1.) A favorable or unfavorable evaluative reaction towards something or someone often
rooted from one’s beliefs and exhibited in one’s feelings and intended behavior. a.) Moral b.) Attitude c.) Emotions d.) Love - b.) Attitude, as the rest of the answers doesn’t immediately imply reactive behavior outward self, attitude however always have a visible reactive behavior, either positive or negative outward self. Source: Chapter 4: Behavior and Attitudes, Page 124 on the slide, Page 149 on the PDF file. 2.) A newer and widely used attitude measure that uses reaction times to measure how quickly people associate concepts. a.) AIT b.) TIA c.) IAT d.) None of the above - c.) IAT, IAT stands for implicit association test, a computer-driven assessment of implicit attitudes. The test uses reaction times to measure people’s automatic associations between attitude objects and evaluative words. Easier pairings (and faster responses) are taken to indicate stronger unconscious associations. Source: Chapter 4: Behavior and Attitudes, Page 126 on the slide, Page 151 on the PDF file. 3.) A set of norms that defines how people in a given social position ought to behave. a.) Role b.) Place c.) Level d.) Hierarchy - a.) Role, The word role is borrowed from the theater and, as in the theater, refers to actions expected of those who occupy a particular social position. Source: Chapter 4: Behavior and Attitudes, Page 132 on the slide, Page 157 on the PDF file. 4.) The tendency for people who have first agreed to a small request to comply later with a larger request. a.) Hand-on-the-window phenomenon b.) Hair-on-the-dryer phenomenon c.) Legs-on-the-eggs phenomenon d.) Foot-on-the-door phenomenon - d.) Foot-on-the-door phenomenon, researchers posing as drive-safely volunteers asked Californians to permit the installation of huge, poorly lettered “Drive Carefully” signs in their front yards. Only 17 percent consented. Others were first approached with a small request: Would they display three-inch “Be a safe driver” window signs? Nearly all readily agreed. When approached two weeks later to allow the large, ugly signs in their front yards, 76 percent consented (Freedman & Fraser, 1966). One project helper who went from house to house later recalled that, not knowing who had been previously visited, “I was simply stunned at how easy it was to convince some people and how impossible to convince others” (Ornstein, 1991). other researchers have confirmed the foot-in-the-door phenomenon with altruistic behaviors. Source: Chapter 4: Behavior and Attitudes, Page 134 on the slide, Page 159 on the PDF file. 5.) A tactic for getting people to agree to something. People who agree to an initial request will often still comply when the requester ups the ante. People who receive only the costly request are less likely to comply with it. a.) Low-ball technique b.) High-ball technique c.) Left-ball technique d.) Right-ball technique - a.) Low-ball technique, Cialdini and his collaborators (1978) explored a variation of the foot-in- the-door phenomenon by experimenting with the low-ball technique, a tactic reportedly used by some car dealers. After the customer agrees to buy a new car because of its bargain price and begins completing the sales forms, the salesperson removes the price advantage by charging for options or by checking with a boss who disallows the deal because “we’d be losing money.” Folklore has it that more low-balled customers now stick with the higher-priced purchase than would have agreed to it at the outset. Airlines and hotels use the tactic by attracting inquiries with great deals available on only a few seats or rooms, then hoping the customer will agree to a higher-priced option. Cialdini and his collaborators found that this technique indeed works. Source: Chapter 4: Behavior and Attitudes, Page 135 on the slide, Page 160 on the PDF file. 6.) “A trifling _______ can whittle down one’s moral sensitivity, making it easier to perform a worse act” a.) Happy act b.) Benevolent act c.) Evil act d.) Sneaky act - c.) Evil act, as stated in the passage on source. Source: Chapter 4: Behavior and Attitudes, Page 136 on the slide, Page 161 on the PDF file. 7.) Students who initially perceived themselves as killing several bugs, by dropping them in this apparent killing machine, later killed an increased number of bugs during a self-paced killing period. a.) Legendary perception b.) Rampage infusion c.) Kira sense d.) Killing begets killing - d.) Killing begets killing, to simulate the “killing begets killing” process, Andy Martens and his collaborators (2007) asked University of Arizona students to kill some bugs. They wondered: Would killing initial bugs in a “practice” trial increase students’ willingness to kill more bugs later? To find out, they asked some students to look at one small bug in a container, then to dump it into the coffee grinding machine shown in Figure 4.5 , and then to press the “on” button for 3 seconds. (No bugs were actually killed. An unseen stopper at the base of the insert tube prevented the bug from actually entering the opaque killing machine, which had torn bits of paper to simulate the sound of a killing.) Others, who initially killed five bugs (or so they thought), went on to “kill” significantly more bugs during an ensuing 20-second period. Source: Chapter 4: Behavior and Attitudes, Page 137 on the slide, Page 162 on the PDF file. 8.) Tension that arises when one is simultaneously aware of two inconsistent cognitions. a.) Cognitive incongruence b.) Cognitive dissonance c.) Cognitive imperfection d.) Cognitive assonance - b.) Cognitive dissonance, it assumes that we feel tension, or a lack of harmony (“dissonance”), when two simultaneously accessible thoughts or beliefs (“cognitions”) are psychologically inconsistent. Festinger argued that to reduce this unpleasant arousal, we often adjust our thinking. This simple idea, and some surprising predictions derived from it, have spawned more than 2,000 studies (Cooper, 1999). Dissonance theory pertains mostly to discrepancies between behavior and attitudes. We are aware of both. Thus, if we sense some inconsistency, perhaps some hypocrisy, we feel pressure for change. That helps explain why British and U.S. cigarette smokers have been much less likely than nonsmokers to believe that smoking is dangerous (Eiser & others, 1979; Saad, 2002). Source: Chapter 4: Behavior and Attitudes, Page 141 on the slide, Page 166 on the PDF file. 9.) Reduction of dissonance by internally justifying one’s behavior when external justification is “insufficient”. a.) Insufficient dissonance b.) Reduction justification c.) Insufficient justification d.) Reduction dissonance - c.) Insufficient justification, Dissonance theory predicts that when our actions are not fully explained by external rewards or coercion, we will experience dissonance, which we can reduce by believing in what we have done. Source: Chapter 4: Behavior and Attitudes, Page 143 on the slide, Page 168 on the PDF file. 10.) The theory that when we are unsure of our attitudes, we infer them much as would someone observing us, by looking at our behavior and the circumstances under which it occurs. a.) Self-perception theory b.) Self-behaving theory c.) Observation theory d.) Self-inference theory - a.) Self-perception theory, (proposed by Daryl Bem, 1972) assumes that we make similar inferences when we observe our own behavior. When our attitudes are weak or ambiguous, we are in the position of someone observing us from the outside. Hearing myself talk informs me of my attitudes; seeing my actions provides clues to how strong my beliefs are. This is especially so when I can’t easily attribute my behavior to external constraints. The acts we freely commit are self-revealing. Source: Chapter 4: Behavior and Attitudes, Page 146 on the slide, Page 171 on the PDF file. 11.) When people do something they enjoy, without reward or coercion, they attribute their behavior to their love of the activity. a.) Intrinsic motivation b.) Extrinsic motivation c.) Expulsive motivation d.) Impulsive motivation - a.) Intrinsic motivation, when people do something they enjoy, without reward or coercion, they attribute their behavior to their love of the activity. External rewards undermine intrinsic motivation by leading people to attribute their behavior to the incentive. Source: Chapter 4: Behavior and Attitudes, Page 149 on the slide, Page 174 on the PDF file. 12.) The result of bribing people to do what they already like doing; they may then see their actions as externally controlled rather than intrinsically appealing. a.) Underjustification effect b.) Overjustification effect c.) Justification effect d.) Bribery - b.) Overjustification effect, Self-perception theory goes a step further. Contrary to the notion that rewards always increase motivation, it suggests that unnecessary rewards can have a hidden cost. Rewarding people for doing what they already enjoy may lead them to attribute their action to the reward. Source: Chapter 4: Behavior and Attitudes, Page 148 on the slide, Page 178 on the PDF file. 13.) A theory that says that people often experience a self-image threat, after engaging in an undesirable behavior; and they can compensate by affirming another aspect of the self. a.) Mirror image theory b.) Illusionist theory c.) Self-reflective theory d.) Self-affirmation theory - d.) Self-affirmation theory, Why is “volunteering” to say or do undesirable things so arousing? Because, suggests Claude Steele’s (1988) self-affirmation theory, such acts are embarrassing. They make us feel foolish. They threaten our sense of personal competence and goodness. Justifying our actions and decisions is therefore self-affirming; it protects and supports our sense of integrity and self-worth. And when people engage in dissonance-generating actions— uncoerced counterattitudinal actions—their thinking left frontal lobes buzz with extra arousal (Harmon-Jones & others, 2008). Source: Chapter 4: Behavior and Attitudes, Page 151 on the slide, Page 176 on the PDF file. 14.) Our political rituals, the daily flag salute by schoolchildren, singing the national anthem, use ____________ to build private allegiance. a.) Public conformity b.) Public behavior c.) Public trusts d.) Public sharing - a.) Public conformity, as stated in the passage on the source. Source: Chapter 4: Behavior and Attitudes, Page 139 on the slide, Page 164 on the PDF file. 15.) Big decisions can produce big ___________ when one later ponders the negative aspects of what is chosen and the positive aspects of what was not chosen. a.) Behaviors b.) Assonance c.) Understanding d.) Dissonance - d.) Dissonance, as stated in the passage on the source. Source: Chapter 4: Behavior and Attitudes, Page 144 on the slide, Page 169 on the PDF file.