ACTIVE WEAR

Active wear is the clothing that has a combination of athletic purpose along with stylish
attributes for general purpose wearing. Activewear clothing can be worn to exercise or in casual
situations without exercise.

Activewear is comfortable yet stylish clothing appropriate for physical fitness or relaxation.
Although the clothes can be used for general purposes, the original intention for these garments
are for the use during exercise. They are designed with function in mind. For example, they
may be made with performance fabrics so that they are appropriate for wicking away moisture,
stretch, etc. Active wear fashion provides style along with comfort so that the wearer can easily
transition from the gym to other activities. Wearing activewear allows people to be dress
appropriate for multiple activities. For example, active people may wish to go for long hikes
or casual bicycle rides. This allows them to enjoy outdoor or indoor activities in both comfort
and style.

HISTORY

The explosion of activewear over the past ten years has dominated the retail market, with just
about every brand jumping on the athleisure band wagon. Women of the 1930’s were known
for being perfectly polished, and their appearance in the gym was no exception. Activewear
was tight, fitted and hugged in all the right places. 1940’s fashion was all about creating a
silhouette. Think wide padded shoulders, nipped in waist and tailored skirts and trousers.
Workout wear followed suit with women playing sport or exercising in clothes very similar to
that of their day-to-day attire. After years of loose workout apparel, tight workout clothes
started to make an appearance. Innovations in both fabric and technology saw the introduction
of spandex and the arrival of the portable Walkman, allowing people to exercise differently. In
1980 probably the most fun decade in the history of activewear was the 1980’s where bright
shiny leotards were all the rage. 2010 and beyond. These days we’re constantly seeing stunning
new styles in the activewear department, with so much more available at the click of a button
thanks to the rise of online shopping. Technology has come a long way too with sweat wicking
and compression capabilities plus improvements in cut and fit. Activewear is everywhere these
days. It’s so darn comfortable to wear, even if you’re not planning on doing anything remotely
active that day.

THE TRANSFORMATION OF ACTIVEWEAR FOR 2019-20

January presents the perfect opportunity for retailers to push activewear and athleisure inspired
garments to fulfil customers hunger to get in shape at the start of the year. More consumers are
exercising and prioritizing their health, which is fuelling the activewear market for on-trend
performance items. As retailers evolve activewear to the next level, we reveal that it doesn’t
always involve gym fitness, but rather mindful practices. Fitness is no longer only about lifting
the heaviest weight in the gym or reaching your fastest time. With many of us checking in and
making time for self-care with activities such as yoga, our attitude to health and fitness now
has a focus on the process over product. Looking at how the activewear market has changed
over the last three years, we’ve analysed how traditional sports brands have grown their
assortment.

TRENDS
Trends permeate everything, from what you wear to the grocery store to what you’re sweating
in at the gym. In the eighties, the aerobics craze meant everyone was sporting high Neck zippers
and today, many sport Harem pants and Active Tee to get through their cardio.

According to WGSN these are the products one can invest in activewear:

TRAINING TEE:

The secret to a successful workout is the comfort of your clothing. When you’re drenched in
sweat, your tee is sticking to your body and you smell almost foul – close to giving up or you’ve
already picked the towel up! What you need is a comfortable training tee that keeps you fresh
and energetic throughout your workout.

Training Tee are one of the comfortable activewear which can be wear in gym and any physical
activity. Even one can wear it in casual outing also. It comes in different patterns. But according
to latest trends plain tees are in trends.
POWER LEGGINGS:

These body-hugging leggings are made of 4-way stretch fabric that fits your curves perfectly
and offers compression that not only tones your appearance but also prevents any jiggling of
unwanted bulges on your thighs and calf muscles.

Leggings are a type of flexible, form-fitting pants designed for the practice of gym as well as
other physical activities that involve a lot of movement, bending and stretching. jeggings are
the most popular style for replenishments not surprising seeing they are a flattering design that
suits all body types.
THAT POST-WORKOUT JACKET:

The post-workout jacket is an activewear classic, perfect for heading out on a laborious winter
hike. You can wear it on your early morning run if it’s too chilly outside or during a late-night
jogging too. It’s perfect to layer onto your gymming attire. Slip into it and head straight to that
café outside the gym or simply to the market to finish your grocery shopping for the day. With
its natural sheen, trendy prints to match our power leggings and cotton-like softness, this jacket
is a must-buy.
 COLOR TREND FOR 2019-20

The trend continues, with colours dominating the color palette. According To WGSN theses
are the colors which are trendy in 19-20

And for 2019, they’ve announced that the Colour of the Year will officially be:

CORAL

Living Coral. “an animating and life-affirming coral hue with a golden undertone that energizes
and enlivens with a softer edge.”

“Social and spirited, the engaging nature of Living Coral welcomes and encourages light
hearted activity,” they said, adding that the colour also symbolises our “innate need for
optimism and joyful pursuits” and “embodies our desire for playful expression.”
 NEON GREEN

Neon green is an extremely bright green hue that takes after its close color wheel neighbor,
lime green. Lime green contains far more red pigment than neon green, while neon green brings
just a touch of blue pigment for balance.
 SKY BLUE

Blue is one of the three primary colours of pigments in painting and traditional colour theory,
as well as in the RGB colour model. It lies between violet and green on the spectrum of visible
light.
 VIOLET

Violet is a colour intermediate between blue and red. It is similar to purple, but unlike violet,
which is a spectral colour with its own wavelength on the visible spectrum of light, purple is a
secondary colour made by combining red and blue. The complementary colour of purple in the
RYB colour model is yellow.
 ABOUT BRAND

SPARTA inspires and empowers women with performance-driven, stylish activewear. We

support our community of women living active lives with strength, grace, and joy.

As modern wonder women, we all know that our superpower is our commitment to our own
health and well-being. We believe that living an active life enables you to do, be, and give so
much more, and we strive to empower you on that journey. Whether you’re running from
workout to work or barre to brunch, SPARTA feels good, looks good, and performs better.

MISSION

SPARTA was launched with a mission to fuse performance and style. SPARTA was built to
enable, empower, and inspire women to put their oxygen mask on first and fully embrace the
benefits of living an active life.

THE LOGO

They say modern challenges require a modern lifestyle fix. The biggest challenge faced by a
modern woman is to be fit even with a busy schedule. The brand, Sparta, is on a mission to
empower and encourage women to be full of vigour. A brand is known by the logo it has. The
basic idea behind the logo is to inspire women to unravel the athletes in them.
THE PRODUCT

SPARTA the highest quality performance fabrics with stylish silhouettes and the most
technical print techniques available to create activewear that uniquely marries style with
performance. From cut to colour to cloth, an uncompromising commitment to performance is
just where it begin. Since you’re definitely going to be wearing your activewear well beyond
your workout, we strive about the way our clothing feels and makes you feel. Crafted from
luxuriously soft, quick drying, sweat-wicking, and anti-microbial fabrics including
compression and Australian Merino, each piece is meticulously designed then sweat and stress
tested by our team to ensure optimal comfort and performance.

TARGET AUDIENCES

The main target audience for SPARTA is of around 16-30year old women’s who are involved
in sports. SPARTA makes high quality products for all activewear. Target consumer for
SPARTA are of middle-Income group to upper middle-Income group.

MARKETING

SPARTA depends on content marketing for their

marketing strategy. They provide high-quality content to
showcase the global trends that have proved a winning
formula for the brand name. On one hand, where
SPARTA is using high-quality content to generate traffic
on the website.

SPARTA uses email marketing and social media

marketing for remarketing. SPARTA also collaborate
with Fashion shows.

SPARTA believes in doing a lot of sports campaigns for

women’s so that people get more attracted towards sports.

SPARTA also promote by giving SALE to their customers.

INSTAGRAM PAGE

When it’s come to social media marketing SPARTA brand is so much active in Instagram so
that they can showcase their products to the consumer
.