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Participer à une foire internationale du livre: Guide pour une première participation
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La participation du Canada à titre de pays invité d’honneur à la Foire du livre de Francfort 2020 ayant été confirmée, le moment n’a jamais été aussi propice pour penser à participer à votre première foire internationale du livre. Les ventes à l’étranger peuvent s’avérer une précieuse source de revenus tout en offrant une visibilité nouvelle à votre catalogue de titres et à vos auteurs. Faire ses débuts dans ce monde fascinant peut se révéler plus facile que vous ne le croyez dès lors que vous possédez les connaissances adéquates, et que votre planification et votre préparation sont appropriées.
Participer à une foire internationale du livre implique un investissement en temps et des dépenses. Ce guide « pratico-pratique » vous décrit les renseignements, les stratégies et les compétences nécessaires pour que votre présence à une foire internationale du livre soit un succès.
Ce guide de marché à l’intention des nouveaux participants comprend des renseignements sur :
- le choix des foires auxquelles participer;
- la sélection de titres;
- le développement de votre catalogue;
- les choix du stand;
- le voyage, l’hébergement et l’aide financière;
- la planification;
- l’envoi de matériel et l’installation à la foire;
- les choses à faire et à ne pas faire;
- le suivi et l’envoi de matériel
Participer à une foire internationale du livre implique un investissement en temps et des dépenses. Ce guide « pratico-pratique » vous décrit les renseignements, les stratégies et les compétences nécessaires pour que votre présence à une foire internationale du livre soit un succès.
Ce guide de marché à l’intention des nouveaux participants comprend des renseignements sur :
- le choix des foires auxquelles participer;
- la sélection de titres;
- le développement de votre catalogue;
- les choix du stand;
- le voyage, l’hébergement et l’aide financière;
- la planification;
- l’envoi de matériel et l’installation à la foire;
- les choses à faire et à ne pas faire;
- le suivi et l’envoi de matériel
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