WHY EFFECTIVE WRITING IS

ESSENTIAL TO A SUCCESSFUL DIGITAL

STRATEGY
Web copy is the core text that drives your website’s content. It informs customers of everything
from your company’s mission to methodology and can be a major factor in whether or not they
choose to do business with you. While going through the process of a redesign, many teams
focus on the appearance of the site and overlook the material. In doing so, they overlook the
main source of substance on their website and compromise the value of the redesign. Without
concise, clear information about your business and what it may offer, customers will easily lose
interest. Engaging web copy is essential to an effective digital strategy. The following are ways
in which it can make a tangible impact on the success of your website.

HOW EFFECTIVE WRITING CAN HELP

SEO (SEARCH ENGINE OPTIMIZATION)

The terms that you use within your copy play a huge role in determining SEO rankings. They
should be used to create an intersection between the expression of your brand and what brings
people to your site. When you use keywords in web copy, you create the potential for a higher
SEO ranking. When used accurately, they help concentrate your target audience and give your
site more authority within the realm of those keywords. Using them reinforces your mission
and creates a stronger link to potential customers. The clearer you are about what your
company has to offer, the easier it will be for customers to find.

EFFICIENT DELIVERY
Your website needs to explain everything about your business that you would want a potential
client to know. This, of course, might be a lot of information to present to any user. However,
good writing makes it less difficult to communicate everything that you want to say. Good
writing is organized, to the point, and easy to read. Nobody wants to read poorly written, run-
on sentences, so make sure that you bring forth information in a way that’s concise,
professional, and customer-friendly. It makes your business strategy more visible and effective.

DEMONSTRATED COMPETENCE
Poor writing can easily drive away customers. Information that’s poorly communicated is much
less engaging and looks unprofessional. Good writing tells audiences that you are competent,
efficient, and are an authoritative figure within your industry. You come across as more
knowledgeable and therefore more capable of helping a client.

RESOURCES
There are many different resources that can help you improve your web copy. Apps such
as Grammarly serve as free writing assistants in real time. They notify you of mistakes being
made as you write and convey more than just grammatical errors; Grammarly has features that
can even help you perfect your style and tone. Purdue OWL is another great source for
grammatical help. It is a reliable online database that you can reference for proper usage and
writing tips.
If you still need help with your web copy, feel free to reach out to Haneke Design. We offer
services that help ensure that your brand identity is expressed through consistent visual and
verbal language within your platform. We want to bring your brand to life with a dynamic, high-
end presence that will be rewarded with customer loyalty and engagement.
STILL NEED HELP WITH YOUR WEB COPY? CONTACT US