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Digital Marketing is about reaching customers through digital channels, such as search
engines, social media, email etc. These digital channels link consumers with sellers and
facilitate one to one communication between the businesses and customers.
Curriculum includes:
What is digital Marketing, its scope, framework and process of Digital Marketing?
How to find highly searched keyword and how to plan keyword for effective marketing
strategies?
SEO friendly content generation, effective content ideas and strategies of content
development.
4) Website designing-
Off page and on page optimization for inbound lead generation and to rank higher.
6) Web analytics-
How to keep track of visitor’s behavior and take effective decisions based on the
outcomes by Google Analytics?
How to use social media for marketing, what are the ethics and process of working on
social media?
8) Search Engine Marketing-
How to do marketing through Email, factors affecting email generation and reaching the
target audience effectively through email?
No matter the size of your business, digital marketing is the most effective way to grow
and achieve your goals which could vary from any of the following:
Increase revenue
Build brand awareness
Market your product or service
Decrease cost
Improve efficiency
Increase productivity
High return on investment
Identify loyal customers
Market has to be always consumer oriented. What consumer wants has to be offered.
With growing use of internet and technology developing at rapid speed, it is important
that marketer as well as consumer becomes digital savvy.
The scope of digital marketing is not just restricted to one domain. There are various
areas where one can get specialization. Various positions get open once you recognize
your interest and expertise in a specific domain.
Digital Marketing Manager-
The most important role in digital marketing business is that of the digital marketing
manager. A manager works on how to drive traffic to the website, create overall strategic
campaigns. Do not hesitate to aim at this role if you have a managerial level approach to
different tasks at hand.
Web designer-
If you have love for coding, get specialized in this role. The secret behind all those user
friendly and creative looking websites is a web designer.
Give yourself a push for this role, if you always turn out to be a busy bee at social media.
As a social media manager, update on current social media trends is important.
Planning strategies according to current social media trends is what a social media
manager is responsible for.
Content writer-If you got a knack for content writing, this role is definitely meant for
you. Create content that has the power to spread across with the help of SEO and other
trends, since this job means calling traffic through quality content.
Web analyst-
A web analyst manages complex systems and software, analyses visitor’s behavior,
interprets web traffic data in order to make recommendations to improve overall
website performance. Great understanding of data is very important for a web analyst.
There are many other roles in digital marketing such as email marketing manager, e-
commerce manager etc. With increasing scope of digital marketing, the scope of these
roles will increase.
Real time results — The moment your ad is live, you can view the performance.
Additionally edits can be done in real time. This way you can understand the situation
and take necessary action
PPC– PPC stands for Pay Per Click. It is a model where the advertiser pays the
publisher each time their ad is clicked. Google Ads is the best and easiest platform for
PPC.
Targeting — In case of traditional marketing there is no way to determine the number
and the type of people who saw your billboard. With digital marketing it is not easy to
target audience based on their interest, location, behaviour etc. You can create an
audience based on your business model and push your ad to the right consumers.
Measurable results — Be rest assured about the analytics and reports through digital
marketing. You will get the most accurate & realistic data that will help you in reaching
your goals as well forecast your future sales
Conversion rates: It’s much simpler to get conversion online as the customer views
the ad & takes action.
Disadvantages:
Consulting: You can become a consultant if you are well versed in Digital Markting
SEO is a process to optimize the Website to improve its SERP (Search Engine Results
Page) Rankings. It's often referred to as "Organic", "Natural", or "Free" results.
The most important factor to remember about SEO is that it is “organic” or “free”. When a user
runs a query on Google, the results brought up on the page are a mix of website, blog, video,
image, news depending to the keyword used.
On Page SEO: On page as the name suggests, is done for your own website pages.
When you are creating a website, the data and technical aspects are completely in your
control. For e.g: Blogs, personal website pages are optimized by following the right
guidelines creating a user friendly website, rich content with relevant keywords. All
this will help in ranking your website on top search results
Off Page SEO: Off-page or Off-site SEO is done through external link. This basically
implies, your website will rank better in search page if the traffic is generated through
other sources that your website. For example — Social media links,
features/mentions/links from a higher traffic website. For ex — If Times of
India gives a link to your website.
Analyze the initial status of your Website such as Traffic, Time Spent/User, Session
Duration, PageViews, Bounce Rate through Google Analytics.
Regularly monitor the performance of your Website through Google Search Console
or any of the Search Engines Webmaster Tools and Google Analytics.
If you find an improvement, not to worry, you are already on the right path,
continue with it.
SEO consist of Two parts
1. On-page SEO
2. Off-page SEO
On-page SEO
On-page is a type of SEO which is primarily done inside the page. Some of
the main components of one-page SEO are -
SECURE
FAVICON
SOCIAL MEDIA
META TITLE
META DESCRIPTION
META KEYWORDS
AMOUNT OF CONTENT
CONTENT STRUCTURE
MOBILE FRIENDLY
WEBSITE PAGE LOADING FASTER
ALT TAG ON IMAGES
INBOUND LINK
OUTBOUND LINKS
CANONICAL TAG (AVOID DUPLICACY)
NO BROKEN LINK SHOULD BE FOUND
1.SECURE:-
(Lock in left corner)
SECURE-
Domain Valiador- (Normal Use)
Organization Valiadtor (Medium Class)
Extended Valiadator (Brand Name)
2.. Fevicon:-
Favicon is an icon on your website which is show on the top left corner on your
browser tab.
3. Social Media :-
Icon of Social media sites like youtube, facebook, linkedin,Twitter. Its should be
shown on always Header.
Header, Body & Footer.
4. Meta Title:-
5. Meta Decription:-
6. Meta Keywords:-
Meta Keywords includes the Keywords which suits your Webpage's Content.
10 ideally.
7. Amount Of Contents:-
8. Content Structure :-
H1 to H6
H1-Mostly search keywords use in Heading 1
9. Mobile Friendly:-
11. Sitemap.xml
Off-Page Techniques:
2. Blogging
3. Blog Marketing
4. Forum Marketing
6. Directory Submission
7. Social Bookmarking
8. Link Baiting
9. Photo Sharing
Notes
Webalizer website
Thinkwithgoogle & google text my site:- Useful for site speed (Loding
page speed)
Typito (Canva for Videos):- Publish videos built for top social media
platforms. Instantly.