:Summary of the Case Study:

In this case study writer tells about mangers decisions and risks . inshort writer tells about
mangers . the writer says that many mangers make decisions on the base of different criteria .
they faces many problems and issues and they solve these issues in different manners . he also
tells about the methods for manager to overcomes the risks . if you discuss the managers about
risks so you will receive different answers from it like that different types of risks e.g financial
risks , fire risk etc . They said that a risky situation is a situation where the outcome is unknown
to the decision-maker, i.e. he/she is not sure which outcome will occur and the uncertainty
leads to erroneous choices but when we asked them about some risky decisions in career they
more than half of them associated this with different kinds of investment activities and divided
them into such categories as
(a) investing in new machines and techniques,
(b) acquisition of new companies,
(c) development of new products and entering new markets.
Good effort!
Furthermore managers have different concepts about risks which we are discussing bellow:
Some of them is define risk that

 there is a relationship between risk and return . means “if you don’t take risks there will
be no returns.” .
 some says that they were no gamblers and therefore were very careful when taking
risks .

Many managers says that risk is controlable and they give the different logics and different
methods to control that .

 They said that risk could be managed if you have correct information, sufficient
knowledge about the problem,
 Some of them says that they use their intuition or feeling to decide what is right or
wrong, in other words they make subjective estimations about future states of the world.

Furthermore writer says in this case study that many of the managers said that they did not
have the necessary skills to estimate different types of risks and that they therefore make their
decisions based on intuition and gut feeling. Most of the managers also pointed out the lack of
information as a source of risk and uncertainty. Moreover, all of them thought that risk could be
managed if one has the correct information and good knowledge about the problem.

According to the managers it is relatively easy to identify whether a person is risk-prone or risk-
averse. Some of them said that risk-prone persons are those who want to make progress and
go forward, but some says that risk-prone persons work more independently than others “they
do not have to ask about everything.”

Concluding the whole summary of case study is that managers should take decisions very
carefully and take risks bravely for gain more outcomes because managers should be brave .
Furthermore managers should uses a good techniques to overcome the crises and risks
because good managers always used good techniques to overcome the crises.