DELIVERING OXYGEN!

An Idea that saves the Planet...

Paudhewale RICHU

Team Team Member

ANUJ HANDOO
RUCHIKA KOLI
Team Member
Co Founder

ROHAN SHARMA

ATAL KUMAR Team Member

Co Founder
WHAT DOES PAUDHEWALE DO?
A platform which intents to make the plants
accessible/affordable to masses.
Our company intends to cover 10-15 % of every
household area under greenery without any
additional pressure on pocket or extra physical
stress.

IDEAL HOME, STARTING AT JUST $10 (SGD)/month

One stop solution

Door step Delivery

Self watering systems

Monthly Plants checkup and care

Replacement of damaged plants

Free green gifts every month

many more affordable solutions

Problem: The Earth is In Danger, Time to do something
Plants are the solution for the mentioned problems and because of this the product was made more expensive
than accessible.paudhewale is solving thi problem by making the product accessible in a sustainable way.

HAZARDOUS AIR QUALITY HABITAT LOSS FOR OCEAN ACIDIFICATION

ANIMALS 29 percent additional carbon in
Persistent head ache Ocean
Heart & Respiratory disease Destroy Animals's endocrine
30% more acidic
Eye irritation system
Difficult for marine animals to
Loss of congnitive ability  Affect quality of their fod and
survive
Birth Defects etc habitat
Air Pollution is not only destroying our health
but our Eco System all together

More Droughts and Arctic Likely to GLOBAL WARMING 

Heat Waves Become Ice-Free Coral bleaching
Projected to become more Expected to become Forest fires
intense, essentially ice free in Affects the poor
Cold waves less intense Change in preciptation
summer before mid-
century. pattern
SOLUTION : GROW PLANTS, SAVE SOLUTION EXIST IN MARKET

PLANTS EXPENSIVE & UNORGANISED MARKET

and exploit people which makes difficult for everyone
Plants purifies Air, Balance out excess
to buy plants. Also, Nurserie's Location are not
CO2, heat island effect and the benefits
accessible.
are endless.
Because of it's endless Good qualities
from Cognititve development to Electric Air purifiers
Improving Environment. The existing Neither inclusive nor a solution as manufactured in
factories and runs on electricity. The end product again comes
retailers trying to exploit the situation
back in th atmosphere. Raise indoor concentrations of ozone
and drive maximum Profit.

.
Plants in Branded Stores
In organized market the product starts at $10 per plant.
That is the price of our maintanince service under which
we can provide at least 10 individual
plants because of the supply chain efficiency achieved.

Do It Your Self
There is too much effort is rquired to maintain greenery
at your place that people with busy city life tend to
avoid this basic essential
Hassle Free and\ Full greenery solution delivered at How
Simple
one stop Solution
door step ,Implementation to
maintenance , Self watering & Self Paudhewale
Helps
Relacement

Paudhewale takes the goods

Affordable All products reasonably priced
of the above mentioned and
adds few other missing
element, therefore
completing the puzzle
Creating air purifier niche just like
Accessable water purifiers, where the product
becomes accessible in every single
household

With our Plans to make society

Makes an impact Green by covering 15-20% with
plants , Focussing on Renewable
energy and many other organic
products
Social Inclusion:
With the benefits reaching the
" Principal of giving back to the 05 Good For All
society it will benfit all
society is what makes us

v e
different"

i l
e
Better Living Green spaces helps in improving the

p l
04 Standard for standard of life and we make plants a

e o
all product for masses.
p
a y
We will be including Solar Energy, Water
w

Renewable
03 Harvesting System and Increasing
e

Energy
h

greenery for each society we work for

t g
n

All our products and services are

i

Improving
o v

02 focussed on Air Puriifying plants good

r

Health
p

for kids, Eleders, Hospitals, Offices etc

m
I

Aggregators for gardeners and the nurseries, bringing

01 Inclusive both of them under formal economy. Providing them
better standard of living and social security
 HOW WE DO IT?

SUBSCRIPTIO INDIVIDUAL GREEN MAINTENANCE

LANDSCAPING
N PACKAGES SALES GIFTING SERVICES
Ideal Home/ Office/ Standardised Products Corporate Gifting Indoors Focussed on Increasing
Work @ Just just $10/ suitable for all areas DIY Seed Hampers Outdoors Greenery
month DIY Products Planters and Plants Corporate - Housing Increase Plants ( Free)
Make house 30% Door Step Delivery Green Packages Society/ Offices/ Hotels per house/ Room
Greener One shop solution for Green Baskets etc Solar Energy
Hassle Free & all greenery needs Organic Kitchen Garden implementation
Systemized replacement Development Water Harvesting
of damaged plants Focussed on usable and System Implementation
Every month free Plants Air Purifying plants Waste Management
Focus on Using Implementation
Renewable Energy Working towards
making a self sustained
Society
CONTINUED...

PAUDHEWALE PAUDHEWALE PAUDHEWALE PAUDHEWALE

STORES RETAIL CAFES FARM STAYS  HOMES/OFFICES
Will Demonstrate We Intend to create We will be We will be creating
model rooms, Office Retail Green Cafes collaborating with Model Flats/ Officesl
desks, cabins, People can have coffee farm house owners Sitting spaces /
entrance , outdoor and snacks, Dedicated and create their farm Balconies etc in
laws , terrace Meeting space, Reading house into green Farm different areas or
will also display other space so that they can stays societies
products and material experiece the difference Using best plants and People can come and
to  develop own of green space. best organic kitchen have a look and can 
customized products They can also Purchase garden get that replicated in
All orders once everything (Plants) they their own homes or
booked will be deliver see and we will get that offices
at door step delivered
 How we will Implement it?
WEBSITE/ MOBILE PICKUP STORES MARKETING REFERRAL CLUSTER BASED
APPLICATION EXECUTIVES AND CASHBACK APPROACH

We are making our Our Cafes/ Farm stores We will be working on Our referral and cash We will be using
Designing Mobile will also act as our Door to Door marketing back model will enable cluster based
Application/ Website in offline and Pick up for Schools, Institutes, us promote our product approach which will
which anyone can create stores which will help  Gyms, Hospitals etc. and hassle free. again help her reduce
their own Green space cut their runing cost also. We will be our delovery and
by selecting the number connecting with Interior logistics cost.
of Rooms, Tables, Beds , Designers, to collaborate Moreover, Improve
Kitchen etc ( Every Space with them our credibility
will have 3-4 suitable
products from
whichthey can choose
 MARKETING STRATEGY
M A X IMIZING A C C E S I B I L I T Y , A F F O R D A B I L I T Y , C O NVINIENCE
DIGITAL MARKETING
Posting Ads on Social Media like
Facebook, Instagram, Linked in
Posting and Promoting weekly
informative Blogs
Being active on Social media and
developing contacts with Interior
designers, Business centre owners,
Group Housing Society owners etc
MASS RECRUITMENT DOOR TO DOOR MOBILE APPLICATION
MARKETING
Joblessness being a reality in India is Promoting Mobile
Door to Door Marketing and Tele
exploited and cheaper labor can be Application
marketing via marketing
recruited. (Interns at $/200 and full time
exeutives
employee at $300-400/ month.) Promoting Website
Flyer Distribution in Newspapers
The recruitment will be done strategically
since most of our customers are
where depending on the social media
middle aged house wives who
influence and contacts/leads the
are not very active on social
recruitment will be made.
media
Our Target Market
The AQI level of delhi remains in poor category throughout the year and goes in severe category during festive season and winters. Delhi
Government is forced to put emergency on Delhi and shut the entire economy.To start with we will be targeting NCR (new capital region)having 1
million/40 million population and afterwards we will be expanding to different locations of india

BECAME A INCREASING ACCESSIBLE AND

BOOMING DEMAND
STATUS SYMBOL AWARENESS AFFORDABLE
The average purchase that one
Per capita of NCR is around People are already aware aboutthe Our effort will be to sell it to every
individual makes /year on plants is
$6000/yr and it’s increasing. importance of plants. As we get single individual by bringing the
around $100-1000 and if the
Landscaping is associated with headlines on all Leading Newspaper cost of product from $5 to 15 cent
product is made more accessible
status symbol and with increasing everyday. This will help us to keep the product
the number of products required will
per capita the need of same is If we Google nursery near me affordable
increase.
going to increase. thought the NCR we will always and accessible to cadre the need of
have more than hundred informal all Economic group
stores selling plants at exorbitant
prices. This shows the demand for
the product.
 PREGNANT WOMEN
OUR T A R GET MARK ET
Exposure to Polluted Air can cause:
Low Birth weight
Preterm birth Our target market is based on becoming a resource for anyone
Autism
fertility problem having empty balcony, New Contructs or People
looking to buy flowers, trees, and garden supplies. Therefore
SCHOOLS/ INSTITUTES everyindividual in the society is our potential customer if sold at
Plants in surroundings improves
right time and with right strategy.
productivity
Concentration
Creativity
decision making
1 5 Housing Society/ RWA societies
Residential, Homeowners
HOSPITALS/ CLINICS
Renters Interior Designers
Studies have found that Patients 2 6
having plants in their rom are
more positive about their recovery 7
Weddings
manage mental health, 5 3 Corporates / Gyms / Salons/ Spa/
alming behaviour
and faster recovery.
4 Hotels / Cafes/ Restraunts

KIDS ROOM
6
Air pollution affects your child’s lungs both before and after
birth. Other affects
lung cancer when they’re older
Infections like pneumonia
Wheezing and Coughs
Anyone and Everyone...
Lack of concentration and Cognitive ability
 EXPONENTIAL GROWTH

Traction On our first day of marketing we hit over 100 subscription calls. So
we went out to homes personally sold 100/100 subscription
After running it for 6 months without resources we were able to
cadre 700 subscribers

GREEN BUILDING CERTIFICATE FROM IGBC COUNCIL

We took many projects in the duration of 6 months and were

able to get Gold Certificate from INDIAN GREEN BUILDING
COUNCIL

PLANTATION DRIVE IN SOCIETIES

We organised plantatioin drive for

common areas in societies 

UN FUND
CSR INDIAN
FUNDS GOVT

POTENTIAL FOR FURTHER GROWTH

A B C

Grants are available from many areas, including local and national MASS
GLOBAL
Governments, the EU, and energy efficiency organisations dedicated for PLANTATI
ON DRIVE WHO GOVT
green initiatives IN CITIES FUND
 Growth Till Now Future Plans
OWN PRODUCTION UNIT
700 Service Contracts
We would like to set up production/ manufacturing unit of
Average Unit cost : 10SGD/ Month
Brainstorming
Running time : 1 Year and our plants TO bring down the cost of plants to 3-10 cents
and build partnerships with the manufacturer of ceramic
Idea Generation
Total Revenue : 10*12*700 = 84,000 SGD
planters. This allows us to have control on our supply chain.

FOCUSSED AND DEDICATED TEAM

200,000 Plants Planted FOR DIFFERENTDEPARTMENTS

2 Average Unit cost : 1 SGD building different departments for all the mentioned sector
like schools, colleges, cafes, hospitals etc.
Running time : 1 Year
Idea Selection
Total Revenue : 1* 20,000 = 200,000 SGD
TECHNOLOGY ORIENTED
We will be running this organisation via our applications
and softwares to avoid any inefficiencies
37 Projects
Average Unit cost : 1050 SGD PARTNERSHIP FOR ASSET LIGHT GROWTH
Running time : 6 Months Signing partnerships with farm house owners, café owners,
Business
Total Revenue Analysis
: 1050 * 37 = 38,850 SGD
hospitality industry etc. to adopt our product and follow
our paudhewale gold standard

EXPANSION
1 We would like to expand different to different cities and then
6 Plantation Drive WHO FUND
different countries . Since our products are required throughout
Average Unit cost : 0
the world
Start of Development
BUSINESS MODEL
Will reduce operations cost
5-Process 40% of Monthly subscription & Increase sales

REVENUE
Recurring Sales
GENERATION
Target ( For 2 Years) MARKETING/
INDIVIDUAL BRANDING PAUDHEWALE
IDEAL HOME SALES
10,000 IDEAL HOMES RETAIL CAFES/
S18000 WORTH ESTIMATED
Usingg Planters as FARM STAYS
60% consumed in INDIVIDUAL SALES REVENUE 
Online sales Brand promotion
10 SOCIETY Using our Cafes/ Retail
providing
Monthly recurring 25,00,000 SGD
MAINTANANCE space stores as offline stores/
Infrastructure + order 5 RETAIL CAFES
Using Oxygen walls Warehouses apart from
Monthly  Services Green Gifting giving our customers
as hoarding
Oxygen Walls great experience
other

MAINTENANACE
Further subsidise our products
Annual Contacts for whole
society,hotels etc
Use as warehouse and
furtther promote our
service contracts and
standardize Products
Using Government
subsidised Systems to
further reduce operations
cost
 SWOT ANALYSIS
Investment that benefits our Planet STRENGTHS
- Input Cost is very Low
In addition to our dedicated and hard working team  our compnay is -Competitors sell at very high
supported by a Leading Real Estate Company which is providing us the land prices
- Setting up Production unit is
to set up productiion unit and office infrastructure and Lead generation of
inexpensive comparitively
their whole housing socities. -

WEAKNESSES
Work still dependent on blue collared
laboour
- Converting unroganised to organised
sector is a task
- Procurement from informal sector
- Logistics of products, Since products
are heavey

OPPORTUNITIES
-Market is very huge
-Government Funds
- We can apply for CSR Funds,Governemnt
funds

-
THREATS
-Stores like Big Bazaar, Home centre,
Ferns and Petals
-online stores- Ugao.co., Mybageecha 
etc
-
 Prizes Applying For 

The Lee Kuan Yew Infinity Prize

We have been running this since last one year and without any rexternal support we have made it a unit positive model. We are not selling plants but
creating an impact in the society, Making plants a common sense or common need. We are hard working and dedicated team. If supported, We will be
able to bring a change in the society and will prove that this Business Model will help us to reach to masses and instead of earning a lot from one we
will focuss on earning very little from masses

DBS Foundation Social Impact Prize

Our Model not only promots greenery but help to change the lifestyle of everyone, We will also be workintg towards other green initiatives like
garbage management system, Water harvesing system, Solar energy system, 0 Plastic usage etc. We are already working on making one society (
Royal Nest Project, Greater Noida west, Noida, Up, India ) the Ideal Society

Women Entrepreneur Prize

I , Ruchika Koli, a 28 Year Old women have been running this business since last 1 year and have been working on it since my post graduation. I have
single handedly understood the whole supply chain and have done each and every work to understand how to make that work easy.  Since most of
the workers were blue collared ( Male dominated sector in India) it was extremely difficult to run it but despite of all the hardship i never gave up
and continued to work on it to make it a reality.
References:
Many Studies show that there are some real plusses to
having plants around,. Some Examples to Back it up

NASA experiment, published in 1989

Indoor plants can scrub the air of cancer-causing volatile organic compounds like formaldehyde and benzene
According to NASA, at least two “good sized” plants per 100 square feet of interior space.

The American Academy of Allergy, Asthma and Immunology, 2010 report

Indoor indoor air filtration to be the most prominent cost of allergies

According to the World Health Organization (WHO) :

4.6 million people lose their lives to air pollution-related diseases each year.
Indoor plants have the potential to remove up to 70 percent of the volatile organic compounds (VOC) in indoor air.

Other References :

https://greatist.com/connect/houseplants-that-clean-air#houseplant-benefits
https://www.healthline.com/health/air-purifying-plants
https://climate.nasa.gov/effects/
https://www.express.co.uk/news/science/1185192/Cosmic-danger-move-to-Mars-Earth-in-danger-NASA-
SpaceX-space-news
https://www.phsgreenleaf.co.uk/the-benefits-of-plants-in-hospitals/ Regards

Team Paudhewale
Ruchika Koli +91 9910253377, ruchika.k17@mhrod.in
Atal Kumar +91 9810503011 , nest.atal@gmail.com