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Stakeholder Analysis Tool

provided by adaptivebms.com
Issue 2.05
Stakeholder Analysis
Prepared By: Date:
Project:

Description:

Instructions:
1) Enter a Code for each Stakeholder. Codes are used to identify the points on the graphs Click here to see
2) Enter values for Attitude, Activity, Power, and Interest, using the rating scales chart
3) Use the graphs to help develop communication plans and strategies with you team
Relevant Stakeholders Code Attitude Activity Attitude Power Interest Power
Stakeholder Categories
Name Initial -10 - 10 0 - 10 Rating 0 - 10 0 - 10 Rating
0 0
0 0
0 0
0 0
0 0
0 0
7 30
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0
0 0

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Interest/Power Plot:
Interest / Power Plot The reference line represents the ideal
10 balance for a vital stakeholder. Points
Vital
above the line represent stakeholders
with potentially high influence on the
8 success of the project; they can either
Power

be powerful supporters or powerful


detractors.
6
Click here to see
data

0
0 2 4 6 8 10
Interest

Attitude/Activity Plot:
Attitude / Activity Plot The reference line on the left marks the
point at which stakeholders are
10
Adversarial considered potentially adversarial to the
Supportive project. The reference line on the right
Activity

marks the point at which stakeholders are


8
considered potentially supportive of the
project.
6

4
Click here to see
data
2

0
-10 -5 0 5 10
Attitude
Stake Holder Analysis
Quantify the impact of the various stakeholders on a project, task or mission:

-Who are the key supporters?


-Who are the key opponents?

Purpose
Identify the key supporters that can help advance the project so you can keep them informed and develop their support
Identify the key opponents that could negatively affect the project so you can address their needs/objections correctly

Data
List of stakeholders with the following attributes numerically evaluated:

Attitude towards the project:


-(-10 = strongly against to +10 = strongly for)

Activity relative to the project:


-(0 = completely passive to 10 = strongly active)

Power within the organization to affect the project:


-(0 = no effective power to 10 = powerful influence)

Interest in the project:


-(0 = no interest to 10 = very interested)

Apply a code to each name for graphing purposes.

Process
Using a small team, evaluate and record the attitude, activity, power, and interest for each stakeholder.
Evaluate the two plots to determine the status of each stakeholder.

Caution:
This tool is seen as Machiavellian by some people. So do use plenty of empathy when using this tool.
When you use it properly, the identification of Key Opponents can help you identify and address their concerns sufficiently to let the proje
Do change the rankings as people change there attitudes. Out-of-date Stakeholder analysis forms can cause a lot of damage too.

Reference:
Method as per the excellent 'Mintab Quality Companion 3' application. Www.minitab.com
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