HCMC UNIVERSITY OF TECHNOLOGY

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Course / Award Pearson BTEC Level 5 HND in Business Management
Unit number 32 Business Strategy
Student Name Le Minh Loi
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Assignment Brief (RQF)
Higher National Certificate/Diploma in Business Management
Student Name/ID Number: Le Minh Loi/16BM40218

Unit Number and Title: Unit 32: Business Strategy

Academic Year: 2019-2020

Unit Assessor: DR. WILLIBETH C. CANDOL

Impact and Influence of Macro and Internal Environment to

Assignment Title: Corporate Plan and Business Strategy

Issue Date: September 16, 2019

Submission Date: 14/01/2020

Internal Verifier Name: Dr. Pham Quoc Du

Date: September 19, 2019

Submission Format:

Unit Learning Outcome One (LO1):

Analyse the impact and influence which the macro environment has on an organisation and its
business strategies.

LO1 Assignment Brief and Guidance:

You have been hired as a Business Analyst by a well-known large multinational organization that
deals with automobile and or car products (e.g. Toyota, Honda, BMW, etc.) to analyse the factors
that need to be considered when formulating strategic plans.
For one organization of your choice you have to include the following strategic context on your
written report:

 Missions, visions, objectives, and its defined strategy.

 The approach of an organisation to achieve business objectives, goals, strategic intent and
different strategic direction.
 Evaluate the different strategic planning techniques of an organization.
 Analyse the analytical frameworks of the macro environment to an organization and include any
of the following:
- Stakeholder analysis: stakeholder matrix, stakeholder mapping.
- Environmental analysis: PESTLE and Porter’s Five Forces model.

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 - Strategic positioning: Ansoff’s growth vector matrix.
- Organisational audit: SWOT analysis, benchmarking indicators.

Unit Learning Outcome Two (LO2):

Assess an organisation’s internal environment and capabilities

LO2 Assignment Brief and Guidance:

With reference to LO1 & LO2, you have been asked to conduct an organizational and internal audit
of any organization of your choice based on the use of recognised internal analytical tools and models
such as Resource-Based View Strategy, McKinsy’s 7S model, VRIO/VRIN framework, and SWOT
or Value Chain Analysis, etc.
This internal environmental analysis including the organizational capabilities, strengths and
weakness should be reported in class, an oral Presentation with Peer Review.
You are requested to prepare a Power Point slides for oral presentation and accompanying notes.
Hint: suggested outline of the presentation:

 No more than 25 slides, but not less than 20 slides

 Brief history of the company (8 bullet points)
 Specific scenario of the company (current issue)
 Analysis (use any model, e.g. SWOT, Value Chain, and etc.)
 Recommendation (use any tools and models, e.g. Ansoff’s Matrix)
 Conclusion

Note: Reporter’s Evaluation is provided

Unit Learning Outcomes: LO3 & LO4

LO3 Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given
market sector

LO4 Apply models, theories and concepts to assist with the understanding and interpretation of
strategic directions available to an organisation

Assignment Brief and Guidance:

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You’ve been employed as a Business Analyst by a large multinational organization to
analyse the competitive forces of a given industry of your chosen organisation. In your
written report, use some analytical tools and models of analysis that includes:

1. Using Porter’s Five Forces model and analyse the factors in the industry that
influence on the business and business strategies that give impact to its stakeholders.

2. Applying the Ansoff matrix to product/market strategy to devise appropriate

strategies to improve competitive advantage and market position.

3. Applying range of theories, concepts, models to devise a strategic planning for your
chosen organization. Apply Porter’s generic strategies: Cost and Price leadership
strategy, differentiation strategy, focus strategy, vertical/horizontal integration.
Justify the effectiveness of your chosen future strategy.

You’ve been employed as a Business Analyst by a large multinational organization to

analyse the competitive forces of a given industry of your chosen organisation. In your
written report, use some analytical tools and models of analysis that includes:

4. Using Porter’s Five Forces model and analyse the factors in the industry that
influence on the business and business strategies that give impact to its stakeholders.

5. Applying the Ansoff matrix to product/market strategy to devise appropriate

strategies to improve competitive advantage and market position.

6. Applying range of theories, concepts, models to devise a strategic planning for your
chosen organization. Apply Porter’s generic strategies: Cost and Price leadership
strategy, differentiation strategy, focus strategy, vertical/horizontal integration.
Justify the effectiveness of your chosen future strategy.

Learning Outcomes and Assessment Criteria:

Pass Merit Distinction
Learning
Outcomes
LO1 P1 Applying appropriate M1 Critically analyse
Analyse the frameworks analyse the the macro environment
impact and impact and influence of to determine and inform
influence which the macro environment strategic management
the macro on a given organisation decisions.
environment and its strategies.
has on an
organisation
and its business
strategies.

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LO2 P2 Analyse the internal
Assess an environment and M2 Critically evaluate
organisation’s capabilities of a given the internal environment D1 Critique and
internal organisation using to assess strengths and interpret information
environment and appropriate frameworks. weaknesses of an and data applying
capabilities organisation’s internal environmental and
capabilities, structure competitive analysis to
and skill set. produce a set of valid
strategic directions,
objectives and tactical
LO3 P3 Applying M3 Devise actions.
Evaluate and Porter’s Five Forces appropriate
apply the model evaluate the strategies to
outcomes of an competitive forces improve
analysis using of a given market competitive edge
Porter’s Five sector for an and market position
Forces model to a organisation. based on the
given market outcomes.
sector

LO4 Apply P4 Applying a M4 Produce a

models, theories range of theories, strategic
and concepts to concepts and management plan
assist with the models, interpret that has tangible
understanding and devise strategic and tactical
and interpretation planning for a given strategic priorities
of strategic organisation. and objectives.
directions
available to an
organisation

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 STUDENT ASSESSMENT SUBMISSION AND
DECLARATION
When submitting evidence for assessment, each student must sign a declaration confirming that the
work is their own.
Student name: Assessor name:
Le Minh Loi DR. WILLIBETH C. CANDOL

Issue date: Submission date: Submitted on:

September 16, 2019 November 28, 2019 14/01/2020

Programme:
Pearson BTEC Level 4 HND Diploma in Business (Management)

Unit 32: Business Strategy

Assignment number and title:

Impact and Influence of Macro and Internal Environment to Corporate Plan and Business
Strategy

Plagiarism
Plagiarism is a particular form of cheating. Plagiarism must be avoided at all costs and students who
break the rules, however innocently, may be penalised. It is your responsibility to ensure that you
understand correct referencing practices. As a university level student, you are expected to use
appropriate references throughout and keep carefully detailed notes of all your sources of materials
for material you have used in your work, including any material downloaded from the Internet. Please
consult the relevant unit lecturer or your course tutor if you need any further advice.
Student Declaration
Student declaration

I certify that the assignment submission is entirely my own work and I fully understand the
consequences of plagiarism. I understand that making a false declaration is a form of malpractice.

Student signature: Date:14/01/2020

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 Achievement Summary
Pearson BTEC Level 5 HND Diploma in Assessor
Qualification Dr. Willibeth C. Candol
Business (Management) name

Unit Number and Student

Unit 32: Business Strategy
title name
Criteria To achieve the criteria the evidence must show that the student is Achieved?
Reference able to: (tick)
First
Rework IV Check
attempt
Analyse the impact and influence which the macro
LO 1
environment has on an organisation and its business strategies.

Applying appropriate frameworks analyse the impact and influence of

P1
the macro environment on a given organisation and its strategies.

Critically analyse the macro environment to determine and inform

M1
strategic management decisions.

Critique and interpret information and data applying environmental

D1 and competitive analysis to produce a set of valid strategic directions,
objectives and tactical actions.

Assess an organisation’s internal environment

LO 2
and capabilities

Analyse the internal environment and capabilities of a given

P2
organisation using appropriate frameworks.

Critically evaluate the internal environment to assess strengths and

M2 weaknesses of an organisation’s internal capabilities, structure and
skill set.

Critique and interpret information and data applying environmental

D1 and competitive analysis to produce a set of valid strategic directions,
objectives and tactical actions.

Evaluate and apply the outcomes of an analysis

LO 3 using Porter’s Five Forces model to a given
market sector

Applying Porter’s Five Forces model evaluate the competitive forces

P3
of a given market sector for an organisation.

Devise appropriate strategies to improve competitive edge and market

M3
position based on the outcomes.

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 Critique and interpret information and data applying environmental
D1 and competitive analysis to produce a set of valid strategic directions,
objectives and tactical actions.

Apply models, theories and concepts to assist with the

LO 4 understanding and interpretation of strategic directions available
to an organisation

Applying a range of theories, concepts and models, interpret and

P4
devise strategic planning for a given organisation.

Produce a strategic management plan that has tangible and tactical

M4
strategic priorities and objectives.

Critique and interpret information and data applying environmental

D1 and competitive analysis to produce a set of valid strategic directions,
objectives and tactical actions.

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Higher Nationals - Summative Assignment Feedback Form

Student Name/ID Le Minh Loi/ 16BM40218

Unit Title Unit: 32 Business Strategy

Assignment Number 1 of 1 Assessor Dr. Willibeth C. Candol

Date Received 1st
Submission Date November 28, 2019 submission
Date Received 2nd
Re-submission Date
submission
Assessor Feedback:

Grade: Assessor Signature: Date:

Resubmission Feedback:

Grade: Assessor Signature: Date:

Internal Verifier’s Comments:

Signature & Date:

* Please note that grade decisions are provisional. They are only confirmed once internal and
external moderation has taken place and grades decisions have been agreed at the assessment
board.

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 REPORTER’S EVALUATION
(Please encircle the number best describes the speaker’s performance using the scale below)
5 Excellent Expert
4 Very Satisfactory Highly Competent
3 Satisfactory Competent
2 Fair Not so Competent
1 Poor Incompetent

Reporter: Mr./Ms. _____________________________________________ Date:

___________
Topic/Name of the
Company:______________________________________________________
PERFORMANCE RATING
Knowledge and Understand/Technical Expertise 5
I. a. Possesses knowledge and knowledge of the internal 4
environment 3
b. Ability to evaluate and analyse a range of concepts, 2
theories and models to make appropriate strategies 1
Communication Skills in Imparting Knowledge 5
a. Uses simple and understandable words; 4
II. speaks clearly and moderate pacing 3
b. Communicate effectively and confidently. Uses 2
appropriate non-verbal communication such 1
as eye contact, facial expression, gestures & etc.
Interactive Skills 5
III. a. Answers questions directly and precisely 4
b. Respects participant’s views 3
2
1
Cognitive Skills 5
a. Deep analysis and critical thinking 4
IV. b. Effective communication in decision making. Develop 3
different strategies and methods 2
1
Resource Management Skills 5
V. a. Uses appropriate visual aids and utilizes properly 4
b. Communicate ideas and arguments in an innovative 3
manner using a range of digital media. 2
1
TOTALS/AVERAGE RATINGS:
Strengths of the reporter:
__________________________________________________________________________________
____
Areas for Development
__________________________________________________________________________________
____

Willibeth C. Candol, DM
Mentor
Evaluator:_________________________________

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Contents

Introduction .............................................................................................................................. 12
1. Missions, visions, objectives, and its defined strategy ..................................................... 13
2. The approach of an organisation to achieve business objectives, goals, strategic intent
and different strategic direction. .............................................................................................. 13
3. The different strategic planning techniques of Nissan .................................................... 14
 SWOT analysis ............................................................................................................. 14
 PESTLE analysis .......................................................................................................... 15
4. Stakeholder analysis ......................................................................................................... 16
5. New strategy for Nissan ................................................................................................... 16
6. a Power Point slides and accompanying notes. ............................................................... 17
7. Alternative strategies relating to the marketing entry ...................................................... 26
8. Selection of strategies ....................................................................................................... 27
9. Role and responsibilities of personnel charged with strategic implantation .................... 28
10. Analysis of the estimated resource requirements for implementing a new strategy for
Nissan28
11. Evaluate the contribution of SMART targets to the achievement of strategy
implementation for Nissan ....................................................................................................... 29
Conclusion ............................................................................................................................... 30
References ................................................................................................................................ 31

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Introduction
Nissan Automotive Technology Vietnam Co., Ltd. (NATV) is a 100% foreign-invested
company, established in June 2001 with an investment capital of 3,000,000 USD, belonging
to Nissan Automotive Technology Japan. is working in the field of automobile development
research.
Since its foundation, NATV has constantly grown and become one of the leading member
companies of Nissan Motor Corporation - a group operating worldwide. By technical
capability, NATV has promoted its role as a research and development company. Aiming to
satisfy customers around the world and to create cars that are trusted by customers, the
company has expanded cooperation with research and development facilities around the
world. Currently the company has 18 divisions, with a number of 2,150 employees as of
February 2018.

Vision Nissan:
Enriching people’s lives.

Mission
Nissan offers unique and innovative automotive products and services that bring exceptional
value to everyone related parties.

Nissan Motor Company is a famous multinational automobile company in Japan. The

headquarters of the company is located in the city of Yokohama. The company is popularized
thanks to its unique creative strategy and many fashionable cars. It gets a lot of attention from
its customers thanks to its ability to control engine combustion, vehicle vehicle emission-free
facilities and fuel-saving strategy. The company is placed in the third position due to the
amount of sales and revenue recovering operating profits. Car production is a complex
function related to strategy, demand of countries, productivity and succession. Marketing.
The functions are determined by accuracy, strength, determination, effective planning,
because if there is any mistake, it will affect the entire company. Therefore, Nissan has to
comply with clear regulations to create the best products for consumers. This article focuses
on the internal strategies and factors that influence the company's operations.

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 1. Missions, visions, objectives, and its defined strategy

The company's strategic plan is essential to develop the market plan appropriately and help
develop the company in the global market. The UK-based Nissan Company has a number of
strategic aircraft that help it achieve market value and with the help of a strategic plan that
wins customers' trust and interest. line. The company aims to provide the best value to
customers, the sustainable process of products and services that will provide direct insight to
the market. Sustainable growth of the company will lead to long-term growth. The company
is focusing on the long-term contribution to social development as a valuable and reliable
member of society.

In order to meet customers' needs for Nissan products, the company is devising a valuable
strategy for them. Nissan is aiming to provide comprehensive social services, take care of the
environment by investing in businesses, supporting and improving education, and most
importantly humanitarian services for the nation. Social contribution is most effective for
them and they work in that sense to provide the best service to customers in terms of social
values. The company believes in creating effective services for its customers and serving its
customers and acknowledges all the company's information and therefore they want to sell
their products.

2. The approach of an organisation to achieve business

objectives, goals, strategic intent and different strategic
direction.
The company needs to develop new strategies and plans that will help it deliver good growth
and revenue to the company. Planning ahead of the company's new marketing values and
goals is an important element of the company before starting the business and to serve the
needs of each country and company. Focus on market value and potential customers. The
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development of strategies that start with focusing on customers is their main consideration
and they need to provide the best service to their customers. Not only by providing the best
service but also the company needs to consider the strategic price and effectiveness of the
product. Customers will be very interested in the service before and after buying the car.

The organization's employees and marketers need to know that they must strategize for the
whole plan because of their customers' preferences and competitive prices with competitors
in the market. Self-awareness of employees as well as management team will help the
company get the best position in the eyes of customers and also bring development to Nissan.
The company's marketing capabilities and the goals they want to achieve with the help of a
realistic, measurable plan can help the company achieve growth. The goal of the company is
to make it motivational and in the future, it will accomplish everything in a given time period.
A company's secret strategy and building a successful strategy will bring a competitive
advantage that competitors cannot easily start.

The introduction of a specific and detailed business strategy will help the company reach a
larger customer base. Nissan in Vietnam is maintaining its value in the domestic market and
its advantages in the competitive market by developing and innovating in the market. Big
brands are focusing on brand value to customer awareness. The company's marketing plan is
another necessity to achieve the desired value of the customer. The marketing plan will help
Nissan allocate resources and assign tasks that employees need to relate to the company to
always meet market goals. In this process, market exposure, development and diversification
and improvement of product quality are essential.

3. The different strategic planning techniques of Nissan

Effective strategic planning tool.
Popular indices combine repeat rates, promotion and discount rates, product sales rates in
each region, service efficiency, vehicle inputs and outputs. Management capacity analysis is
another indicator of the overall process efficiency of the strategic planning process.
Management ability analysis will describe the process related to the cost and financial of the
company .Giving prompt and effective feedback will strengthen monitoring and evaluation
and facilitate the successful implementation of the strategy. Nissan should target customers to
deal with rivals and then develop and implement the right strategy.
 SWOT analysis
Nissan is widely known for its emission reduction technology and the brand and reputation
that Nissan has built around the world. The strength of the company is business services and
famous sales around the world. Nissan has been able to thrive around the world thanks to the
unique talent and design of its vehicles that have achieved great success, for example in the
UK.
Weak points:

Nissan's major weakness is the decline in sales value in some markets. Nissan has some
trouble recalling products

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Opportunities:

Nissan is promoting opportunities with near-zero emission reduction technology, thanks to

this advantage, the Nissan brand has been established globally, especially in the UK market.
Environmentally friendly technology has opened up opportunities for strategic cooperation
with Renault and Avtovaz.

Threats:

The biggest threat of Nissan is other car manufacturers in the world such as Honda, Toyota,
...
Technology is growing and big companies are trying to find human resources for the
company to lead the automotive technology industry. Therefore, Nissan should not be too
subjective about the results achieved, instead the company should focus on product
development by updating daily information, adjusting prices, promoting good strengths that
the company had and overcome weaknesses to improve product quality.

 PESTLE analysis

Political factors:

Political factors related to Nissan's policy in renewing the business strategy and decision
making of the company. The change in politics, trends and decisions has had a lot of bad
influences on Nissan Company. To achieve the best results, Nissan needs to abide by the
implementation of government regulations in the countries where Nissan has factories.
Changes and changes in government laws and policies affect Nissan's productivity and
development. In addition, changes in labor resources, taxes, and marketing policies within the
company affect the distribution of its automotive products and services and affect the sales
and marketing process.

Economic factors:

Nissan needs to clearly analyze the audit process and the impact of taxes in countries, which
greatly affects the production, import and product cost. Nissan should investigate the nation's
GDP to address the issue. Nissan is a global leader in the distribution of innovative
automotive products, each country has a different culture, different needs and interests, and
Nissan has succeeded through meeting millions of customers have been using the company's
products. By responding quickly and updating customer information, Nissan has earned a
profitable income in over 190 countries they are working currently.

Social factors:

Because the company operates in developing countries like India, Vietnam, ... it is important
for the company to meet everyone's budget and needs. Nissan is constrained by different
cultures, different needs. The company is making efforts to implement many policies in those

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countries. Through which the company acknowledges customer reviews to devise appropriate
strategies.

Technological factors:

As one of the largest automobile manufacturing companies in the world, Nissan needs to
master the technology of machinery and train strong human resources to bring the best results
to the company. The company needs to use machines for its delivery and inspection systems
to improve product quality. In addition, Nissan needs to abide by the production of vehicles
using the latest technologies and the use of information technology to create activities that
continually respond to competitors.

Environmental factors:

Nissan has always focused on focusing on energy efficiency management and environmental
protection and production of standard vehicles without harming the environment. It needs to
ensure the safety of the nation and its environment in and around by complying with laws and
policies related to environmental safe.

Legal factors:

Nissan strictly follows the legal policies to ensure safety and manage environmental safety. In
addition, the design of vehicles needs to be done under strict copyright action. The company
needs to ensure the maintenance and compliance of national laws and regulations that affect
investment planning.

4. Stakeholder analysis

Nissan's corporate social responsibility has been designed explicitly and transparently to fully
meet the requirements and interests of its stakeholders. Stakeholders are an important
component of Nissan Company, which influences many factors to develop the company.
Thanks to the parties involved, the success of the company is recognized by people all over
the world, so it is important to maintain the relationship and balance between stakeholders.
The company needs to analyze the top priority including employees, stakeholders, investors
in order to perform as well as the demand and solve quickly problems that may arise from
stakeholders.

5. New strategy for Nissan

Nissan approved new strategies while meeting customer needs and satisfaction. One of the
main strategies is to evaluate and conduct communication with customers about sales
experience posts. The feedback helps them understand customers' personal choices and
maximizes customer retention. When tested, Nissan will be able to launch eight modified
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models by 2021, which will boost its market and sales. The amendments are kept to meet
global needs that will help the company achieve its global volume and benefits. With
different unique models such as hatchback, luxury car, sedan, SUV models attract and
encourage different customer segments.

It has been strategically set in its pricing regarding the functions of the various models while
hitting reasonable and reasonable prices for all ranges of models. With sales and distribution
channels, Nissan will set up a strategic dealer network to strengthen its market position. In
relation to its advertising activities, Nissan tends to advertise and campaign through a variety
of ways with the use of print media, television, online sources, social media. and try to enjoy
charity events that will promote the company's upcoming promotions.

6. a Power Point slides and accompanying notes.

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 7. Alternative strategies relating to the marketing entry
Nissan Company has a global value in the market and they are strategically fulfilling
customers' wishes by providing the best service through products to them. The leading
development of the company is broad and large and every day, it is evaluating the market and
occupying the market area to a great extent. The company is adopting global strategies that
consider changing customer preferences as the growth of emerging countries is growing over
time . The diverse green technologies and the change in smaller cards gives the company a
strategic start to the marking area. The company is focusing more on customer, government
needs, connecting with the government to easily overcome the legislative process, IT changes
to the automotive society because technological advances are implemented. approval for the
company. In addition, the company is focusing on managing its human resources so that its
employees are satisfied and they can also serve customers better.

The company's investment procedures are the most essential that the company has taken into
account. Nissan Vietnam has put a major focus on leveraging partnerships and focusing on
local resources. The company's collaborative strategies value the marketing skills and apply
techniques in more effective ways. The cooperation process includes equity investments,
leveraging local insights, adding technologies to use in the market and creating market value
and most importantly, they have implemented the Utilize local talent. It has many other
branches like in India, Indonesia, Russia, South Africa. The company maintains policies for
additional marketing, synergies, replacements and promotions for its company and
compensation policy.

Alternative strategies related to the company's marketing section include certain values that
the company needs to consider. Regarding that factor when the company enters the market
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then the company, consider the different options related to cost, risk and level of control,
which can be implemented over time. . One of the company's strategic internal business
decisions is how to enter foreign markets. The market entry of a company strategy is a
method of planning so that in a small amount of time the company can receive customer
attention. Supply goods or services to the target market and distribute them with a reasonable
allocation. Import and export services are also important in this regard. The import process
and export services will refer to the establishment and management of contracts abroad so
that people can receive recognition of the company's products and services.

The three processes in alternative strategies involve corporate marketing, sourcing and
investment and control. Marketing strategies that approach the process of exporting,
licensing, franchising, joint ventures, contract manufacturing, mergers and acquisitions, fully
owned production facilities, commercial access, turkey contract and third place participation.
There are several advantages associated with the entire process, such as proven employment
freedom, products and services, proven trade markets and a reduced risk of failure.

8. Selection of strategies

Nissan Company has a number of global strategies that it has incorporated in the marketing
process and for that process; customers are attracted to that product. Company strategy has
become a prominent aspect for the company. The selection of strategies has been made
possible by the help of market positioning, marketing and pricing strategies, and most
importantly, meeting customer needs. The strategic choice for this organization is important
to bring growth to the company because the HR management team and marketers will help in
the whole process. The company's HR director will choose a plan and will do the same in the
business process so that it can work well in the market.

The knowledge and ability and most importantly, the skills of employees, marketers and
other departments will help the company to develop positively in the market. Traditional
selection methods with a review of skills, abilities, and knowledge will analyze every
department, list all company requirements, and determine the success of the company.
Outsourcing is another important criterion in this context because of the selection strategy
that human resources need to apply to making the positions of employees according to their
expertise. The most common strategy is to hire skilled employees for the entire business
process. Multistage selection strategies will help the company visualize the larger picture of
the organization as it will use the multi-dimensional success method for the organization.
Combined selection strategies will help in many organizational assessments and from the
initial stage to processing and implementation; All of this will help the company achieve a
strategic view for itself.

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 9. Role and responsibilities of personnel charged with strategic
implantation
Given the changing context of a company, organizations need to keep in touch with the pace
of keeping up with the changing environment. Because today's environment is applied so
much to organizations and by using dynamic environments, organizational change will create
a strong and sometimes weak point for marketing criteria. Sometimes organizations can face
difficult situations to operate in a business. Personnel when changing in the internal and
external environments of the organization need to consider the situation and business
cooperation with the help of management to plan strategies for all plans for customers. value
in Nissan.

Nissan needs to minimize competitive disadvantages such as what the company needs to
integrate into the marker to provide a strategic view of the appropriate business. The
organization needs a clear sense of strategic vision and a strong focus on the company's goals
and objectives for sustainable development and for appropriate market bases and for
maintaining the market for a while. space. Long time with future values. Because employees
are a key component of the company, the organization needs to motivate them so they can
work hard for the company and the policy motivates them to be more confident to get any job
done by using Use their skills. Strengthening decision-making policy will disseminate the
principles of strategic management and will find the smooth cooperation of strategic
management. In addition, organizing the use of effective and effective practices for better
results will set the success factor for Nissan.

By achieving maximum harmony and synchronization, Nissan can expect a good outcome
from the perspective of the economic and strategic process. An understanding of the internal
and external environment will categorize the organization to gain opportunities and that will
be negligible. The levels of strategy are company strategy, business strategy, functional
strategy and most importantly the executive strategy that will incorporate the entire process
that will help Nissan.

10. Analysis of the estimated resource requirements for

implementing a new strategy for Nissan

Nissan Vietnam by implementing in the process of turning strategies and plans into actions to
accomplish the goals and strategic goals is essential to win the market and the attention of
customers. The company applies a number of important plans that will be recognized as an
estimated resource for the company. Estimated resources for the company are very high and
to implement in strategic planning will require the supervision of experts and management.
With the help of a higher management process, the company can achieve success factors by
allocating resources appropriately. The estimated resources that will be required for the entire

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process are the ownership strategy, which the management team is very simple and can make
any decision based on the current market view.

Moreover, the company will require planning for ads that need to reach customers at the right
time and the information of that plan will catch up with the customers' mind. Not only
through the advertising process but also through the management can help the staff to
promote the promotions at the store to do so that the staff need to be very knowledgeable.
Effective pricing helps get customers' attention and Nissan will take that factor into account
and then they will plan the entire pricing policy in a way that helps the company as well as
the company. Attracting positive attention of customers.

11. Evaluate the contribution of SMART targets to the

achievement of strategy implementation for Nissan
Usually the successful implementation of an organization's strategy is because of clear and
SMART goals and objectives. SMART goals will help the company to contribute in the
implementation of a successful strategy. SMART goals are specific, measurable, region-
specific, realistic and time-limited. Specific goals means figuring out how the target
population will take advantage of services from the organization, being able to measure how
many people will be targeted in the process. The specific region indicates the geographic
location of the target population or community for that product, actually occupying an
account in existing resources and with the support of the target population or community
involved. Nissan company.

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Conclusion
From the above research, it can be understood that Nissan is a growing company recognized
for its strengths. The company has succeeded in building a global business culture. In
recognition of its influencing factors, Nissan has been welcomed for being the second largest
company in the export automobile industry. Nissan has faced global competition, through
effective planning and power to deal with the challenges and changes in the social and
economic factors that led to expansion of performance and change. new. Maintain the
development and market integrity. With global trends and the influence of globalization,
Nissan needs to be prepared to meet the challenges and threats that come from the global
environment.

With the expansion of industries in its luxury segment, Nissan needs to ensure its
functionality and implement its strategies in meeting the global market. Nissan can expand its
product range according to the growing market share of car products and sales and sales of
vehicles. When considering emerging opportunities in the car industry, Nissan needs to invest
more in consolidating and integrating it with production capacity in the coming years by
introducing new and revised models. Existing models.

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References
1. http://www.rapid-business-intelligence-success.com/definition-of-business-
strategy.html
2. https://smallbusiness.chron.com/different-types-business-strategies-4634.html
3. https://www.projectsmart.co.uk/8-strategies-for-achieving-smart-goals.php
4. https://opentextbc.ca/strategicmanagement/chapter/creating-an-organizational-
structure/
5. https://www.history.com/this-day-in-history/nissan-motor-company-founded
6. https://www.nissan.com.vn/gioi-thieu/nissan-viet-nam/
7. https://thegioitiepthi.vn/nissan-renault-mot-dien-hinh-thanh-cong-trong-hoat-dong-
lien-minh-chien-luoc-158185.html

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