Staff reductions

Economies of scale ;Save ore on costs

Bigger i/t system
Acquiring new technology
Improved market reach
Expand marketing and distribution :new sale opportunities
In lieu of the offer of merger proposed by the CEO of --- the attorney of Co. x prepares a due
delegence report.
INTRO
Ritu Kumar is a designer wear brand in India since 1969. The Company Ritika Private Ltd is
renowned for its distinctive use of colors, quality of fabrics, intricate embroidaries and a
gloriously rich Indian aesthetic. The brand has grown through 55 stores across the country by
sourcing the finest fabrics and craftsmanship from across the country thereby reviving great
textile skills. Mrs. Kumar became the first woman to introduce the ‘boutique’ culture in India
under the brand name ‘Ritu’. Her work is constantly evolving within an aesthetic which is
sophisticated both in the eastern and western sense, with each of her collections making a
contemporary statement in a fast-changing modern India. Currently Ritika Pvt. Limited
operates two main production centers Gurgaon and Calcutta. Factories are equipped with in-
house printing, tailoring, finishing, and quality control facilities. Itself runs and franchises
retail outlets under the label RITU KUMAR.
Need or Motivation for Acquiring
She also is credited as being one of the first Indian designers who was catalytic in bringing a
contemporary idiom to several ancient skills and has been a strong force in marketing them to
a dynamic modern India. Over the years, Ritu Kumar’s work as a fashion designer has shown
a progression, which has matured beyond textile crafts. She has a unique ability to evolve
with each collection into creative styling, translating textures and embellishments into
refreshingly new and unexpectedly contemporary silhouettes, making her work particularly
relevant from India’s fashion point of worldview. While Ritu Kumar’s forte lies in traditional
Indian clothes that draw heavily on the textile and embroidery heritage of India, she has also
evolved another style for the young buyer, a collection that in her words has “redefined
traditional handwriting to meet the changing needs of the new generation. The inspiration of
these garments is basic Indian motifs, prints and embroideries but with the usage of a wide
range of western silhouettes mingled with Indian styles.

The proposed acquistion of the Company by Satya Paul which is already renowned will help
to pool more resources and employ versatile technology to gain the market share expanding
across the national borders.