County of Park Government

Department of Heritage and Tourism

And South Park Heritage Area
Fairplay Colo. 80440
aspencer@parkco.us
Request for Proposal
RFP PC 1119-009
Request for Proposals for Tourism and Marketing 2020
YOUR BID RESPONSE MUST BE RECEIVED NO LATER THAN December 17, 2019 at 10:00 PM, MST
Bid opening will occur at Park County Administrative Offices located at 856 Castello Ave.
Fairplay Colo. 80440 immediately following the bid closure deadline.

Bidder Certification

We offer to furnish to County of Park, Department of Public Works, the materials, supplies, products and/or services requeste d
in accordance with the specifications and subject to the terms and conditions of the purchase(s) described herein:

Bidder:_______________________________________________________________________________

Address:______________________________________________________________________________

City: _____________________________________State: ____________________Zip: ______________

Telephone Number:__________________________Fax Number:___________________________________

Email: _________________________________________________________________________________

By: ______________________________________________Title:_______________________________
(Printed or Typed)
______________________________________________________________________________________
(Written Signature)

TAXPAYER I.D. NUMBER: ___________________________

Signature constitutes acceptance of all terms and conditions listed on this form and all documents attached.

Proposals shall be submitted in electronic format and through the Rocky Mountain E-Purchasing website
(https://www.bidnetdirect.com/colorado). It is advisable that bidder be familiar with this website in order to
successfully submit their bids. It is the sole responsibility of the bidder to see that their bid response is received on
time. (Park County does not have access to, or control of, the vendor side of Rocky Mountain E-Purchasing and is
not responsible for any problems that may arise with bid submittals). Bids will not be considered which are received
after bid response time stated.
The award of the bid will not be announced at the time of the bid opening, bids will be reviewed, and a decision
of award will be made at a later date. All bidders will be notified as to the winner, of the bid, at that time.
Park County reserves the right to reject any or all bids, or accept any presented which meet or exceed the
specifications which are deemed to be in the best interest of Park County, and will not necessarily be bound to accept
the low bid. The County also reserves the right to waive formalities or informalities contained in said bid, and to
negotiate any optional items with the successful bidder.

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 PARK COUNTY LOCAL GOVERNMENT
856 CASTELLO AVE.,
FAIRPLAY, CO 80440

REQUEST FOR PROPOSAL

Park County’s Department of Heritage and Tourism (and South Park National
Heritage Area) is announcing a Request for Proposals for its tourism marketing projects
for the period January 1st – December 31st 2020.

GENERAL CONDITIONS
Park County will retain all rights to intellectual property/products created under Formatted: Font: (Default) Book Antiqua, 12 pt, Not
Bold, Not Italic, Font color: Auto, Not Highlight
this contract.
Proposals shall be submitted in electronic format and through the Rocky Mountain
E-Purchasing website (https://www.bidnetdirect.com/colorado). Proposals shall Formatted: Font: (Default) Book Antiqua
be submitted in electronic format and through the Rocky Mountain E-Purchasing Formatted: Font: (Default) Book Antiqua
website (https://www.bidnetdirect.com/colorado). Formatted: Font: (Default) Book Antiqua
A preproposal phone conference will be held at 9:00 am on December 9, 2020. Formatted: Font: (Default) Book Antiqua
Call 719-836-4355 Code3030#719-836-4355 Code 3030# Formatted: Font: (Default) Book Antiqua
The cContractor shallwill be available to discuss relevant questions via video Formatted: Font: (Default) Book Antiqua
contact, email, phone or text throughout the year.
The contractor shallwill submit detailed invoices on a monthly basis with recorded
activity in each of the deliverable sections (see chart below).
Park County will pay within 30 days of receipt of monthly invoice.

The Contractor’s proposal must conform to the chart below:

DELIVERABLES YOUR
PROPOSED COST
1. Meetings
2. Website Management A. Tourism Assets
B. Heritage Assets
3. Social Media
4. South Park Heritage
Experience
5. SPNHA Magazine
6. SPNHA Symposium

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 7. Grassroots Tourism $2,000
Marketing
PROPOSED
TOTAL =

DELIVERABLES

1. MEETINGS
A. January 2020 - Orientation & Planning meeting
B. November 2020 - Review & Assessment meeting
C. Contractor will be available to meet additionally up to 4 times to meet in person
either in Denver, Conifer/Bailey or Fairplay.

2. WEBSITE MANAGEMENT
The contractor will oversee the functionality and development of the departmental
website assets; evaluate and manage website performance; facilitate hosting and server
management; and develop, maintain and update website content.
Contractor tasks will include:
1. Consult on a timely basis with staff & recommend improvements to the user
experience
2. Plan, implement, manage, monitor and upgrade website assets as needed
3. Respond in a timely fashion and troubleshoot all website issues and security
breaches
4. Ensure the protection of websites assets and update HTML, CSS and JavaScript
regularly
5. Conduct content audits to eliminate redundant and/or duplicate content
6. Ensure quality and efficiency by conducting regular reviews
7. Ensure compliance with all laws and regulations
8. Keep up to date with industry standards

A. Tourism Website (Exploreparkcounty.com)

a) Administration including hosting, domain registration, problem solving,
analytics, appropriate certificates, SEO and quarterly reporting (or as needed)
b) Content creation (in collaboration with staff) primarily in the form of blog posts
c) Continued development of photography library: quantity of photos is to be
mutually agreed upon.
d) Develop monthly short video clips (3-4 seconds) for social media use (including

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 shooting, production, and movie creation)
e) Continue development of ongoing Google Ad Words campaigns (funding will
come from this contract) – contractor to propose amount
f) Bimonthly email newsletter/E-mail blast of approximately 100 words.

g) Work with local businesses to provide tools that help them increase their online
presence
h) Colorado Tourism Office Partnership (Features in two e-newsletters
(Spring/Fall) and Instagram take-over (twice/year)
i) Recreation guide advertising for summer
j) Ads with niche publications to reach specific audiences

B. Heritage Websites (South Park NHA)

The contractor will oversee the functionality of the departmental heritage website
assets, evaluate and manage website performance, facilitate hosting and server
management, and develop, maintain and update website content.
These websites (4) are:
1. South Park National Heritage Area website
www.Southparkheritage.org
The SPNHA website requires an updated redesign and a full review of functionality
and purpose. All content will be provided by staff.
2. South Park Archaeological Repository website
The SPAR website will need to be created from scratch however it is essentially a
shell to framework for searchable archaeological data and may be integrated into
another existing website. This site will be integrated with Proficio Elements CMS.
3. Park County Local History Archives
www.parkcoarchives.org
This existing site will need a redesign and be integrated with Omeka CMS.
4. Park County Regional Film Commission
This small website is currently under-development and will require simple
maintenance and updating.

3. SOCIAL MEDIA
The contractor will manage 2 departmental social media accounts and any
coordinated campaigns. Each account has its own Facebook and Instagram accounts:
● South Park National Heritage Area
● Explore Park County
Contractor tasks will include:

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 1. Integrate all channels of marketing (social media, SEO, content marketing, email,
print and digital marketing)
2. Monitor, moderate and respond to audience comments
3. Create, manage and/or post shareable posts, videos and images
4. Create a regular publishing schedule and promote content through social
advertising
5. Deliberate planning, strategy and goal setting
6. Development of brand awareness and online reputation

4. SOUTH PARK HERITAGE EXPERIENCE

Research, develop, present and produce 12 ‘slice of life’ videos based on the heritage
and life of Park County. Each video should be 5-7 minutes and pre-approved by staff.
Videos will be integrated into departmental assets as needed including South Park
NHA Facebook page.

5. SPNHA PUBLICATION (WINTER / SUMMER) – 2 ISSUES

Each Issue:16-page magazine, including cover, printed and saddle-stitched (staple
bound) - 1,000 copies per issue
Staff will supply design template, content, photographs and graphics
Contractor tasks will include:
1. Final editing/proofing content
2. Production design
3. Photo production
4. Pre-press production
5. Print vendor coordination
6. All printing costs

6. SPNHA SYMPOSIUM
The SPNHA Symposium is a day-long event focusing on the history and heritage of
South Park. It usually takes place in Fairplay and we have a tentative date of 14th
August 2020. It typically features a variety of individuals presenting on various
research topics.
The contractor will record, edit and produce the presentations. Individual sessions
will be made available on YouTube for the public interest. Additionally, a short promo
video (2-4 minutes) will be created for a variety of uses.

7. GRASSROOTS TOURISM MARKETING

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 This is a pilot program. The contractor will work with staff to formulate a test
program designed to heighten awareness of the benefits of tourism best practices for
local business owners. This Deliverable has a fixed cost of $2,000 for 2020. The
contractor will provide a general concept that will be further consolidated during 1 – 2
in-person meeting with staff.