DELEGATES BROCHURE

ABOUT THE ORGANIZERS

ASIA’S LARGEST PUBLISHER OF MARKETING &
ADVERTISING NEWS AND INFORMATION
With a reputation for insightful analysis and
opinion on every aspect of Asia’s advertising
and marketing communications landscape,
Marketing is by far the most recognized and
well read advertising and marketing
publication in Asia.
Owned by Lighthouse Independent Media, it is
the only regional brand for marketing
professionals with magazines, conferences,
and awards in Singapore, Malaysia, Hong
Kong, and the Philippines.
ABOUT THE ORGANIZERS
• Biggest circulation and readership of any advertising
and marketing magazine in Asia
• Widest range of events and networking opportunities,
including roundtables, insights, awards and
conferences.
Launched in early 2002, Marketing magazine,
along with its digital properties Marketing Daily
and marketing-interactive.com, has served senior
advertising and marketing decision makers in Asia
with news and information, awards, conferences
and events as a market leader for over 12 years.
ABOUT ANALYTICS
Marketing analytics is rapidly changing, taking a
dramatic transformation in shaping the
marketing landscape. As the field of analytics
evolves, we are witnessing a deep penetration
of key marketing analytics trends and solutions
to increase profitable growth. From data
attribution models to social media analytics,
Analytics 2019 aims to give you a 360 view to
leverage analytics the right way.

Come and join us on this one-day conference as

we take a look at some of the key issues faced
in the field of analytics in 2019 and how you
can optimize analytics to your business
benefits.
ABOUT ANALYTICS
Now on its third year in Manila, Analytics
brings together 200+ senior marketers and
analytics leaders, discussing the challenges
marketers face and sharing insights on the
hottest issues and trends in marketing data
analytics.

Join this one-day conference on 24 October,

along with other 200 digital marketers and
analytics professionals, and get inspired by
top leaders from a wide range of industries.
EVENT DETAILS
• Date: October 24, 2019, 9:00am-
6:00pm
• Venue: SMX Convention Center, SM
Aura, BGC, Taguig City
• Format: keynotes, case studies, and an
interactive session in a 1-day
conference and exhibition featuring 12
speakers and panelists
• Number of attendees: 150 to 200
senior-level marketing and analytics
professionals
WHY ATTEND?
1. Reinvigorate your analytics strategy
Keep up with the rapidly evolving field of AI and discover the latest trends to stay
relevant in this saturated market, including predictive analysis, customer
engagement, chatbots and more.
2. Be inspired by the industry’s best
Meet and learn from our accomplished speakers and industry experts who bring
broad experiences and perspectives in the field.
3. Meet the best analytic experts
Interact and be inspired by accomplished speakers who bring broad experiences and
perspectives in marketing analytics and strategies.
4. Networking opportunity
Network and share with over 200 high-profile marketing and analytics practitioners
and industry peers and explore new business opportunities.
5. Participate in an event produced by the leading marketing
community
Marketing Magazine is the leading resource for news, analysis and commentary in
Hong Kong for the marketing community. There is nothing like being in a room with
like-minded people. Enjoy the unique convergence of networking, learning and
sharing in a single package.
2018 DELEGATES
Accenture Inc. eMNLDigital Metrobank Security Bank Corporation
Acquire Asia Pacific Philippines Inc. EnglishCentral ROHQ Metrobank Card Silver Secrets Inc.
Adknowledge Asia Philippines Inc. Eton Properties Philippines Inc. MonetizeMore SM Family Entertainment Center
Adspark Inc. Federal Land Inc. Nielsen Philippines Inc.
AKME Publishing Group Corp. Filinvest Alabang Inc. Nokia SM Mart Inc.
Analytics Effect Fisher Rosemount Systems Inc Olelo Synergy88 Digital, Inc.
AQADVERTISING (AQA) Fisher Rosemount Systems Inc. Omnicom Media Group (OMD) Synergy88 Entertainment Media,
Auto Nation Group Get Hooked 360 Petron Corporation Inc.
BBDO Guerrero Globe Telecom Inc. Philippine National Bank The Bellevue Manila
Beepbeep.ph GMA New Media, Inc. Philippine Primark Properties Inc. The EON Group
CAT Motors, Inc. Gothong Southern Shipping Lines, Philippine Seven Corporation Think Support Services Inc. (TSSI)
Cobena Inc. Polytechnic University of the Thinking Machines Data Science
Colliers International Grab Philippines Philippines ULSSI
Colliers International Hatch and Latch PRC, Inc. Wavemaker
Creative Flair Advertising Agency Honda Cars Philippines Premier Value Provider Xsite Solutions Inc.
Demand Science Team Inc. Inquirer Interactive Propelrr ZMG Ward Howell
Dice205 Co. J. Walter Thompson Philippines Rappler
Digital Room Inc., Philippines Kalaro Games Republic Biscuit Corporation
DMCI Homes Marie France Research and Tech Lab
Sante International, Inc.
2016 DELEGATES
ABS-CBN Digital Media Division Globe Telecom Mega Maxx Enterprises Publicis JimenezBasic
Accenture Happy Trips Creative Media Microgenesis Business Systems San Miguel Corporation
adish international Corp. Micropinnacle Smart Communications
Analytics Effect Hewlett Packard Enterprise Micropinnacle Technology SMITS Inc.
Arc Worldwide Manila Hinge Inquirer Publications, Inc. Corporation Spiralytics
Arriba Digital IBM Global Process Services Midas Stem Financial Limited
Ascendant Technologies Inc. Inquirer Interactive, Inc. NetRev Marketing Summit Media
BIOESSENCE InsightAsia Research Group NuWorks Interactive Teleperformance
Bughaw Digital Intercontinental Hotels Group Ogilvy and Mother Philippines Teradata
Cebu Pacific Air Jomace Int'l Travel Inc. Petron Corporation The Tropical Retail Company
Cobena Group Jones Lang La Salle Property Philam Life Thinking Machines Data Science
Coca-Cola FEMSA Phils., Inc. Consultant Private Limited Phoenix Toby's Sports
Delsan Office Systems Corp. K Line Logistics PJ Lhuillier, Inc. Trends & Technologies
Eastern Telecommunications Leads Agricultural Products Pointwest Innovations TrueLogic Online Solutions
ePLDT Lloopp Corporation University of Mindanao
Fortune General Insurance Manila Jockey Club Priority Studios University of Santo Tomas
Corporation Maxicare Healthcare Propel Manila
Corporation
PAST SPONSORS
PAST SPEAKERS
• Allan Capulong, CEO, Research and Tech Lab
• Alvin Gendrano, Vice President of Big Data and Analytics,
Smart Communications
• Amir Tohid, Managing Partner, Analytics Effect
• Andrew Syling, Digital Analytics Head, Ogilvy & Mather
• Angela Obias, Founder, Priority Studios
• Bernard San Juan, General Manager, TrueLogic Online
Solutions
• Claus Karthe, Chief Executive Officer, lloopp Natural
Intelligence Solutions
• Dominic Ligot, Industry Consultant, Teradata
• Dr. Olav Laudy, Chief Data Scientist, IBM Analytics, Asia-
Pacific
• Francis del Val, CEO, Cobena Business Analytics & Strategy
• Francis Plaza, CTO, Olelo
• Jemm Cellan, Media & Analytics Director, Globe Telecom
• Kaushal Pilikuli, Head of Analytics, Spiralytics
• Laszlo Lim, Managing Partner, Digital Endeavor
• Lou Ann Navalta, SEA Shopper Insights Lead, Nielsen
Philippines
• Maan De Guzman, Digital Marketing Strategy Manager,
Johnson & Johnson
• Mannix Pabalan, CEO, Hashtag Digital
• Marshall Valencia, President, Premier Value Provider
• Mon Lizardo, Head of Digital Projects, ABS-CBN
• Nico dela Fuente, Director of Analytics, MRM//McCann
• Niek van Veen, VP of Strategy and Operations, Thinking
Machines Data Science
• Sherry Magno, Digital Strategy Director - SEA, Wavemaker
• Sherwin Pelayo, Head, Pointwest Labs & Digital Capability,
Pointwest Technologies Corporation
• Stephanie Sy, Founder, Thinking Machines Data Science
CONFERENCE AGENDA
• Introduction to Artificial Intelligence
for Marketing
• Personalization of Online Experiences
• Using Predictive Modeling with Digital
Data
• The Quest for Perfect Digital Data:
What to Track?
• How Location Data Connects
Consumers’ Online & Offline Journeys
• Maximizing the Value of Your
Customer Data Platform (CDP)
CONFERENCE AGENDA
• Measuring Brand Campaigns
Effectively
• Customer Analytics: Connecting Your
Data to Help Deliver Better Customer
Experiences
• Information as Competitive Advantage
• Dashboard Design: Aligning Analytics
for Actionable Insight
• Data Modeling in the Age of Big Data
• Ethics, Data Ownership & Privacy in
Data Science
CONFERENCE FEE
BRANDS/INDIVIDUALS
• Early bird rate: Php7,000+VAT
(until Sept. 30, 2019)
• Group rate (5 pax and up):
Php6,500+VAT
• Regular rate: Php12,000+VAT
For individuals or companies that do
not offer marketing services to
organizations.
AGENCIES/VENDORS
• Early bird rate: Php9,000+VAT
(until Sept. 30, 2019)
• Group rate (5 pax and up):
Php8,500+VAT
• Regular rate: Php15,000+VAT
For companies that offer marketing
and analytics services to organizations,
e.g. analytics vendors, ad agencies,
digital agencies, PR agencies, etc.
 Registration Inquiries

CONTACT INFO Carla Concepcion

Account Executive
Tel: +632 696 6981
Email: philippines@marketing-interactive.com

Sponsorship Opportunities
Grace Tamang
Sponsorship Sales Director
Tel: +632 570 7506
Email: gracet@marketing-interactive.com

Speaking Opportunities
Heinz Bulos
Conference Producer
Philippine partner of Marketing Magazine Tel: +632 696 6981
Email: heinzb@marketing-interactive.com