CHAPTER 1

Executive Summary
We offer yakult shake and frappe , pastrys that make you say wow, fries, burgers in different
than your norm,other flavors of frappes and shake, and pasta’s and ou location is at Our
location is at 807 General Alejo G. Santos Highway Bustos, Bulacan.

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Introduction

We’ve come up with this business by visioning people are eating and drnking (of
course a yakult frappe or shake with food) with smile in their face and have a good
atmosphere of an environment, we’ve come up with this in a authentic way that’s why we
launch it and we hope is that we get the success in terms of being the food chain that is so
authentic.

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 “Yakult Factory”

We’ve come up with this business name “Yakult Factory” because we love yakult it is our
bonding as bestfriends since our childhood and that is the start of.yakult being the name and the
main product in our business.

“Good Health, Begins Inside”

Our business tagline is simple yet true and because what’s inside reflect on the outside
that’s why we think and plan it carefully how we design our facilities.

Business Logo

We come up with this design because we display simplicity and gentleness and we design it
that way to express simple creativity.

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Address:

Our location is at 1018 C.L. Hilario St Bustos, Central Luzon

Contact Number;

09329763450

Crews

Eight (8) crews and one (1) manager

Operation Time:

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Monday to Saturday/ 8:00 am to 10 pm

Mission

Our mission is that we place the customer experience at the core of all we do and engaging them
to the good environment like ours by serving a good quality of food and drinks and character-
based service to the customers.

Vision

To become better at bringing joy to the customers as we served, to see are customers enjoying in
our place and most of all to become a good place where people can eat and drink at the same
time, they have a smile in their face.

Objectives

 We aim to give to our customers the best atmosphere we can bring by serving at the core
of our hearts.
 To increase crews’ salaries after 5 years of service by 10% for they have big contribution
in our daily operations.
 To introduced are Yakult frappe and shake.
 To enhance our crews in terms of being good at services because its coming from the
heart.
 To become a best place in the world as our customers eat and drink.

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 DEMAND ANALYSIS

According to Supply and demand comprises the fundamental concept on which our global

economy stands. Evidence of this comes in the form of every country's money supply policies. Supply

and demand remains relevant to every business, Companies that supply goods and services provide

one side of the equation and an individual or another company provide the other side—consumerism.

The researchers applied using survey questionnaires this was conducted by providing

structured questionnaires to a number of people that may become our possible customers. Due to

a large number of people the researchers surveyed 100 selected respondents within the proposed

area of the business in 807 General Alejo G. Santos Highway Bustos, Bulacan

Survey Result

DEMOGRAPHICS

AGE NO. OF RESPONDENTS

17-25 117

26-35 75

36-above 48

Total 290

Table 1

DISTRIBUTION OF AGE

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