2020 Ford

Starburst X-210
Solar Hybrid
MAY THE FORD BE WITH YOU
BY:
MTD MARKETING SOLUTIONS INC
Michelle Fiorelli – Tyler Rose – Dylan Murphy
OVERVIEW

• Ford has spent a lot of time in creating an eco-friendly, hybrid, car to be release in June 2020 called the
Starburst X-210. The car features a solar-powered engine but also runs on gas when needed. Ford turned
the metal on the top of the car into solar panels to store sun energy.

• When on empty, the car only takes about two and a half hours with a 300-volt outlet. When fully
charged, the car stores about 65 to 75 miles worth of gas/energy. When mileage is low, the consumer is
able to refill on gas when solar-power is not accessible.

• The style and design of the car is futuristic and classy but comes in at a reasonable price: Sedan starting
at $30,000 and SUV starting at $40,000

• The car is offered in both sedan and SUV styles depending on the consumers family size and preference.
Who is the target audience?
• Our target audience is focused on the younger and working-class citizens. For the high-tech build of the
car, the price is sufficient to people working middle class jobs.
• We are also targeting newly developed families and offer a larger SUV model for families of 6 or more.
• The car is friendly to the ecosystem making it a great option for those dedicated to protecting the
Earth and environment. Pollution in city living has been a large issue for a while now. By promoting the
Starburst to urban areas, we have potential to cut the amount of air pollution in cities.
• We also plan on advertising the car towards adventurous travelers so they are able to save on gas
mileage and gas expenses. The car is not only good for city driving but also does well with highway
driving.
• The Starburst has a lot to offer to Lyft, Uber and Taxi drivers because they spend a lot of their time on
the road, filling gas tanks and polluting the air with their cars.
Where is the consumer now?
• The consumer is in the process of entering the market of car sales.

• They are looking for a cheap but durable car for themselves and their family.

• Question about fuel saving technology may occur. They are confused about when actual fuel is
needed to be added to the car.

• Their previous car was not a hybrid and they are looking for something new. Some may have
previously driven a Ford and are looking to switch back to something bigger and better.

• Others have never driven a Ford before, but prefer Nissans, Toyotas and other middle-class cars.
Where is the competition?
• Nissan, Toyota, Honda, Subaru, Chevy, Kia, Mazda

• Middle and working-class cars an average person would look into purchasing.

• These brands offer a lot of the same features around similar prices. The other brands also make
and sell cars that are hybrid and solar powered which save on gas mileage and gas costs. The
Toyota Prius has been a very popular hybrid for a few years now.
Where would the consumer like to be?
• The car is best for the consumer because they are looking for a fuel-efficient car
that is safe for the environment and can be purchased at a reasonable price.

• This product is positioned as a car for those adventurous people who want to
cross country while saving fuel but at the same time cruise the city in a multi-
efficient vehicle.
Consumer Promise
• Ford promises the consumer their car will save on fuel and protect the
environment with the solar-powered engine and gas saver.

• The company created a car that is chargeable and saves 65-75 miles worth of gas,
energy and money.

• Improvement of air quality from less fuel-engine vehicles.

• The consumer also has the ability to use gas when needed.
Supporting Evidence
• Average Americans spend roughly $400 per month on gas

• That’s $4,800 per year!

• Preserve consumer money and natural resources at the same time

• If solar-energy is not reachable, the car is still able to fill on regular gasoline while
time being.
Tone of Campaign
• Welcoming and comforting: make consumers feel safe in investing their money
towards a reliable car

• Upbeat and exciting: to insure purchasing a new car is not something to worry
about but yet get excited towards

• Hint of Star Wars: collaborate with Star Wars themes to make the Ford be with
you.
Website Concept
 • 733-249-0827
Vehicles Pre- Owned Specials Shop Contact Us:
• 733-249-0877
Service & Parts

OFF OFF
ANY 2019 OR 2020 NEW & OUR NEW 2020
PRE-OWNED VEHICLES STARBURST X-210

MAY THE FORD BE WITH YOU

SALES EVENT

STARBURST X – 210 SUV STARBURST X – 210 SEDAN

Social Media Concept
Instagram
 INTRODUCING SOLAR
BRAND NEW 2020 STARBURST

Solar Power Battery

Only 2 ½ Hours to Fully Charge (In Sunlight)

Three Driving Modes: Sport, Eco, Solar

5 Passenger Sedan
65-75 Mile Duration

30,000
STARBURST X-210 SEDAN MSRP
 INTRODUCING SOLAR
BRAND NEW 2020 STARBURST

Solar Power Battery

Only 2 ½ Hours to Fully Charge (In Sunlight)

Three Driving Modes: Sport, Eco, Solar

7 Passenger SUV
65-75 Mile Duration

40,000
STARBURST X-210 SUV MSRP
Magazine Concepts
COPY SHEET

2020 FORS STARBURST X-210 SUV AND SEDAN

1st Full-page magazine advertisement
ESPN, PEOPLE, ROLLING STONE, TIME, HOME

“city drive sedan”

VISUAL: Ford Starburst Sedan driving through city with blurred background to show speed of car.
HEADLINE: Not just a Ford
COPY:
Looking for something new that will save yourself and the environment at the same time? The 2020 Ford Starburst X-210 is a
revolutionary car featuring a hybrid, solar-powered engine that saves on fuel and mileage. The car holds up to 75 miles worth
of gas and charges when not in use. Ford created an SUV and sedan style car depending on preference and family size.
LOGO: FORD
BASELINE: It’s the hybrid Ford.
SLOGAN: “May the Ford be with you”
 IT’S NOT JUST A FORD…

Looking for something new that will save yourself and the
environment at the same time? The 2020 Ford Starburst
X-210 is a revolutionary car featuring a hybrid, solar- IT’S A HYBRID
powered engine that saves on fuel and mileage. The car
holds up to 75dhfjgjrfj
miles worth of gas and charges when not in FORD
use. Ford created an SUV and sedan style car depending
on preference and family size. ALL NEW FORD STARBURST
 COPY SHEET
2020 FORD STARBURST X-210 SUV AND SEDAN
2nd full-page magazine advertisement
ESPN, PEOPLE, ROLLING STONE, TIME, HOME

“mountain top suv”

VISUAL: Ford Starburst SUV parked on grassy hilltop
HEADLINE: Black Friday Sales Event!
COPY:
LOGO: FORD
BASELINE: All new Starburst X-210
SLOGAN: “May the Ford be with you”
 MSRP before discounts: $40,000
BLACK FRIDAY SALES EVENT! Dealer discount: $3,399
ALL NEW STARBURST X-210 Total bonus cash: $6,550

TOTAL SAVINGS:
$9,949
Radio Ad Concept
 COPY SHEET
Client: 2020 FORD STARBURST X-210 SUV & SEDAN
Collaboration with Star Wars
60-second radio advertisement ft. Luke Skywalker and Darth Vader as friends
All local and nationwide radio stations
RADIO COMMERCIAL SCRIPT
SFX: MUSIC: IN “IMPERIAL MARCH”
MUSIC: CUTS OFF MID-SONG
CAR DRAMATICALLY ACCELERATING

DARTH VADER: What was that for?!

LUKE SKYWALKER: *chuckles* Dude I had to turn the

music down to hear this car go.
Listen!
SFX: CAR ACCELERATES AGAIN
 COPY SHEET
DARTH VADER: Wow, the pick-up does sound
really nice. This is the new
2020 Ford Starburst X-210,
right? I saw an ad on TV the
other day about it. Yoda and
Mandalorian actually were in
it!
LUKE SKYWALKER: Yeah, I saw that too! That’s why I went over
to the local Ford dealership and they told me
that the car is a solar-powered hybrid! I’ve
wanted one ever since Return of the Jedi!
DARTH VADER: It’s nice and all but I’d rather drive a bigger
car.
LUKE SYKWALKER: They have SUV’s too!
DARTH VADER: Say less, lets head over now! Turn the music
back up.
 COPY SHEET
SFX: MUSIC: IN QUIETLY

ANNOUNCER: Ask a dealer about black Friday deals and

financing to purchase your own Star Wars
Inspired vehicle!
Television Ad Concept
JERRY STRANDED IN DESERT SFX: CAR ENGINE TICKING
WITH BROKEN ENGINE IN JERRY: Of course, my car breaks
OLD FORD EXPLORE down on Christmas Eve.
IMPERIAL TROOPS WALK IN SFX: MARCHING & EQUIPTMENT
AND SURROUND JERRY CLATTERING. MUSIC: IN “IMPERIAL MARCH”
THE MANDALORIAN AND MANDALORIAN: Jerry old friend, what have
BABY YODA APPEAR FROM you gotten into?
THE DISTANCE JERRY: I do not know, Mandalorian. My car was running fine
and out of no-where shut down. Can you and Baby Yoda
please help?
SFX: MUSIC OUT
SHOOTING MATCH BREAKS MANDALORIAN: I don’t know what to do,
OUT BETWEEN MADALORIAN we are trapped Jerry.
AND IMPERIAL TROOPERS SFX: GUNS AND FIGHTING IN BACKGROUND
BABY YODA DECIDES TO PUT SFX: YODA GRUNTS
HIS POWERS TO WORK TO
SAVE THE DAY
YODA USES THE FORCE TO SFX: MUSIC: IN “THE MANDALORIAN”
LEVITATE THE BRAND-NEW JERRY: Oh my gosh! Is that the new 2020
STARBUST TO JERRY. Ford Starburst?
JERRY, YODA AND THE SFX: MUSIC: OUT
MANDALORIAN GET IN THE JERRY: Thank you guys.
NEW SUV AND DRIVE AWAY MANDALORIAN: May the Ford be with you.
Outdoor Billboard Concept
“FLASHY CAR”
 COPY SHEET
Solar Powered Ford StarburstX210
Billboard
Flashy car
HEADLINE: Solar Powered Ford Starburstx210
SUBHEAD: A better way to fuel your car.
LOGO: Ford
SLOGAN: May the Ford be with you….

VISUAL REPRESNTATION: The billboard graphic is a guy driving down the street in an older ford sedan. When
he passes a Ford dealership, he sees a shine of light coming off this new car in the lot, the Ford Starburst. As
he pulls over and goes inside he learns that that car is powered by the sun using solar panels on top of the
car and if needed can be plugged in to charge. That instant he turns in his old Ford and drives away with the
all brand new Solar Powered Ford Starburstx210.
Direct Mail Concept
 COPY SHEET
DIRECT MAIL CONCEPT
Solar Powered Ford StarburstX210
Full Page

HEADLINE: Solar Powered Ford Starburstx210

SUBHEAD: A better way to fuel your car.
BODY COPY: Are you looking for a new way to fuel your car? Do you want to get rid of gas and emissions to make
the plant healthier? Well, getting a Ford Starburst is your answer. This solar powered car will help us get one step
closer to becoming a healthier planet.
SLOGAN: May the Ford be with you….
Additional Promotional
Concept / Flyer
 COPY SHEET
Solar Powered Ford StarburstX210
Flyer
Colors: Maroon, Navy blue, yellow, gray, black, white
HEADLINE: Solar Powered Ford Starburstx210
SUBHEAD: A better way to fuel your car.
BODY COPY: Are you looking for a new way to fuel your car? Do you want to get rid of gas and emissions to
make the plant healthier? Well, getting a Ford Starburst is your answer. This solar powered car will help
us get one step closer to becoming a healthier planet. Get the all new energy powered Ford at any Ford
location near you. Must be 18 years or older to purchase.
LOGO: Ford Logo
SLOGAN: May the Ford be with you……

VISUAL REPRESENTAION: Since the Solar Powered Ford Starburstx210 is the first solar powered car we got a
special guest to introduce the revealing of it. We have the Mandalorian making an appearance and
show everyone how amazing this car truly is. He will be test riding it and checking if, the ford is truly
with you.