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You can hire an outside marketing company to conduct a brand audit for you, but you can also do much of it
yourself.
Where is web traffic coming from? If all your traffic comes from one or two sources, you’re vulnerable to
any changes to those sources; try to diversify.
Is your website attracting your target market? More traffic is only valuable if it’s the right kind of
customer.
What is your bounce rate? If most visitors leave your site leave right away, it's not as effective as it should
be.
What is your conversion rate? Is it rising or falling?