Lecture 8

Case Study Guide Introduction

Prof James Busfield

 MAT 602 – Case Study Aims 1
⚫ Develop ideas concerning materials selection
⚫ Consider how geometry and materials choices impact
manufacturing options
⚫ Develops an appreciation of cost considerations both from a
standpoint of material costs and capital requirements
⚫ Highlights the role of volume of manufacture on the cost
calculation

MAT 602 - Materials Selection in Design

 MAT 602 – Case Study Objectives 1
⚫ To develop simultaneous engineering concepts
⚫ During design - the selection of material and the choice of
manufacturing routes are interrelated and interdependent
operations

MAT 602 - Materials Selection in Design

 Examination Assessment 1
⚫ Your exam will include 2 sections:
A. Multiple Choice (from the whole course)
B. Completion Answers (taken from from my lectures and the case
studies)

⚫ Every student should therefore make comprehensive notes

on each case study
⚫ If you do not know it by the end of term then you will not know it by
the time of the exam

MAT 602 - Materials Selection in Design

 Reasons for Working in a Group 1
⚫ Integrate knowledge and skills from a range of
multidisciplinary modules.
⚫ Acquire knowledge through self-study.
⚫ Teach students how to work in groups and manage group
projects.
⚫ Improve and develop the communication skills of the
students.
⚫ Develop the problem solving skills of the students.

MAT 602 - Materials Selection in Design

 Group Meetings 1
⚫ Throughout the project it is expected that you will meet at
least once every week.
⚫ To make these meeting work you must assign group roles.
⚫ The chairman has the task of directing the conversation.
⚫ The scribe does so by taking down important matters on a white
board or flip chart.
⚫ One students acts as secretary.

MAT 602 - Materials Selection in Design

 Role of Visiting Lecturer 1
⚫ Each case study has a Visiting lecturer who:
⚫ Conceives the case study
⚫ Creates a written brief
⚫ Assesses how the student groups deal with the case study
⚫ Provides feedback at the end of the case study
⚫ Students can contact the Visiting Lecturer using the web
based forum throughout the case study

MAT 602 - Materials Selection in Design

 Stepped Project Plan 1

⚫ Step 1 Explain unknown wording, statements

and concepts
⚫ Step 2 (Re/)Define the problem
⚫ Step 3 Brain-storming
⚫ Step 4 Make a systematic inventory
⚫ Step 5 Formulate self-study assessments
⚫ Step 6 Perform self-study assessments
⚫ Step 7 Report on self-study

MAT 602 - Materials Selection in Design

 Assessment 1
⚫ The students will be expected to submit the following at the
completion of the project:
⚫ A short 4 page maximum length report including supporting
evidence. Submitted electronically by one group member before
4pm the day before the presentation using QM+.
⚫ An 7 minute maximum oral presentation. Submitted electronically by
one group member on QM+ before 9am on the date of the
presentation.
⚫ This work will be assessed to generate a group mark, which
is then moderated by the feedback from a formal peer
review process completed at the conclusion of the project.

MAT 602 - Materials Selection in Design

 What makes a good presentation? 1
⚫ Preparation is vital / rehearse the schedule
⚫ Know your script
⚫ No more than 2 presenters (pick your best team)
⚫ 7 minutes is not long - keep to time
⚫ 3 words per second > 1220 words maximum
⚫ 7 pages maximum for your PPT
⚫ Do not read a script or for that matter your presentation
⚫ Makes sure that the presentation supports your ideas
⚫ Keep fonts size above 20pt
⚫ Think about your target audience

MAT 602 - Materials Selection in Design

 Your role 1
⚫ Individuals in the group should demonstrate:
⚫ Ability to analyse
⚫ Inventiveness
⚫ Critical ability
⚫ Theoretical knowledge
⚫ Practical skills
⚫ As well as your group contributions which may be:
⚫ Chairman
⚫ Minutes secretary
⚫ Writer
⚫ Presenter
⚫ Proactive fact finding group member

MAT 602 - Materials Selection in Design

 Case Studies in 2019 1
Guest Lecturer Case Date Title
Andy Lewis, 14 Minimally-invasive Ablation Device to Treat
1
Boston Scientific Nov Tumours
Sarah Chapman, 15 Reducing sound polution at drivethrough fast
2
3M Nov food outlets
Martyn Bennett, 21
3 Reducing tyre wear debris
Avon Rubber Nov
Carolyn Small, 22 Improving fuel efficiency in aircraft by material
4
Arconic Nov design
28 Substituting the microplastics used to keep
Paul Skinner, NSG 5
Nov sheets of glass separate
Thomas Poon, 29
6 Ferritic to Austenitic Stainless Transition Weld
RollsRoyce Nov

MAT 602 - Materials Selection in Design

 Boston Scientific Case Study 1
Company Info Main Activities
⚫ Employees – 29,000 ⚫ Medical Devices
⚫ Turnover - $9,048M
(2017)
⚫ Established – 1991
⚫ Bought BTG in 2019
⚫ HQ– Massachusetts,
USA

MAT 602 - Materials Selection in Design

 3M Case Study 1
Company Info Main Activities
⚫ Employees – 93,500 ⚫ Science Applied to Life:
⚫ Turnover - $32,700M ⚫ HealthCare
(2018) ⚫ Manufacturing
⚫ Established – 1902 (as ⚫ Transport
Minnesota Mining and
Manufacturing Company)
⚫ HQ – Minnesota, USA

MAT 602 - Materials Selection in Design

 Avon Rubber Case Study 1
Company Info Main Activities
⚫ Employees – 800 ⚫ Rubber and polymer-
⚫ Turnover - £165M based products for
personal protection:
⚫ Established – 1885
⚫ Industrial
⚫ HQ – Melksham, UK ⚫ Defence
⚫ Dairy

MAT 602 - Materials Selection in Design

 Arconic Case Study 1
Company Info Main Activities
⚫ Employees – 41,500 ⚫ Value-added products
⚫ Turnover - $12,400M made of:
⚫ titanium
⚫ Established – 2016
(formerly Alcoa – 1888) ⚫ nickel
⚫ aluminium
⚫ HQ – Pittsburgh, USA

MAT 602 - Materials Selection in Design

 Nippon Sheet Glass Case Study 1
⚫ Company Info Main Activities
⚫ Employees – 27,000 ⚫ The worlds biggest
⚫ Turnover - ¥629,172M manufacturer of glass
and glazing products
⚫ Established - 1918
⚫ HQ – Tokyo, Japan

MAT 602 - Materials Selection in Design

 Rolls Royce Case Study 1
Company Info Main Activities
⚫ Employees – 50,000 ⚫ Manufacturer of:
⚫ Turnover - £16,307M ⚫ Civil and military aero
engines
⚫ Established – 1979
⚫ Marine propulsion
⚫ HQ – London, UK systems
⚫ Power generation
equipment

MAT 602 - Materials Selection in Design

 Individual Contribution 1
⚫ Your individual contribution will be evaluated via an online
peer review process

MAT 602 - Materials Selection in Design

 Choosing your preferred case study 1
⚫ Follow the link at the bottom of the MAT602/MTRM011 QM+
page. Pick your first and second choice case studies before
Sunday.

MAT 602 - Materials Selection in Design