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B U R N S. K E O S H A @ G M A I L . C O M
W W W. K E O S H A B U R N S. C O M
P ROF IL E
Executive PR and marketing strategist specializing in financial services and housing industries, media
relations, crisis communications, public speaking, branding, Millennial consumer insights and digital
media.
E XPE RI EN CE
VICE PRESIDENT, HEAD OF PR FOR MORTG AGE & FINANCIAL HEALTH
JPMORGAN CHASE & CO ., N EW YO RK, NY — 2017-PRESENT
Leading all external communications for the mortgage bank and financial health initiatives across the
consumer bank. Serving as primary spokesperson for the mortgage business and financial education-
related issues, both proactive and reactive media activities. Developing and executing comprehensive
and forward-thinking initiatives to meet business objectives, elevate the brand and respond to emerging
market issues. Crafting cutting-edge campaigns to reach youth and students to develop positive
financial habits earlier in their lives, including utilizing influencer marketing ranging from micro-status to
celebrities. Specializing in speaking to audiences about financial education and first-time home buying.
Establish Social Media Strategy: Helped to establish and grow social media activities, externally and
internally, including launching the Fannie Mae Facebook page; Responsible for setting an aggressive
digital strategy and content creation.
Foreclosure Prevention Spokesperson: Represented the U.S. Department of the Treasury’s foreclosure
prevention program, Making Home Affordable, setting the communications plan to garner local media
coverage for nearly 150 events across the country, as well as onsite media management and production.
COMMU NICATI ON S M AN AG ER
FINANCIAL SERVICES ROUN DTABLE, WASHIN GTON, DC — 2006-2009
Responsible for communications strategy and executing day-to-day press activities, which included
acting as spokesperson, maintaining strong press contacts, conducting interviews and developing key
messages/talking points; Project managed activities directly with membership comprised of CEOs from
the 100 largest banks, including the organization of the community service week; Worked alongside U.S.
Department of the Treasury in the development of the HOPE NOW initiative, created to address the
housing crisis in 2008, at the direction of Secretary Hank Paulson; Oversaw website content and design
for FSRound.org, HOPENOW.com and MyMoneyManagement.net; Supported VP of Public Affairs.
E DU CAT IO N
UNIVERSITY OF TEXAS AT ARLI NG TON, ARLI NGTON, TX
B.A., COMM UNICATI ONS-PUBLIC RELATIO N S, 2006
• Minor in English
• Member of Public Relations Student Society of America (PRSSA)
FE ATU RE D IN T ER VI E WS
• Feature: Refinery29, “It’s Time We Updated Our Concept Of The Traditional Homeowner”
• Profile: HousingWire, “Keosha Burns with Chase Home Lending on Reaching New Buyer Groups”
• Live TV Interview: CheddarTV, “The Myths of Home Buying Debunked”
• Video: JPMC Women on the Move, “Empowering Women’s Career Growth”
M EM BE RS HI P
• ColorComm: Women of Color in Communications & Marketing
• Public Relations Society of America (PRSA)
• Women in Housing Finance
• Washington Women in Public Relations (WWPR)