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Analytics – A Strategic Choice

Opportunity Introduction Document

28, Shankar Mutt Road, Bangalore-560 004, India

Ph: 80-26679094 info@intertec1.com
 About Intertec
• Started in 1990 at Bangalore by one of the brightest minds in the IT industry
• Has been a Pioneer in the areas of IT encompassing Telecom, Networking, Managed Services,
Y2K, Pure Play application development and Analytics
• ISO-9001 Company with BSES certifications
• Extensively worked on different delivery models such as BOT, DIY, Outsourcing, ODC, DDC,
NEST, etc for fortune 500 customers
• Listed in the year 2000
• Diversified Business Interests – IT, Engineering, Manufacturing
• Presence in Bangalore with a consolidated revenue of over USD 6 million
Key Focus Areas

Analytics and Application

Data Mining Integration

Mobile App Application

Development Development
 Why Analytical Solutions?

Competitive Advantage: transform data into valuable information

employing sophisticated analytics

From To
• Simple Reports • Predictive Solutions
• Reactive Actions • Proactive Strategies
• Judgmental Decisions • Testable Hypotheses
• Directional Projections • Quantitative Solutions
• Click stream Solutions • Deep dive analytics
Applications – Solutions
Finance Online Portals BPO /Call Centers
• Risk Analysis • Fraud Analysis • Capacity
Planning
• Customer Lifecycle • Marketing
Models Campaigns • Call Volume
Forecasts
• Profitability Models

Pharmaceuticals Airlines Logistics

• Sales Territory • Yield
Optimization Management
• Clinical Trials / • Crew
Drugs Success-rate Scheduling
models

Telecom Retail Insurance

• Network • Demand Projection
Optimization • Market
• Optimal service Plan Segmentation /
Design Customer Profiling

• Churn Analysis

Data driven decisions are being widely used across businesses

Case Study - For a Large Mobile Manufacturer
Objective
• Field service Management of a large Managed Service provider for telecom - To reduce field service
cost, service availability, Increase Customer Satisfaction

Solution and Benefit

• Replacing manual, rule-based field service engineer assignment process with scientific, automated
methods
• Developed five sets of new rules capable of identifying potentially false or inappropriate alarms
• New rules added to their existing process
• Post implementation it was observed that there was significant reduction in field service cost,
better utilization of field service personnel (Improved by 8%), and improved service availability
(Service personnel assignment brought under the critical path of service requirements)

Methodology
• Advanced modeling techniques such as Decision Trees, Association Rules, Logistic Regression and
Benford Analysis methods used to arrive at the new set of automated rules
Case Study - Customer Identification Program
Objective
• How can we improve our ROI on dollars spent on participation in marketing events?? How can we reduce cost and time in
converting leads generated at marketing events to sales?

Solution and Benefit

• All visitors were RFID tagged and tracked
• By this visitor Movement, retention at a particular stall / booth were captured
• Raw data analyzed and results used to arrive at corresponding degree of ‘interest’ in the Exhibit located at that particular
Spot
• Visitor Analysis, Density Analysis, Demographic Analysis etc were key outputs seen

Methodology
• Cluster detection, Magic Quadrant categorization
• Idea was to replicate Web Analytics in the Physical world
Case Study - Marketing Analytics
Objective
• Marketability of in-vehicle Infotainment product (Identify Price point, Feature Set, Sales Volumes, Sales Channel, Margin
Information)

Solution and Benefit

• Gather and Analyze Feature / Price Information of existing products (Branded and some Non Branded)
• Gather / Analyze Historical data of Sales volume of 4 wheelers (Cars, SUV’s etc)
• Gather / Analyze information of Aux-in feature availability in Music systems and other data points such as factory fitted or
after market sales information
• Gather information from potential end users on their preference of buying (own use, gift, etc) and price points via online
surveys and social media
• Product Positioning arrived at, pricing information, feature set, margins and approx sales volume by channel and
region

Methodology
• Market Research, Cluster detection and classification, Regression Analysis
Team Strength
Team
• Statisticians / Econometricians: 2 PhD, 5 Masters
• Operations Researchers: 1 PhD, 2 Masters
• Team hold advanced degrees from USA and India with more than x
years of experience in finance and retail industry

Tools
• Statistics: SAS, SPSS, R, Knowledge Studio
• Optimization: ILOG, AMPL, LINDO
• Simulation: Arena

Solutions
• Developed scorecard / regression / segmentation models involving
millions of rows and hundreds of variables
• Designed strategies by solving large scale non-linear optimization
problems involving millions of constraints
• Many More…..
Skills and Expertise

Domain Application, Technology Process

Operation Service System (OSS) comprising Trouble

Ticketing System, Work Order System, Change
Telecom Management System, Field Service, Asset, Provisioning, Agile, SCRUM
Service Quality, Element Management, Network
Management, Event to Resolution automation

ITSM consisting of Trouble ticketing system, Work Order

System, Change Management System, Problem
BSM, ITSM Management, Field Service, Asset, CMDB, SLM, Element Agile, SCRUM, RUP
Management, Network Management, Event to Resolution
automation

Our analytics practice covers all major business areas

Analytics including Finance, Marketing, Operations, Manufacturing, Agile, SCRUM
Planning and Systems.
Technology Expertise

Focus Areas Application, Technology

Java, JSP, Hibernate, Spring, Struts, ASP.Net, C#.Net, VB.Net, .Net Framework, WPF,
WFC, SilverLight, SOA, Cloud Computing, Web Services, C, C++, LAMP
Technologies, WCM, Open Source Frameworks for Portals and CM, Web Servers and
Application
Application Servers, Oracle, SQL-Server, MY-SQL, DB2
Development
IDE: Eclipse, JDeveloper, VS.Net, etc

Analytics: SAS, SPSS, R, Knowledge , Excel

Analytics ETL Tools:

BI Tools: Cognos, Business Objects, Micro Strategy, Pentahao, Jaspersoft

Application Integration MULE, MQ-Series, JMS, Web Sphere, Web Logic, BizTalk

Mobile App
iPhone,/ iPad, Android, Windows Mobile,
Development
Client Engagement Models

NEST Model
Center
Dedicated Engage -
off-site Project Based For organizations who want to set up a fully
center Model (Low owned India COE, Intertec’s NEST Model is
Risk, Low Cost)-
Onsite-Offsite Dedicated the ideal choice. Unlike other business
Projects client specific Evaluate - models such as BOT, Outsourced, DIY, etc,
off-site Mature Process
End-to-end and Projects I-NEST offering minimizes upfront risks and
project facility
delivers long term goals of setting up your
responsibility Scale - Increase
Long term Resource and own India COE at a moderate cost
Onsite team commitment Project Road
blended with required Map
client team
Option of Transition – On
Medium to Build- successful
high risk of Operate- completion of
deliverable Transfer Engagement

• Account Management and Proven Delivery Models

• Mature Communication and Collaborative Process Operational Excellence
• Metrics Driven and Measurable outcomes
• Best practices - Customized COE
• Management Commitment and Transparent process
• Shared vision and long term perspective
• Result oriented and Flexible Business Excellence
12
NEST Model

13
N-E-S-T Vs Other Models
Project Based Dedicated DC Captive Center N-E-S-T

Start-Up Time Short Short Long Short

Term & Short Medium Long
Flexible
Commitment 3-6 Months 18-36 Months (Day 0)
Multiple one Off Strategic
Suitable for Strategic Strategic
Engagements (Test and Transit)
Size / Scale 5-25 25-250 Scale 50
Control Vendor Vendor Customer Joint
Process Vendor Vendor Customer Integrated
Leverage Low Low High High
Risk Low Medium High Low
Costing Model T&M, Fixed T&M Cost Fixed / T&M -> Cost

ROI Low Low High High

Cost of Ops Medium, High Risk Low, High Risk Medium, Low Risk
 Partial Client List

• Unisys Corporation • EdgeTech Ltd., UK

• Nokia Siemens Network Oy • DiData Corporation
• Remel
• Column Technologies Inc • Bax Global
• Harris Corporation, USA
• Johnson and Johnson, Global
• Columbia House, NY
• TuringSMI, UK, USA • ADPAC Corporation, USA
• Vodafone, Hungary • Community Banks in India
• Vodafone, Sweden • Financial Institutions in US
• Vodafone, Switzerland
• 3GiS, Netherlands
• Nokia Oi
• J.P. Morgan Chase
• Hauwei Communications
• The Innovation Group PLC, UK
Why Intertec ?

Participated in scores of Wide Domain / Technology

Successfully delivered
projects from inception to experience: (Enterprise,
solutions to Fortune 500
rollout and post-release Telecom, Migration,
Organizations
support Analytics, BSM, etc)

20 years history, stability Investment, deep Long term vision

and reliability commitment to Win-Win approach
development of IP Flexible business model
 Click to edit Master title style

Intertec Communications Limited

Thank You 28, Shankar Mutt Road, Bangalore-560 004, India
Ph: 80-26679094, 9480428232
sales@intertec1.com,
Ravi@intertec1.com
www.intertec1.com