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FY 17-18

BUDGET
PHASING
PLAN
SS/AW
AW’18

Based on Past Performance


DEPTH
GRADE %SALES
Top
BASIC A 40
A 60-100
stores

B B Top 40 40-100
FASHION Stores

C HIGH C
FASHION Bottom 20 20
Stores

MERCHANDISE PYRAMID STORE GRADING


ATTRIBUTE LEVEL
CONTRIBUTION
SELL – THROUGH

{BROKEN
DOWN TO}
BUY- QUANTITY

{ OPTIONS }

SUB-CATEGORY
LEVEL
BUYING - TRADE SHOW

Cluster
Basic Fashion High
Depth Fashion
Maximum no. Based on Selection grade
of the A 50 30 15
Options B 30 20 10

C 20 10 10

Based on BUY PLAN


Attribute Level AW’18
Further Buying Process
Selection
Buyer- Seller Samples(merchandise Buyers purchase
Meet ) are displayed by as per their
sellers requirement
(Blackberrys) (consumer
preferences)

Options were Purchase


selected with through
scanning/ data
estimated Buy
entry process
Qty, - AW 18

Sub-category
Category SHIRTS
TROUSERS
CASUALE T-SHIRTS
Options were
selected for URBAN SUITS
each and every NOS ACCESSORIES
category & sub FORMAL
ZIPPER JACKETS
category BLAZERS
LUXE FOOTWEAR
ALLOCATION OF For each sub-brand NO. OF TRADE WEEKS
SELECTED OPTIONS &
(ATTRIBUTE LEVEL) STORE CLUSTER
PLANNING
920 1745 1834 5.6

ACTUAL ROS @ STORE


ACTUAL ROS

Depth per store


Tweaked upon

ST EFFICIENCY
&

FINAL BUY
SALE

PROJ ROS

SALE QTY

Final ST%
CLUSTER
Sub Cat.
STORES
Brand

BUY
PROJECTED

ST
OUANTITY
ROS

CASUALE
33 0.15 0.18 95 65% 120% 175 184 5.6 54%

EJ

FINAL BUY &


SELL THROUGH/ FINAL DEPTH
SELL THROUGH SIZE WISE RATIO
EFFICIENCY BASED ON VARIOUS
FITS
DEPTH PER
OPTION STORE FASHION DEPTH PER
Brand Cat Cluster # Stores AVG DEPT STYLE OPTIONS Store
NORM CLUSTER BUY STYLE
CLUSTER

Formal CJ 1 4 C 21 9 10 A 10 189 341


Formal CJ 2 8 B 8 12 13 B 3 96 152

Formal CJ 3 14 A 4 14 15 C 2 56 56

SAMPLE OPTION PLANNING

DEPTH PER DEPTH PER Rev depth per


BUY ROS PROJ ROS WKS ST EFFI BUY CHECK Sales Check
store CLUSTER DESIGN cluster

Sales Qty Tgts ST%

3410 0.19 0.21 20 55% 75% 120 233 2327 1379 6 55%

456 0.20 0.24 20 62% 82% 51 113 339 175 7 55%

112 0.48 0.62 20 68% 84% 62 62 123 100 16 55%

3978 2789 1654 2021 337 1684 2378

60% 2807 -11 STORE SALE


No. of stores, no. of
ACTUAL ROS options, projected
& BUY SALE ROS & Weeks of
PROJECTED PRODUCT QUANTITY trade
ROS

BUY =
SALE QTY + SALE FINAL BUY
THROUGH + SALE DEPENDENT ON
THROUGH PRODUCT
EFFICIENCY (DIP/PEAK)

DEPTH PER FINAL BUY PER


STORE STORE

Avg Depth x
No. of Stores SIZE & SETS
Divided into DPENDING UPON
FINAL
SIZE RATIOS
Depth and the No. BUY
of Options QTY
THANK YOU

Presentation by - Vaishnavi Dubey