OUR BUSINESS IDEA

Group no: 5
Members: Abhijith R
Athul C A
Ardra T B
Gowri Krishna
Lekhmi Prakash
Karthika P Saji
Vishnu K A
 “The Cigarette against cigarette”

HERBIT is a substitute for cigarette which will reduce the use

of tobacco and recover completely from the consumption of
nicotine. It is produced from the raw material which are herbal
plants including MULLEIN LEAVES, TULASI etc. customer
can use this product without any kind of side effects. As nicotine
is not included in the product it is not at all harmful to the persons
who use it as well as the nearby person.

Objective of the product

 To help the customers to quit smoking
 To reduce the chance of diseases like cancer
 Also act in improving the health of the customers.
Generation of Ideas

We had a group of 7 members, all of them came up with different

ideas. The most preferred one was HERBIT and we had a SWOT
analysis on it.
Strength
 No similar products
 No side effects
 Easily available resources
 Innovative product
 Quality product with affordable price

Weakness
 Heavy machinery needed
 Low scale production cost will be high
 High capital is required
 Finding distributers

Opportunities
 Less number of competitors
 Market opportunities are high
 No of cigarette users are high
 There is a global market for it.
Threats
 Government support and certifications
 Product clearance from IMA
 Demand is uncertain as it is a new product

Competitors
The competitors are
 Cipla (Nicotex), ITC (Kwiknic)
 Cigarette manufacturers
 E cigarettes (banned in India)

Overall perspective
When we analyzed about the HERBIT we came to know that there
are less no of competitors and the existing products are having
side effects as all the products are having nicotine content in it.
Our product differs there. Market opportunities for success of the
product is high.
There will be several obstacles for establishing the product in the
market. Availability of raw materials, government support,
clearance certificates for production as well as sales of the
product. To find distribution will also be difficult.
Even though all these are the situation we are certain that our
product HERBIT will make a mark in the life of several families.
Product design
Raw materials needed
 Cigarette paper,
 Filter sponge
 Dried plant leaves
 Tulsi
 Mullein
 Raspberry leaves