Planificarea seminariilor la disciplina Ecomarketing

Seminar Prezentarea structurii seminarului;

1. Discuţii si aplicatii
introductiv Prezentarea punctajului atribuit seminarului si a structurii proiectului.
Recomandarea bibliografiei minimale pentru a putea participa la dezbateri:
 Story of Stuff, 2007 https://www.youtube.com/watch?v=9GorqroigqM
Discuții:  The power of green: http://www.nytimes.com/video/magazine/1194817107532/the-
1. Vizionare video power-of-green.html
S2
2. Scrieti definitiile conceptelor cheie  Polonsky, M. J. (1994). An introduction to green marketing. Electronic Green
Ecomarketing –
relevante pentru ecomarketing pe Journal, 1(2).
aparitie,
2.
concepte cheie
care le identificati in cele 2 articole.  Kinoti, M. W. (2011). Green marketing intervention strategies and sustainable
3. Rezumati cele 2 articole in scris in development: A conceptual paper. International Journal of Business and Social
si definitii
maxim 1 pagina fiecare. Science, 2(23), 263.
4. Prezentati pe scurt istoria  Green Marketing in a Unified Europe - De Alma T Mintu-Wimsatt,Hector R Lozada
conceptului ecomarketing.  Mirela Stoian, Ecomarketing, ASE, http://www.biblioteca-
digitala.ase.ro/biblioteca/carte2.asp?id=171&idb=

Recomandarea bibliografiei minimale pentru a putea participa la dezbateri:

Nissan – masini ecologice:
https://www.youtube.com/watch?v=FAUEXFGZZs8&list=PLA4J_leJI9PuNHs6IdRrB
KSmU6qiVbpvE&index=3
1. Vizionare video - discutii Starbucks - http://ibrandstudio.com/articles/starbucks-green-marketing-campaign
2. Dati exemple de alte campanii verzi Unilever's 5 Levers for Change: https://www.youtube.com/watch?v=jEaGM8kDac4
3. Rezumati cele 2 articole in scris in Sustainability at Unilever - The Value Chain:
S3
maxim 1 pagina fiecare. https://www.youtube.com/watch?v=cpYhgqPRivw
Companii care
3. 4. Discutati articolul „Top 10 green Unilever – protejare paduri:
practică
marketing campaigns” https://www.youtube.com/watch?v=7q6SLgcSOlc&index=9&list=PLA4J_leJI9PuNHs
ecomarketing
6IdRrBKSmU6qiVbpvE
Aplicatii ecomarketing Green Marketing – Case studies of companies implementing towards
Green Revolution
Boztepe, A. (2012). Green marketing and its impact on consumer buying behavior.
European Journal of Economic and Political Studies, 5(1), 5-21.
Top 10 Green Marketing Campaigns: http://ecopreneurist.com/2011/10/26/top-10-
green-marketing-campaigns/
4. S4 Discuții: Recomandarea bibliografiei minimale pentru a putea participa la dezbateri:
 Avantaje 1. Vizionare video
ecomarketing 2. Prezentati avantajele
si ecomarketingului.
Etica în 3. Prezentati dezavantajele si aspectele
marketing negative ale ecomarketingului.
4. Rezumati articolul in scris in maxim
1 pagina.
5. Ce reprezinta etica in marketing?
6. Discutati temele „Who killed the
electric car?”, „Topul celor mai "verzi"
companii din Romania 2012” si „How
Green is the High Street?”
Aplicatii ecomarketing
7 green marketing advantages: http://ibrandstudio.com/articles/7-green-marketing-
advantages
How Starbucks uses green marketing for growing its brand
http://ibrandstudio.com/articles/starbucks-green-marketing-campaign
Polonsky, M. J. (2011). Transformative green marketing: Impediments and
opportunities. Journal of Business Research, 64(12), 1311-1319.
Who killed the electric car? https://www.youtube.com/watch?v=h85IT8hadyk
Topul celor mai "verzi" companii din Romania 2012:
http://www.responsabilitatesociala.ro/stiri-csr/topul-celor-mai-verzi-companii-din-
romania.html
How Green is the High Street? Business Ethics or Marketing and Profit Driven?
https://www.youtube.com/watch?v=8ouKiOz2vWE
McDonald: https://www.youtube.com/watch?v=xRaKPW1tYt0

Recomandarea bibliografiei minimale pentru a putea participa la dezbateri:

1. Discutii film „The truth about your
The truth about your food https://www.youtube.com/watch?v=2Oq24hITFTY
food”
How to become an organic producer in the EU?
2. Care este pozitionarea UE vizavi de
http://ec.europa.eu/agriculture/organic/eu-funding/how-to-become-an-organic-
siguranta si securitatea alimentara?
S5 producer/index_en.htm
3. Cum poti deveni un producator de
Agricultura EU Organic Logo 2012: https://www.youtube.com/watch?v=J3aBSi7l4xs
5. produse agroalimentare ecologice?
ecologică si Organic milk vs. Conventional: https://www.youtube.com/watch?v=2XyyQ1YXCz0
4. Care este diferenta dintre produse
ecomarketingul Produse tradiţionale şi produse ecologice – diferente:
tradiţionale şi produse ecologice?
http://romania.panda.org/ce_facem/economie_verde/prod_traditionale_ecologice/prod_t
raditionale_ecologice/
Aplicatii ecomarketing
Facts and figures on organic agriculture in the European Union

6. Prezentare proiecte si concurs Discuții

Finalizarea
Comunicarea punctajelor finale aferente activității
7. activității de Aprecierea participării studenților la activitatea de seminar
de seminar
seminar
 Bibliografie suplimentara:
1. Mirela Stoian, Ecomarketing, ASE, http://www.biblioteca-digitala.ase.ro/biblioteca/carte2.asp?id=171&idb=
2. Green Marketing in a Unified Europe - De Alma T Mintu-Wimsatt,Hector R Lozada
3. Winston, W., & Mintu-Wimsatt, A. T. (2013). Environmental marketing: strategies, practice, theory, and research. Routledge.
4. Tiwari, S., Tripathi, D. M., Srivastava, U., & Yadav, P. K. (2011). Green marketing-emerging dimensions. Journal of Business
Excellence, 2(1), 18.
5. Polonsky, M. J. (2011). Transformative green marketing: Impediments and opportunities. Journal of Business Research, 64(12), 1311-
1319.
6. Hasan, Z., & Ali, N. A. (2015). The Impact of Green Marketing Strategy on the Firm's Performance in Malaysia. Procedia-Social and
Behavioral Sciences, 172, 463-470.
7. Ko, E., Hwang, Y. K., & Kim, E. Y. (2013). Green marketing'functions in building corporate image in the retail setting. Journal of
Business Research, 66(10), 1709-1715.
8. Siriwardena, S., Hunt, G., Teisl, M. F., & Noblet, C. L. (2012). Effective environmental marketing of green cars: A nested-logit approach.
Transportation Research Part D: Transport and Environment, 17(3), 237-242.
9. Eco-Leadership - The business case for green marketing, Anna Clark - http://www.greenbiz.com/blog/2012/07/18/green-marketing-
beyond-consumers
10. Yale on Sustainability: Case Studies Highlight Green Marketing Challenges - http://brandchannel.com/2015/06/24/yale-marketing-
challenges-062415/
11. Dasani: https://www.youtube.com/watch?v=8i1Op-sw62U&index=6&list=PLA4J_leJI9PuNHs6IdRrBKSmU6qiVbpvE
12. Story of bottled water https://www.youtube.com/watch?v=Se12y9hSOM0
13. Green Brands & Their Value Propositions: https://www.youtube.com/watch?v=uGrhVnmBGHY
14. Greenwashing: Busting "eco" labels: https://www.youtube.com/watch?v=nys5TaGGkRk
15. Starbucks changes: https://www.youtube.com/watch?v=pIeBBbAbQyA
16. Nissan – masini ecologice:
https://www.youtube.com/watch?v=FAUEXFGZZs8&list=PLA4J_leJI9PuNHs6IdRrBKSmU6qiVbpvE&index=3
17. Greenwashing – camuflaj verde sau spalarea brandului: http://www.ecomagazin.ro/greenwashing-camuflaj-verde-sau-spalarea-brandului/
18. http://www.biz.konicaminolta.com/environment/greenactivities/green_marketing.html
19. http://www.responsabilitatesociala.ro/stiri-csr/cosmote-deruleaza-a-sasea-editie-a-programului-green-office.html
20. http://www.hbs.edu/environment/cases-and-publications/Pages/topic.aspx?topicId=7
21. Exemple siteuri companii romanesti – responsabilitate sociala : http://www.responsabilitatesociala.ro/companii/petrom.html
22. Does "Green" Marketing Really Work? - https://www.youtube.com/watch?v=oDcfnTR5YxU
 Structura punctaj:

1. Participare și prezență seminar 1p

2. Elaborare, redactare și prezentare a unui
proiect privind Strategia de promovare a
2p
Facultăţii de Economie Agroalimentară și a
Mediului
3. Test 1p
Total seminar 4p

Structura proiect
Strategia de promovare a Facultăţii de Economie Agroalimentară și a Mediului

Introducere

Capitolul I. Macromediul

Capitolul II. Micromediul

Capitolul III. Analiza SWOT a situaţiei actuale

Capitolul IV. Strategia de promovare a facultăţii de Economie Agroalimentară şi

a Mediului

Concluzii

Succes in acest an universitar!

Lector Raluca Ladaru

Drd. Alina Zaharia