Issues/Concerns
 Absence or lack of marketing support or
corresponding financial incentives, including
those for joint promotions, participations in
trade fairs and exhibits, standardization of
farm tourism brands, and assistance in
distribution and marketing of farm products
 Absence of a comprehensive farm tourism
information system
 Absence of capacity building of local
government units and for farm owners to
take on functions of tour operators to
improve markup in favor of farmers and their
seasonal workforce
 Absence of data on supply side, trends and
innovations on farm tourism that may be
shared with operators
 Inadequate knowledge on manpower needs,
sustainable practices, and lack of data on
sustainable farm tourism
 Non-standardized competency standards on
training regulations and cost of accreditation
for farm tourism enterprises
 Lack of technical vocational training for farm
tourism operators/practitioners
 Absence of subsidies for farmers to attend
national/international conferences to
benchmark against national/international
models
 Lack of integration of hospitality programs
and absence of formalization of farm tourism
employment
 Lack of infrastructure support to develop
farm to market roads, access roads to the
farms, and ultimately widening (these) to
accommodate farm tourism capacity
 Lack of retail orientation for “roadside curbs
to contribute to the sales of the farms that
provide the produce for these destination
specialty goods”
 Lack of assistance for farm sanitation and
energy management, which is an expensive
cost for industries
Strategies
 Mapping of key players in the farm/agri-tourism industry in the province:
- Core Group: (a) Magapuy Multi-Purpose Cooperative-Corridor of organic farm; (b) Kayapa
Organic Producers Association; (c) Nueva Vizcaya Mushroom Growers Association; (d)
Kayapa Cutflower and, (e) Nueva Vizcaya Organic Agriculture Farm School.
- Conduct profiling, assessment, survey, value chain analysis per sector and focus group
discussions to develop an agri-tourism baseline information in the province
 Agri-Tourism Industry Cluster organization and team formation Outcomes
- Organize a “Provincial Agri-Tourism Association” among our key stakeholders to unify the
support and advocacy of the industry for the further improvement of the sector to get bigger  Increase local employment
support from the government  Support local and national
 Agri-Tourism Industry Planning development
- Craft a Provincial Agri-Tourism Development Plan with Key stakeholders (might include a  Support the growth of both
benchmark activity) agriculture and tourism sector
 Capacity Enhancement/Empowerment  Create awareness and advocacy
- Extensive application of agribusiness management approach and supply chain campaigns, learning seminars
management in the agri-tourism industry to improve the efficiency and effectiveness of product exhibits and cultural
operation of each stakeholder performances
- Conduct trainings that would help agri-tourism players improve their supply chain  Promote agri-tourism sites
management capabilities and capability in doing competitive strategy that includes, but not  Creation and development of
limited to, (a) destination management; (b) destination marketing; and, (c) destination MSMEs
management (see list of trainings).  Support the development and
 Marketing and Investment Promotion establishment of more agri-
- Developing/Strengthening of a common brand for the destinations (should identify the tourism sites in the province
unique value propositions of each destination)  Develop more economic activities
- Develop a Provincial Farm/Agri-Tourism Website or Social Media Account among the participating LGUs in
- Crafting of agri tourism investment brief brochures and image brochure including practical different parts of the province,
information guide (should also include an event calendar: when to visit the destination) particularly potential new
- Conduct Farm/Agri-Tourism Development Media Tour. Farm tourism owners and investments
fisherfolks engage visitors and tourists, particularly the media, to experience farm life by
providing services, including, but not limited to, educational and recreational tours, farm
training development, and other farm-related outdoor activities while also catering as a
venue for leisure and vacations. Activities includes, but not limited to, fruit-picking,
vegetable-and-fruit-harvesting, organic farming, touring, farm-to-table dining, seminars
and workshops, sightseeing, various farming techniques, retreats, and staycations.
- Participate/conduct farm/agri-tourism forum/trade fair
 Finance Facilitation
- Facilitation of finance program such as the ACEF program of the Landbank of the
Philippines to improve their agri-tourism infrastructure
 Product Development
- Research and development of product niche in organic produce
- Skills training at the Nueva Vizcaya Food Incubation, Processing and Training Center