Class Presentation and Discussion

30th August 2019

Proposal for an e-Business Product/Service

In this assignment, each group has to think a proposal for an e-Business product.
The proposal should be between 6-7 slides in length. Your project should contain
at least three sections:

1. Background. Provide some background to the business market that your

e-Business product/service is targeted for. Identify who your potential
competitors are, what their products do, and any problem(s) or
shortcomings that they may have. Give a comparative matrix of at least 4
products with four/five parameters. Also indicate if any open source
solutions exist.

2. Product Overview. Give general details of the product/service you are

planning on providing, and the opportunity you are seeking to exploit with
your product. List what your product's core features, functionality and
capabilities will be. Briefly indicate why those components you have
identified will make your product a potential winner.

3. Customer Benefits. Briefly indicate what your target market will be. No
in-depth analysis is necessary; you are simply required to identify who
your potential customers are, and why they will use your product/service.

For example:

I. Will it increase productivity?

II. Will it lower operational costs?

III. Does it help their business to expand more rapidly? etc.

All proposals will be presented to everyone in the class to review and

comment. It is important that you tell your story clearly in 5 minutes + 3
minute Q&R (three questions only) (transition time from one group to the other 30
seconds), and make as compelling a case as early in your presentation as
possible. (15 marks)