Republic of the Philippines

Tarlac State University

College of Education
Center of Development
Villa-Lucinda Campus, Tarlac City

Business Plan

Submitted by:

Matthew Aivan A. Chua

Background of the business

Bitter Sweet Polvoron creates and sells sweets, specifically polvoron to Tarlac State
University students and faculty. Our polvorons are sold for 30 pesos per pack. The pack
includes 5 individually wrapped Milk flavored polvorons. Bitter Sweet Polvoron is posted in
Facebook where people can learn about our products and order. Transaction is done through
meet-ups inside the school or through deliveries in classrooms.

Purpose of the business

Bitter Sweet Polvoron creates sweets in lined with our tag line, “Overcoming bitterness
through baked sweetness.” Our small business aims to bring joy to every customer. We make
small treats that give customers the satisfaction they want.

SWOT Analysis (Strength, Weaknesses, Opportunities, Threat)

Strengths

People love our Special Polvoron because of the additional ingredients that we mixed that
gives a twist to the original taste of the polvoron. Our polvorons can be kept inside the
refrigerator for one week when you don’t want to eat it yet. But then, you will see and find
out that there would be no differences that will occur during that time. Our polvoron will
taste as it is because of the quality and the process on how we made them. You can also give
our polvorons to your love ones and can be shared by 2-3person in just 1 pack. We named
our product as Bitter Sweet Polvoron because every bite of it will surely taste good as the
name itself. Also, our product will never disappoint you. We are consistent until the end.Our
product has also a fantastic marketing strategy. We make sure that we cansell our product
with those people who ordered our product. We also made someadvertisements to purchase
our product to the others.

Weaknesses

The weakness of our business is the target market. We have limitations in our target market.
We must sell our polvorons to TSU students and faculty only. It is a challenge to us because
we are not allowed to sell our products outside the campus.
Opportunities

There are opportunities for our consumer inside TSU because of our Facebook posts that can
help boost the popularity of our product within the students and faculty members of TSU we
decided to takethat opportunity to gain income. We are not just working but we are also
having fun. Other opportunities are that we can change and add more flavors to our product
for it to become more popular. If our business might be successful in the future, we might add
some more items to sell for the consumer to be satisfied.

Threats

The Threats in our product is the competition between other small businesses such as the
pastillas, graham balls and many more which are businesses in our section. All of which are
also easy to sell. (We think of ideas to create and make products which are scrumptious to
everyone. We created a kind of polvoron which cannot be forgotten by anyone even with
those famous competitors. Not all of us have a sweet- tooth so it is hard for us to convince
other consumer to buy our product. But then because of our good strategy they will still end
up buying our product.)

Marketing Strategies

Social Media

Many people around the world have and uses different social media accounts.Teenagers and
young adults use social media platforms to post updates, learn stories,discover things and do
other activities that suit their purpose. Our business mainly utilizes Facebook, an example of
a social media platform, to market our product. We posted our product where people can
learn about our product and order them.

Word-of-mouth Strategy

This is one of the most commonly use marketing strategy of small businesses. We persuaded
people we know from school to patronize our product. This proved to be one of the most
important strategies because more people started to order and avail our product after we
utilized this.
Process

The first thing we do is to cut cellophanes into equal parts. Second we put themolded
polovorons inside the fridge for about 20-30 minutes. Third, we get thepolvorons out of the
fridge and then will start wrapping it individually in cellophane andafter that we will put the
polvorons back to the fridge. Last step, is to put 5 pieces ofpolvoron in each plastic bag with
our logo and tie them with ribbons.

Packaging

Each polvoron is individually wrapped in cellophane and our put inside plasticbags that has
our logo in it. The packs are tied with ribbons and our checked for anydamages.