Reynolds Mobile Dev Shop Presents an

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for {Client Name} on {Date} by Timothy Reynolds

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 An App to Change the
World.

Dear {Client Name}

It was wonderful to meet you and learn more about your vision and
goals for your android app idea. Building an app to round up all
your purchases to charity is not only a noble pursuit but one that I
think will be well-received as well.

In this proposal, I've laid out our plan to successfully deliver this
project for you, along with associated processes and costs.

I believe this is a great opportunity to impact the world and look

forward to the chance to collaborate with you. Please review and
then schedule a call at your convenience using the built in calendar
at the end of this proposal.

Let's build something great!

Timothy Reynolds, Lead Developer

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 |Outline|

Executive Summary

Application Components

User Experience and App Flow

Timeline

About & Portfolio

Project Investment

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 Android:
Powering the Working World

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Executive Summary

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Overview
This proposal outlines a plan to build an Android application for
{Client Name} based our previous correspondences. That app will
round up all purchases a user makes and donate the remainder to
charities related to the purchase. We have experience building apps
in this vertical and also specialize in Android development. Based
on these and other factors, we believe we are well-suited to deliver
an excellent Android app for {Client Name}.

Audience
The app will be built for Millennials who frequently make purchases
with credit or debit cards and who are compassionate towards the
less fortunate and are innovative in their approach to who to help
them.

Strategy
The strategy will be built around setting up a fun user experience
with a very simple onboarding process after sign-up. Once the user
connects his or her credit cards and selects their preferred charities
for a handful of purchasing categories, the app will run in the
background to consistently automate their charitable giving.

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Process
The process for this app development is outlined later in the
proposal, but will follow four key steps:

 Project setup
 App design
 App development
 Testing & Debugging

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Application Components

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 UX Design

While not strictly a function of programming, a smooth user

experience will be considered from both an aesthetic and technical
angle throughout the building process in order to maximize
engagement and retention from the target audience.

Financial Integration

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The ability to connect to nancial institutions and withdraw funds
according to the round up philosophy, as well as e ciently
distributing those funds to the partner charities, will be the most
important and time consuming part of this app build.

Charity Selection

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A database will be built within the app to pull all registered 501(c)3
organizations and tag them according the sector in which they
serve.

Intelligent Purchase Analysis

In order to properly allocate funds to the charity category related to

the purchase, an engine for intelligently understanding purchases
will be coded to allocate donated funds accordingly.

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UX and App Flow

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 Start...

Pro le Setup
After installation, the user will be asked to set up a basic pro le
which they can manually enter or autopopulate through Facebook
or Google+

Connect Cards
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Next, the user will be prompted to connect all credit and debit cards
that want to be rounded up for charitable donations with each
purchase they make on that card.

Select Charities
The user will then be prompted to select a preferred charity for
each of the eight (8) purchasing categories that will be coded into
the app.

Stay Engaged
After onboarding, we expect only occasional use of the app.
However, basic features will be built in to deliver push noti cation
updates from their preferred charities.

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...Finish

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Timeline

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 Phase 1 | Project Setup
Summary: Hold an in-depth kicko workshop and build a complete project
mapping overview.

Time: 2 weeks

Phase 2 | App Design

Summary: We'll start with concept sketches and convert to completed wireframes
and illustrations to have app completely ready for development.

Time: 1 month

Phase 3 | App Development

Summary: All programming and development will be completed during this phase.
A MVP (minimum viable product) will be ready upon completion of this phase.

Time: 2.5 months

Phase 4 | Test & Debug

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Summary: All testing, debugging and nal revisions will be done during this nal
phase before launch!

Time: 1 month

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About & Portfolio

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Reynolds Mobile Dev Shop is an
Android development group
specializing in banking-related
applications.

Get to know us:

 Founded in 2010
 Built over 260 apps to date
 22 full-time sta
 Focused on bringing a beautiful UX to banking-related apps

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View some of our recent projects
below:

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 Dry Cleaning EasyPay App
A simple mobile payment solution for dry cleaning businesses.

Little League Payment App

Enables parents to pay for little league expenses with the cell
phone.

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Project Investment

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Terms: 50% to start project and 50% upon completion. For questions, please email
tim@reynoldsdev.com

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"Our experience with Reynolds Mobile Dev Shop has been nothing short of phenomenal.
They nished our project on time and on budget, and even gave us several killer ideas
for marketing our app after we launched."

-{Happy Customer Name}

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Let's Rock This!
We are excited to start your project. Please schedule a call below to
review this proposal and con rm next steps!

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Terms and Conditions
Expand by clicking below to review

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Terms & Conditions
Here are a few basics to make sure we
are on the same page.
Overview

You {Client Name} are hiring us {Reynolds Mobile Dev Shop} to

design and build an app according to the proposal as outlined
above.

This proposal is valid for 30 days.

By accepting, you agree that you have the authority to enter into
this contract.

Timeline

This project will take ve months to complete. To hit this goal, both
sides must maintain a commitment to an e ort to respond to all
communications within 48 business hours.

If either party is consistently non-responsive and the project gets

more than one month behind, this shall serve as acceptable
grounds for termination of the project.

Payments

For this project, 50% of the project is due upfront to begin work,
and 50% is due upon completion.

Payment is non-refundable for this project.

App will be pushed to {Client Name} for full ownership upon receipt
of completion payment.

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A change order may be requested if scope extends beyond this
proposal. Billing for change orders, once approved, are to be paid
in full upfront.

Disputes

In the event of a dispute, a neutral third party will be be called upon

for resolution, with expenses being split 50/50.

If either party fails to hold up their end of this agreement and we

part ways, payment in full must be made or refunded to re ect all
work that has been done according to the project estimate.

Legal

These terms and conditions are meant to provide an overview of

key technical understandings we should share. You may wish to
consult your lawyer for additional clari cation, which we are happy
to review.

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