES
AEG
AEG S.A.F.E.
MARKETING
AEG ENERGY
SERVICES
Appendix B: Global Resources page 56
We believe that corporate philanthropy and community engagement play a critical role
in helping communities thrive, and we strive to be civic leaders by working to improve
the economic and social well-being of local communities where we do business. AEG
1COMMUNITY was created to ensure that all our business entities work with their city and
community counterparts to give back to our communities.
AEG 1FORCE is our dedicated initiative to create a diverse and inclusive environment for our
guests, employees, business partners, and community neighbors. As our Diversity & Inclusion
policy, AEG 1FORCE guides our employment, procurement, partnerships, and marketing
practices. It seeks to enrich and improve our partnerships with employees, consumers,
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strategies and metrics, sets goals, and guides our diversity activities. We are committed to
investing our time and resources to enrich the diverse communities in which we do business.
AEG Employee Services, oversees all Corporate Human Resources (HR), Payroll, Taxation and
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administration; employee compensation, performance and merit reviews; and employee on-
boarding, training and learning and development opportunities. Our team is also responsible
for employee relations, counseling and dispute resolution, and managing collective
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working in AEG businesses.
The key to AEG’s success is the quality of our people and the foundation they build for
everything we do.
Our dedicated and talented employees possess vast knowledge and experience within our
industry. To maximize their talent, we strive to create a dynamic work environment that fosters
teamwork and embraces diversity and inclusion. As a fast-paced, entrepreneurial organization,
we challenge our employees to think innovatively and grow along with us.
AEG’s leadership places great importance on providing clear guidance to both full and part
time employees on roles, standards and expectations. We empower our people by providing
tools, training and opportunity in a safe and welcoming environment.
Appendix B: Global Resources page 57
Keeping our fans, guests, and employees safe at our facilities and events is our number one
priority. Providing a safe, secure, and family friendly environment is essential to delivering
a superb and memorable guest experience for every visit to our facilities. Amphitheaters,
theatres, arenas, stadiums, convention centers, clubs, and outdoor events, along with
the starring athletes and entertainers, pose a range of safety and security risks. Using our
specialized inhouse expertise, best practices, ongoing training and thorough planning, we
help mitigate and mange those risks for our venues and events.
These policies and procedures are designed to consider intentional, unintentional, and/or
naturally caused threats and hazards, and the protection of assets by removing or reducing
the exposure of the assets to threats and hazards by implementing these policies and
procedures. AEG has developed and implemented a unique, and industry-leading, safety
and security program, AEG S.A.F.E. (Securing AEG’s Fans and Employees). The mission of
AEG S.A.F.E. is to promote a culture of preparedness, safety and security throughout AEG—
from the bottom up and the top down. It emphasizes that safety and security is everyone’s
responsibility and one person can make a difference. AEG S.A.F.E. provides the secure
environment necessary to deliver a world class guest experience while also providing limits on
liability exposure and insurance premium savings.
Our proprietary AEG S.A.F.E program has been exhaustively reviewed by the U.S. Department
of Homeland Security and has been designated for terrorism liability protections under the
U.S. SAFETY Act. AEG is the only management company in our industry with this designation
and liability protection.
Through AEG’s proprietary guest services program, AEG ENCORE, developed in conjunction
with the Disney Institute, AEG is committed to providing the most memorable entertainment
experience possible in a safe and welcoming environment. We succeed only when we meet
and exceed the expectations of our client, teams, and their guests. We believe that customer
service is of primary importance at all of our facilities.
AEG Global Support Services Division is the operational backbone of the AEG. The mission
of Global Support Services is to provide business leaders at AEG’s disparate divisions
and venues worldwide with consistent, high quality essential services and resources that
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Service Division partners with the company’s leadership and operating divisions as a “go to”
resource. The Division facilitates day-to-day business functions for Employee Services, Human
Resources, Talent Management, Information Technology Services, Risk Management, Safety
and Security, Business Services, and Employee Engagement
Appendix B: Global Resources page 58
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are all part of AEG 1EARTH. To this end, we seek to balance economic performance with
environmental health and community wellbeing. We reduce and recycle waste, conserve
energy and water, and educate our guests and employees on environmental stewardship.
AEG 1EARTH is AEG’s environmental program. It puts our mission into practice throughout
our locations by identifying AEG’s environmental priorities, setting goals to guide company
decision making and providing tools for employees to meet these goals. AEG 1EARTH
provides employee and guest education programs to conserve energy, water and reduce
waste.
AEG Energy Services is AEG’s energy and utility management program, offering complete
support to AEG venues’ supply-side and demand-side energy and utility needs, with emphasis
on risk management, cost reduction, and environmental sensitivity.
MARKETING
AEG Presents’ marketing team has industry leading experience and cutting edge expertise
in all forms of event marketing. Effective marketing today requires the creation of
comprehensive yet highly tailored campaigns across a variety of channels, including digital,
social media, traditional, community and grassroots, promotions, and public relations. In
digital marketing, the AEG Presents Interactive Marketing Team is a corporate “center of
excellence” that supports the local venue marketing staff, with dedicated experts in every
aspect of digital marketing, and access to cutting edge tools. Responsibility for designing
and executing digital marketing activities and campaigns is balanced as appropriate
between the central team and local marketers, according to the needs of individual events
and touring acts. For traditional marketing, AEG’s size offers advantages in purchasing scale
and coordination of consistent best practices, while most execution is entrusted to our local
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AEG Marketing leads the industry in the development and execution of event marketing
programs and venue branding designed to increase industry awareness, facility branding
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brand in the community and the industry, and implement new technologies and marketing
programs. AEG Marketing aids venues with opening plans, analytics, email marketing, website
development, social media, media buying, public relations, group sales, promotions and
grassroots campaigns. AEG Marketing is comprised of the top entertainment, sports, and
facility marketers within AEG.
Appendix B: Global Resources page 59
AEG was founded upon the principle of partnership. At our core is the belief that sharing a
vision with our partners makes for better business and stronger potential. Some of the most
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facilities, events, teams, and properties, leading to one-of-a-kind activation experiences
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promote its core business, and increase revenue.
AEG Global Partnerships, AEG’s industry leading sponsorship sales division, negotiates
and delivers over $550 million in sales annually for AEG venues, events, and teams. AEG’s
worldwide sponsorship portfolio includes over 100 venues, 40 music festivals, 20 sports
teams, and many of the largest concert tours in the world. This expansive and diverse
collection of assets creates a distinctive sales and marketing platform for top global brands to
engage with, expanding the opportunities available to individual venues.
PREMIUM SERVICES
AEG applies a systematic approach to our premium seating business, driven by our
commitment to customer satisfaction. We have established basic strategic and operational
principals that are the foundation of our overall business and allows for local customization
and autonomy for individual partners. This strategic plan ultimately leads to the best of both
worlds, venues receive a customized approach while tapping into the global resources of
AEG.
Utilizing the entire AEG platform, we have the ability to create world class inventory and
experiences and grant unprecedented access. Leveraging these resources from other events,
festivals, teams and venues allows us to become a meaningful part of our customers’ business
and personal culture.
AEG 1SOURCE is AEG’s custom, internal, strategic sourcing platform powered by industry
current on-premise and externally hosted business systems integrated for global end-to-end
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small and large, can readily access AEG 1SOURCE online to register with the venue or event
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schedule reports, create events with ease or utilize templates that include internal libraries
of commodities, service categories, bid and proposal evaluation criteria, prerequisites, terms
and conditions, and everything else needed to run successful purchasing events capable of
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Appendix B: Global Resources page 60
AEG Strategic Sourcing & Procurement is a centralized, internal, shared service organization.
The team supports stakeholders and clients throughout the supply management lifecycle.
General scope of services includes drafting and executing bids, conducting negotiations,
executing agreements, enhancing operational processes and strategies, monitoring vendor
performance, reporting and analytics, and other related tasks.
We recognize that supplier diversity is not only a corporate responsibility but also a
fundamental business strategy that provides a competitive advantage in today’s global
business climate. As part of AEG’s tactical sourcing efforts and in conjunction with AEG
1FORCE our diversity and inclusion initiative, our comprehensive program aims to increase
representation across a variety of business enterprises:
• Minority Business Enterprise (MBE)
• Disabled Business Enterprise (DBE)
• Small Business Enterprise (SBE)
• Emerging Business Enterprise (EBE)
• Women’s Business Enterprise (WBE)
• Lesbian, Gay, Bisexual, Transgender Business Enterprise (LGBTBE)
• Disabled Veteran Business Enterprise (DVBE)
ASSET MANAGEMENT
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improves owner, tenant, and guest satisfaction.
APPENDIX C: 2018 DIVERSITY &
Appendix C: 2018 Diversity & Inclusion Report
INCLUSION REPORT
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Appendix C: 2018 Diversity & Inclusion Report page 61
Appendix C: 2018 Diversity & Inclusion Report page 62
INTRODUCTION
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Appendix C: 2018 Diversity & Inclusion Report page 63
PHILIP F. ANSCHUTZ
When I reflect upon the past two decades of our business, it’s clear to me that AEG’s diversity has
been core to our success, and I am deeply proud of that. By respecting and embracing our differences,
encouraging openness, engaging with new and different ideas, and empowering people at all levels
of our company, we have shaped a powerful team culture. For that I want to thank you all. As a result,
we have thrived together, delivering to our fans some of the most compelling sports and entertainment
experiences in the world.
In an increasingly globalized world where technology and geopolitics transform companies more
rapidly than ever before, our continued success lies in our ability to remain on this path. We must work
to recruit and retain top talent and together identify new opportunities that will shape the future of our
industry and expand the boundaries of convention.
“United we stand, divided we fall” is a long-tested universal truth and an essential tenet for business.
Thank you for your commitment to teamwork, diversity and inclusion, and for being a valued member
of our AEG family. And, I look forward to our company’s bright future.
1
Appendix C: 2018 Diversity & Inclusion Report page 64
INTRODUCTION
INTRODUCTION
•
•
•
•
•
Foreword by AEG Chairman
Letter from the CEO
About AEG
Our Truths
Interview with the CAO
01
AEG’S APPROACH TO DIVERSITY
• AEG 1FORCE
• Our Strategy
• Spotlight: Darshan Parikh
• Spotlight: Karen Jacobo 10
14
CULTIVATING A DIVERSE & INCLUSIVE ENVIRONMENT
• Recruiting, Retaining & Empowering Employees
• Talent Management Life Cycle
• Spotlight: Jorge L. Perez
• Update from AEG European HR Team
• Spotlight: Mathew Paine
• Celebrating Our Veterans
• Spotlight: Larry Nichols
26
OUTREACH PROGRAMS
• AEG Shows its Pride
• Spotlight: Deanna Southerling
• Supporting Education
• Supporting Our Local Communities
• Spotlight: Heinz Anders
2
Appendix C: 2018 Diversity & Inclusion Report page 65
34 FESTIVAL FLARE
• Interview with Alicia Karlin & Jeremy Stein
of Madison House Presents
36
EMPOWERING WOMEN AT AEG
• Women’s Networks at AEG
• Spotlight: Gunilla Sundelin
• MBNA Thames Clippers
INTRODUCTION
• Spotlight: Marla Gibson
40
SUPPLIER DIVERSITY
• Vendor Spotlight: Donna Kestler
• Case Studies
• Working with AEG: First Steps
• Spotlight: Natasha L. Zarzosa
44
AEG AT A GLANCE
• Message from the Director of Global
Diversity & Inclusion
• AEG Employee Demographics
• AEG Workforce By Gender
• AEG Workforce By Ethnicity
3
Appendix C: 2018 Diversity & Inclusion Report page 66
DAN BECKERMAN
For more than 20 years, AEG has worked hard to build an inclusive culture that reflects the diversity of
the global communities where we operate, because we firmly believe that diversity and inclusion both in
our workforce and with our suppliers is critical to our continued success.
Diversity and inclusion add value to our business, allowing us to maintain our competitive edge, reach
new markets and widen our access to the best and brightest talent. Be it ethnic diversity, age diversity,
religious diversity or sexual and gender diversity—all promote diversity of thought. It is diversity of
thought that drives our innovation and moves us forward by allowing us to stay on the leading edge of
our industry.
Through our diversity and inclusion initiative, AEG 1FORCE, we have implemented strategies, policies
and programming that embrace our collective differences and create an open environment for all
employees. To that end, I am pleased to announce that the Women’s Leadership Council has made
significant strides over the last year. The Council spearheaded the adoption of a new Parental Leave
Policy that offers all full-time employees paid parental leave benefits. This policy underscores our
commitment to providing our employees with the flexibility they need. The Council is also developing a
Women’s Leadership Program designed to increase the visibility and recognition of women within our
company, and better prepare them for higher leadership positions.
We are also currently evaluating new processes and guidelines to help us better source and recruit
candidates and develop metrics that allow us to chart and monitor the levels of diversity within our
organization. These activities are designed to ensure that we maintain a culture of rich ideas and
perspectives throughout our company.
The LA Galaxy and LA Kings continue to lead the way in their respective leagues as advocates for
the inclusion of all athletes, regardless of gender or sexual orientation. They have consistently echoed
our company’s core values including our commitment to diversity and inclusion throughout the world
of sports.
4
Appendix C: 2018 Diversity & Inclusion Report page 67
Additionally, as our company continues to grow, we remain dedicated to partnering with local
businesses because we believe that when our supplier base reflects the diversity of our customers,
we further our mission to better serve our communities. We are proud to collaborate with and support
the growth of minority-owned, woman-owned, veteran-owned and LGBTQ-owned enterprises, as well
as cultivate long-lasting partnerships with diverse community-based organizations, educational
institutions and civic organizations in the communities around us.
At AEG, diversity and inclusion are more than a corporate policy—they are embedded in everything
we do. As the world’s leading sports and entertainment company, we aim to continue expanding these
initiatives and evolving our practices not only because it is the “right thing to do,” but because it adds
INTRODUCTION
value to our organization. By continuing to build an inclusive culture, we will not only foster creativity
and innovation to drive our growth, but also create new opportunities to shape the future of our
industry and expand the boundaries of convention.
Thank you for your continued support of AEG and I look forward to updating you on our progress
next year.
Dan Beckerman
Chief Executive Officer & President
5
Appendix C: 2018 Diversity & Inclusion Report page 68
INTRODUCTION
ABOUT AEG
AEG is the world’s leading sports and live entertainment company. Using our global network of venues,
portfolio of powerful sports and music brands, integrated entertainment districts, global sponsorship
capabilities and ticketing platform, we seek to deliver the most creative and innovative live sports
and entertainment experiences that inspire athletes, teams, artists and fans…giving the world reason
to cheer.
With offices on five continents, AEG is a diversified international enterprise with operations in the
following industries: facilities, live music, sports, entertainment districts, global sponsorship, real estate
and ticketing. Our integrated structure coordinates the specialized skills of each business segment into
a powerful global resource.
Over the last 10 years, we have established foundations and programs that have contributed over
$120 million in direct financial and in-kind support of charitable, community and civic programs that
focus on children and youth in the areas of education, the arts and health and wellness.
OUR EMPLOYEES
AEG employs more than 28,000 full-time and part-time employees around the world. Our workforce
reflects the local communities in which we operate as well as our network of international brands. In
addition to AEG corporate offices, our employees fill unique positions in the following divisions:
OUR MISSION
We strive to be the leading and most innovative sports and live entertainment company in the world
by activating our integrated and unique portfolio of assets to deliver unforgettable fan experiences
and enrich the communities where we operate. We foster an entrepreneurial spirit by encouraging
employees to be creative, challenge the norm, offer opinions and act on their ideas. We maintain an
unwavering belief in integrity, trust and inclusion where everyone is treated equally and with respect.
6
Appendix C: 2018 Diversity & Inclusion Report page 69
OUR TRUTHS
To advance our mission with honesty, fairness and integrity, we have 10 truths which serve as a compass
for our actions and describe the behaviors and skills we value in ourselves and our fellow employees.
INTRODUCTION
Think Critically and Curiously | Find A Better Way
Make A Positive Impact | ALL IN | Work Well + Be Well
7
Appendix C: 2018 Diversity & Inclusion Report page 70
KEVIN MCDOWELL
The theme of inclusion in the workplace is frequently discussed—what’s your take?
Cultivating a culture that is built on “inclusion where everyone is treated equally and with respect” is
one of AEG’s core values. Building an inclusive culture begins with the recruitment process. In 2017,
we revised our recruiting policies to help guide senior management teams across our enterprise.
These policies allow us to better identity the behaviors we value and help us better source and recruit
candidates while casting a wide net to attract talent from diverse backgrounds. In conjunction with
these recruiting initiatives, we have integrated diversity and inclusion into our global training program
focused on learning, leadership development, and ongoing coaching and performance improvement.
Additionally, our Employee Engagement, Talent Management and Diversity & Inclusion departments
work together throughout the year to host events that celebrate our differences, promote respect,
tolerance, and unity—from culture-based observances such as Black History Month; to hosting and
webcasting a panel discussion focused on LGBTQ initiatives; to holding a women’s networking event in
honor of International Women’s History Month.
Through these activities, we aim to build a culture of mutual respect and appreciation which we believe
is the foundation for all good working relationships and essential for building teamwork, cooperation
and coordination across our organization. By creating an inclusive and welcoming environment, our
employees can be assured that voicing their unique experiences, opinions and ideas are not only
respected, but encouraged. And as an organization, we can find like-mindedness within our differences
and unity in the idea that no one is the same.
8
Appendix C: 2018 Diversity & Inclusion Report page 71
Our mission is to ensure that the suppliers engaged by AEG reflect the rich diversity of the communities
where we conduct business. We strive to empower our partners to contribute fresh ideas and
approaches so that we can collectively reach the most efficient and effective solutions that meet the
needs of our stakeholders.
As part of our tactical sourcing strategy, we partner with various certifying bodies including National
Minority Supplier Development Council (NMSDC), Women’s Business Enterprise National Council
(WBENC), National Gay & Lesbian Chamber of Commerce (NGLCC), and several other organizations to
identify potential suppliers.
INTRODUCTION
What is your vision for AEG with respect to diversity and inclusion?
My vision for AEG is that those of us occupying leadership roles in the company continue to challenge
ourselves and each other to do more. That means staying vigilant of the changing environment within
and outside of our organization and consistently asking ourselves, “How can we do better?”. It is our
responsibility to provide a level playing field for all employees including minorities and women in the
workplace while ensuring that every person is treated equally with dignity and respect. In doing so,
I would like to see us recognize any unconscious biases that might affect our decision-making and
continue to be inclusive in every aspect of our business such as recruitment, targeted marketing,
community relations, supplier and vendor relationships, and live content.
It is important that AEG remains an employer of choice and to achieve this, we will continue to amplify
our inclusion policies so that each employee can reach his/her full potential. This means creating an
environment where it is safe to propose novel ideas, where thoughts and opinions are respected, where
employees are engaged to participate in collaborative decision-making, and where success is widely
celebrated. I also foresee us expanding our diverse supplier network, which will have a positive impact
on the communities that we serve, as well as our own company.
9
Appendix C: 2018 Diversity & Inclusion Report page 72
A E G ’ S A P P R OAC H TO D I V E R S I T Y
At AEG, our employees are the heart of our business and diversity and inclusion is the cornerstone of
our success. With a footprint that expands across the world, our multi-cultural and ethnically diverse
workforce reflects the communities and customers we serve and the businesses we partner with.
Diversity encompasses a myriad of individual characteristics: race, gender, sexual orientation, religious
beliefs, age, national origin, disability status, veteran status, personality, and even different thought
processes. We purposefully view diversity through a broad lens because it enables us to embrace the
unique differences of all individuals and to leverage these differences to propel mutual success.
AEG 1FORCE, our diversity and inclusion initiative, fosters an inclusive culture for our employees and our
partners. Our initiative focuses on both workforce and supplier diversity.
OUR STRATEGY
• CAPABILITY •
INCLUSIVE LEADERSHIP
Advocate inclusive behaviors to develop
and engage diverse talent
• BUSINESS •
BUSINESS INTEGRATION
Enable diverse talent by providing
opportunities and tools to maximize their
contribution to the enterprise
• ASSOCIATE •
PLANNING FOR THE FUTURE
Acquire and retain highly competent
and diverse talent to meet the needs
of the next generation customers
10
Appendix C: 2018 Diversity & Inclusion Report page 73
SPOTLIGHT:
DARSHAN PARIKH
POSITION AT AEG: Director of Information Technology
Darshan became fascinated by the intricacies of technology and computers at a young age; his passion led
him to pursue his current “dream” career. He has been with AEG for the past nine years and now serves as
Director of Information Technology for the LA Kings. Working in the technology field has taught him the
value of curiosity and communication—in a fast paced, ever-changing field, challenges consistently arise
and innovative solutions require the ability to ask questions and never fear that a question is “silly.” Darshan
is proud of the trust and confidence that he has built with leadership and colleagues at the company
and attributes his success to his work ethic, passion, and appetite for learning; in fact, his personal and
professional motto is “communicate and educate.”
Beyond his occupation, however, his motto also extends to his belief that “workforce diversity is a journey,
not a destination. It takes time, patience and perseverance; a willingness to educate and listen can go a long
way.” AEG’s strength as an organization comes from its ability to attract employees with varying backgrounds
and experiences. Ultimately, engaging employees at all levels and creating a safe environment free from
discrimination is the most effective way to reach critical mass and demonstrate the importance of diversity
and inclusion. “A culture of inclusion helps employees feel valued, happy, and encourages them to stay with
the company.”
His love for his career is undeniable and as an avid sports fan, he feels especially fulfilled now that he works
on the sports side. Although Darshan loves spending time with his family, his wife jokingly refers to his
computer as his “first wife.” If he had an extra hour a day, he admits that he would spend it elevating his
technical and managerial skills through training. His ultimate professional goal is to see AEG recognized as
“the best in its industry for intelligent use of technology.” When he’s not working, Darshan enjoys trying food
from different cultures and considers himself a “foodie.”
11
Appendix C: 2018 Diversity & Inclusion Report page 74
A E G ’ S A P P R OAC H TO D I V E R S I T Y
12
Appendix C: 2018 Diversity & Inclusion Report page 75
SPOTLIGHT:
KAREN JACOBO
POSITION AT AEG: Director of Marketing
Growing up in Manila, Philippines, Karen Jacobo’s dream has always been to travel the world and capture its
diversity and allure. This led her to leave her hometown ten years ago to work and live abroad. She currently
serves as the Director of Marketing for the number one venue in Asia, Mercedes-Benz Arena, Shanghai. As a
marketing professional, Karen recognizes the importance of crafting messaging and campaigns that resonate
with a global audience. This approach strengthens AEG’s competitive brand by embracing diversity. It also
underpins Karen’s belief that “our business as a sports and entertainment company doesn’t have borders.”
Karen’s role also encompasses launching corporate social responsibility initiatives; she and her team recently
introduced Mercedes-Benz Arena Cares, a program to enrich the lives of underprivileged children and families
in the community as well as Mercedes-Benz Arena Green, the venue’s sustainability program. Although these
projects were initially challenging, the team persevered. “I always believe that great things are not done by
one person but by a team of people.”
Another achievement for Karen is “learning to adapt to an environment far different from the one [she] grew
up in.” She managed to cross cultural barriers, navigated around the occasional subjective perceptions of
cultural stereotypes and learned to meld cultures. At the end of the day, the similarities that all people share
are far more pervasive than the differences; “focusing on common elements—we all like to laugh, share life
experiences, love, feel valued, eat, shop, makes us equal and less distant.”
Language continues to be a challenge, however, but she consistently pushes herself to learn Chinese and has
a “can-do” attitude that extends to all aspects of her life. She has taken on roles that others might have turned
down and has learned from a bottom-up approach. Karen is open-minded and has benefitted from learning from
her mistakes. Working in an international environment is an education that she cannot obtain in an academic
setting; it is learning from life experiences. It has made her more humble, aware, appreciative and has helped
her celebrate cultural differences. In the upcoming year, she looks forward to the opportunity to live and explore
new countries while working for other AEG facilities around the world that promote diversity and openness.
13
Appendix C: 2018 Diversity & Inclusion Report page 76
C U LT I V A T I N G A D I V E R S E & I N C L U S I V E E N V I R O N M E N T
Equal Opportunity Employment is at the core of AEG’s value system and extends to every aspect of our
workplace environment. Our diversity and inclusion programs allow us to build a pipeline of diverse
talent as well as offer engagement and development opportunities to current employees.
AEG implements a strategic approach to identifying our organizational needs and recruits passionate
and dedicated individuals that add value to our company.
Our goal is to ensure excellence throughout the employee lifecycle. For the most current career
opportunities at AEG, please visit www.aegworldwide.com
14
Appendix C: 2018 Diversity & Inclusion Report page 77
3
4 ENGAGE
• Help employees integrate
ADVANCE with company culture
thru onboarding
• Provide feedback and
reviews regularly • Clearly communicate
and define roles
• Offer merit-based pay and
bonus incentives • Provide development
opportunities
• Advancement opportunities
• Reinforce core values
thru employee
engagement
15
Appendix C: 2018 Diversity & Inclusion Report page 78
16
Appendix C: 2018 Diversity & Inclusion Report page 79
SPOTLIGHT:
JORGE L. PEREZ
In his leadership position as General Manager of the Puerto Rico Convention Center (PRCC), Jorge L. Perez
leads a diverse and committed team of individuals to support the promotion and development of tourism,
entertainment, and culture in Puerto Rico and the Caribbean. Recently, Jorge and his team were faced with
unprecedented adversity when Hurricane Maria decimated the island. The values Jorge’s parents instilled
in him and his five siblings, including resiliency and hard work, proved to be of paramount importance
in responding to the challenges Puerto Rico faced in the aftermath of Hurricane Maria. He and his team
successfully transformed the PRCC into the Official Command Center for Puerto Rico Governor Ricardo
Rosselló, and shortly after, the Central Command Center for FEMA.
Jorge’s ability to effectively lead, even in the most trying situations, is underlined by the value that he places
on each employee: employees are an organization’s “heart and soul.” Moreover, Jorge’s ethnic background,
Cuban father, Ecuadorian mother, and grandparents from Spain, coupled with extensive international
travel have taught him that prioritizing diversity and inclusion is vital for the growth and success of any
organization. He strives to create an environment at the PRCC that allows each voice to be heard and
emphasizes an open-door management policy. To cultivate a culture of trust, inclusion, and collaboration,
Jorge reinforces the Four Agreements by Miguel Ruiz: be impeccable with your word, don’t take anything
personally, don’t make assumptions, and always do your best.
Jorge credits his father, who is his hero, for shaping his career path and teaching him how to respect others
and earn their respect in return. Despite his many successes, Jorge continues to view each day as an
opportunity for growth. As a former athlete, personal improvement and development have always been of
importance. While at Penn State University, Jorge was an All-American Volleyball Player (NCAA Division I)
and later, a member of the Puerto Rico National Volleyball Team. When he is not working, Jorge enjoys
spending time with his wife Mily, and 8-year old son, Andres—in fact, he is committed to “pushing to grab
[an] extra hour of time” with them every day.
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C U LT I V A T I N G A D I V E R S E & I N C L U S I V E E N V I R O N M E N T
Throughout 2016, the Human Resources team used the survey results to develop programming that has
had a direct impact on making AEG a better place to work. AEG prides itself in valuing our employees’
input and feedback.
• Professional Development
o An online training directory was launched in 2016 to connect employees with role-specific
training opportunities. Over 125 courses are offered to ensure employees focus on being the
best they can be.
o All managers and staff in Sweden completed a development program during the year with an
emphasis on self-awareness, conflict theory, openness, and trust.
o A European Exchange program was offered to support Barclaycard British Summer Time.
Employees from Berlin and Sweden were offered an experience to work in another area of
business (guest relations/hospitality, box office, and AXS) at the festival in London.
o Senior Managers in London participated in a leadership program, which concluded in a pitch
presentation of potential projects that could help grow the business.
o 1,995 AEG Europe employees and service partners completed ENCORE, the online Guest
Services Training program. Training is available in both English and German.
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• Rewarding Excellence
o Three employees from Sweden—Kristin Lundqvist, Bertil Norman, and Anna Fernlund—were
recognized as “Employees of the Year” and awarded a learning trip to Mercedes-Benz Arena
in Berlin. The trip afforded an opportunity to exchange ideas and boost collaboration.
o The Annual Staff Awards in London recognized exceptional employees who significantly
contributed to their team’s success. The staff nominated fellow employees for Star of the Year,
Team of the Year, Best Newcomer, Unsung Hero, and People’s Champion. Congratulations to all
the winners and nominees!
• Feeling Valued
o The European Human Resources team launched Thanksbox, which is a simple and easy-to-use
online recognition and reward tool to help us say “Thank You.” It has three main features:
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SPOTLIGHT:
MATHEW PAINE
Mathew Paine serves as the Director of Human Resources for ICC Sydney. Mathew and his team were tasked
with staffing the facility in time for its opening in December 2016. In this role, he spearheaded the creation
of a world-class HR department by attracting and developing the best talent and building a culture of
engagement, diversity, agility, and innovation.
Mathew’s travel history—he has visited over 60 countries—and global work experience have positioned
him to recognize and appreciate the many ways in which diversity enriches the workplace. He spent much
of his career working in London; at one point, his office had representation from over 80 nationalities
and cultures under one roof. Mathew recalls that the diversity in staffing “was a huge advantage and had
countless benefits.”
AEG’s global presence and multiple business divisions afford the opportunity of tapping into various
talent pools worldwide. “AEG’s offerings are as diverse as our fans and I think it is important that this
is reflected in our workforce. After all, the world would be a boring place if we were all the same.”
Despite his success, Mathew’s role is complex and presents many challenges. He has consistently risen
to the occasion by embracing opportunities for growth and development. “I was once told to ‘never stop
learning’ and this advice has shaped my career and has encouraged me to face difficulties head on.”
When he’s not working, Mathew enjoys cooking and is a qualified chef. He has traveled nationally and
internationally in pursuit of culinary experiences. Next on his travel agenda is visiting South America
and attending the Rio Carnival in Brazil.
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C U LT I V A T I N G A D I V E R S E & I N C L U S I V E E N V I R O N M E N T
“
Our veterans bring perseverance, passion, integrity, teamwork, and leadership skills, among many
other positive qualities to AEG, and are a tremendous asset to our company.
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C U LT I V A T I N G A D I V E R S E & I N C L U S I V E E N V I R O N M E N T
To empower our staff and engage our workforce in meaningful conversations, AEG has developed
a Leadership Speaker Series that features prominent members of the business and academic
communities. In conjunction with Women In Sports & Events (WISE), we featured a panel of sports
and entertainment leaders who candidly shared their diversity & inclusion experiences within the
industry. The event facilitated an open dialogue on critical yet sensitive topics and the leaders provided
AEG employees with advice on pursuing their passions and elevating their careers in a predominantly
Caucasian, male industry.
The impressive panel of executives included (l–r): Kevin McDowell, Executive Vice President and Chief Administrative Officer, AEG;
Blanca Gonzalez, Vice President and General Manager, West Territory, Nike; Renata Simril, moderator, President and CEO, LA84 Foundation;
Jennifer Lau, Vice President, Action Sports, IMG/WME; and Robert E. Gulliver, Executive Vice President and Chief Human Resources
Officer, NFL.
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SPOTLIGHT:
LARRY NICHOLS
In his position as the Director, Corporate Compensation & Reward Programs, Larry Nichols oversees the
company’s national compensation structure. While this position differs from his childhood dream of replacing
Bobby Brown of New Edition, Larry has found a supportive and empowering environment with AEG. Larry
says that AEG is the most diverse organization that he has ever been employed with, and is free to be himself
in the workplace. It is imperative that “AEG’s workforce is representative of the diverse global markets in
which we do business” because it allows AEG to connect with stakeholders from all walks of life and in turn,
to gain a competitive advantage.
Larry’s career and approach to his work is motivated by his goal of being a well-rounded professional; he
believes that investment in oneself via education, professional development, and networking is integral
because “no one other than you is more vested in your success.” Throughout his professional career, he has
also learned the value of anticipating needs and outcomes. While this causes him to occasionally over-plan,
he attributes his success to the motto, “if you stay ready, then you do not have to get ready.”
As a constant learner who values innovation and process improvements, in the upcoming year Larry is
looking forward to the implementation of AEG’s new Talent Management Portal, which is the tool that will be
used for all performance management initiatives for U.S. operations. He is also excited to teach a new course
at UCLA Extension in the next year. His love for learning is also evident in his decision to learn to play the
guitar when he turned 40; although after a year of lessons he chose to donate his instrument to the GRAMMY
Museum,® Larry found the experience to be challenging yet rewarding because it allowed him to realize a
life-long goal. Moreover, as someone who is not comfortable with the status quo, Larry recognizes that the
greatest opportunities for growth exist beyond one’s comfort zone. For example, his favorite trip was to
Rio De Janeiro, Brazil despite the fact that he did not speak the language and had to face the challenges of
navigating a foreign country alone.
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OUTREACH PROGRAMS
Promoting equality of access to opportunities and mutual respect are the underpinnings of AEG’s
inclusive culture. While we recognize that the sports and entertainment industries still have a long way
to go in ensuring equality for all, AEG has been at the forefront of breaking barriers within the sports
world, continually including those who identify as LGBTQ.
Additionally, in support of 2017 LGBT Pride Month, AEG launched #BetterAsOne, a social media
campaign that underscored the company’s belief in unity and diversity.
Highlights:
• The LA Galaxy Foundation community partner of the match was Covenant House California, an
organization that provides shelter and services to homeless LGBTQ youth in the LA area.
• Earlier that month, the Pulse nightclub in Orlando, FL was the one of the largest mass shootings in
U.S. history. “Orlando Strong and Orlando United” was displayed on the field as well as in the stands.
A moment of silence was observed prior to the game to honor those who lost their lives.
Highlights:
• A portion of all tickets sold through www.lakings.com/pride benefitted You Can Play.
• LA Galaxy player and the first openly gay man to compete in a top North American professional
sports league, Robbie Rogers, performed the ceremonial puck drop.
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OUTREACH PROGRAMS
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SPOTLIGHT:
DEANNA SOUTHERLING
CULTIVATING AOUTREACH
POSITION AT AEG: Marketing Manager
LOCATION/VENUE: KFC Yum! Center
HOMETOWN: Louisville, KY
INCLUSIVE ENVIRONMENT
the obstacles her team faced did not preclude the client’s success. Deanna’s motto, “if you fail to plan, you
plan to fail,” served her well in this instance and has been a constant in her personal and professional life.
In her current position as Marketing Manager at KFC Yum! Center, Deanna and her team emphasize inclusive
messaging that echoes AEG’s values and resonates with the respective event’s fan base. Deanna noted that
the events at KFC Yum! Center and other AEG venues around the world are incredibly diverse and “from a
facilities perspective, it is important that venues have diverse staff to better represent, care for
and communicate with the fans in the venue’s community.”
Respect and empathy are imperative for leading the effort on inclusion and Deanna is grateful to have
developed the skill of advocating for herself and others while in college at Syracuse University. Deanna
served as the Resident Advisor on the LGBTQ dorm floor in college and had the opportunity to gain insight
into the experience of LGBTQ students and developed the “tact and courage” to advocate on their behalf. In
her career, she feels fortunate to have been “surrounded by coworkers who are generally sensitive enough to
not ask me to represent an entire demographic, but I’ve also learned the importance of speaking up when the
topic warrants it.”
In her free time, she enjoys traveling and is looking forward to visiting Egypt on her first-ever solo trip this year.
In the future, Deanna is interested in becoming a certified doula because she is “amazed at the beauty and
strength associated with childbirth and would love to help women create and implement their birth plans.”
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OUTREACH PROGRAMS
SUPPORTING EDUCATION
In 2011, AEG established a Job Shadowing Program as a partnership that brings educators, industry,
and community partners together to expose traditionally underrepresented high school students to
employment opportunities and potential career options. Students gain valuable experience and insight
through this educational and practical program via direct observation, hands on activities, and close
collaboration with AEG team members. Beyond on-the-job training, students also partake in
a variety of development opportunities including resume and elevator pitch writing and public speaking.
KFC Yum! Center, Rabobank Arena, Oakland-Alameda County Coliseum and the Oracle Arena as well as
the corporate headquarters and Los Angeles venues continue to participate in the program.
Additionally, in Los Angeles, AEG continued its partnership with the Los Angeles Speech and Language
Therapy Center. We are passionate about this partnership because we embrace their mission of helping
kids and young adults with autism-spectrum disorders develop social and professional skills to succeed
in the workplace. We share their belief that extending employment opportunities to all individuals builds
a more diverse and representative workplace and facilitates business success.
75 students nationwide participated in AEG’s 2016 and 2017 Job Shadowing Programs
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OUTREACH PROGRAMS
PARTNERING FOR COMMUNITY DEVELOPMENT IN BERLIN
AEG’s Mercedes-Benz Arena in Berlin provides support to a variety of causes including poverty, sports,
activities, health, education, culture, and music. Over the past year, Mercedes-Benz Arena in Berlin
funded projects to educate young kids about tolerance, inter-cultural understanding to combat racism,
religious extremism, and homophobia before it starts.
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SPOTLIGHT:
HEINZ ANDERS
CULTIVATING AOUTREACH
POSITION AT AEG: VP Germany, AEG Global Partnerships
LOCATION/VENUE: Mercedes-Benz Arena, Barclaycard Arena, Eisbären Berlin, Tour of Germany
HOMETOWN: Berlin, Germany
INCLUSIVE ENVIRONMENT
venues and has been involved with a variety of projects, including the development of a new entertainment
district, Mercedes Platz. Heinz takes great pride in setting and achieving lofty goals with the help of his
dedicated and talented team. Heinz firmly believes that “nurturing his team through mutual respect, a
common vision, and can-do attitude” is the key to success.
While Heinz has spent much of his life in Berlin, he is very well-traveled. Immersion in different cultures comes
with certain expected challenges but is predominantly an enriching experience that expands your worldview.
In the context of a business environment, Heinz thinks that it is crucial to “value all people the way they
are because in our industry diversity fuels a more creative approach and results in success.” Cultivating a
supportive environment where employees feel valued and derive joy from their work is also imperative for
engagement, retention, and long-term business success.
Authenticity and staying true to himself has shaped Heinz’s career—“if you try to be somebody else, you will
always fail.” This motto guides his day-day decisions and has contributed to his career success. He enjoys
barbecuing year-round, eating gummy bears, watching NFL games (devoted 49ers fan), and spending time
with his family. He loves playing tennis with his two sons and plans to take them salmon fishing in Alaska
when they get older. Heinz also hopes to learn to play the guitar someday; if he could be a member of any
music band, he’d join E-Street Band because he could share the stage with Bruce Springsteen. He looks
forward to seeing them again live in the near future…for the 27th time!
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Please tell us about your role. What is your favorite aspect of working in the festival space?
AK: As the Vice President of Madison House and lead talent buyer for Electric Forest, I am responsible
for booking all of the bands and DJs for the festival. We expanded to two weekends in 2017 and had
300+ artists performing at The Forest this year. There are so many incredible aspects to working in
the festival space from the connection with the team that works so hard year round to create magical
experiences for the fans to the moments over the weekend when you see all that work coming to
fruition to the interaction with the Electric Forest community throughout the year.
JS: Director/Founder of Electric Forest and Co-President of Madison House Presents. Festivals present
opportunities for endless ways of conceptualizing ideas to create a truly memorable cultural and
musical experience. My favorite aspect of this space is the constant challenge to grow, evolve, and stay
extremely flexible within this dynamic environment. Festivals live and breathe. We’re always looking
ahead and staying true to the idea of never doing the same festival twice.
What is Her Forest and how did the idea come about?
JS: Electric Forest has experienced the coming together of many unique groups within groups. We have
seen this with Electric Forces (military veterans), various group camping teams, sober groups, unique
volunteer opportunities, and many more. Her Forest came about through conversations between many
women of Electric Forest, and is meant to be a platform for connecting on the issues of the day for
women at festivals and as global citizens.
Please share some challenges that you and your team encountered in the process of developing
Her Forest and how you overcame these challenges?
JS: The title “Her Forest” lends itself to many interpretations. I am sure this program will constantly
evolve but our initial challenge was to describe a concept that was open to many voices and was
non-partisan and non-ideology specific. Her Forest provides an environment that allows open dialogue
and has the flexibility to change with the times. We are supporting the idea that connection leads
to inspiration.
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What impact does Her Forest have on women and on the festival scene at large?
AK: Her Forest is creating spaces for all those who identify as women and amplifying the creative
feminine voice within the music industry—from back-of-house to production to the artists to the patrons.
In what ways does Her Forest further AEG’s commitment to diversity and inclusion? Can you share
FESTIVAL FLARE
some specific programming details?
AK: The Her Forest mission statement is likely one of the best ways we’re striving to further that
commitment: “Electric Forest’s Her Forest Program uplifts the experience of women at Electric Forest.
With a focus on Connection, Inspiration, and Comfort, Her Forest is a collaboration between all who
identify as women, and those who celebrate their enjoyment of and equality in the Forest Family. All
Her Forest projects are intended to create the most supportive and empowering environment possible.”
Some of the programming includes a panel with artists and women who help create Electric Forest on
our production team, a curated event featuring up-and-coming female musicians as well as established
acts, a daily Women’s Circle and the Her Forest Campground. More details on the program can be found
at: https://www.electricforestfestival.com/participate/plug-in/her-forest/
Describe the veteran hiring fair for Electric Forest. Why is veteran hiring important to the
organization/how did the initiative come about?
JS: Electric Forces is our veteran workforce inclusion program at Electric Forest. Challenges some
veterans face upon returning home include alienation and emotional and/or physical trauma. Our hope
is for Electric Forces to provide veterans with a sense of community and to expose them to an open and
supportive environment.
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E M P O W E R I N G W O M E N AT A E G
AEG is committed to increasing the number of women leaders within the company and in 2015 created
a Women’s Leadership Council (WLC), designed to address the issues that are most important to women
at the company. In 2016, the WLC spearheaded the adoption of a corporate paid Parental Leave Policy.
Additionally, after conducting extensive global focus groups with women at all levels of the company,
the WLC is developing a Women’s Leadership Training Program which will be implemented in 2018.
Additionally, we are able to offer resources and events of interest to our employees through our
continued national sponsorship of WISE. Last year, approximately 15 employees attended WISE’s annual
event in New York, including our CAO, Kevin McDowell. AEG also had a strong representation at MGM
Resorts Foundation’s 10th Annual Women’s Leadership Conference, including our CEO, Dan Beckerman.
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SPOTLIGHT:
GUNILLA SUNDELIN
POSITION AT AEG: Ticketing Manager
LOCATION/VENUE: Stockholm Live
Gunilla Sundelin holds the role of Ticketing Manager at Stockholm Live. Her position calls for the ability to
effectively engage with multiple stakeholders as well as constantly multitask; she has been involved with
the opening of the new Tele2 Arena while simultaneously planning numerous events at other venues. In
her day-day role, Gunilla has also had the opportunity to expand her understanding of business processes
and customer needs in other countries through collaboration with coworkers from Germany, Hungary, U.S.,
Holland, and England. “People from different backgrounds offer different experiences to the team that we
otherwise would not have and as a company it’s important to value and tap into those differences.”
Growing up in Sweden, Gunilla mastered Scandinavian languages (Swedish, Danish, and Norwegian) as well
as German and Italian, which has had a positive impact on her ability to communicate with others and has
deepened her appreciation of other cultures and customs. In her role, she has the pleasure of working with
customers and colleagues from across the world and language proficiency coupled with cultural competency
certainly helps. Gunilla is also passionate about delivering excellent customer service and strives to “always
look at things through the customer’s eyes” to bridge gaps in understanding and practice empathy. While she
sets very high standards for herself, her motto is to “never be afraid of making mistakes;” after all, mistakes
are opportunities for learning and growth.
Although Gunilla’s position differs greatly from her initial aspiration of working with dolphins, she finds her
job exciting and challenging. When she is not busy juggling multiple events, Gunilla enjoys spending time
with her husband who is from Los Angeles. They are football enthusiasts and plan to attend five of the eight
Los Angeles Chargers home games in the upcoming season. She and her husband are also music fans and
attended Desert Trip in 2016. “It was the best vacation and I will forever remember these three special days
out in the desert listening to these legendary musicians. A once in a lifetime experience!”
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E M P O W E R I N G W O M E N AT A E G
• The economic impacts of providing greater access to opportunities and closing the gender gap
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SPOTLIGHT:
MARLA GIBSON
CULTIVATING
POSITION AT AEG: Vice President of Human Resources
EMPOWERING
LOCATION/VENUE: AEG Facilities, LLC
HOMETOWN: San Mateo, CA
A DIVERSE &
As the Vice President of Human Resources for AEG Facilities, Marla Gibson’s role involves leading the people
functions across AEG’s global portfolio of venues. She develops, implements, and evaluates programs to
ensure that AEG’s employee-related policies and procedures are aligned with best practices and positions
the company to be an employer of choice for current and potential employees. Since joining AEG in 2012,
WOMEAN
Marla has also played an integral role in the opening or transitioning of eight venues. “I am proud to work
INCLUSIVE
with a team that approaches each new project with passion and is committed to the success of every venue
that joins the AEG family.”
AT ENVIRONMENT
Over the past five years, Marla has enjoyed numerous opportunities to collaborate with employees
throughout the country and world. AEG’s global and domestic presence requires that diversity and inclusion
AEG
is top of mind because a cohesive and supportive corporate environment results in improved employee
morale, satisfaction, motivation, and productivity. “Workforce diversity is an advantage to AEG because
incorporating multiple perspectives yields a healthier company culture.”
Diversity (or lack thereof) has also had an impact throughout her career. “There have been many times in my
career when I’ve looked around and realized that I am the only woman and person of color in the room.” As
a result, Marla’s effectiveness strategy consists of being comfortable sharing her experiences and expertise
and not being afraid to ask the right questions. “At the end of the day, you can’t depend on others to validate
your worth.”
Although Marla’s current position is quite different from her childhood dream of becoming a news
broadcaster, she finds her role to be highly rewarding. In her spare time, she enjoys high tea, estate
sale shopping, and binge watching reality TV shows.
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SUPPLIER DIVERSITY
At AEG, we believe that supplier diversity is an essential component of total inclusion. The company
is committed to excellence and we seek partners who echo our high performance standards, ethical
values, and dedication to social and environmental responsibility. The AEG 1FORCE team strategically
integrates qualified diverse and small business enterprises into our sourcing and procurement process.
AEG is passionate about supporting economic prosperity in the communities in which we conduct
business and we actively pursue opportunities for collaboration with the following categories of
suppliers:
Our network of diverse suppliers is indispensable to our success and continues to fuel AEG’s growth.
We stay connected to the best of diverse suppliers by partnering with several certifying organizations
including the National Minority Supplier Development Council (NMSDC), Women’s Business Enterprise
National Council (WBENC), and National Gay & Lesbian Chamber of Commerce (NGLCC). We also
participate in events hosted by local chambers of commerce and business associations.
Beyond improvements to efficiency, we will continue to expand our supplier diversity initiatives because
they are integral to local economic development and align with our corporate citizenship objectives.
The following AEG venues contributed spend to supporting the diverse and small business enterprises:
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VENDOR SPOTLIGHT:
DONNA KESTLER
CULTIVATING A DIVERSE
POSITION: President, Quick Change Display, LLC
LOCATION: Las Vegas, Nevada
After being contacted by Mandalay Bay Resorts for installation services in 1999, Donna Kestler started her
SUPPLIER&DIVERSITY
own company, Quick Change Display (QCD), LLC in Las Vegas. The women-owned and family-run enterprise
generates annual revenues of approximately $2 million and employees 21 people. Donna is incredibly proud
of what her committed team has helped her achieve and attributes QCD’s ongoing success to its great
reputation among clients. Indeed, QCD is a staple for print, fabrication, and installation in the Las Vegas area
and has been collaborating with MGM, AEG’s partner at the T-Mobile Arena, for 17 years.
INCLUSIVE ENVIRONMENT
“MGM recognized our consistent delivery of high quality services and recommended QCD to Sign Language
XL, and from there an incredible partnership was formed between QCD and AEG at the T-Mobile Arena. We
are the on-site team supporting AEG in coordinating signs and displays for entertainment and events.”
In addition to serving major casinos in Las Vegas, QCD’s client base extends to high-end retailers,
sports franchises, dealerships, restaurants, conventions, and hospitals. The company remains apprised of
industry trends and strives to meet the unique needs of each customer.
“The customer is the number one priority. We operate in an open and honest manner, which enables
us to maintain a good reputation and build a loyal customer base. Ultimately, our customers drive
our success.”
While the company is very successful today, Donna admits that she encountered various challenges early on but
her mantra of “where there is a will, there is a way” helped her persevere. She advises aspiring entrepreneurs to
“step back and breathe; think outside of the box and find the drive to constantly do your best.”
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RELAN
Relan is a family-run, WBENC certified and veteran-owned small
business based in Minnesota. The mother-daughter duo has created
an enterprise that diverts waste and promotes environmental
sustainability by repurposing companies’ marketing materials to
create branded products. Additionally, Relan partners with organi-
zations that employ people with mental and physical disabilities for
component assembly and cleaning, and also works with the local
community for sewing. In 2016, AEG 1EARTH utilized Relan’s services
to create reusable tote bags from Los Angeles Lakers’ banners.
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SPOTLIGHT:
NATASHA L. ZARZOSA
CULTIVATING A DIVERSE
POSITION AT AEG: Box Office Director
LOCATION/VENUE: Valley View Casino Center
HOMETOWN: Born in New York, Heart is in San Diego
SUPPLIER&DIVERSITY
Originally from New York, Natasha Zarzosa started working at the Valley View Casino Center 19 years ago as a
ticket seller and has since progressed in her career to her current role as Box Office Director. Natasha attributes
her accomplishments and success to her ability to build relationships with her team and other professionals in
the field. “You are only as good as those you surround yourself with. My biggest challenge then is to ensure that
I am working to the best of my ability to be someone who others want to collaborate with.”
INCLUSIVE ENVIRONMENT
While Natasha’s role has evolved over the years, customer service and effectively serving patrons has
remained a consistent priority for her. She wholeheartedly believes in treating others the way she wants to be
treated and this approach has served her well over the years. Occupying a public facing role has also allowed
her to broaden her vision and has exposed her to guests of all walks of life. She has found that empathetic
listening is the key to understanding and relating to others who are different from you. “I think embracing
diversity and inclusion is necessary to be able to grow and evolve. One cannot become great without being
open to change and acceptance.” Given the multitude of events that AEG venues host, prioritizing diversity
and inclusion by appealing to the needs of a diverse fan base and workforce is necessary for continued
business success.
When she’s not at work, Natasha is a dedicated “dance mom” and loves spending time with her two
daughters. In fact, if she had an extra hour of free time every day she would split it between reading a book,
watching her youngest daughter dance, and going on sushi dates with her eldest daughter. As an Aquarius,
Natasha also loves the beach—“clear water and soft sand, that’s my happy place.” In the future, she hopes to
travel to Havasupai Falls and the Republic of Maldives.
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A E G AT A G L A N C E
SYDNEY DAVIS
DIRECTOR, GLOBAL DIVERSITY & INCLUSION
Investing in workforce diversity is more than a moral imperative
e
or even a smart business choice; it is ingrained in AEG’s
corporate culture and reflected in our company’s values and
mission. As the Director of Global Diversity & Inclusion, my
primary task is to translate these values into meaningful
programs and practices that empower each individual
employee to maximize his or her potential. As I look at
diversity and inclusion, there are a few key factors that I
believe are imperative to our continued success.
Diversity Training. We continue to invest in training programs to help bridge understanding and
bolster awareness, respect, and acceptance. The ultimate goal is to foster an environment where each
individual’s differences are valued and celebrated and all employees feel comfortable and safe bringing
their entire authentic selves to work.
Multigenerational Workforce. We believe that we can create a culture of diversity simply by attracting
age-diverse individuals. Age diversity provides us with a pluralistic view of the world that can lead to
creativity and innovation.
Access to Opportunities. For AEG to continue attracting and retaining a diverse workforce, we must
invest in employee training and development. By offering a variety of programs that cater to varying
styles of learning, we can facilitate growth and opportunities for all of our employees.
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AEG
INTRODUCTION
AT A GLANCE
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A E G AT A G L A N C E : 2 0 1 7
Blac Blac
Haw Haw
41.5% 37% 58.1% 33.5%
PEOPLE OF PEOPLE OF
COLOR FEMALE COLOR FEMALE
ETHNICITY BREAKDOWN
)
American Indian/ 1%
Alaska Native
Asian 3%
Hispanic/Latino 23%
Hawaii/Pacific Islander 1%
White 45%
2 or more races 4%
46
Appendix C: 2018 Diversity & Inclusion Report page 109
GENERATIONAL
BREAKDOWN GENDER BREAKDOWN
Silent
1.77%
Baby Boomers %FEMALE %MALE
17.23%
AEGINTRODUCTION
AEG Corporate 51% 49%
Gen X
39.65% AEG Presents 48% 52%
AT A GLANCE: 2017
Millennials AEG Facilities 32% 68%
On the following pages, Executives, Management, and Non-Management are defined as:
47
Appendix C: 2018 Diversity & Inclusion Report page 110
A E G AT A G L A N C E : 2 0 1 7
70%
56 60%
51
% of 49
50%
44
employees 40%
30%
18 Executives
20%
Management
10%
Non-Management
% FEMALE 0%
% MALE
AEG PRESENTS
100%
90%
73 80%
70%
51 60%
% of 50 49 50
50%
employees
40%
27
30%
Executives
20% Management
10% Non-Management
% FEMALE 0%
% MALE
AEG FACILITIES
100%
90%
80%
67 69
70% 65
60%
% of
50%
employees 33 35
31 40%
30%
Executives
20%
Management
10%
Non-Management
% FEMALE 0%% MALE
48
Appendix C: 2018 Diversity & Inclusion Report page 111
100%
AEG GLOBAL PARTNERSHIPS
90%
80%
70%
69
60%
58 56
50%
% of 44 40% 42
employees 31 30%
20%
Executives
10%
Management
0%
AEGINTRODUCTION
Non-Management
% FEMALE % MALE
AT A GLANCE: 2017
AEG SPORTS
100%
90
90%
71 80%
68
70%
60%
% of 50%
employees 32 40%
29
30%
Executives
10 20%
Management
10% Non-Management
% FEMALE 0%
% FOR MALE
COMPANY WIDE
100%
90%
74 80%
66
70% 60
60%
% of
50%
employees 40
34 40%
26
30%
Executives
20% Management
10% Non-Management
% FEMALE 0%
% MALE
49
Appendix C: 2018 Diversity & Inclusion Report page 112
A E G AT A G L A N C E : 2 0 1 7
AEG CORPORATE
American Indian/Alaska Native 0.84%
Asian 10.61%
Hispanic/Latino 23.74%
48.88%
AEG PRESENTS
American Indian/Alaska Native 0.42%
Asian 5.69%
66.64%
Black/African American 9.59%
Hispanic/Latino 14.60%
AEG FACILITIES
American Indian/Alaska Native 0.61%
Asian 3.00%
Hispanic/Latino 23.73%
38.58%
Native Hawaiian/Pacific Islander 1.19% 28.22%
23.73%
White 38.58%
3.00% 4.68%
2 or more races 4.68% 0.61% 1.19%
50
Appendix C: 2018 Diversity & Inclusion Report page 113
Hispanic/Latino 3.03%
AEGINTRODUCTION
0.00% 3.03% 3.03% 0.00% 1.52%
2 or more races 1.52%
AT A GLANCE: 2017
AEG SPORTS
American Indian/Alaska Native 0.15%
Asian 4.78%
Hispanic/Latino 26.61%
White 61.29%
4.78% 2.99% 3.74%
2 or more races 3.74% 0.15% 0.45%
COMPANY WIDE
American Indian/Alaska Native 0.56%
Asian 3.84%
3.84% 4.30%
2 or more races 4.30% 0.56% 1.07%
51
Appendix C: 2018 Diversity & Inclusion Report page 114
TH
Throughout this report we’ve touched on our approach to workforce diversity and inclusion, and we have
separately addressed topics such as recruiting, professional development, and training. However, we want to
stress that diversity and inclusion is not just one or two of these things. It is a comprehensive strategy that is
embedded in the fabric of our organization and that shapes the holistic experience of our employees.
...GIV
VING
G TH
H E WOR
R LD REA
ASON
N TO
O CHEER
#BetterAsOne
52
Appendix C: 2018 Diversity & Inclusion Report page 115
INTRODUCTION
nt
erme
Em pow
men
#Wo
#TeamWo
rk
#OurDifferencesMakeUs
Better
53
Appendix C: 2018 Diversity & Inclusion Report page 116
AEG’S 2019
SUSTAINABILITY
REPORT
Appendix D: 2019 Sustainability Report page 118
TA B L E O F C O N T E N T S
TABLE OF CONTENTS
ABOUT AEG...................................................5
WATER .........................................................18
WASTE .........................................................20
AEG 1EARTH
AMBASSADORS PROGRAM ........................24
AEG WORLDWIDE | 3
Appendix D: 2019 Sustainability Report page 120
ABOUT AEG
About AEG
From epic concerts to premier music festivals
to heart-stopping sporting events, AEG
has been giving the world reason to cheer
through unparalleled live events that create
unforgettable memories for more than
20 years.
As the world’s leading sports and live
entertainment company, we operate on
five continents, entertaining more than
100 million guests annually through our
network of over 150 venues worldwide.
We focus and coordinate the specialized
skills of each our key divisions into a powerful
aggregated resource that has played a
pivotal role in transforming the sports and
live entertainment industry.
• AEG Facilities owns, manages or consults
with a network of premier arenas, conven-
tion centers and stadiums, including more
than 20 of the top 100 venues in the world.
• AEG Presents is one of the largest live
music companies promoting more than
10,000 shows including global and regional
concert tours; operating more than
80 music venues; and producing more than
40 world-renowned music festivals.
• AEG Sports is the world’s largest operator
of sports franchises and high-profile
sporting events.
• AEG’s Global Partnership division was
voted “Best in Property Consulting, Sales
and Client Services” by the Sports Business
Journal for 2017 and 2018 and delivers
more than 1,000 corporate brand partners
the largest sports and live music marketing
network in the world.
• AEG’s Real Estate division oversees
all aspects of real-estate development
for the company’s world-class venues
and entertainment districts, as well as
providing consulting services on numerous
other projects.
More information about AEG can be found
on our website at www.aegworldwide.com.
AEG WORLDWIDE | 5
Appendix D: 2019 Sustainability Report page 122
Appendix D: 2019 Sustainability Report page 123
AEG WORLDWIDE | 7
Appendix D: 2019 Sustainability Report page 124
Appendix D: 2019 Sustainability Report page 125
2018 by the
Numbers
1,000,000 gallons restored
AEG WORLDWIDE | 9
Appendix D: 2019 Sustainability Report page 126
Since last year’s Anniversary Spotlight which focused on three of our most important
properties, L.A. LIVE in Los Angeles, The O2 in London, and Mercedes-Benz Arena in Berlin,
we have taken major steps toward realizing our long-term vision at these locations and laid a
foundation for our sustainability activities for the future.
For the past ten years we have been intimately involved in enhancing Figueroa Street, a
neglected corridor in downtown Los Angeles and the main traffic artery serving L.A. LIVE and
the STAPLES Center. We are very pleased to announce that this past August, the MyFigueroa
project was completed and today the street better serves the needs of pedestrians, bicyclists,
transit riders, and drivers alike. Multi-modal streets like the MyFiguroa project continue to be
a key component of our vision for urban renewal in Los Angeles and elsewhere.
In October of 2018, we opened ICON Outlet at The O2, a 210,000 square foot premium
shopping destination that is adjacent to the world’s #1 entertainment arena. Urban outlets
tend to be located outside of major city centers, however, ICON is just 15 minutes from
central London and easily accessible by multiple transit modes. I am proud to report that
the project is on track to achieve BREEAM certification and will be the first major retail
development in the UK to earn this distinction.
Also, last October, in Berlin, Germany, we celebrated the opening of the Mercedes Platz, our
newest entertainment district. This project is the result of a long-term commitment we made
to the city nearly 20 years ago and has all the components we look for when evaluating where
we should build—a neglected or blighted inner city area that is centrally located, good access
to public transportation and high potential for urban restoration. With the Mercedes-Benz
Arena as the anchor, the new entertainment district includes the 4000-seat Verti Music Hall,
bars, restaurants, a bowling alley, cinemas and office and residential space. The arena and
Platz are expected to see over five million visitors each year and create 1,500 new jobs.
These three iconic projects demonstrate both the viability of our business model, as well
as our commitment to making a positive impact on the communities where we operate.
That is why we continue to look for ways where we can operate responsibly and reduce our
environment footprint be it decreasing our carbon emissions, water consumption or waste.
10 | AEG WORLDWIDE
Appendix D: 2019 Sustainability Report page 127
In this year’s report, you will read about several initiatives we completed, some big, some
small, but all in service of making sure that we are doing our part to protect the planet for
future generations. We are particularly proud that AEG will be one of the first companies
to adopt a greenhouse reduction goal that’s based on the 1.5˚ C global warming limit
recommended by the Intergovernmental Panel on Climate Change (IPCC). We are also
very proud that last year, we launched our AEG 1EARTH Ambassadors Program, a voluntary
sustainability advocacy program focused on expanding our employees’ knowledge and
impact at both at work and in their communities.
We strive to continue leading our industry and recognize that sometimes we need to take
a moment to listen and understand issues that are most material to our stakeholders and
business. That is why last year, we began re-assessing our service models and addressing
the use of single-use plastics in our operations. We have made good headway in reducing
the usage of plastic straws at our venues and events and are piloting new projects to reduce
single-use cups and other single-use items.
While we are very pleased by the progress we have made to date, we recognize that much
more needs to be done. Although, none of this work is easy, it’s necessary and it makes us
a better, more innovative company.
We hope you enjoy this year’s Sustainability Report and look forward to sharing more with
you as we continue in our journey.
Sincerely,
Dan Beckerman
AEG WORLDWIDE | 11
Appendix D: 2019 Sustainability Report page 128
L E T T E R F R O M T H E V I C E P R E S I D E N T, E N E R G Y & E N V I R O N M E N T
In October, the IPCC released its latest report on global warming, which recommended
that global warming should not exceed 1.5˚ C and stated that while the 1.5˚ scenario is still
possible, it will require “unprecedented” changes across the globe. While not unexpected, the
report’s conclusions are both frightening and daunting. Yet despite painting a grim picture,
the report does tell us what we need to do as a global society: reduce emissions 45% by 2030
and become carbon neutral by 2050.
With those targets as a roadmap, I’m proud to announce that our company has accepted the
challenge and revised its 2020 Environmental Goals to meet the more aggressive objectives.
While we’re still focused on 2020, the next stop will be 2030 and our commitment to at least a
45% reduction in our overall carbon emissions.
With regards to single-use, who would have thought that the lowly plastic straw would be
the lightning rod to finally spur action on single-use plastics? In my opinion, the straw debate
single-handedly did more to move the sustainability field forward than any other issue. In
reading through this report, you’ll learn what we’ve done and continue to do to reduce our
dependence on single-use plastics. I hope that you, as I have, assess your use of single-use
plastics. You may find yourself shocked at how dependent on these items you are, but also by
how many better alternatives are now available.
Creating lasting change starts with a committed team, and I want to extend a sincere thank
you to my Energy and Environment colleagues. Without their hard work this report and our
program would not be possible. I also want to thank AEG’s global family of employees for
their continued support of our program and initiatives.
12 | AEG WORLDWIDE
Appendix D: 2019 Sustainability Report page 129
L E T T E R F R O M T H E V I C E P R E S I D E N T, E N E R G Y & E N V I R O N M E N T
We believe in empowering our employees and educating them about sustainable best
practices in order to advance our mission to safeguard the environment. Our new AEG
1EARTH Ambassadors Program is a perfect example of this commitment. Last year, to
celebrate the 10th anniversary of AEG 1EARTH, we launched our Ambassadors Program to
incentivize our employees to learn more about sustainability practices that they can adopt
personally, as well as to champion sustainability within their department or business division.
Thanks to this program, we are better understanding the true extent of our sustainability
impact and better equipping our employees to help amplify our collective contributions.
As you will see from the following pages, our path to sustainability is a shared endeavor,
touching all levels of our organization in all corners of the globe. I hope you enjoy this year’s
Sustainability Report and please know that we would love to hear your thoughts. Feel free
to email us at aeg1earth@aegworldwide.com or check us out on Twitter: @AEG1Earth.
Regards,
JJohn
h MMarler
l
AEG WORLDWIDE | 13
Appendix D: 2019 Sustainability Report page 130
O U R PAT H T O 2 0 2 0 A N D B E YO N D : A S E N S E O F U R G E N C Y
Now, just three years later, we are changing our plan because of the United Nations’
Intergovernmental Panel on Climate Change’s (IPCC) “Global Warming of 1.5˚ C” special
report issued on October 8, 2018, which addresses the impacts of a 1.5˚ global warming
scenario versus a 2.0˚ scenario.
The report outlines that human activities have already caused approximately 1.0˚ C of global
warming above pre-industrial levels. As a result, we have already seen a certain amount of
damage to our environment, infrastructure, and health and safety. What the report explains,
however, is that this damage will only increase if we reach a 1.5˚ level of warming, and that the
risks of damage grow even larger at the 2.0˚ scenario. For example, extreme heat events are
expected to be 2.6 times more severe under the 2.0˚ scenario than at 1.5˚.
In order to achieve the 1.5˚ scenario, global net GHG emissions must decline by 45% from
their 2010 levels by 2030, and GHG emissions must reach net zero by 2050. The report notes
that achieving this level of carbon reduction would require “unprecedented” changes in our
economies, lifestyles and habits. A challenge for sure, but one that AEG is up to.
We see the report as both a solemn warning and a clear roadmap for the future. As such, we
have reassessed our existing 2020 Environmental Goal for GHG emissions, which is expected
to reduce our emissions by 25% or better by 2020. Our adoption of the new 1.5˚ goal requires
us to reduce our emissions by 33% from 2010 to 2020, and to follow IPCC’s guidance to
reduce emissions by 45% by 2030 and 100% by 2050.
We believe adopting a science-based target that aligns with the 1.5˚ scenario is the right thing
to do, but it’s not our only contribution to the fight against global climate change. We are
committed to continuing to help draw attention to this serious issue and lead the way toward
change by engaging and inspiring our global employees, guests, stakeholders and partners to
do more to ensure the safety of our world.
14 | AEG WORLDWIDE
Appendix D: 2019 Sustainability Report page 131
O U R PAT H T O 2 0 2 0 A N D B E YO N D : A S E N S E O F U R G E N C Y
GHG EMISSIONS
WATER
We use the World Resources Institute’s AqueductTM tool to categorize AEG operations
in areas that are identified as having “high” or “extremely high” “overall water risk.”
For sites that meet this criteria, our goal is that they reduce potable water consumption
by at least 4.4% each year. This equates to reducing consumption
by a total of 20% in five years, a benchmark that we adapted from
local city ordinances that identify their preferred levels of potable
water conservation.
WASTE
AEG WORLDWIDE | 15
Appendix D: 2019 Sustainability Report page 132
A year ago, based on the 2.0˚ threshold scenario that we had in effect, we were 19% over
our goal. We are pleased that we have made significant progress towards meeting our GHG
emissions targets.
This change is due in large part to our decision to start purchasing additional renewable
energy credits (RECs) - beyond our existing renewable energy and REC purchases - to offset
the Scope 2 carbon emissions relating to our consumption of grid energy. As we noted in prior
reports, our lack of progress has been due to our rapid growth. Despite our ongoing energy
efficiency efforts, grid-based electrical supplies are not decarbonizing fast enough for us to
meet our goals. RECs provide a way to support and access renewable energy, particularly
at locations where there are no other feasible methods for directly procuring additional
renewable energy.
In addition to adopting the more aggressive goal for emissions reduction and initiating new
REC purchases, we made other adjustments to our carbon tracking and reporting process
to ensure we are reporting as accurately and fairly as possible, so we can better gauge our
progress toward 2020.
First, we operate a small number of facilities that purchase chilled water from third-party
suppliers for cooling and other process uses. Since our last report, we discovered an error
in the system that converts chilled water units into carbon emission units. As a result of this
error, we have been systematically under-reporting our total carbon footprint by 4–13% each
year, with the largest discrepancies in the early years, when the facilities using chilled water
constituted a larger proportion of our portfolio emissions. We have corrected this error and as
a result our total emissions have now increased from 2010 through 2018.
Second, we changed the emission factors that we use to calculate carbon emissions for our
venues located in Australia. Historically we have used factors supplied by the International
Energy Agency (IEA) which uses a single, country-specific factor to convert electric power units
into carbon emissions. Through consultation with our advisors, we decided to adopt territory-
specific emission factors provided by the Australian government, the National Greenhouse
Account (NGA) factors. Our venues in Australia range from Sydney to Darwin to Perth and we
believe it’s important to use emission factors that are most reflective of the carbon intensity of
the local electric power supplies. NGA factors are available going back to 2010, so we applied
the NGA factors to all of our 2018 and historic electric power consumption data.
Third, we own or operate six arenas that host or have hosted National Hockey League (NHL)
teams: the STAPLES Center, Gila River Arena, PPG Paints Arena, Barclays Center, and NYCB
Live. For the 2014–2015, 2015-2016, and 2016–2017 seasons, the NHL and its partners
procured RECs and carbon offsets to match and offset the impact of league games in those
16 | AEG WORLDWIDE
Appendix D: 2019 Sustainability Report page 133
arenas. Historically we have not accounted for the effective reduction in carbon footprint from
this initiative but realized that in neglecting to account for them we were in effect overstating
the carbon footprint of the arenas and publishing data that was not in line with the league’s
public reports. Through consultation with the NHL we have applied those reductions for the
applicable seasons for the six arenas mentioned above.
With our more aggressive carbon target, we will need to step up efforts to use less energy
and continue expanding our procurement and support of carbon-free renewable energy. We
also will need to continue evaluating RECs and other structures, like green tariffs and power
purchase agreements (PPAs), as tools to reduce our carbon footprint.
240,000
ACTUAL
220,000 BASE YEAR
GOAL
200,000
180,000
160,000
140,000
120,000
100,000
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Scope 2 120,772 125,822 132,052 149,028 155,536 149,728 142,074 165,193 126,944
TOTAL 142,244 146,655 155,336 177,327 183,767 178,997 178,458 203,299 167,416
Carbon Offsets 0 0 0 0 (438) (1,240) (2,432) (1,448) (1,481)
AEG WORLDWIDE | 17
Appendix D: 2019 Sustainability Report page 134
WAT E R
Water
For this year’s report we updated our potable water conservation goal. In the past, we
targeted reducing potable water use 2.3% per year from 2010 to 2020 for sites identified
as having “high” or “extremely high” water risk using the World Resource Institute’s
AqueductTM tool.
Since setting that goal in 2016 we realized that it was unfair to the sites subject to the goal,
because we were tracking progress from 2010 forward but they were only put on notice as to
the existence of the goal in 2016. Also, the original target, a 20% reduction in water use over
a decade, was not supported by external guidance as to what level of reduction is scientifically
necessary or technically feasible.
Starting with this year’s report, we are now including sites in our potable water goal analysis
starting the year they are identified as “high” or “extremely high” risk sites by AqueductTM.
We set the base level of water consumption during that year and then in the following years
they should reduce consumption 4.4% each year as long as they remain as water-stressed sites.
This reduction level is based on a 20% reduction in five years, which is a benchmark that we’ve
adapted from local city ordinances that identify their legally meaningful levels of potable water
conservation.
Before discussing the new goal framework, we note that our global potable water footprint
decreased slightly, from 2,017 million liters in 2017 to 2,008 million liters in 2018. With the
same amount of venues in operation in those two years, we see that as a positive trend
toward lower water impact. Also, this year was the first year one of our sites purchased water
restoration certificates,® with the LA Kings using their Earth Month recycling proceeds to
purchase certificates to offset water consumption at the STAPLES Center Arena. This effort
lowered our overall impact by adding water back into a local watershed.
With respect to our goal progress, the big news for this year is that we now have 24 sites that
are identified as having high or extremely high overall water risk. The percentage of the water
we use in water-stressed locations doubled, from 23% to 46%. This development is a wake-up
call that no one can take water security for granted.
Results under our new, more aggressive water conservation goal are mixed. In 2016, we were
ahead of target, however, consumption at water-stressed sites exceeded our goal levels by
8% in 2017 and by 11% in 2018. The main drivers in both years were the same: Dignity Health
Sports Park in Carson, California, has been hosting an additional sports team, the National
Football League’s LA Chargers, and the Los Angeles Convention Center has attracted a high
level of bookings.
While we continually look for opportunities to conserve water, our operational experience
has shown us that water consumption can vary widely from year to year based on event
counts, attendance figures, and ambient weather, among other factors. Looking ahead, we
will continue to advocate for water-smart operational behaviors and investigate new ways to
conserve and recycle water.
18 | AEG WORLDWIDE
Appendix D: 2019 Sustainability Report page 135
WAT E R
2500 ACTUAL
Recycled Water 147 137 165 149 197 221 184 129 127
TOTAL 1,117 1,237 1,470 1,654 1,969 1,918 1,967 2,146 2,135
NOTE: Our data quality assurance/quality control (QA/QC) efforts are ongoing. In preparing each annual report, we
inevitably find errors, obtain missing data, and/or obtain better quality data as compared to the prior years’ reports.
For this reason, you will notice slight variations in the water generation data reported in this year’s report compared to
prior reports. We consider our most current published data our most accurate and reflective of our best efforts.
AEG WORLDWIDE | 19
Appendix D: 2019 Sustainability Report page 136
WA S T E
Waste
AEG’s company-wide diversion rate decreased slightly from 2017 to 2018, from 57% to 56%.
Since 2014, our diversion rate has ranged between 54% and 58%. With only two more years
until 2020, we will need to make significant improvements to achieve our target of 70%
diversion by 2020.
Despite remaining essentially flat with regard to our diversion rate, we were encouraged
to see that our total waste generation decreased 11% from 2017. We hope this is evidence
that efforts at source reduction are paying off as we see across-the-board decreases in totals
for waste to landfill, waste to energy, and recycled waste with the same number of venues
reporting in 2018 as in 2017.
In 2018 we continued to see significant changes in the waste and recycling industry and
shifts in public perception of waste generation and disposal. The most notable of these
developments were the continued disruption of the global recycling market in the wake of
China’s “National Sword” policy and the growing outcry against single-use plastics.
What has become apparent in the past two years is that what we have always thought of
“recycling” was in large part just an export business, with countries like the U.S., UK, and
Australia sending relatively poorly-sorted loads to less-developed countries for further
processing. With the receiving countries now severely restricting the intake of those materials
due to the negative environmental consequences associated with their importation, these
materials are accumulating in their countries of generation, and are increasingly landfilled
or incinerated.
The primary cause of this situation is poor sorting practices for so-called “recyclable”
consumer goods. Although there’s always room to improve people’s bin-side sorting
performance, our experience tells us that this can’t be our sole strategy for achieving our
2020 Environmental Goal for waste diversion, because we have little confidence that recycling
via public sorting is a scalable, sustainable waste management solution, at least for the items
that make up the bulk of our waste stream, food and beverage serviceware.
For example, at Dignity Health Sports Park, in Carson, California, home of Major League
Soccer‘s LA Galaxy, management instituted a new program to reduce dependence on single-
use serviceware in the employee cafeteria. By switching to reusable dishes, to-go containers
and reusable utensils, the stadium eliminated the use and disposal of 12,000 single-use paper
to-go boxes and 20,000 plastic utensils. You will read about other examples later in this report
and we hope to share similar success stories in the future as we continue to look for ways to
reduce our waste footprint.
20 | AEG WORLDWIDE
Appendix D: 2019 Sustainability Report page 137
WA S T E
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2010 2011 2012 2013 2014 2015 2016 2017 2018
Waste to Energy 1,548 1,543 3,697 6,820 6,876 7,504 8,721 7,986 6,852
Recycled Waste 5,883 6,443 9,259 5,618 7,073 7,836 8,632 10,358 9,223
TOTAL WASTE 15,678 16,069 21,183 20,804 25,785 27,920 29,796 32,228 28,647
NOTE: Our data quality assurance/quality control (QA/QC) efforts are ongoing. In preparing each annual report,
we inevitably find errors, obtain missing data, and/or obtain better quality data as compared to the prior years’ reports.
For this reason, you will notice slight variations in the waste generation data reported in this year’s report compared to
prior reports. We consider our most current published data our most accurate and reflective of our best efforts.
AEG WORLDWIDE | 21
Appendix D: 2019 Sustainability Report page 138
COMMUNITY ENGAGEMENT
Community Engagement
We are in the business of bringing people together, whether it’s at a local music club, sports
arena, stadium, entertainment district or multi-day music festival. Our venues and events are
part of the local community and no matter where we operate, we are committed to making
our mark on the communities we serve. By actively promoting sustainability at our events
and through our online assets, we are uniquely positioned to raise awareness about pressing
environmental issues and to connect people around a single purpose. Here’s a snapshot of the
community engagement projects that took place in the last year:
For Earth Hour 2018, AEG hosted its first-ever Earth Hour
competition, where 22 of our venues competed to deliver the most innovative and impactful Earth Hour campaign.
Mercedes-Benz Arena Shanghai’s efforts were judged the best with Pechanga Arena in San Diego, California, Kuala
Lumpur Convention Centre in Malaysia, and Gila River Arena in Glendale, Arizona rounding out the podium winners.
22 | AEG WORLDWIDE
Appendix D: 2019 Sustainability Report page 139
COMMUNITY ENGAGEMENT
GRID ALTERNATIVES
To kick off Veterans Day, the LA Kings
and AEG Energy Services partnered with
GRID Alternatives to install 10 kilowatts of
solar panels on four Habitat for Humanity
Los Angeles homes. Over their lifetime, the
panels are expected to reduce utility costs
by more than $15,000 and reduce carbon
emissions by 157 tons.
AEG WORLDWIDE | 23
Appendix D: 2019 Sustainability Report page 140
Program. The Ambassadors Program was designed to give In celebration of 10 years of the AEG 1EARTH program, we created a new program
designed to give AEG employees who are passionate about environmental sustainability
AEG employees who are passionate about environmental a new forum to learn best practices, champion sustainability, and gain experience.
with their colleagues from around the world. The call topics Jeff Carbaugh
Hawai’i ConventionCenter
Sherry Jackson
Sprint Center
Connie Shao
AEG Presents
are recommended by the Ambassador group participants. Nicky Devine Alice James Samantha Shearer
Bowery Presents Eventim Apollo Brisbane Convention &
Participation in the program requires each person to identify Amanda Ellis Steven Kaskalla
Exhibition Centre
STEVEN KASKALLA
Ticket Purchase Support Specialist • Elevate Tickets •
Tempe, Arizona
Steven oversees customer service operations and internship programs
at Elevate Tickets.
My father worked at Bureau of Indian Affairs for many years when I was
growing up and he helped address water rights disputes on the job.
That was an early impact on me, seeing how water scarcity impacts peoples’ lives. When I
learned about the AEG 1EARTH Ambassadors Program, I saw it as a way to apply my interest
and learning about sustainability to my work life and home life. At home, I started composting
and built a garden. These things took time, but they forced me to think more about what
I do and eat. For example, after learning more about the food waste and food production
cycles, I’ve switched to a vegetarian diet. I’ve enjoyed the program as it’s helped me get my
coworkers excited about sustainability and implementing greener choices around the office. It
helps that we have an interested, aware group here who already understand that sustainability
is important.
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SAMANTHA SHEARER
Sustainability Coordinator • ecoBiz • Brisbane Convention &
Exhibition Centre • Brisbane, Australia
Samantha coordinates the Centre’s environmental and sustainability
programs, including EarthCheck, AEG 1EARTH, and ecoBiz reporting.
I’m an enthusiastic member of our Corporate Social Responsibility (CSR)
team here at the Brisbane Convention & Exhibition Centre (BCEC). We
have a long history of proactively managing our environmental footprint and supporting our
community. I saw joining the AEG 1EARTH Ambassadors Program as a way to help strengthen
my knowledge of environmental initiatives and network with my colleagues worldwide. Since
joining the program, I’ve completed an online course on climate change as part of the program’s
educational requirement. BCEC has had a long partnership with Tangalooma EcoMarines and
since joining the program I’ve completed two local cleanups with that group. Around the office,
I’ve worked with colleagues on topics such as the Centre’s utility usage and the state-wide plastic
bag ban we have here in Queensland. At home, we’ve instituted a new system for separating our
waste and recyclables to enhance our diversion.
JAIME STEPHENSON
Executive Assistant • Barclays Center • Brooklyn, New York
Jaime supports the General Manager and Assistant General Manager
at Barclays Center.
I’ve always been interested in sustainability and brought that interest
to work at Barclays Center. A few years ago I created the Environmental
Awareness Committee (EAC) at the center to see what we can do to have
better practices in the workplace. For example, our employee kitchens needed a lot of help.
To date, though, we’ve replaced disposable water cups with water bottles, replaced disposable
coffee cups with coffee mugs, and switched to ceramic plates instead of disposable plates.
For the center’s lost and found items, we now have a ReFashionNYC bin for unclaimed clothes,
we donate sunglasses and eyeglasses to a local shelter, and we donate lost cell phones. The
Ambassadors Program has been a natural extension of my interests and it’s been great sharing
with colleagues from around the globe. I like learning what other buildings are doing, and to
compare the things I’m doing at home with the other Ambassadors.
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E M P LOY E E S P OT L I G H T
Employee Spotlight
As a leader in our industry, our sustainability goals are ambitious, and we believe that
everyone must be actively engaged in our efforts if we are to reach or surpass our goals. The
success of our AEG 1EARTH program depends on our full- and part-time employees who help
us each day in immeasurable ways. In this section, we profile several of our employees who
are working on cutting-edge sustainability solutions to get their perspective on how to move
sustainability forward in the workplace:
FRANCISCO COCA
Operations Director • Puerto Rico Convention Center •
San Juan, Puerto Rico
Francisco oversees housekeeping, set-up, engineering, and IT
departments, among other operating groups, making sure that visitors
and users of the Puerto Rico Convention Center and Antiguo Casino
have safe, energy-efficient, and sustainable experiences.
We have worked hard to create a culture of energy conservation. We manage energy usage
with our Energy Site Team which closely monitors our energy data to identify trends, compare
against benchmarks, and support long-term capital upgrades to our facilities. Through our
efforts we’ve identified several major capital projects that will save energy and save money.
We’ve been fortunate enough to launch several of these this year. For instance, we have been
replacing legacy fluorescent tube lights with LEDs throughout our office spaces, saving over
220,000 kilowatt hours each year. Looking ahead, we will continue to convert to LEDs in our
meeting rooms and exhibit halls in 2019. In addition, we recently replaced and upgraded our
outside air handling units and we expect this project will save an additional 1,400,000 kilowatt
hours each year. As you know, Puerto Rico is part of the Windward Islands in the Caribbean so
we will always be in the path of hurricanes. As a result of Irma and Maria in 2017, we sustained
damage to 80% of our rooftop solar system. So our consistent upgrades to our facility not
only helps us operate more efficiently but also helps build resiliency that will help us weather
future storms.
JESSICA FRANCO
Sustainability Programs Manager • STAPLES Center • Los
Angeles, California
Jessica ensures that STAPLES Center maintains its ISO 14001-certified
environmental management system (EMS) and manages all
sustainability-related projects taking place at the STAPLES Center
in Los Angeles.
We have 250 full-time employees at the STAPLES Center and, during events, another 750
to 800 staff on hand. Keeping our EMS relevant and using to support day-to-day operations
is important to us, so we have to continually work with our employees to make sure
everyone understands the system and their responsibilities. We also keep very close track
on our environmental performance by looking at our Ecometrics. We want to see continual
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E M P LOY E E S P OT L I G H T
improvement, so I spend a lot of time training, doing presentations, auditing, and walking
the building to keep sustainability front-of-mind here in the building. Energy efficiency and
sustainability are definitely part of our culture and have been as long as I’ve been here for over
12 years. I manage our green team and EcoChallenge reward program so I see how people
respond. I think they like the recognition and that fact that we’re trying to what’s right for the
environment.
ADAM PEARSON
Head of Commercial • The O2 • London, England
As Head of Commercial, Adam is responsible for boosting revenue,
The O2 App, and food and beverage experiences. He also heads up the
Green Team steering group at The O2.
In 2018 we started exploring a deposit model for reusable pint cups but,
with a venue as complex at The O2, quickly began to encounter implementation challenges.
However, in the course of hosting U2’s “Experience + Innocence” tour dates in October 2018,
things changed.
U2 virtually mandated the use of reusable pint cups to reduce single-use plastic waste.
We were able to make things work for the U2 shows and within four months we now have
operated reusable cups on a pilot scheme at eight events and 26 shows, removing an
estimated 95,000 single-use plastic cups from our waste stream. What we’ve learned is that
it takes a concerted effort across our staff, our guests, artists, promoters, event organizers,
vendors and suppliers to make these initiatives successful over the long term.
MARI TAIT
Director of Operations • Hawai’i Convention Center •
Honolulu, Hawai’i
Mari oversees on-going operations at the convention center, managing
Engineering, Information Technology, Telecom, Housekeeping,
Landscaping, Capital Improvement Projects, and Sustainability.
2018 was a big year for the Hawai‘i Convention Center. To mark our 20th year anniversary, we
launched our Ho’omaluǀ Program, a comprehensive approach to environmental sustainability
with the goal of enhancing the guest, planner, staff and community meetings and events
experience. Ho’omaluǀ, which means “to conserve; to use or manage wisely” in the Hawaiian
language, celebrates our recent award of LEED v.4 O+M: Existing Buildings Gold Certification
by the U.S. Green Building Council. The road to LEED certification led us to examine all
phases of our operations, perform tests, conduct surveys, and gather data. It was a big
endeavor but well worth it given all that we learned. The process helped us focus and cover
important aspects of our operations. We have ongoing communication with our employees
about the Ho’omaluǀ Program and how they can do their part in contributing to sustainability.
We have also started working with contractors and clients and looking into ways to help
them plan and execute greener events. Later this year, we are trying to target zero waste for
one of our upcoming events and I think if we can achieve that it will be our next landmark
accomplishment.
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MERCEDES PLATZ
MYFIGUEROA
ELECTRIC FOREST
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Mercedes Platz
After a construction period of over capacity of 4,350 people, a 2,500 seat UCI
two years, AEG opened its newest movie theatre, a 28-lane bowling alley, 20
entertainment district in Berlin, Germany, restaurants and bars, two hotels, and 10,000
the Mercedes Platz, with a weekend- square meters of office space.
long celebration that kicked off on Friday,
The Platz marks the latest example
October 12, 2018. A crowd of more than
of AEG’s commitment to developing
25,000 gathered to watch AEG’s President
sustainable infrastructure projects through
and CEO, Dan Beckerman, the economic
its entertainment district model, which was
senator for Berlin, Romona Pop, and Britta
pioneered in Los Angeles with L.A. LIVE.
Seeger, a member of the Board of Directors
These developments are focused on
for Daimler AG, present the Platz to the
reclaiming urban environments to create
public, all accompanied by fireworks, light
resilient and inclusive city spaces. Prior to
shows, and water shows.
the construction of the Mercedes-Benz
The new Mercedes Platz covers 20,500 Arena, the site where the Berlin campus is
square meters and fulfills the long-term located was a neglected former industrial
vision for this site that began with the site that needed significant restoration and
construction of AEG’s Mercedes-Benz rehabilitation. Despite these challenges, the
Arena, which opened in 2008. Today, the site had something in common with AEG’s
arena welcomes 1.3 million visitors annually other entertainment districts: a strategic
and the new Platz is expected to expand location centrally located with good
that number by 4.5 million people each transportation infrastructure. Mercedes
year. The complex includes the Verti Music Platz is within the urban core of Berlin,
Hall, Berlin’s newest music venue with sandwiched between a rail corridor and the
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general waste (currently the only one of its concourses. These include the complete
kind in the world). Together, these additions removal of plastic straws, cutlery, and sauce
are expected to reduce truck trips by up sachets; use of chef whites made from
to 300 trips per year, reducing fuel use recycled plastic bottles; and replacement
and eliminating air pollution and carbon of greaseproof paper. These initiatives,
emissions. combined with removal of single-use plastics
and introduction of reusable cups for certain
Finally, 2018 saw the inception of an
events, contributed to a savings of 1.6
internal green team at The O2, a group of
tonnes of plastic at most recent count.
representatives from different departments
brought together to focus efforts on
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Appendix D: 2019 Sustainability Report page 150
My Figueroa
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Appendix D: 2019 Sustainability Report page 152
2018 was the year plastic straws captured public consciousness in a way we wouldn’t have
expected given the relatively small volume of waste plastic straws represent. But the focus on
plastic straws has spurred action not only on the issue of straws, but also on the larger issue of
single-use plastics.
We’ve summarized what’s been done at some of the venues around our global network and,
where we have estimates, the impact these decisions have had on the amount of single-use
plastic generated:
We think that the focus on plastic straws has been very effective
in spurring action not only on the issue of plastic straws,
but also on the larger issue of single-use plastics.
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Although these numbers are estimates, they do show the incredible scale of the single-use
plastic problem, as millions of fans attend events at our venues each year. Given that it’s
difficult to be 100% sure that all plastic straws will be recycled or landfilled, it’s easy to see
how these items make their way into our ocean environments, and why it’s necessary to take
action to manage straw use and disposition.
Other venues also converting from plastic to paper straws, changing to a “Straws Upon
Request” policy, or eliminating straws altogether:
POWERED BY
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Appendix D: 2019 Sustainability Report page 154
According to the International Energy Agency (IEA), solar photovoltaic (PV) technology
has grown tremendously over the past decade, with worldwide PV generation going from
32 terawatt-hours in 2010 to an estimated 710 terawatt-hours in 2019, a 22x increase in just
a decade!
3000
2500
2000
Generation (TWh)
1500
1000
500
0
2000 2005 2010 2015 2020 2025 2030
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Appendix D: 2019 Sustainability Report page 155
Consistent with this trend, we have seen several AEG venues install on-site solar PV
generation. Convention centers are particularly common applications for on-site solar: First,
they have sustained electrical loads during daytime hours due to their event schedules, and,
second, they usually have large, relatively flat roofs that can accommodate large numbers of
solar panels.
In April 2018, the Los Angeles Convention Center (LACC) became the latest AEG-managed
convention center to install on-site solar when it powered up its 2.21 megawatt solar array on
April 4 during a press conference with Los Angeles Mayor Eric Garcetti. The new installation
gave LACC the largest solar array on a municipally-owned convention center in the United
States. The panels generate enough electricity to cover about 17% of the LACC’s annual
electric power usage. The project is expected to reduce LACC’s carbon footprint by 2,554
metric tons per year.
Other AEG-owned convention centers with on-site solar include ICC Sydney, which was built
with a 520 kilowatt solar array which was Australia’s first central business district community-
funded solar energy project, as well as the Puerto Rico Convention Center, whose 5 megawatt
solar PV installation is the largest of its kind in Puerto Rico, powering both the center and the
local grid.
We are looking forward to the continued growth of solar PV and other renewable energy
technologies. We source solar and other renewables in a variety of ways, such as through local
utilities, through commodity supply contracts, by purchasing renewable energy credits (RECs),
and, of course, through on-site generating facilities. Here’s a list of AEG owned or operated
facilities with on-site solar:
STAPLES Center Puerto Rico Convention Center
Microsoft Theater Eldorado Polo Club,
Up at The O2 site of Coachella Valley Music and Arts
Festival and Stagecoach Festival
RAC Arena
ICC Sydney
Tele2 Arena
Los Angeles Convention Center
In 2018, solar generating facilities at AEG venues generated 8,595 megawatt hours of
electricity, or enough to power 798 US homes for a year; this amount is equivalent to
2.5% of AEG’s 2018 worldwide electric power use In 2018, we produced 11 times more
solar energy than we did in 2010.
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Appendix D: 2019 Sustainability Report page 156
Across the pond, the SSE Arena, Wembley, also added new LED
arena lights. By installing the upgraded lights, the arena can meet
the light levels of their old system with only 5% of the power
used—a 95% reduction in energy use! Plus, the new system allows
the arena to adjust light levels to accommodate different needs—
they can now deliver five times the light quantity than was
possible with the old system. “The new system is a great energy
saver for the venue,” said Peter Fewings, Technical Director, “we
are forecasting significant savings, through reduced energy usage
and lower maintenance requirements.”
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While the arena sports lights get a lot of attention because they are integral to the presentation of live
sports, there are a lot of lighting systems throughout our venues and these are also continuously upgraded
for efficiency and performance. The following are some examples of other lighting upgrades in 2018:
The O2 in London, England, replaced a variety of lights in the O2 Arena with LEDs, including the
Level 4 concourse, staff corridor, and lounge areas. In addition to changing to more energy-efficient
lamps, the arena added non-event lighting modes and movement sensors to further reduce lighting-
related energy consumption.
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2018 was noteworthy for the noticeable increase in public awareness about the importance of
reducing waste in the first place, as evidenced by Collins Dictionary naming the term “single-use”
as the word of the year. At AEG we spent a lot of time thinking and working on ways to address
the use of single-use products in our operations, as these products ultimately form the bulk of
the materials that we have to manage. The O2 in London is a perfect example. In 2018, they
completed the following initiatives, replacing:
• Plastic milk containers with glass bottles
• Plastic water bottles with refillable glass bottles in meeting rooms
• Sugar sachets with bulk sugar at coffee and tea stations
Although these initiatives, like removing plastic straws, may seem somewhat minor in the grand
scheme of things, we believe they are critically important because they help chip away at the
“throw away” culture our modern society has created.
Reuse is also critical for keeping materials out of the landfill. Many products destined to be
thrown away still have plenty of life, they just need to be connected to the next user. Across the
globe we saw a number of successful reuse initiatives, such as the following:
At the Barclays Center, in Brooklyn, New York they worked with DSNY’s Clothing
Reuse Program, adding a bin onsite to collect clothing donations. Their first pickup
yielded approximately 315 pounds of reusable clothing. During their annual coat
drive, they collected over 70 coats that were donated to a local family shelter. Finally,
through the arena concessionaire’s ongoing Levy Family Meal program, just under 22
tons of food was diverted from the waste stream and reserved in the area.
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Microsoft Theater donated 60 sheets of plywood (over 5 tons) from stage maintenance to
their local Habitat for Humanity branch.
At the Sprint Center in Kansas City, Missouri our local AEG 1EARTH Ambassador started a
repurposing initiative that encourages staff to collect spare items at home and at the office to
be donated to ScrapsKC, a local reuse organization.
For many people, the term “recycling” probably brings to mind blue bins where people
deposit plastic bottles and aluminum cans. In 2018, STAPLES Center made that process easier
for fans by working with corporate sponsor Coca-Cola to install 130 new Coke-branded
recycling points throughout the arena, helping guests easily identify where they can deposit
recyclable drink containers.
Recycling isn’t just for bottles and cans, though. The O2 and Barclays Center began recycling
coffee pods at their venues; at The O2, they recycle about 1,800 pods per month. Further,
the Barclays Center was able to recycle 99% of its old employee uniforms working through
its hauler and a local fabric recycler. Sign Language XL, one of the country’s leading digital
printers, headquartered in Denver, Colorado works with a local partner to recycle styrene,
acrylic, and coroplast left over from completed jobs.
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Appendix D: 2019 Sustainability Report page 160
In 2018, the Los Angeles Convention Center in downtown Los Angeles installed 20 water refill
stations throughout their site. On rolling out the project, they distributed 250 refillable water
bottles to their employees. With the new refilling stations, they are reducing the equivalent
of about 20,000 16-ounce single-use plastic water bottles each month, for a total of 240,000
water bottles eliminated each year. While that’s only about 15 seconds’ worth of global plastic
water bottle sales, it’s a good start!
It is estimated that globally humans buy 1,000,000 plastic water bottles each minute.
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Appendix D: 2019 Sustainability Report page 162
The U.S. Green Building Council’s LEED (Leadership in Energy and Environmental Design)
certification for existing buildings covers the full scope of elements of building operations.
The HCC was the first and only member of the “public assembly, convention center”
category to earn LEED v.4 EBOM Gold Certification in the United States, and is the
onlyLEED v.4 EBOM Gold project in Hawai‘i.
“The LEED certification is a national recognition of the dedicated work of our staff
to weave sustainability into our operations,” said Teri Orton, HCC general manager.
“I’m proud of what we were able to accomplish.”
2018 also saw HCC launch the Ho’omaluo Program, a comprehensive approach
to environmental sustainability with the goal of enhancing the guest, planner,
staff and community meetings and events experience. Ho’omaluo, which means
“to conserve; to use or manage wisely” in the Hawaiian language, includes the local
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team’s work to conserve and reuse resources; maintain a high quality of operations, such
as climate, guest comfort and building design; and careful attention to reducing waste
throughout each stage in the event process.
In 2018 the operations team revised back-of-house sorting procedures to enhance material
capture. HCC was able to increase diversion by 30% from 2017 to 2018. HCC also provides
all employees with a discounted payment plan to enroll in Biki, a Honolulu bike-share program.
A solar-powered Biki station is conveniently located in front of the building.
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Appendix D: 2019 Sustainability Report page 164
Electric Forest
The Electric Forest Festival has been held
each summer at Rothbury, Michigan’s Double
JJ Ranch since 2011. Each year has brought
new developments for the festival’s music, art,
videos, experience, and, of course, sustainable
programs.
2018 also marked the second year that the festival partnered with the Crystal Valley Care
Fund to collect gently used gear left over in campgrounds to support local communities.
Donations included:
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Appendix D: 2019 Sustainability Report page 165
A more fan-facing initiative, the Electricology Plug In Program provided resources for
attendees to integrate sustainability into their festival experience. The program’s “Recycle,
Earn, and Redeem” structure creates an easy and fun way for festivalgoers to join together to
help reduce the festival’s footprint. For example, once headlining sets conclude, the Prize Cart
is rolled into the show area with musical accompaniment encouraging fans to “pick up and
rage.” By involving participants, the show areas are left much cleaner, leading to better waste
diversion and helping staff cleanup crews work more efficiently. For their time, participants can
claim prizes from the Prize Cart.
Finally, in the back-of-house areas, improved vendor communication and use of compostable
serviceware helped improve organics and food scrap recover by almost 25% from the prior
year. Also, sharp eyes from staff identified an opportunity to collect and divert coroplast
signage, otherwise bound for landfill, to a local processing partner.
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M E M B E R S H I P S , C E R T I F I C AT I O N S , A N D R E C O G N I T I O N S
CERTIFICATIONS
STAPLES Center and Kuala Lumpur Convention Centre renewed ISO 14001 environmental
management system certifications.
Brisbane Convention & Exhibition Centre is EarthCheck Certified Gold; Kuala Lumpur
Convention Centre is EarthCheck Certified Silver; and Cairns Convention Centre and
Darwin Convention Centre are Benchmarked Bronze.
RECOGNITIONS
Hawai’i Convention Center was awarded LEED v4 O+M: Existing Buildings Gold Certification
by the U.S. Green Building Council and was awarded the State of Hawaii’s Hawaii Green
Business Award Program’s Green Business Award at the Po’okela level, the highest level
in the program.
The Los Angeles Convention Center (LACC) was given the 2018 Green Leadership Award in
the Business category for its Next Level Sustainability project at the 10th annual Los Angeles
County Green Leadership Awards. Next Level Sustainability also led to the LACC’s earning
the 2018 Communitas Award for Excellence in Corporate Social Responsibility.
The Brisbane Convention & Exhibition Centre won the Litter Prevention Award in the
Business category in the Brisbane City Council’s 2018 Cleaner Suburbs Award competition.
John Marler, VP of Energy and Environment for AEG was named Person of the Year by
Energy Manager Today magazine.
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