Behavior to use social media of International College, ChiangMai

Rajabhat University

By

Nichakhan Khasom 58628325

Saowanee Suwanprasert 58628313

Business Research: BUS4901 Sec.01

International College

Chiang Mai Rajabhat University

 Table of contents

Page

Abstract 1

Introduction 2

Research Questions 3

Research Objectives 4

Limitations of the Research Scope 5

Literature Review 6

Methodology 9

Results interview 10

Discussion 11

Conclusion 12

Recommendation 13

Appendix 14

Reference 17
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Abstract
This research aims to study the behavior of using social media of students at International College,
ChiangMai Rajabhat University. Expectations for social media, learning and adoption, social social, and
attitudes toward online social networking. The sample was used in the research is students of
International College, ChiangMai Rajabhat University for 50 samples. Using quantitative data analysis by
Survey Monkey is questionnaire.
The research found that Most respondents were female aged 19-23 years. The most favorite
applications are: Facebook has a rate of use this application 7 hour per day.
Most of student got the services are from Facebook. Including Toot on the discussion board Join groups,
play games, share pictures, share videos, send messages, comment and Like
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Introduction
Communication is a vital part of life. It is conveying the perception, feeling, different opinions
and the attitude to others to recognize the purpose. Therefore, the human being, create the communication
development in various formats such as visual communication, signal Communication, and interpersonal
communication.
Currently, this is the era of social networking as part of the daily life and of all ages. Communicate
through applications such as Facebook. It is for sharing posts the news, video clips, pictures and chat
conversations. Or the ideal Line for appropriate conversation, more than that, you can always chat or
make calls through the line. Or will show their own life as Instagram. These applications are very useful
social networks for life. In the present day, communication is fast. Can be person to person and group
conversations. In the era of 4G can update the news. Without waiting for news from the television,
newspapers and wherever they are, they can receive news and information.
Technology is constantly evolving developing new things is always evolving. Smart phones make it
easier and more convenient. The number of users updated people use internet and social in Thailand has
47 million people to used smartphone and users with 34 million to used social media or social network,
As a result, social networking is becoming more and more popular.
Social Media it is connected to many people to interact in society. Is a way to communicate, It can be
applied to social networks in daily life such as communication, education, marketing, entertainment,
political communication, etc. It is widely used. Many people focus on social Media or this virtual world.
It becomes a daily routine of the present life. And many people who cannot lack these things.
The use of social networking services to change the lifestyle. Each one is more or less. Have more role in
life as a teenager. The most influential student in the class is called the lack of these things. Whether it's
eating or sleeping, all the time, it's time to get updated. According to statistics from the Thailand Zocial
Awards 2016, Facebook's 416 people have grown from 17% to 60% of the Thai population. Facebook,
male: 21: 20, line 33 million, Twitter 5.3 million, 1.2 million grew 18%, and Instagram reached 7.8
million, up 74%. New user added 1 million people. The age of social networking services such as the
GenZ Group is used to learn things. Gen-Y and Gen-D (Digital) are used to communicate. Gen-X group
of working-age adults used for research or as a tool for work. ("Social Media User Summary," 2017)
However, the social role in society. It has a social impact. Positive impacts, such as faster and
more accurate news coverage. The negative impact, such as the social harm caused by the communication
through social media, received the news or photos are not appropriate for youth.
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Research question
1. How often to use social media per day?
2. What website to use the most?
3. What problem to use social media?
4. What benefit that get from social media?
5. What advantage and disadvantage in your opinion?
6. How you manage your time for use social media?
7. How do you think about problem between teenager and social media?
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Research Objectives
1 .To study the behavior of using social media of students at International College, ChiangMai Rajabhat
University.
2. To study the factors influencing the risk behaviors of using social media of students at International
College, ChiangMai Rajabhat University.
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Scope of research
The research uses quantitative research. For this study. Select the survey method. The
questionnaire was constructed and the scope of the research was as follows,
1. Student year 1-4 of students at International College, ChiangMai Rajabhat University.

General conditions of study

-Gender
-Age
-Year
-Major
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Literature Review
Sun News (West) sports fans can follow summer activity by way of social media
Holzheimer writes that social media is a great way to keep yourself updated regarding community sports
throughout the summer. Want to hear about a summer sports camp? Would you like to know where some
of the best camps are in the local area? Follow Sun News (West) sports editor/writer and columnist Mike
Holzheimer as he continues his annual "summer tour" of the area's sports camps.
Social Media and Workplace Practices in Higher Education Institutions
Altman said this literature review investigates how the impact of social media has been studied
with regard to a broad range of higher education workplace practices that extend beyond teaching and
learning, into areas such as research, administration, professional development and the development of
shared academic cultures and practices. Our interest is in whether and how the educational research
community, through its research and publication practices, promotes particular views of social media in
education at the expense of others.
Posting Selfies and Body Image in Young Adult Women
This exploratory study was designed to investigate how young women make sense of their
decision to post selfies, and perceived links between selfie posting and body image. Eighteen 19-22 year
old British women were interviewed about their experiences of taking and posting selfies, and interviews
were analyzed using inductive thematic analysis. Women linked selfie posting to the “ideal” body,
identity management, and body exposure; objectifying their own and others’ selfies, and trying to portray
an image that was as close to “ideal” as possible. Women differentiated between their “unreal,” digitally
manipulated online selfie identity and their “real” identity outside of Facebook and Instagram. Bodies
were expected to be covered, and sexualized selfies were to be avoided. Results challenge
conceptualizations of women as empowered and self-determined selfie posters; although women sought
to control their image online, posting was constrained by postfeminist notions of what was considered
socially appropriate to post.
How Posting Purchases on Social Media Influences Happiness
The purpose of this article is to investigate the influences of posting one’s purchases on the
content creator’s happiness attained from the purchases. A survey (n=207) was conducted on Amazon
Mechanical Turk. Multiple regression and floodlight analysis were utilized to examine the data, which
show that posting purchases on social media as a new way of self-presentation interplays with self-esteem
in influencing consumers’ happiness obtained from the posted purchases. Specifically, posting behavior
increases the happiness among consumers with higher self-esteem, but has no effects on consumers with
lower self-esteem. This article fills the gap among literature about the influences of the different self-
presentation styles caused by self- esteem, and advances our understanding of how social media usage
differently influences consumers with higher and lower self-esteem. This research also provides novel
insights into the role of self-presentation in consumers’ happiness from purchases and the affective
benefits of creating user-generated content.
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Social Media and Workplace Practices in Higher Education Institutions

This literature review investigates how the impact of social media has been studied with regard to
a broad range of higher education workplace practices that extend beyond teaching and learning, into
areas such as research, administration, professional development and the development of shared academic
cultures and practices. Our interest is in whether and how the educational research community, through its
research and publication practices, promotes particular views of social media in education at the expense
of others. A thematic analysis of a sample of recent (2010-17) research on social media in education finds
the field influenced by perspectives, particularly the managerial, that are prominent in the institutionalized
discourses around which HE is structured. These discourses are largely shaping practice in 21st century
education, despite their lack of attention on how social media alter the processes of knowledge
development within education, changing practice at deeper, institutional levels. We hypothesize that the
implication of such research failing is that the academic community fails to reflectively and critically
address how academic practices and the classroom itself are being shaped by certain “institutionalized”
uses and conceptions of social media.
Social Media and Shaping Voting Behavior of Youth
This study analyzes the role of social media in shaping voting behavior of youth in the Scottish
Independence Referendum 2014. Findings from a survey of inhabitants of Scotland and England (n=985)
indicate that the social media is composed of limited self- selected members (especially Facebook).
Young voters seek information from like-minded political experts on social media. The politically aware
young voters are more efficient and active than their less politically aware counterparts with respect to
gaining political information. Social media were effective in changing voting behavior of young voters in
Scottish Referendum 2014.
University Facebook Pages
This study examines how colleges and universities use social media in order to inspire higher
levels of identification with the institution and build a sense of community within their alumni networks.
Qualitative analysis of interviews with university social media managers is coupled with systematic
content analysis of 66 university Facebook pages to propose a new model using four content themes to
generate higher levels of engagement on social media: pride points, relevance, unifying imagery and
nostalgia.
Personality Traits as Predictors of Online Customer Review Motivations
Online customer reviews (OCRs) are becoming increasingly popular among consumers who read them to
make informed decisions about products and services. This study investigates consumers’ motivations for
posting OCRs and the relationship between the motivations and the Big Five personality traits. The data
come from an online sample of 352 online users who reported posting a review of a good or service. The
results of the study indicate that individuals who post OCRs are driven primarily by interest in helping
other consumers, followed by economic incentives, venting, self-efficacy, and social interaction. Using
regression analyses, agreeableness was found to be positively related to interest in helping others and
economic incentives, but negatively related to the venting motivation. Extraversion was found to be
positively related to social interaction. Further exploration using canonical correlation analysis revealed a
cluster of association between self-interested helpers (i.e., those motivated by economic incentives and
the desire to help other consumers) and the Big Five personality traits of agreeableness and extraversion.
Practical implications of these findings are discussed, as well as suggestions for future research.
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Image, Race, and Rhetoric: The Contention for Visual Space on Twitter
This study examines photographs associated with the Twitter hash tag “ifiweregunneddown”
through the lens of visual rhetoric, concluding that social media users engaged in a protest against
mainstream media by using images of themselves to reassert their identity. The study examines and
discusses identity within the context of photographic media portrayals of African-Americans, including
the historical Emmett Till murder, in which image played a key role in the national discussion over race.
Data from this study was examined through the theory of the public sphere, suggesting that societal
members use information available to them to debate and determine meaning. Results found eight
patterns in the photos associated with the hash tag: five were considered negative or undesirable, and
three were considered positive or socially acceptable. This study also borrows theory from geography and
the concept of contested space.
Using Micro blogging as a Social Media Tool for Discussions in Higher Education Classrooms
Through this qualitative study, researchers explored how preservice teachers’ roles and functions
vary when participating in both instructor-directed and student-directed micro blogging discussions about
children’s literature on the micro blogging platform, Todays Meet. Preservice teachers from three
universities participated in an instructor-directed within university micro blogging (WUM) discussion as
well as a student-led across university micro blogging (AUM) discussion with preservice teachers from
the other two universities. The researchers developed a three-pronged framework based on the work of
Java et al. (2007), Ebner and Maurer (2008), and Gao et al. (2012) to analyze the micro blogging
interactions in the WUM and AUM groups. Findings revealed that the AUM discussions tended to have
more depth and moved away from the provided questions. Additionally, the participants demonstrated all
the functions and roles of the micro blogging framework in the AUM opposed to the WUM where several
were absent. In this study, micro blogging provided an opportunity for an interactive experience and the
social construction of knowledge among preservice teachers.
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Methodology
In these studies, the researcher studied the behavior to use social media of students of
Internationall College, ChiangMai Rajabhat University. The steps are as follows.
1. Defind demographic and sample

The researcher are used students of Internationall College, ChiangMai Rajabhat University for 50 samples
for investigate the research.
2. Create a research tool.
The researcher are create Survey Monkey for students answered the questionnaire.
The questionnaire are have 4 parts, are included:
1.Personal information (Age, gender , year and major)
2.The behaviors of using the social media.
3. The objectives of using the social media.
4.The result of using social media.
3. Data collection
Collection the information or data form research tool or the questionnaire form Survey Monkey
4. Analyzed the information
When have information form questionnaire, and then analyzed and conclusion the information.
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Interview Results
Students at International College, ChiangMai Rajabhat University age between 19-23 years old,
They are also like to use social media. Divided into 4 type. Include:
Type 1 is people use social media for entertainment 50% such as watched movies, listened music involve
posts photos, comments in page.
Type 2 is 20% for people that used social media when have free time, they like to used Facebook, Line
and Instagram application. They also like to chat with friends, family.
Type 3 used social media for work or find information is 15%. They also find and send information from
Line and Facebook Messenger.
Type 4 is used for business 15%. They use Facebook and Instagram to post of product and make
marketing ad from it, and sometime they gave information about product in Line to customer or contact
with customer.
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Discussion
Research on behaviors to use social media of students at International College, ChiangMai
Rajabhat University can discuss the key issues as follows.
1. Student used to use social media and network site .This may be due to personnel using the Internet and
information technology in their work and study. They use of computers, the transfer of books through the
electronic system. It is not difficult to access the social network.
2. The most student used social networking site is Facebook. This may be due to the Facebook is the
world's top media, as well as in Thai society, which we are receiving. Very popular both as a consumer
and a business enterprise. It is an online society that allows you to enter. Publish personal information,
articles, photos, works, meatus, and comments. Exchange experiences, shared interests and other
activities.
3. The time that student access most social networking websites is time between 10AM to 12 PM. Or
since waked up until sleep. And do like this every day.
4. Student like to shopping online by Facebook, and they are seller too.

5. Some students are use social media all the time, it’s the social aholic, they cannot put away the
smartphone and cannot live without internet connection, they use social media sines woke up until sleep.
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Conclusion
Form the research found the result that for advantage is social media help to easy communicate
with people who same passion, exchange comment and opinion. Can use social media to be entertainment
such as video clip, pictures, and chat channel. Earn revenue for users. At this point we can see very
clearly at present. Online sales these social media applications work to make money for those who use it
and it can help to easy to buy product too. Convenient, fast and cost effective. Whether it is searching for
knowledge. Communicating with others is easy. You do not have to pay much.
And for disadvantage is social media is a wide online community if the user is unkind on lack of
judgment, may be scammed through the internet from inappropriately use. And it is easy to pirate your
work, even your photos or works. If you do not put your signature or strength to it, it may be taken to do
something else that we do not know, such as to edit it is illegal. Some people are very social media to lose
work to learn to see many. Get too much personal information. We will see that each user account needs
to know personal information, which can be dropped or spread.

Interview results It found that most of the students liked Facebook. Facebook is a social media
network that helps build a network of old friends and find new friends. Can send messages exchanging
reciprocal interests. Facebook is designed to be able to communicate with each other closely. There are
functions to determine the membership of the members are quite true.
In the activity that the sample is made up of the most recent is the chat. Based on the concept of
communication behavior. Communication style It is a communication style that interacts. It is both the
sender and the receiver at the same time.
The activity that the sample selected was ranked second. personal Information Picture of yourself to
others. That may be considered many terms. That person needs to be accepted. Want to be a person who
is unique and let others be interested in their own feelings.
The activity chosen by the sample are less is do business on social media
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Recommendation
1. Should be used social media to appropriately either time to use should not for long time.
2. Should use the social media for the purpose, not be risk of damage from use for wrong purpose.
3. Should not be used social media for repetitiously.
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Appendix
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Figure 1 Annual growth continues apace, especially in active mobile social users - 39% penetration up
5% from 2017. Share of web traffic by device highly favours mobile at 52% (+4% year-on-year change),
whilst Desktop remains in second place with only 43% of device share to all web pages, down by 3%
year-on-year.

Figure 2 With Facebook having the most daily active users compared to other social networks it's
important to know how your content may potentially perform and what features to use to optimize the
reach of content. There is a 10.7% average post reach vs page like and 26.8% average paid post reach vs
total reach. Facebook is a great social platform for organic and paid opportunities with a huge potential
reach - just remember to target content to business personas to gain quality leads
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Figure 3 Image sourced from the Yellow Social Media Report 2018.

Figure 4 Image sourced from the Yellow Social Media Report 2018
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