PEANUT MARKETING NEWS – January 9, 2020 – Tyron Spearman, Editor (3)

TINA FLOYD FROM THE J.M. SMUCKER COMPANY SPEAKS AT APC – The J.M. Smucker Company has maintained the
leadership position in fruit spreads and peanut butter, with its Smucker’s ® and Jif®brands respectively, while launching successful
innovations such as Smucker’s®Uncrustables® according to Tina Floyd, VP and General Manager of Consumer Foods.
The $7.8B J.M. Smucker Company is a Fortune 500 Company with a strong history in jams, jellies and preserves. Smucker
has entered the categories of coffee, pet food and pet snacks recently and today the Company’s portfolio of 40+ brands are found in
90% of U.S. homes and countless restaurants.
Tina shared some interesting facts about the current state of the peanut butter business:
- 79% of US households purchased peanut butter in 2018-2019 and Jif represents 40% of the peanut butter market.
- Peanut butter is the top consumed nut butter with 7.4 lbs/ year per capita.
- Snacking is becoming America’s favorite pastime with 95% of American’s snacking once per day. 70% snack 3 times/day
In addition to its popular Jif brand, Smucker has a broad portfolio of brands offering peanut butter including Santa Cruz Organic ®,
Laura Scudder® and Adams®.
A New Way to PB&J

-Smucker’s®Uncrustables® has grown from a $10 million business to over $250M in net sales in 2019. While it has become
one of the Company’s most popular products, household penetration for Uncrustables is a modest 8%. However, with the opening of a
new plant in Longmont, Colorado dedicated to producing the frozen handhelds, that number is sure to rise in the years ahead.

“We are very confident in the great brands we have and are excited about the bold new advertising we have started to launch,
such as the ‘That Jif’ing Good’ campaign, which will help make our brands relevant to an even wider audience,” said Floyd. “As our
Executive Chairman Richard Smucker likes to say, the best is yet to come.”

GEORGIA PEANUT FARM SHOW IS JANUARY 16, 2020 – Over 1400 peanut farmers will be greeted by 100 exhibitors at the
44th Annual Georgia Peanut Farm Show on January 16 starting at 8:30 AM at the UGA Tifton Campus Conference Center in Tifton,
GA. Schedule:
8:30 AM Show Opens
9AM- 10:30 AM - UGA Peanut Production Seminar - Common Mistakes that Reduce Your Profitability" – Small Auditorium,
Dr. Scott Monfort, University of Georgia - Coordinator
9:05 - 9:25 a.m. - Common mistakes that reduce your profitability in fertility management - Dr. Glen Harris, UGA
9:25 - 9:50 a.m. - Common mistakes that reduce your profitability for weed management - Dr. Eric Prostko, UGA
9:50 - 10:10 a.m. - Common mistakes that reduce your profitability for insect management - Dr. Mark Abney, UGA
10:10 - 10:30 a.m. - Common mistakes that reduce your profitability for disease management - Dr. Bob Kemerait, UGA
10:35 a.m. - 11:35 a.m. – Industry Seed Seminar
Welcome - Bill Bullard, chairman of the American Peanut Shellers Association Committee on Variety & Seed Development
Update - Seed Quality and Quantity for 2020 Planting
Billy Skaggs, Georgia Crop Improvement Association
Varieties Currently in Production and on Horizon -
Dr. Bill Branch, Peanut Breeder, University of Georgia
Dr. Barry Tillman, Peanut Breeder, University of Florida
Dr. Corley Holbrook, Peanut Breeder, USDA/ARS
Dr. Charles Chen, Peanut Breeder, Auburn University
Timely Advice for Growers
Dr. Scott Monfort, University of Georgia Peanut Agronomist
12:00 p.m. - Farm Show Luncheon & Awards Ceremony
2:00 p.m. - Grand Door Prize Drawing 2:30 p.m. - Show Closes
FARMER PAC PLANS REVERSE RAFFLE - The USA Peanut Political Action Committee (PAC) has announced that they plan
to host a reverse raffle at the end of the Georgia Peanut Farm Show, January 16, 2020. Armond Morris, one of the organizers states,
"Peanut farmers need to step up to the plate and be involved in the political process, NOW more than ever. Saving the peanut
program was not easy and we need access to leaders in Washington so they understand the situation we face."
Tickets are $100 each with a goal of 300 to be sold. The final ticket in the reverse raffle will win $5,000. Tyron Spearman
will be auctioneer and coordinator. To reserve a ticket, call Armond Morris at 229-424-3527. 3 PM Reverse Raffle at the Show.