Purposive Communication

Reference No.: OMSC-Form-COL-13 Effectivity Date: A.Y 2019-2020, First Semester Revision No.
01
REPUBLIC OF THE PHILIPPINES

OCCIDENTAL MINDORO STATE COLLEGE
Mamburao, Occidental Mindoro
website: www.omsc.edu.ph email address: omsc_9747@yahoo.com
Tele/Fax: (043) 457-0231/cdoffice143@gmail.com
College of Business, Administration, and Management

Mamburao Campus
`
BACHELOR ARTS IN BUSINESS ADMINISTRATION AND MANAGEMENT MAJOR IN FINANCIAL MANAGEMENT
OBE COURSE SYLLABUS
OMSC VISION
A premier higher education institution that develops locally responsive, globally competitive, and innovative professionals.
OMSC MISSION
The OMSC exists to produce intellectual and human capital by developing excellent graduates through outcomes- based instruction, relevant research responsible
technical advisory services, and sustainable production.
COURSE TITLE : PURPOSIVE COMMUNICATION
COURSE DESCRIPTION: Is a three-unit course that develops students’ communicative competence and enhances their cultural and intercultural awareness through
multimodal tasks that provide them opportunities for communicating effectively and appropriately to multicultural audience in local or in global context.
COURSE CODE : GEF01
CREDIT UNITS : 3
PREREQUISITE/S : NONE
COURSE OUTCOMES:
 Describe the nature, elements, and functions of verbal and non-verbal communication in various and multicultural contexts
 Explain how cultural and global issues affect communication
 Determine culturally appropriate terms, expressions and images
 Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills
Reference No.: OMSC-Form-COL-13 Effectivity Date: A.Y 2019-2020, First Semester Revision No.01


Mamburao Campus
 Summarize the principles of academic text structure

 Convey ideas through oral, audio-visual, and/ or web-based presentations for different target audiences in local and global settings using appropriate registers
 Create clear, coherent, and effective communication materials
 Present ideas persuasively using appropriate language registers, tone, facial expressions, and gestures
 Write and present academic papers using appropriate tone, style, conventions, and reference styles
 Adopt cultural and intercultural awareness and sensitivity in communication of ideas
 Appreciate the differences of the varieties if spoken and written language
 Adopt awareness of audience and context in presenting ideas
 Appreciate the impact of communication on society and the world
PROGRAM GOALS:
The OMSC College of Business, Administration, and Management aims to produce competent, competitive, professionals in business, research, hospitality industry
COURSE OUTLINE
Week Course Outcomes Topics Teaching / Learning Activities Assessment
 Describe the nature,  Communication processes,  Lecture and Class Discussion  Quizzes
elements, and functions of principles, and ethics  Group Work  Reaction Paper
verbal and non-verbal  Communication and
communication in various Globalization
1 and multicultural contexts
 Explain how cultural and
global issues affect
communication
 Appreciate the impact of
communication on society
and the world
 Determine culturally  Local and Global  Lecture and Class Discussion  Quiz and Seatwork
1-2 appropriate terms, Communication in  Exercises  Research and report on various
expressions and images multicultural settings  Interview invited speakers/ cultural and intercultural


Mamburao Campus
 Adopt cultural and  Varieties and registers of students modes of communication

intercultural awareness and spoken and written language
sensitivity in
communication of ideas
 Evaluate multimodal texts  Evaluating Messages and/ or  Lecture and class discussion  Invitation for people to join
critically to enhance images (e.g. pictures of on critical reading and cause-oriented events using
receptive (listening, reading, different types of texts listening various media such as email,
viewing) skills  Exercises on analysing social media, print and/or
reflecting different cultures
 Convey ideas through oral, content of various texts electronic advertisements
audio-visual, and/ or web- (regional, Asian, Western,  Lecture and class discussion  Oral, audio-visual and/ or web-
3-5 based presentations for etc.: on preparing audio visual based presentations to promote
different target audiences in and web-based presentations cultural values (e.g. respect for
local and global settings 1. What is message?  Group work and class elders, bayanihan spririt, etc.)
using appropriate registers 2. What is the purpose of the discussion on identifying 
 Adopt awareness of message? problems with research
audience and context in 3. How is the message conveyed presentation in the video
presenting ideas by the text and/or image?  Lecture and class discussion
 Convey ideas through oral, 4. Who is the target audience of on informative, persuasive
audio-visual, and/ or web- and argumentative
the message?
based presentations for communication
different target audiences in 5. What other ways of 
local and global settings presenting the message are
using appropriate registers there?
6-8  Create clear, coherent, and  Communication aids and  Lecture and class discussion  Public announcements (audio/
effective communication strategies using tools of of Types of Speeches and video, social media) about


Mamburao Campus
materials technology Pubic Speaking (read, disaster preparedness`

 Adopt awareness of memorized, impromptu,
audience and context in extemporaneous)
presenting ideas  Short exercises: asking for
 Convey ideas through oral, information through inquiry
audio-visual, and/ or web- letter of interview, response
based presentations for to queries, incident reports
different target audiences in
local and global settings
using appropriate registers
 presenting ideas
 Create clear, coherent, and  Communication for various   Editorial about environmental
effective communication purposes issues
materials 1. To obtain, provide and  Formal one-minute speech
 Present ideas persuasively based on current issue
9 disseminate information
using appropriate language (Extemporaneous)
registers, tone, facial  To persuade and argue
expressions, and gestures
 Adopt awareness of
audience and context in
10-12  Create clear, coherent, and  Communication for work  Lecture and class discussion  Workplace documents
effective communication purposes (e.g. healthcare, on effective communication  Written and/ or presentation
materials education, business and trade, and oral presentations in
 Present ideas persuasively law, media, Science and workplace
using appropriate language technology)  Analysis of different
registers, tone, facial communication materials
expressions, and gestures  Writing exercises on
 Adopt awareness of communication materials for


Mamburao Campus
audience and context in workplace (e.g. minutes,

presenting ideas memo, requests, business/
 Write and present academic technical/ incident reports,
papers using appropriate letters)
tone, style, conventions, and
reference styles
 Adopt awareness of  Communication for Academic  Lecture and class discussion  Analysis papers
audience and context in Purposes in communication for  Academic Presentations
presenting ideas Academic Purposes
 Convey ideas through oral,
13-15 audio-visual, and/ or web-  Independent research (topic)
based presentations for proposal
different target audiences in
local and global settings
using appropriate registers

FINAL EXAMINATION (1.5 HOURS)
SUGGESTED LEARNING RESOURCES :

Main Reference/Core Textbook :
 http://www.healthknowledge.org.uk/public-health-textbook/organization-management/5a-understanding-itd/effective-communication
 http://promeng.eu/downloads/training-materials/ebooks/soft-skills/effective-communication-skills.pdf
 Chase, R. & Shamo. S. (2013). Elements of effective communication, 4th ed. Washington, Utah: Plain and Precious Publishing.
 Article from “Flight from a Conversation” http://www.nytimes.com/2012/04/22/opinion/sunday/the-flight-from-conversation.html?_r=0
 Video “Connected but Alone.” In TED talks https://www.ted.com/talks/sherry_turkle_alone_together


Mamburao Campus
 Video “How Social Media Can Make History” https://www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history

 Video “Wiring a Web for Global Good” https://www.ted.com/talks/Gordon_brown
 TED Talks “Pop Culture in the Arab World” https://www,ted.com/talks/shereen_el-feki_pop_culture_in_the_arab_world
 Dainton, M. & Zelley E (2015). Applying Communication Theory for Professional Life. A Practical Introduction 3rd ed. Sage Publications
 Biber, D. & Conrad S. (2009) Register, genre, and style. Cambridge: Cambridge Univ. Press
 Mooney, A. Peccei, J.S., La Belle, S. et. al. (2010). Language Society and Power: An Introduction, 3rd ed. London: Routledge.
 Adler, R., Elmhorst, J.M., & Lucas, K. (2012) Communicating at Work: Strategies for Success in Business and the Professions. NY. McGraw Hill.
 Searles, G. (2014) Workplace Communication: The Basics. Boston: Allyn & Bacon, 6th ed.
 Dainton, M. & Zelley E. (2015) Applying Communication Theory for Professional Life. A Practical Introductopn. 3rd ed., Sage Publications.
 Lucas, S. (2011). The Art of Public Speaking. N.Y: McGraw Hill.
 Dainton, M. & Zelley E. (2015). Applying Communication Theory for Professional Life. A practical Introduction 3rd edition., Sage Publications.
 Searles, G. (2014). Workplace Communication: The Basics. Boston: Allyn & Bacon, 6th ed.
 Bullock, R. & Goggin, M. (2013). The Norton Field Guide to Writing 3rd edition. W.W. Norton and Company
COURSE REQUIREMENTS  Project
Class Standing = 50%

Mid-term ∕ Final Examination = 40%
Project =10%
GRADING SYSTEM _________________
100%


Mamburao Campus
*Final Rating = Midterm (40%) + Final Term (60%)
Attendance:
1. Students having seven (7) absences without valid reasons will be dropped from the class. Students are
required to present admit-to-class slip from the Office of Student Affairs and Services after being absent in
the previous meeting.
2. Three (3), not necessarily consecutive, tardiness without further notice is equivalent to one (1) absence.
COURSE POLICIES
Incomplete Grade:
1. Students who were not able to take the midterm/final examinations will receive an incomplete grade.
2. Incomplete grade should be complied within one year.
Prepared by: Noted: Approved:
ROSE ANNE C. PAGUIO JUDY A. CATALO, DBA ELBERT C. EDANIOL, EdD

Part-Time Instructor CBAM Program Head Vice President for Academic Affairs
Recommending Approval:
__________________
WENCESLAO M. PAGUIA, JR., PhD Date
Dean, College of Business, Administration and Management
__________________
Date

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Reference No.: OMSC-Form-COL-13 Effectivity Date: A.Y 2019-2020, First Semester Revision No.

REPUBLIC OF THE PHILIPPINES

College of Business, Administration, and Management

COURSE TITLE : PURPOSIVE COMMUNICATION

REPUBLIC OF THE PHILIPPINES

College of Business, Administration, and Management

 Summarize the principles of academic text structure

Week Course Outcomes Topics Teaching / Learning Activities Assessment

REPUBLIC OF THE PHILIPPINES

College of Business, Administration, and Management

 Adopt cultural and  Varieties and registers of students modes of communication

REPUBLIC OF THE PHILIPPINES

College of Business, Administration, and Management

materials technology Pubic Speaking (read, disaster preparedness`

REPUBLIC OF THE PHILIPPINES

College of Business, Administration, and Management

audience and context in workplace (e.g. minutes,

SUGGESTED LEARNING RESOURCES :

REPUBLIC OF THE PHILIPPINES

College of Business, Administration, and Management

 Video “How Social Media Can Make History” https://www.ted.com/talks/clay_shirky_how_cellphones_twitter_facebook_can_make_history

COURSE REQUIREMENTS  Project

Class Standing = 50%

REPUBLIC OF THE PHILIPPINES

College of Business, Administration, and Management

*Final Rating = Midterm (40%) + Final Term (60%)

Prepared by: Noted: Approved:

ROSE ANNE C. PAGUIO JUDY A. CATALO, DBA ELBERT C. EDANIOL, EdD

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