TITLE: THE RELATIONSHIP BETWEEN DESTINATION IMAGE AND STUDY BEHAVIOR TO TOURISM STUDET

REVIEW OF RELATED LITERATURE

FOREIGN STUDIES
DESTINATION IMAGE
Jeong et al (2012 ), in their paper effects of a travel website on tourists’ destination images were
examined. The relationship between information search using websites and destination image was
studied. A static group comparison of design was conducted with two sets of students as experimental
and control groups. Principal component analysis with varimax rotation was performed on the 38
cognitive image items and yielded seven factors. Results revealed that exposure to a travel website
significantly affected the majority of cognitive and overall destination images. The study suggested
solutions as to how travel websites managers should deal with their websites’ disadvantage

FOREIGN LITERATURE
DESTINATION IMGE
Hughes and A llen (2009 ) , examined the image of Central and Eastern Europe (CEE) as a holiday
destination. The countries are linked by having had communist governments and being inaccessible to
tourists from outside the communist bloc. This study examined the views of a number of UK residents
about destination image of CEE. The study investigated through semi -structured interviews the images
held by people who have and who have not visited CEE. The data was analyzed qualitatively. Few
significant differences were found between views of visitors and non-visitors and most views were
positive. Negative images were usually associated with the eastern part of the area especially ex-
Yugoslavia

FOREIGN STUDY
STUDY BEHAVIOR OF TOURISM STUDENT
In a study conducted by Mak and Melody (2014), it was reported that the students expressed the
elements that motivated them to choose a school providing tourism education and to receive education
in this field as 'field attractiveness" and "curriculum attractiveness"; and they also stated that the most
motivating factors were that receiving tourism education provided the opportunity to get a good job
and self-actualization. In another study that supports these findings

Lee et al. (2009) emphasized that the basic motivation behind the preference of schools providing
tourism education was the self-actualization need that meant the desire to learn and know different
cultures, languages, and people. In many other studies, the main source of the motivation of the
students receiving tourism education at undergraduate level was reported to be better career prospects