SEARCH ENGINE OPTIMIZATION

SEO Stands for Search Engine Optimization. SEO is an online marketing technique
which helps you to bring your website on top in search engine’s results for a
particular keyword.
Keywords : When user type some words on search engine to findout
something these words are known as keywords.
An estimated 75% internet user find out website via search engines like google,
yahoo, bing.

Why we use SEO

1. Increase visibility on search engines.
2. Get more traffic on your websites.
Traffic : No of user who visit your website.
3. Convert a local business into international business.
4. Easy way to show your business as BRAND.

SEO Process
1. Strategy: we will check clients goals and will find keyword of client from
clients to target in particular keyword and places.
2. Site analysis: we check web analysis and competitor. We check for keyword
in web and it shows results they are our competetors. So we use SEO to
optimize it and show our results in top.
3. SEO Compliance: we check for site structure recommendations and meta
tags/content. Then we optimize our website to show in top.
4. Submission: we will optimize and submit to search engine directories.
5. Link building: link analysis and linking relevant sites and blogs like facebook.
 Strategy

Link building Site Analysis

1.Link analysis 1.Web
2.Link to analystics
relevant sites 2.Competetor
& Blogs analysis
SEO
Process

SEO
Compliance
Submission
1.Site
1.Serach
Structure
engiges
recommendat
2.Directories
ions 2.Meta
tags/content

What is Search engine

Search Engine + Optimization = Search Engine Optimization

1. Search engine is a software system that is designed to search an

information on the world wide web.
2. Google, Yahoo, Bing are most used search engines.
3. An estimated 70% to 80% internet user use google as searsh engine and
30% to 20% internet user use other search engines
4. Some search engines are listed below: Ask, AOL Search, WOW, Webcrawler,
Mywebsearch, infospace, info, dogpile, duckduckgo, Blekko, contenko,
Alhea.

Search engine working process: It as 3 main things

1. Crawler 2.indexer 3. Ranking algorithm

Partitions / Types of SEO

1. White Hat SEO

2. Black Hat SEO
3. Grey Hat SEO

White Hat SEO: White Hat SEO is considered as Ethical and Organic SEO. In white
Hat SEO we follow all guide lines of search engines. It is slow process but provides
long lasting growth in rankings.

Black Hat SEO: Black Hat SEO is considered as unethical SEO. In black Hat SEO we
are not follow guide lines of any search engines. It provides quick, unpredictable
and short-lasting growth in ranking. If you use black hat SEO then search engines
add your sites in black list.

Black Hat SEO techniques: 1. Link spam.

2. keyword stuffing
3. Cloaking
4. Hidden n links
5. Hidden texts.

Grey Hat SEO: The Grey Hat SEO is a combination of white hat SEO and Black hat
SEO. Initially don’t use grey hat SEO use white hat seo. when you become expert in
SEO use grey hat SEO.

White
Hat SEO
95%
Grey
Hat SEO
Black
100%
Hat SEO
5%
On Page Optimisation:

1. On page optimization is also known as on site optimization.

2. In on-page optimization you optimize your website according to search
engine guide line.
3. On page optimization has an effect on your website listing in natural results.
4. According to latest algorithm of google panda 4.0, on page optimization is
play 35% role in white hat SEO.

On page techniques:

1. Keywords analysis
2. Competition website analysis
3. Tag optimization
4. URL
5. Favicon
6.Canonicalization installation
7. Web speed optimization
8.CSS & javascript file optimization
9.Optimization of non-index able attribute
10.Text/code ratio
11.linking (Internal, External, Broken)
12.Doctype
13.W3 schools validation
14.sitemap file
15.robots.txt file
16.content optimizations
17.conversion form
18.client side web page analysis
19.usability
Keyword Analysis

1. When user type some words on search engine to find out something. These
words are known as keywords.
2. Keywords is most important factor for both on page and off page SEO
Techniques.
3. Keywords must use in Title, Meta keywords, Meta description, heading Tag,
bold tag and content.
4. In SEO, you must analyze the keywords for particular website.

Tag optimization (HTML Tags)

For tag optimization we need html basic knowledge.

1. Tags are crawled by search engines but are not displayed to user as a part
of web page content.
2. If you want to indexed your web page then consider using HTML tags.
HTML stands for hypertext markup language which is used to create a
website structure.
3. In SEO we optimize HTML page but does not develops a page.

Sitemap

A sitemap is a list of all web pages of a website accessible to crawler and user.

1. HTML sitemap is build for website user to easily access all web pages
2. XML sitemap is build for crawler to easily crawl all web pages.
3. Crawler or web spider does not read sitemap in .html , .txt or other format ,
it is read sitemap only in .xml format.
4. Link – www.domain – name.com/sitemap.xml
Sitemap submission – we can submit XML sitemap in different – different search
engine’s webmaster for fast indexing

Robots.TXT
The Robot exclusion standard is also known as the Robots exclusion protocol or
robots.txt protocol.

1. you need a robots.txt file only if your site includes content that you don’t
want search engines to index like your site Admin panel.
2. User- agent: *
Disallow:/admin panel/
3. Link – www.domain – name.com/robots.txt
4. <meta name =”robots” content =” nofollow “><meta name =” googlebot”
Content=”noindex”>.

How to submit sitemap to google

1. Open browser type www.google.com/webmaster
2. To open we need gmail account for google and bing account for bing.
3. After sing in it opens webmaster page.
4. To add new website click on add new site on right side and then type URL
and press continue.
5. Now it shows some verification page to verify website.
6. You can verify by recommended method or by alternate method.
7. In alternate method we have 4types
 HTML tag
 Domain name provider
  Google analytics
 Google tag manager
If we use HTML tag to verify copy meta tag and paste in website link to verify.
If we have already submitted in google analytics click on it and press verify. Then it
is submitted to google. It is same for bing also to submit.

Google webmaster tool

1. Google webmaster tools is a no change web service by google for
webmasters.
2. It allows webmasters to check indexing status and optimize visibility of their
websites.
3. This tools does not cover search results from other search engines, such as
bing, yahoo or baidu.

Google analytics
1. Google analytics is a service offered by google.
2. It generates detailed statistics about a website’s traffic, traffic sources and
measures conversions.
3. Google analytics can track visitors from all referrers, including search
engines and social networks direct visits and referring sites.
4. You can submit either website or mobile app on google analytics to collect
statistics about traffic.
How to submit website in google analytics.
1. Open browser and type www.google.com/analytics
2. Sing in with gmail account.
3. Then it ask for sign up for which purposes for website or mobile app.
4. Fill the details which you need then click get tracking ID.
5. You will get tracking ID

6. Copy this and paste with your website to track.