Boutique Manager

Summary
A Boutique Manager is responsible for managing the sales, operations, asset protection, and human resources function of
the boutique to assure a great customer experience and optimum profitability. Boutique managers motivate and inspire
their team to achieve productivity and sales goals.

Duties
Boutique Managers are responsible for achieving sales and service level targets set for the boutique, recruiting and
training personnel, making sure that every customer is served in a timely manner, and managing customer inquiries and
complaints. They also motivate the staff to provide exceptional customer service, manage shifts and complete all reports
or documentations related to each shift, abide by cash collection procedures and make sure all staff members follow it.
Boutique managers are also in charge of collecting cash, organizing appropriate transfer, delivering all requested reports,
ensuring computer systems are functioning correctly, running periodical physical stock inventory, placing orders, and
checking deliveries. Boutique managers also ensure the boutique is clean and well maintained, maintain a visually appealing
display; and ensure the boutique complies with all applicable laws.

Education and Training Requirements

The minimum requirement to be hired as a Boutique Manager is usually a high school or GED diploma, and 2 years of
experience in retail management. However, depending on some factors such as product or size of the company, most
employers prefer candidates with a college degree and at least 5 to 7 years of experience, with at least 2 of them spent in
a managerial or supervisory position.

Knowledge and Skills Requirements

A Boutique Manager must be dependable, disciplined, self-driven, enterprising, and efficient. He/she should also possess
excellent written and oral communication, good leadership skills, effective merchandising and strong organization skills;
multi-tasking abilities, and knowledgeable in the products being sold. Boutique managers should also be able to motivate
people; have good eye for aesthetics; and be proficient with the use of computers and software such as MS Word, MS Excel,
MS PowerPoint, and MS Outlook.

Responsibilities of a Boutique Manager

The boutique manager is an individual who is mainly responsible for taking care of the business of the boutique. He is one of
the main personnel who plays an important part in bringing a growth in the business of any boutique. He strives to meet the
business expectations by organizing outreach campaigns and cross merchandising crusades in an effective manner.
He has a significant role to play in motivating and sustaining a professional harmony among the staff members and regional
employees. He shoulders the responsibility of making sure that the general operations of the boutique are executed in an
efficient way. Besides, he also takes care of the management of the boutique functionality on a daily basis.
Responsibilities of a Boutique Manager
The boutique manager handles the job of successfully coordinating and supervising the every day functions of the boutique.
He also manages the regular activities of the staff employees who are involved in the merchandising and marketing of the
services and products. He is responsible for maintaining customer satisfaction for every service supplied by the boutique
to the consumers.
He always ensures that the monthly sales targets and other business objectives are met with the help of the proper
management and organization techniques. He looks for amplifying the product sales through various ways. He may hire
employees that are capable of giving high performance even at pressure situations. He may even develop and extend the
customer service provided to the potential customers or improve the image of the brand in the local market.
He maintains a timely interaction with the clients and establishes professional relationships with the new customers, so as
to ensure a growth in the overall sales of the boutique. Moreover, he looks for opportunities for developing a potent formal
relationship with the global and local corporate partners. For the purpose of perfecting the business opportunities, the
boutique manager makes sure that there are sufficient monthly replenishments. He performs the duty of enforcing
procedures that are dedicated for stock control. On the other hand, he is responsible for carrying out day-to-day stock
takes.
He makes certain that the visual standards that depict the luxury branding of the products are provided with superior care
and routine housekeeping procedures at all times. In addition to that, he enforces well-timed implementation of visual
merchandising standards and surpasses every other expectation of the corporate office. He ensures an active coordination
and enforcement of PR and advertizing initiatives, so as to increase the number of customers entering the boutique. He
does this in coordination with the corporate offices.
He is also responsible for the submission and creation of reports of staff, financial, and commercial commission on a
regular basis. He handles the responsibility of leading and guiding the boutique sales including the external sales through
useful presentations and training programs. He looks after the development of client relationship and proper organization
of client database.
The boutique manager performs other professional duties as well. He has to actively participate in the plans of action
designed for the growth of the boutique and managing the future leading events and marketing trends. He organizes the
consumer campaigns that include thorough management of the campaign equipment and agencies like services, catalogs,
gifts, mails, etc. He is also required to achieve the campaign objectives to ensure the success of these campaigns.
He may even take care of the performance appraisals and recruitment of the employees on a half yearly or quarterly basis.
He also prepares the progress reports of the employees for their performance evaluation.
Requirements of a Boutique Manager
The boutique manager should have sound knowledge about the computer applications that are commonly used, i.e.
Microsoft Word, Microsoft Excel, Microsoft Outlook, etc. He should be willing to work for longer hours and even on weekends
if required. Basically, he must demonstrate flexibility in his work agenda. He must possess the unique ability of
recommending appropriate solutions during grave situations and be optimistic and energetic at all times.
He should have the will to excel over the challenges and obstacles that may arise during his work. Moreover, he should be
able to manage the customers in an efficient manner by showcasing first class customer service. He should be capable of
enforcing retail plans of action that are productive in nature within a fast paced atmosphere. He should be detail oriented
and analytical enough to handle the operations of the boutique in a proficient way. He should have excellent oral and written
communication skills along with good time management techniques.
He must be an experienced personnel belonging to the marketing and business management background. He should have a
master's degree in Business Administration with a specialization in sales, accounting or marketing fields.
Course Topics
The Boutique Owner Certificate Course has been developed to meet high academic standards, ensuring that as a graduate
you can display with pride the Boutique Owner Certificate you will earn from the International Association of Professions
Career College.
Topics covered in the Boutique Owner Certificate Course include the following:

The Boutique Environment

Retailing Fashion
The Boutique Marketplace
The Owner’s Role
Ways to Learn More

Planning Your Boutique

Get Inspired
Your Niche Market
Business Options
Your Business Plan
Start-Up Costs and Funding

Preparing to Open
Choose a Location
Sources of Inventory
Buying for Your Boutique
Pricing Merchandise
Hiring Your Staff
Legal Matters
Your Grand Opening

Running Your Boutique

Merchandizing
Effective Sales Techniques
Store Operations
Managing Your Staff
Attracting Customers