Documente Academic
Documente Profesional
Documente Cultură
Analytics
Report on
(Tableau: The global leader in rapid-fire
business intelligence software)
1 Introduction Page 2
16 References Page 21
1|Page
Introduction
Today's organizations need efficient, scalable and easily deployable business intelligence
tools in order to accomplish their goals. All too often, on boarding a new BI tool is an effort
of weeks, months or even years - and maintenance is punctuated by a never-ending stream of
user requests and expensive consulting bills.
In 2020 the world will generate 50 times the amount of data as in 2011. And 75 times the
number of information sources (IDC, 2011). Within these data are huge, unparalleled
opportunities for human advancement. But to turn opportunities into reality, people need the
power of data at their fingertips. Tableau is building software to deliver exactly that.
In 2010, Tableau reported revenue of $34.2 million dollars. That figure grew to $62.4
million in 2011 and $127.7 million in 2012. Profit during the same periods came to $2.7
million, $3.4 million, and $1.6 million, respectively. Shares of Tableau Software started
trading on the New York Stock Exchange after an initial public offering on May 17, 2013
2|Page
What is Tableau?
Tableau is groundbreaking data visualization software created by Tableau Software. Tableau
connects easily to nearly any data source, be it corporate Data Warehouse, Microsoft Excel or
web-based data. Tableau allows for instantaneous insight by transforming data into visually
appealing, interactive visualizations called dashboards. This process takes only seconds or
minutes rather than months or years, and is achieved through the use of an easy to use drag-
and-drop interface.
Tableau Software enables businesses to keep pace with the evolving technology landscape
and outperform competitors through an adaptive and intuitive means of visualizing their data.
One of its main advantages over other BI applications is its ability to simultaneously analyse
and blend data from different systems without the need for a data warehouse or additional
hardware.
Who is it for?
IT
Human Resources
Business Development
CIO
Product Development
Sales Management
Product Management
Database Architects
Finance
Marketing
Manufacturing Plants
Anyone who needs to see and understand data
3|Page
Why Tableau?
Speed to Market
Tableau was designed to process and analyze data in a logical, easy to follow manner.
This results in far less development time, making your data actionable faster. The
ability to adapt to a market quickly is an enormous competitive advantage. Tableau
enables you to make rapid business decisions based off your data, giving you that
advantage.
4|Page
Advanced In-Memory Technology- The Data Engine
Most of the data analytic software have a lot of fancy features but almost all of them
fail when it comes to operating with large amounts of data, this is where the advanced
in memory technology of tableau is a savior to all of those who need to get reports
from ever increasing data.
The tableau data engine is a breakthrough in-memory analytics database designed to
overcome the limitations of existing databases and data silos. Capable of being run on
ordinary computers, it leverages the complete memory hierarchy from disk to L1
cache. It shifts the 5 curve between big data and fast analysis. And it puts that power
into the hands of everyone. Ad-hoc analysis of massive data takes place in seconds.
No fixed data model is required.
TABLEAU
Source:- http://www.gartner.com/
From the above graph you could see that Tableau is considered to be easiest to use &
have most capabilities or features that a BI tool must have.
5|Page
Source:- http://www.gartner.com/
Customers not only rated Tableau high on ―Overall BI Success‖ but also gave it strongest
ratings on ―View of Vendor Future‖
―Overall BI Success‖ represents an aggregate rating across all dimensions — the higher the
composite score, the more positive the overall experience with the vendor.
6|Page
What does Tableau comprises of?
Characterisitcs
10 – 100x Faster:- Tableau leverages your natural ability to process data visually,
giving you a huge advantage: speed. Drag and drop to change your analysis. Turn
on one-click highlighting to identify trends. Add a filter with another click. You
can shift perspectives over and over again until you find that nugget of insight into
your data. It’s real-life business analytics for real-life business data.
Ease of use that gives you chills:- Tableau Desktop is an intuitive, drag-and-drop
tool that lets you see every change as you make it. Anyone comfortable with
Excel can get up to speed on Tableau quickly.
Smart, fit and beautiful dashboards:-Tableau lets you create rich visualizations
and dashboards. Combine multiple views into a dashboard. Insert web pages and
documents. Dashboards can be connected to live data or can use the Data Engine
to speed up your analysis.
7|Page
Direct connect & go:- In Tableau you can connect directly to databases, cubes,
data warehouses, files and spreadsheets. Your connection is live so you see up-to-
the-minute data.Old school business intelligence platforms require users to build
elaborate ―universes‖ and ―cubes‖ and ―temporary tables‖ before any real work
could be done. Tableau eliminates those steps completely. There’s no requirement
to pull data into a silo – work directly from your database. And you can still
manage your data connection and metadata.
Perfect mashups:- Connect to data in one click and layer in a second data source
with another. You can even filter from one data source to another and highlight
across data sources.
Salient Features
Deep statistics:- Go deeper into your data with new calculations on existing data.
Make one-click forecasts, build box plots and see statistical summaries of your
data. Run trend analyses, regressions, correlations, and much more. PhD not
required.
Best practices built in:- You get the benefit of years of research on the best ways
to represent data, built right into your workflow. Optimized color schemes,
automatic chart types and elegant design. Communicate insight in the most
effective way, automatically.
Data engine:- When you want to take data offline or bring it in-memory,
Tableau’s Data Engine lets you extract data for ad hoc analysis of massive data in
seconds. It combines advances in database and computer graphics technology to
make even huge datasets possible to analyze on a laptop or mobile device.
8|Page
displays the response graphically. Data visualization becomes the process for
discovering insights and sharing them with others.
Characteristics
Share, collaborate and make data-driven decisions:- Turn everyone into your best
analyst with interactive dashboards in a web browser or mobile device. Embed
dashboards in company portals across your business.
Answers, whenever you need them:- Filter data, drill down or add entirely new data
to answer to your analysis. Edit any existing view, on the web. And do it all with
Tableau’s blazing fast data engine so you get your answer when you ask it.
After you create your visualizations, you can create live, interactive dashboards
to be published to the web via Tableau Server.
Salient features.
Flexible data architecture:- Tableau Server leverages fast databases through live
data connections, or can extract and refresh your data in–memory with its blazing fast
data engine. Your choice, and you can change your mind any time.
9|Page
Automatic updates:- Refresh local data on schedules, at set intervals, or incremental
levels. Or just refresh it all. Get alerts when data connections fail. Set up subscriptions
so you get your data when you want it, as often as you want it.
Embedded analytics:- Tableau Server makes it easy to integrate data into your
business. Embed dashboards within your organization’s existing workflow. Whether
you need native database connectors, APIs or a suite of authentication methods, it’s in
the bag.
Secure:- Tableau Server gives you security permissions at any level you need. Multi-
tenancy provides sites to separate both users and content. Individual permissions can
be set for projects, dashboards, or even users. Even ensure that your data is secure
with data connection permissions and row-level filtering.
Mobile:- Author a dashboard once; view it anywhere, on any device. All dashboards
are automatically optimized for mobile tablets without any programming. Use
familiar tablet gestures to view and interact with dashboards in mobile web browsers
or using native iPad and Android apps.
Tableau Software is not a true enterprise analytics platform; it is more like a Business
Intelligence Application.
Tableau Software’s ―In-Memory‖ engine isn’t the rapid fire fast analytics tool they
claim in our opinion; since it continually queries the database, which frequently
results in slow system performance and latency. While Spotfire® provides fast
analytics and faster data analysis through their architecture.
Tableau Software can connect to cube-based data sources such as Microsoft Analysis
Services and other OLAP data sources.
10 | P a g e
Tableau Software lacks robust enterprise-class security (only supports Microsoft
Active Directory).
Tableau Software does not support expanded analytics such as Box plots, network
graphs, tree-maps, heat-maps, 3D-scatter plots, Profile Charts or data relationships
tool which allow users to mine data for relationships like another data visualization
software does (such as Spotfire).
Tableau Software does not integrate collaborative capabilities into social platforms
(like Twitter, Microsoft SharePoint, etc.) like Spotfire does. A very hot trend. It is
for Business users to share their findings and progress. Think of it like – email meets
Twitter meets Facebook.
3. Tableau Online
Tableau Online is a hosted, SaaS version of Tableau Server. It makes business intelligence
faster and easier than ever before. With cloud BI you can find answers in minutes—
whenever, wherever you are.
Characteristics
11 | P a g e
Features
Data management
Centralize your data, right in the cloud. Publish data sources from Tableau Desktop.
Define data connections, add metadata and author entirely new calculations and data
field for everyone to use.
Mobile
Author a dashboard once, view it anywhere, on any device. All dashboards are
automatically optimized for mobile tablets without any programming. Use familiar
tablet gestures to view and interact with dashboards in mobile web browsers or using
native iPad and Android apps.
Subscriptions
Get critical information right in your email inbox by subscribing to a workbook.
Simply click into the email to interact with the data live in your web browser.
Reliable service
Tableau Online is a SaaS application built on the same enterprise-class architecture of
Tableau Server. We also serve tens of thousands of views everyday with Tableau
Public. Your content is ready, on-demand, on a reliable service used by millions
around the world.
Always up-to-date
We run Tableau Online, so it will always have the latest technology built in, as soon
as it’s ready. You just sit back and enjoy all the latest features.
4. Tableau Public
Tableau Public is for anyone who wants to tell stories with interactive data on the web.
It's delivered as a service that allows you to be up and running overnight. With Tableau
Public you can create amazing interactive visuals and publish them quickly, without the
help of programmers or IT.
12 | P a g e
The Premium version of Tableau Public is for organizations that want to enhance their
websites with interactive data visualizations. There are higher limits on the size of data
you can work with. And among other premium features, you can keep your underlying
data hidden.
Why tell stories with data? Because interactive content drives more page views and
longer dwell time. Industry experts have cited figures showing that the average reading
time of a web page with an interactive visual is 4, 5 or 6 times that of a static web page.
CHARACTERISTICS
Usability: - Many users consider it to be very easy to use & has an user friendly
interface.
Data mining type:- This tool is made for structured data mining.
Manipulation type:- This tool is designed for Data extraction, Data visualization.
13 | P a g e
Evaluation of Tableau
Strengths
Speed
The greatest strength of Tableau is its speed with which it analyzes hundreds of
millions of rows and gives the required answers in seconds. This quality comes in
very handy when fast business decisions need to be taken.
Ease of use
Another strength of Tableau is that it is very easy to use. It’s just basic drag and drop.
One can start using Tableau even with no prior programming experience. With just
basic MS Excel skills one can easily learn Tableau.
Direct connection
Tableau allows the users to directly connect to databases, cubes, and data warehouses
etc. The data access is so easy without any advanced setup and the data is live that
keeps getting updated on its own. One can pick tables from spreadsheets to data from
Hadoop to create a perfect mash-up and get desired results in no time. This is simple
ad hoc business analytics.
Growing Market
Tableau is relatively new in the Business Intelligence market but its market share is
growing on a daily basis. It is being nearly all industries, from transportation to
healthcare. It has big client base, which consists of big companies like Microsoft,
Nokia, PwC and Deloitte. They use Tableau on a daily basis to meet their business
Intelligence requirements.
14 | P a g e
Weakness
Not comprehensive solution, specialize in BI
Tableau Software is an easy to use BI application, but still not a platform for
developing analytic applications that can be broadly shared. It is not designed for
enterprise wide deployments that have broad business and technical user populations.
15 | P a g e
Tableau Software vs. Microsoft Power BI
Usability IT-authored reports using SQL Simple, clean, drag and drop interface.
Server Reporting Services are
inflexible, but easy to consume by end Extremely easy to use without any
users. More ad-hoc user analysis dependence on IT.
requires Excel and PowerPivot
expertise which can be challenging for
some users.
Integration In addition to Microsoft data sources Integrates with a broad range of data
like SQL Server, Windows Azure SQL sources including spreadsheets, CSV,
Database, and Access, Microsoft BI, SQL databases, Salesforce, Cloudera
integrates with Oracle, IBM DB2, Hadoop, Firebird, Google Analytics,
MySql, PostgreSQL and Teradata. Google BigQuery, Hortonworks
Hadoop, HP Vertica, MS SQL Server,
MySQL, OData, Oracle, Pivotal
Greenplum, PostgreSQL, Salesforce,
Teradata, and Windows Azure
Marketplace
16 | P a g e
Off course, the best BI work will be done by professionals who utilize Power BI and Tableau
in conjunction with one another, allowing each to lend its particular strengths to the specific
needs of each challenge.
17 | P a g e
Tableau requires less
Development Rich API, Scripting,
Average Excellent consulting than
Environment S+ Rich API
competitors
In-
64-bit In-
Very memory Very 64-bit RAM allows huge
Memory Excellent
Good Data Good datasets in memory
Columnar DB
Engine
Summary – Best Visual DV, Visual Backend Good Visualization
for: Analytics Drilldown OLAP for DV requires a customization!
Of course, these "exploration" tools are also not intended to be full enterprise BI platforms.
Instead, they are complementary to more robust products. You will not replace your existing
BI products (SAP Business Objects, IBM Cognos, IBI WebFOCUS, MicroStrategy, etc.)
with the limited scope of visualization software but you might consider supplementing them.
Competitive Vendors
The main data exploration products on the market today include:
QlikView
Spotfire
Tableau
ADVIZOR Solutions which is also sold as WebFOCUS Visual Discovery
18 | P a g e
Tibco's Spotfire is the old grand-daddy in this list and was quickly overtaken by the new kids
on the block: QlikView from Sweden and Tableau from the Silicon Valley of the United
States.
While QlikTech's revenue reporting for QlikView appears much higher than that of
Tableau's, the job statistics imply that Tableau is in much higher demand.
As part of a Department of Defense initiative, PhD candidate Chris Stolte created a "Visual
Query Language" to explore large multi-dimensional databases. As luck would have it,
Stolte's university mentor was Pat Hanrahan, a founding employee of Pixar.
Together, they created what has been called ―a kind of high powered, highly visual Excel,‖
which is a really good way of explaining the innovative software product. One of their first
interested partners was Essbase, which makes sense. A common user interface for the
Essbase cube was Excel, and Tableau was a nice next-generation version of that.
19 | P a g e
CASE STUDY:
Not only were these massive spreadsheets often inaccurate and consistently hard to
understand, but also they were virtually useless for the sales team, which couldn’t work with
the complex format. In addition, each consumer of the reports had different needs—while
some thought the reports were lacking detail, others thought there was far too much detail to
wade through.
Blastrac Vice President and CIO Dan Murray began looking for a solution to the company’s
reporting troubles. He quickly ruled out the rollout of a single ERP system, a multi-million
dollar proposition. He also eliminated the possibility of an enterprise-wide business
intelligence (BI) platform deployment because of cost—quotes from five different vendors
ranged from $130,000 to over $500,000. What Murray needed was a solution that was
affordable, could deploy quickly without disrupting current systems and was able to represent
data consistently regardless of the multiple currencies Blastrac operates in.
The Solution
Working with IT services consultant Interworks, Inc. out of Oklahoma, Murray and team
finessed the data sources. Murray then deployed two data visualization tools from Tableau
Software: Tableau Desktop, a visual data analysis solution that allowed Blastrac analysts to
quickly and easily create intuitive and visually compelling reports, and Tableau Reader, a
free application that enabled everyone across the company to directly interact with the
reports, filtering, sorting, extracting and printing data as it fit their needs. And at a total cost
of less than one third the lowest competing BI quote, Tableau fit Blastrac’s budget too.
With only one hour per week now required to create reports—a 95-percent increase in
productivity—and updates to these reports happening automatically though Tableau, Murray
and his team are able to proactively identify major business events reflected in company
data—such as an exceptionally large sale—instead of reacting to incoming questions from
employees as they had been forced to do previously.
20 | P a g e
―Prior to deploying Tableau, I spent countless hours customizing and creating new reports
based on individual requests, which was not efficient or productive for me,‖ said Murray.
―With Tableau, we create one report for each business area, and, with very little
training, they can explore the data themselves. By deploying Tableau, I not only saved
thousands of dollars and endless months of deployment, but I’m also now able to create
a product that is infinitely more valuable for people across the organization.‖
References
http://www.interworks.com/services/business-intelligence/why-tableau)
http://bi-software.blogspot.in/2012/12/pretty-pictures-of-bi-tableau.html
http://www.infosys.com/newsroom/press-releases/Pages/business-intelligence-
visualization.aspx)
http://origin-www.tableau.com/learn/stories/spotlight-blastric
21 | P a g e