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Objective
Objective of redBus is to provide a simple online bus ticket booking platform with transparency to
their customers and suppliers both.
Analysis of redBus
Online booking industry have been growing at a rate of 50% per year and is expected to continue the
same in coming years. There is a fierce competition in industry and lot of chances of new entrants
coming in the market as the growth prospects are huge. This is a highly unorganized market in the
semi urban and rural areas. redBus will always has the advantage of first mover and can always attract
customers with the new service offerings. Customer satisfaction has been superb till now. They have
opportunity of backward integration with procurement of buses and horizontal integration of air
travel bookings, hotel bookings etc. They also have tremendous opportunity of global expansion.
Go global
PROs CONs
1. As redBus already have a platform which is 1. Present team has no experience in working in
quite extensive, same can be used for a global market, also team strength is low for
international service also. expansion.
2. No major competitors at present. 2. Need to study the socio-economic trends in
global market, consumer behaviour.
3. Enormous opportunities in Asia region, these 3. They have to spend a lot of money on market
can be looked to sustain in long term. research and marketing of their brand.
Increase the portfolio of service offerings
PROs CONs
1. Exponential growth of online bookings 1. Huge competition in online booking industry.
market.
2. It will increase the revenue generation as the 2. Profit margins are very low.
transaction involved are high value (air travel,
hotel bookings etc.)
3. Consumer traffic will increase and it can help 3. Not the core competency of the company.
in broadening of their customer base.
4. Strong technology platform and infrastructure 4. It will divert them from their core business
to integrate these add-on values. model.