IMPRINTING CONSUMER BEHAVIOUR THROUGH ONLINE MARKETING

THROUGH ONLINE MARKETING TOWARDS GEN-Z IN METRO DAVAO

im·print To impart a strong or vivid impression of: "We imprint our own ideas onto acts" (Ellen Goo
dman). A distinguishing influence or effect:

https://onlinemasters.ohio.edu/blog/four-consumer-behavior-theories-every-marketer-should-know/
https://www.learning-theories.com/maslows-hierarchy-of-needs.html
https://www.thoughtco.com/maslows-hierarchy-of-needs-4582571
https://www.statisticssolutions.com/how-to-begin-writing-your-theoretical-framework/

Theoretical framework

The innovation of technology played an important role

in business sector. Online marketing become pervasive in
consumer buying behaviour. The impact may be a two way
to the consumer, positive insight and the contrast of it when
persuading.

The EKB Model “Engel, Kollet, Blackwell Model” expands on

the Theory of Reasoned Action, and lays out a five-step
process that consumers use when making a purchase. The
first step, input, is where consumers absorb most of the
marketing materials they see on television, newspapers or
online. Once the consumer collects the data, he or she
moves into information processing, where the consumer
compares the input to past experiences and expectations. It

making the internet as a very effective tool to reach the market

In a matter of very few years, the Internet consolidated itself as a very powerful platform
that has changed forever the way we do business, and the way we communicate. The
Internet, as no other communication medium, has given an International or, if you
prefer, a "Globalized" dimension to the world. Internet has become the Universal source
of information for millions of people, at home, at school, and at work.
These two innovations have changed the way people use the Internet. In the social web
people have found a new way to communicate. Since its creation in year

Retailers need to change in order to suit the modern shopping behavior. It is no longer
sufficed to see a shopper as a rational creature making decisions. It is no longer enough
to think that the shopper

A hypothesis can be defined as an educated guess about the relationship between two or more
variables.
For example, a researcher might be interested in the relationship between study habits and test
anxiety.
The researcher would propose a hypothesis about how these two variables are related, such as
"Test anxiety decreases as a result of effective study habits."
Examples
A hypothesis often follows a basic format of "If {this happens} then {this will happen}." One way
to structure your hypothesis is to describe what will happen to the dependent variable if you
make changes to the independent variable.
The basic format might be:
"If {these changes are made to a certain independent variable}, then we will observe {a change
in a specific dependent variable}."
A few examples:
 "Students who eat breakfast will perform better on a math exam than students who do
not eat breakfast."
 "Students who experience test anxiety prior to an English exam will get higher scores
than students who do not experience test anxiety."
 "Motorists who talk on the phone while driving will be more likely to make errors on a
driving course than those who do not talk on the phone."