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Mike Madry

MikeMadry.Weebly.Com|(845)-662-6964 | michaeldmadry@gmail.com |Sarasota, FL


EMPLOYMENT

March 2019 – present D I G I T AL M AR K E T I NG & P R C O O R D I N AT O R – Florida Swimming Pool Association


 Restructured weekly email newsletter to include up to 3 swimming pool industry
focused blogs, shorter paragraphs, more visuals/infographics and calls to action,
increasing open rates from 28% to 42%.
 Revised social media marketing strategy, which increased Facebook and
Instagram engagement by 553%.
 Developed and executed five public relations campaigns, securing 16 media
placements in major Florida news outlets and resulting in over 5.2 million estimated
media impressions.
 Increased web traffic by 74% and lowered bounce rate by 11% in six months using
SEO tactics and strategies that promote organic rank and make site easily
searchable.

Aug. 2018 – Feb. 2019 AS S I S T A NT A CC O U NT E X E C U T I V E – Prosek Partners


 Developed and strengthened relationships with national, regional and trade
media contacts for clients in the finance and technology sector such as
Bloomberg, Travelers, Wells Fargo, Cartica Asset Management and Enfusion
Systems.
 Supported client announcements by drafting messaging and press releases and
conducting media outreach.
 Secured top-tier media and trade coverage in Reuters, Bloomberg, CNBC, Yahoo!
News, Risk and Insurance, TWICE Magazine, Recalculating Radio and more.

Feb. 2017 – Aug. 2018 CO M M U NI CAT I O N S CO O R D I N AT O R – Pennsylvania House of Representatives


 Served as senior advisor on strategy, messaging, presentation and political
aspects of communications for 6-8 House members.
 Drafted communication materials including news releases, statements, talking
points, briefing documents, social media posts, website content, etc.
 Served as primary press contact in response to inquiries and aggressively pitched
stories to local and national news media.
 Secured coverage in prominent national and local media outlets including: Fox
News, NPR, NBC 10 Philadelphia, Philly Inquirer, Pittsburgh Tribune, Pittsburgh
Observer Reporter, The Dom Giordano Show, CBS Pittsburgh, CBS Radio and more.

Oct. 2016 – March 2017 CO R P O R AT E CO M M U NI C AT I O NS I NT E R N – Philadelphia Gas Works


 Developed and wrote stories for external and internal publications.
 Updated company website content to keep general public informed on various
construction projects throughout the city of Philadelphia.

June 2016 – Jan. 2017 I NT E R N – Vizion Public Relations Group


 Developed high-quality written client materials including press releases, media
alerts, blogs and talking points.
 Planed and drafted promotional material for clients such as The National Dog
Show, QuintEvents, American Century Golf Championship and Diamond Resorts
International.

Jan. 2013 – Feb. 2014 B R O AD C AS T R E P O R T E R – News 13 SSPTV Hazleton


 Reported and anchored news and sports related stories for News 13, a two-hour
program of live interviews, news, sports, and community related events.
 Wrote, filmed and edited multiple news and sports packages daily under strict
deadlines.
SKILLS

AP Style Writing, Adobe Creative Suite, Google Analytics, HTML, HootSuite, Gorkana/Cision,
Final Cut Pro, WordPress, Weebly, MailChimp, Constant Contact.
EDUCATION

2016 B A C H E L O R O F A R T S I N A D V E R T S I N G C O P Y W R I T I N G – Temple University, Philadelphia, Pa.

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