What is event management?

Event management is the application of project management to the creation

and development of large-scale events such as festivals, conferences, ceremonies,
weddings, formal parties, concerts, or conventions. It involves studying the brand,
identifying its target audience, devising the event concept, and coordinating the
technical aspects before actually launching the event.
The events industry now includes events of all sizes from
the Olympics down to business breakfast meetings. Many industries, charitable
organizations, and interest groups hold events in order to market themselves, build
business relationships, raise money, or celebrate achievement.
The process of planning and coordinating the event is usually referred to
as event planning and which can include budgeting, scheduling, site selection,
acquiring necessary permits, coordinating transportation and parking, arranging for
speakers or entertainers, arranging decor, event security, catering, coordinating
with third party vendors, and emergency plans. Each event is different in its nature
so process of planning & execution of each event differs on basis of type of event.
The event manager is the person who plans and executes the event, taking
responsibility for the creative, technical, and logistical elements. This includes
overall event design, brand building, marketing and communication
strategy, audio-visual production, script writing, logistics, budgeting, negotiation,
and client service.

DIFFENT TYPES OF EVENT MANAGEMENT

There are almost countless types of events, some are demanded frequently
by customers, others seldom Find in-depth information about the most important
types of events. EventManagement.com presents and describes the diversity of the
event planning industry.

Conferences are popular and important business events.

Everything about the event management of academic,
medical and business conferences
 Seminars educational events for the training of
managers and employees. Most seminars are not comparable
with boring lectures. Interactivity is core!

Meetings are common business events in large

companies, perfect to discuss operational and financial
strategies

Team Building Events a key to develop and motivate

teams in companies and divisions. Everything about the
planning of professional team building events

Trade Shows exhibitions where companies can present and

demonstrate their latest products. A professional presentation
is crucial

Business Dinners a long-standing corporate tradition to

conclude fiscal years, celebrate new milestones or to get in
contact with key customers
 Golf Events golf tournaments or retreats. Those
events aim to acquire new customers, to increase customer
loyalty or to motivate employees.

Press Conferences perfect business events to promote

new products, launch marketing campains or to inform the
shareholders and public about financial issues

Networking Events are personal marketing galas. Such

events are great opportunities for contact establishment and
personal marketing

Incentive Travel are perfect to reward and to motivate

employees or to increase customer loyalty and retention.
Everything about incentive travel:

Opening Ceremonies are held to start conventions,

annual meetings and other events that last for two or more
days. Find everything about opening events
 Product Launches are critical for the successful market
introduction of some products. A perfect product presentation
might also increase the media coverage

Theme Parties events that devote to a special topic.

Popular events are casino nights or Halloween parties. Ideas and
planning tips

VIP Events are used to increase customer loyalty.

Professional planners organizing VIP events that ultimately
increase your revenues

Trade Fairs are a great opportunity to present your latest

products to customers and business partners.

Shareholder Meetings are yearly and obligatory events to

inform a corporation's shareholders about company issues and to
elect the Board of Directors
 Award Ceremonies are great events to honor and motivate
key staff or to acquire and retain customers. Event planners are able
to organize events to remember

Incentive Events motivate employees or close the ties to

customers. Event managers are planning events that help to enhance
customer loyalty

Board Meetings focus on strategic goals and visions. The

event venue and the planning process should reflect the prestigious
nature of these meetings

Executive Retreats escapes from stressful work schedules

and the day-to-day business. Learn how they should stimulate free
thinking and creativity

Weddings should be the most important days in the life of

brides, grooms their families. Professional event managers help to
plan the events

Birthdays require seldom a professional event manager, but

there are exceptions. Find out how event managers can help you to
make your party a success.
 Wedding Anniversaries celebrate milestones in a couple's
life together. Ideas and hints that help you to plan those events or
find professional even managers

Family Events are great opportunities to assemble whole

families. We offer hints and ideas to plan perfect family events
like birthdays, weddings, etc.

How to Get into Events Management

Here are some of the questions you may have if you’re considering
starting a career in event management:

How to gain a qualification in event management

professional qualification is not mandatory, but many Event

Management professionals do use concrete credentials to set them apart
early in their careers.

How to start a career in event management with no qualification

If you haven’t studied event management that doesn’t mean you can’t start a
career in the field. Many event companies are looking for skill sets rather than
qualifications, and value varied experience highly. Degrees in Business and
Marketing are also good qualifications as these are areas that tie in very closely to
the event management process.
How to become an event planner with no experience

Most event companies will look for at least some experience in event
planning prior to offering a role. If you don’t have any experience at all, think
about opportunities where you could quickly build 2-3 examples of your event
planning skills. This could be volunteering for a charity, local business or
organisation to help with company events, fundraisers or awards nights.

What skill sets does an Event Manager need?

Skill sets that will help with a career in event management include
administration and IT experience. An interviewee who can demonstrate good Excel
skills and knowledge of different event management software will stand out as
someone who can hit the ground running – a big plus in such a fast-paced industry

What tools should you be familiar with?

Effective communication is at the heart of all well-managed projects and

events; and a good event manager knows how to communicate with directors in the
boardroom, as well as the delivery truck drivers on site. Apps like Dropbox, Slack
and Eventair can help you manage group projects effectively. Many event
management tools will also have free trials you can use to familiarise yourself with
the workings prior to an interview or new project.

How can you gain event management experience?

Event management experience will definitely help you stand out when
looking for that first event role. Try to get as much as possible, whether it’s
working at weddings, in a local venue, organising school events or even shadowing
an onsite event team.

How much can you earn in the events industry?

The salary of an Event Manager will differ depending on whether you are in-
house, agency-side and which company you work for. According to research
by Payscale, below are the average salaries for different levels of Event Managers.
Most Event Managers begin as Event Coordinators or Assistants and work their
way up through the ranks.
Event Coordinator £19,897 per year

Event Manager £25,893 per year

Senior Event Manager £34,555 per year

Director of Events £45,447 per year