Documente Academic
Documente Profesional
Documente Cultură
I. INTRODUCTION
Always indent the start of every paragraph. The introduction section
should have 2-3 pages only.
Reminders…
● Prove to the readers the presence of opportunity for the proposed
business and the timeliness of entering in the industry; consider the locale
where the business will be situated (ex. Imus City, Cavite). And convince
the readers that your reason for choosing this type of business is
acceptable
● Analyze the external business environment (demographic, cultural,
political-legal, economic, etc), industry, and competitive environment. You
can present the opportunities and threats in a table form or paragraph
form. After that, propose ways on how to overcome threats (identifying
Key Success Factors or KSFs can help) and maximize opportunities.
● Gather relevant data from credible internet sources and cite properly
according to APA v.6
Table 1
Five Force Analysis of the Philippine Coffee Industry in 2018
***Assessment – High, Moderate or Low; Unfavorable, Moderately favorable,
Favorable
Bargaining power
Low: favorable
of buyers
Threat of
High: Unfavorable
substitutes
Table 2
Competitor Analysis of _______
Key Strengths Weaknesses
Competitors
Café Antix, 1. A 1. A
P. Burgos Ave., 2. B 2. B
Cavite City 3. C 3. C
Indirect Strengths Weaknesses
Competitors
Café Antix, 4. A 4. A
P. Burgos Ave., 5. B 5. B
Cavite City 6. C 6. C
Vision Statement
Working REFERENCES….
VII. DEMAND AND SUPPLY ANALYSIS
Provide an intro about how the proponent gather information for the demand
analysis.
Demand Analysis
Table __
Population of _______
Projected Household Projected Population
Year
Population of Restaurant Owners
2020
2021
2022
All tables should be provided with a brief explanation. It is important to
include the source/s of info.
Please present the following in order (but you may not include all):
Population/Size of the target market
Potential Customers
Target Market
Frequency and/or Quantity of Average Purchase
Projected Demand
Supply Analysis
Table __
Annual Supply of Direct Competitors
Projected Annual
Year Direct Competitor
Supply
2020
2021
2022
All tables should be provided with a brief explanation. It is important to
include the source/s of info.
Please present the following in order (but you may not include all):
2019 supply data of identified competitors (Direct and Indirect)
Total supply of all competitors