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Analysis of my Target Audience Research

To research my Target audience I undertook a questionnaire, at first I wasn·t sure whether I wanted to aim my magazine at a
mainly male readership. But after analysing my questionnaire I decided to change my Mission statement and Target audience
profile to suit females. These are my results.

1.c hat gender are you?

Male: Twenty participants Female: Twenty participants

2.c hat is your favourite genre of music? Please choose more than one if necessary

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This proves that the genre of R&B is most popular so will feature the most throughout my magazine, as well as
having alternative genres included as although the T.A enjoy R&B they also enjoy and appreciate other genres.

3.c Please List some of your favourite music artists

Here are some of the most popularly listed artists:

*Mariah Carey
 *Beyonce
* Drake
*Tinie Tempah
*Eminem
*Bruno Mars
*Ne-yo
*Rihanna
*Nicki Minaj
*Trey Songz
*Jay-Z

Other artist·s listed as well as alternative artists include

Bob Marley, Bloc Party, Eliza Doolittle, Adele, Katy B, Florence and the machine, Kooks, Paramore, Katy Perry, The
Script, Kings of Leon, Calvin Harris, Devlin, Dizzee Rascal, Ellie Goulding, Example, Kid Cudi, The killers, Pixie Lott,
Tynchy Stryder, N-dubz, Michael Jackson, Lady Gaga, Proffesor Green, The Saturdays, Leona Lewis.etc. ² These artists
are from a range of different Genres.

4.c Please look at this list of features we would like to use in our new music magazine and write the numbers of the
features you would be interested in seeing in the box provided below.

1.c A front covers featuring a reader of th e music magazine who would like to make it into the music industry.
2.c Top chart of U.K artists
3.c Gig and Album reviews
4.c Advice on how to get into the music business
5.c orld exclusive interviews with big acts
6.c Style advice and features including style steals of cel ebrities
7.c Other entertainment sections
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This chart shows the popularity of each feature. The most popular feature was feature 1 a front cover featuring a
reader trying to make it into the music industry, this shows that the T.A are interested in seeing new and
upcoming artists, and may as an art ist themselves like to appear in a music magazine as a form of promotion.
The second most popular features listed were numbers 2 and 3 Top chart of U.K artists and Gig and album and
reviews showing their clear interest in music. The third most popular was world exclusive interviews with big acts,
the T.A clearly have an interest in reading about music stars. The less popular features listed were Number 4 and
6 Advice on how to get into the music business, this may be because this will only apply to small se ction of the
target audience, and some of the readers of are only music fans not actual artists however they have an interest
at looking at new artists. Number 6 style advice including style steals of celebrities wasn·t as popular with the T.A
too; this could be because they don·t have much of an interest in fashion and style. Or perhaps they already read
fashion magazines/websites/blogs/vlogs that already meet their needs and don·t find it necessary to have a style
section inside a music magazine. Finally the least popular feature listed was other entertainment section; this
could either be due to lack of interest or the fact that the T.A doesn·t have a need to see this inside of music
magazine. Another possibility is the way I phrased the feature it is sli ghtly vague and the target audience may
not know what it means.

5.c hat forms of music channels, websites or magazines, do you use to see the latest music?
Here is a list of some of the brands the T.A named:
*MTV & MTV BASE
*Channel AKA
*You-tube
*VIVA
*Kiss 100

MTV was set up in 1981, its purpose being to air music videos. It has now become a network for artists and fans
to seek music events, news, and promotion. Similarly I want my magazine to act as a network for artists and fans
alike to share their passion for music. In addition to this MTV now provide extra entertainment such as a whole
host of reality shows, some featuring Music Artists, reflecting the T.A·s interests in music artists lives. MTV Base is
 an extended channel from MTV featuring mu sic mainly from the genres of R&B, Hip -Hop, Reggae, Soul and
Urban. This reflects the T.A·s favourite music genres.
Channel AKA is a music channel which focus is on showcasing upcoming U.K urban and hip -hop music. It has
been the successor of acts such as N-DUBZ and Tinie Tempah, who have now gone on to be signed to major
record companies. Like Channel AKA I want to give undiscovered talent the chance to appear on the front of my
magazine and tell everyone about themselves and their music.

6.c hat would you like to see in a music magazine?

Something that was suggested a lot was information about Artists, such as Artists life stories and before and after
they became famous, this would be a really interesting concept to use, I would like to use and perhaps showing artists
old lifestyle where they use to live etc, compared to what their life is like after they have became famous. Other
popular suggestions made by the target audien ce included, information and promotions on music events, and all the
latest m usic being released.

7.c hat price would you be willing to pay for a music magazine?
The most popular price people were willing to pay was £3.20

8. hy do you listen to music and what does it mean to you?

All of the target audience agreed music was important to them; they couldn·t go a day without listening to it. Many
said it helped them relax or changes their mood.