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9 Steps to Creating and Selling T-Shirts for Profit
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BY LESLIE TRUEX
In the late 1980s, Bert and John Jacob were driving up and down the east coast trying
to sell their t-shirts to college students and not having much success. During one of their
long drives, in between deciding if they should get real jobs, they had a discussion
about the media’s focus on negative stories. From this discussion, Jake, the character
donning Life Is Good (TM) t-shirts, was born, along with a $100 million dollar business.
Legend has it that after graduating from college, Catesby Jones maxed out his credit
cards to start a t-shirt company depicting a frog with international flag designs known as
Peace Frogs (TM).
Today, with the Internet and digital printing resources, starting a t-shirt business is
easier and more affordable than ever. In fact, resources exist that allow you to design a
shirt using print-on-demand and drop shipping, so you don't have to invest a lot of
money or space for inventory.
Even so, building a million dollar t-shirt empire isn’t a given. Creating a t-shirt that
speaks to the masses and selling it still requires a plan. Here are tips and resources to
starting your own successful t-shirt business from home.
Be sure to create a high quality resolution design that will look good at the size you want
it on your t-shirt. While a design might look okay on your computer, it might not show up
well on a t-shirt. You might consider hiring a designer to create a high quality image.
Before investing time and money, do market research to determine if your t-shirt will
appeal to buyers. First, decide who the ideal buyer for your t-shirt idea would be, and
then seek out members of that market to get their feedback on your idea. You don't just
want to know if they'd buy your t-shirt, but also, what price they'd pay.
Although selling t-shirts sounds straightforward, like all businesses, without a plan, you’ll
waste time and money. Your business plan outlines your product, the ideal market, your
financial projections and sales goals.
You can create and start selling t-shirts online in a matter of minutes, but if you plan to
make a living at it, you should create an official business. Starting a business begins
with coming up with a business name. Your name should reflect your t-shirt, but not limit
your ability to expand on your t-shirt line. While you may set up shop through a digital t-
shirt printing company, you may want to set up your own website as well, and for that,
you'll want to buy the domain name.
Just as you don’t want to infringe on another company’s copyright or trademark, you
don’t want others profiting off your design either. Look into protecting your design, logo
and/or slogan through copyright or trademark.
Review different t-shirt creation options (i.e. online resources and local t-shirt printers) to
find the price you can afford. The price you pay will depend on the size and number of
colors of the design, the type of printing you choose, and the quality of t-shirt you select.
Based on your cost, price your t-shirt so that you can cover your costs (not just t-shirt
expenses, but other business costs such as marketing and other overhead). Keep in
mind what the market will pay, as well. You don't want to end up with a price that people
won't pay.
8. Select a printer.
At the end of this article you’ll find a list of resources that will print your t-shirt . Many
offer an online store from which to sell your shirt as well. Another option is to research
printing options in your local area.
There are many ways to market your new t-shirt, but they all start with knowing the best
buyer for your t-shirt (age, gender, etc), where you can find him/her, and putting your t-
shirt in front of them. If your target t-shirt buyer is a zombie-loving high school student,
market your t-shirt where zombie-loving high school student’s hang out online and off.
Marketing ideas include Facebook or other PPC advertising, craft shows or
bazaars, Etsy, and ecommerce site.
CafePress
Skreened
Spread Shirt
Teespring
Teezilly
Zazzle