Type : Subsidiary

Industry : Confectionery

Founded : Birmingham, England 1824(195 years ago )

Headquarters : Uxbridge London, England

Key people : Irene Rosenfeld, (chairman) Drik van de put (CEO)

Number of employees : 71657(2008)

Parent : Mondelez International

Website : www.cadbury.co

ABOUT
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational
confectionery company wholly owned by Mondelez International (originally Kraft
Foods) since 2010. It is the second-largest confectionery brand in the world after
Mars.It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection
box, and many other confectionery products. Cadbury was established in
Birmingham, England in 1824, by John Cadbury who sold tea, coffee and drinking
chocolate. Cadbury developed the business with his brother Benjamin, followed by
his sons Richard and George. George developed the Bournville estate, a model
village designed to give the company's workers improved living conditions. Dairy
Milk chocolate, introduced in 1905, used a higher proportion of milk within the
recipe compared with rival products.
VISON
“Working together to create brands people love’’
CADBURY’S MISSION STATEMENT
Says simply, Cadbury means quality this is our promise our reputation is built
upon quality our commitment to continuous improvement will ensure that our
promise.
MISSION STATEMENT OF THE PRODUCT’
The mission statement of our new product is “To provide our customers with a
tempting and exquisite taste “ as Enticing Treats means a mouth watering treat
which is simply irresistible.
CADBURY’S PRODUCTS

PRODUCTS
CHOCOLATE BARS
 5 STAR
 DAIRY MILK
 BOURNVILE
  PERK
 TEMPTATIONS

CHOCOLATE BAGS AND BOXES

 CELEBRATIONS
 GEMS
 HOME TREATS
 DAIRYMILK SHOTS
 CHOCLAIRS

BEVERAGES

 BOURNVITA
BISCUITS
 OREO

CORE VALUES


VALUES
Core purpose is creating brands people love
 PERFORMANCE
We are passionate about winning .We compete in a tough but fair. We are
prepared to take risks and act with speed.

 QUALITY
We put quality and safety at the heart of all of our activities.
 RESPECT
We genuinely care of our business and our collaegues. We listen
understand and respect. We are open friendly and welcoming
 INTEGRITY
We have clear principles and do what we say we will do.
 RESPONSIBILITY
We take accountability for our social economic and environmental impact.
In this way we aim to make our business our partners and our communities
better for the future.

PRODUCT
The product I choose is Cadbury fruit choco bread.
Description
INGREDIENTS
o Wheat flour
o Water
o Veg shortening
o Sugar
o Salt
o Yeast
o Emulsifiers
o Preservative
o Choco bits
o Choco chips
o Ascorbic acid
o Nuts
o Soaked dry fruits

NUTRITION FACTS/100GM (Aprox)

Energy (kj/kcal) – 1004/240
Protein -7.8 g
Total fat - 3.8g
Saturated Fat -2.0 g
Carbohydrates -4.4 g
Sugar -2.9g
Sodium -394mg