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QUESTIONNAIRE

NOTE: Please answer the following question by marking a CHECKED in the selected box or write down your
answer in the space provided. The questionnaire has two set’s, set A and set B.
SET A
GENDER
Male Female
_________________________________________________________________________________________________________________________
SOCIO-ECONOMIC STATUS (Family Income Per month)
Below 5k 5k-10k 10k-15k 15k-20k
20k-25k 25k-30k 30k-35k ABOVE 40K
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ALLOWANCE
Daily Below 50 50-100 100-200 200-300 ABOVE 300
Weekly Below 300 300-500 500-700 700-900 900-1k ABOVE 1K
Monthly Below 1k 1k-2k 2k-3k 3k-4k 4k-5k ABOVE 5K
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BASIC NEEDS
-Shopping
1. How many times you go shopping?
1 2 3 4 5
2. When you go shopping, who influence you?
Family Friends Advertisement if others pls specicy
-Grocery
1. How many times you go grocery in a month?
1 2 3 4 5
2. Who influence you to do grocery?
Family Friends Advertisement if others pls specify
_________________________________________________________________________________________________________________________
BEAUTY PRODUCTS
1. How many time you buy beauty products in a month?
1 2 3 4 5
2. Who influence you to use and buy beauty products?
Family Friends Advertisement if others pls specify
_________________________________________________________________________________________________________________________
EDUCATIONAL NEEDS
1. How many time you photocopy/print a paper in a month?
Below 10 10-20 20-30 30-40 ABOVE 40
2. How many projects a month that you need to finish?
Below 3 3-4 4-5 5-6 6-8 ABOVE 8
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ENTERTAINMENT
-Movies
1. How many times you watch movies in cinema?
1 2 3 4 5
2. How much you spend on watching movies?
below 100 100-200 200-300 300-400 ABOVE 400
3. Who influence you to watch movies and spend in watching movies?
Family Friends Advertisement if others pls specify
-Internet
1. How much you spend to your mobile/computer internet in a month?
below 500 500-1k ABOVE 1K
2. Who influence you have an internet?
Family Friends Advertisement if others pls specify
_________________________________________________________________________________________________________________________
LEISURE
-Alcohol
1. Do you drink alcohol? Yes No
2. How many times you drink in a month?
1 2 3 4 5 for more pls specify
3. Who influence you to drink alcohol?
Family Friends Advertisement if others pls specify
-Cigarette
1. Do you smoke? Yes No
2. How many times you use in a day?
1-3 3-5 5-7 7-9 ABOVE 10
3. Who influence you to take cigarette?
Family Friends Advertisement if others pls specify
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TRANSPORTATION
1. What is yout main transportation?
Jeepney trycicle if others pls specify
2. Source of transportation?
Private vehicle Public vehicle walking
3. Who in fluence you to have this kind of transportation?
Family Friends Advertisement if others pls specify
_________________________________________________________________________________________________________________________

NOTE: SET “B” IS IN THE BACK OF THE PAPER


SET B

PLEASE MARK CHECK ON YOUR PREFERRED


SATISFACTION.
A=agree, D= disagree, SD=strongly disagree

INFORMATION CONVEYED
FACTORS IN NATIONAL A D SD
ADVERTISEMENT IS...

RELIABILITY 1.HONEST

2.TRUTHFUL

3.CREDIBLLE

4.RELIABLE

5.COMPLETE

USEFULNESS 6.VALUABE

7.GOOD

8.USEFUL

9. HELP PEOPLE MAKE


THE BEST DECISION

10.ENJOYABLE

11.LIKABLE

12.POSITIVE

13.EASY TO PURCHASE

14. ONLINE SHOPPING IS


MUCH BETTER THAT
GOING TO MALL

“THANKYOU FOR BEING PART OF THIS STUDY , WE REALLY APPRICIATE YOUR EFFORT IN ANSWERING EACH QUESTION”

_____________________________________________________
SIGNATURE OF THE REPONDENT

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