BUSINESS PLAN

I. INTRODUCTION
Always indent the start of every paragraph. The introduction section
should have 2-3 pages only.
Reminders…
● Prove to the readers the presence of opportunity for the proposed
business and the timeliness of entering in the industry; consider the locale
where the business will be situated (ex. Imus City, Cavite). And convince
the readers that your reason for choosing this type of business is
acceptable
● Analyze the external business environment (demographic, cultural,
political-legal, economic, etc), industry, and competitive environment. You
can present the opportunities and threats in a table form or paragraph
form. After that, propose ways on how to overcome threats (identifying
Key Success Factors or KSFs can help) and maximize opportunities.
● Gather relevant data from credible internet sources and cite properly
according to APA v.6

II. INDUSTRY ANALYSIS

Table 1
Five Force Analysis of the Philippine Coffee Industry in 2018
***Assessment – High, Moderate or Low; Unfavorable, Moderately favorable,
Favorable

Forces Assessment Rationale

Rivalry among
present High: Unfavorable Please cite your source/s
competitors
Threat of new Low: Favorable
 entrants
Bargaining power
High: Unfavorable
of suppliers

Bargaining power
Low: favorable
of buyers

Threat of
High: Unfavorable
substitutes

Industry Analysis Summary

Based on the analysis, despite of having three direct and stable
competitors, only one supplier and lot of substitutes for coffee, proponents
conclude that it is favorable for the business to enter the industry because of the
low favorable result for the threat of new entrants, and buyer power.

Key Success Factors

KSFs are those functions, activities, or business practices, defined by the
market not the company, and as viewed by customers that are critical to the
company/customer relationship.
KSFs are generally three to five areas that a company may focus on, to
attain its vision. KSF may also be major flaws that need to be addressed before
other goals can be completed or strengths that must be preserved.

III. COMPETITOR ANALYSIS

Table 2
Competitor Analysis of _______
Key Strengths Weaknesses
Competitors
Café Antix, 1. A 1. A
P. Burgos Ave., 2. B 2. B
Cavite City 3. C 3. C
 Indirect Strengths Weaknesses
Competitors
Café Antix, 4. A 4. A
P. Burgos Ave., 5. B 5. B
Cavite City 6. C 6. C

Consider: products and services, market focus, market share, strategies

Competitor Analysis Summary

Describe what is unique about your product/service compared to the
competition. Make sure this is consistent with the unmet need of the target
market(s). State how difficult it will be for competitors to copy your
product/service.

IV. BUSINESS DESCRIPTION

Important information for this section includes the (in paragraph please)
● business name
● type of business (reseller – wholesaler or retailer; manufacturer; service;
tie-up or partnership with existing companies; for food establishment-
casual dining/take-out counter only/full-service/kiosk etc.),
● type of business organization (sole proprietorship – briefly explain why this
is the most appropriate type),
● target location (why this area, lease/owned property,
● business operating days and hours (subject to change as we proceed…)
● initial capitalization required (subject to change as we proceed…)
Mission Statement

Vision Statement

V. TARGET MARKET DESCRIPTION

Describe your target market(s) using the
demographic/psychographic/behavioral variables. Do not forget to mention the
unmet need/s that you plan to beautifully satisfy.

VI. PRODUCT AND/OR SERVICE DESCRIPTION

Make a list of initial offers and short descriptions…name your offerings,
but these are subject to change as you continue writing your business plan.

Working REFERENCES….
VII. DEMAND AND SUPPLY ANALYSIS

Provide an intro about how the proponent gather information for the demand
analysis.

Demand Analysis
Table __
Population of _______
Projected Household Projected Population
Year
Population of Restaurant Owners
2020
2021
2022
 All tables should be provided with a brief explanation. It is important to
include the source/s of info.

Please present the following in order (but you may not include all):
Population/Size of the target market
Potential Customers
Target Market
Frequency and/or Quantity of Average Purchase
Projected Demand

Supply Analysis
Table __
Annual Supply of Direct Competitors
Projected Annual
Year Direct Competitor
Supply
2020
2021
2022
All tables should be provided with a brief explanation. It is important to
include the source/s of info.
Please present the following in order (but you may not include all):
2019 supply data of identified competitors (Direct and Indirect)
Total supply of all competitors

Demand and Supply Gap

Table __
Population of _______
Year Projected Demand Projected Supply Gap
2020
2021
2022
All tables should be provided with a brief explanation. It is important to
include the source/s of info.
Target Market Share
Table __
Population of _______
Target Market
Year Gap Market Share
Percentage
2020
2021
2022
All tables should be provided with a brief explanation. It is important to
include the source/s of info.
Do not go above 20% of the demand gap that you will target. And consider
lowest supply/sale of competitors.

VIII. MARKETING STRATEGIES

Describe ways to acquire new customers, encourage repeat purchases,
and build loyalty of target customers. Consider the Ps of marketing.

IX. MANAGEMENT ASPECT

X. TECHNICAL ASPECT
XI. FINANCIAL ASPECT