NAVOTAS POLYTECHNIC COLLEGE

Bangus St., Barangay NBBS, Navotas City

“Squash Mojos”

(Company Name)

“Stop, eat and go!”

Group 4

Antig, Danica L.

Bulawan, Lea

Francisco, Diana Jean C.

Olan, Marvin A.

Perales, Rica May

Ungab, Basilisa V.

Villamil, Arnie

BSBA-MKTG. 4-E

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 NAVOTAS POLYTECHNIC COLLEGE
Bangus St., Barangay NBBS, Navotas City

I. HISTORY

(Company name) was established in (date). Inspired by the people

who saw the opportunity to make mojos more healthier by the use of
squash instead of the traditional potato that we usually know.

II. VISION

“To serve every Filipino not (in) just food but (in) a clear and healthy future.”

III. MISSION

“We strive to offer our customers the lowest possible prices, and the utmost
convenience.”

TARGET MARKET

 Mothers
 Children
 Teens
 Health conscious people

MARKETING STRATEGY

- Our strategy is based on serving our market well. We will start our first
outlet as a “market tester” that could become a model of the expanding
number of outlets in the future. Concentration will be on maintaining
quality and establishing a strong identity in the local market.

- A combination of local media and local store marketing program.

- We will actively build our brand through the selling of supporting materials,
such as merchandise, promotional items, and other promotional gimmicks.

PROMOTION

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 NAVOTAS POLYTECHNIC COLLEGE
Bangus St., Barangay NBBS, Navotas City

1. Free Taste
2. Freebies
3. Flyers
4. Social Media

IV. COMPETITORS ANALYSIS

Mojo Squash Potato Corner

Strength -

Weaknesses - - -

Opportunities -

Threats - -

V. FRANCHISE TYPE

Business Format Franchise – Deli Pumpkin Corp. Teaches franchisee the

entire businesses format.

VI. FOOD OFFERED

MENU

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 NAVOTAS POLYTECHNIC COLLEGE
Bangus St., Barangay NBBS, Navotas City

VII. FRANCHISE REQUIREMENTS

Application Process

Final Requirements

1. Application form

2. Payment

3. Valid id

4. Sketch of location

VIII. FRANCHISE AGREEMENT

The Franchise System

Territory

Obligation and Restrictions

Term of the Franchise

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 NAVOTAS POLYTECHNIC COLLEGE
Bangus St., Barangay NBBS, Navotas City

Termination and/or the right to transfer the franchise

IX. FRANCHISE PACKAGES

Franchise Investment: Php (PRICE)

Inclusions:

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